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Tag: Amagi

  • Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising

    Amagi and Zee expand partnership to drive choice and value for advertisers

    By A Correspondent

     

    Amagi Media Labs and Zee Entertainment Enterprise have furthered their partnership, adding Zee Cinema to their list of channels that serve geo-targeted TV ads. A significant development, Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. These 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- DTH.

     

    Zee Cinema gets added to the list of high-viewership channels which are already on amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh)

     

    In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets. As one of the country’s leading media houses, Zee is well placed to amplify the effectiveness of this offering and the partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.

     

    Ashish Sehgal, Chief Sales Officer, Zee Entertainment Enterprise Ltd. said, “We are confident of the value that Amagi’s platform offers our advertisers.  Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater ROI to advertisers.”

     

    Amagi co-founder, KA Srinivasan said, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”

     

  • Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm

    TAM’s AdEx to certify ad spots for Amagi

    By A Correspondent

     

    Amagi has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research. AdEx India is the country’s most prominent advertising monitoring and information unit. This arrangement has come into effect from 1st, February, 2015.

     

    The certification adds a new dimension to Amagi’s offering of geo-targeted advertisements on television. An endorsement of Amagi’s ad-spot reporting mechanisms, the certification will include proof of execution and time of delivery, which will be included in the company’s post-campaign report. The certification is currently specific to Zee TV ad-inventory purchased through Amagi.

     

    Speaking about the development, Amagi business head, LS Krishnan said, “The TAM-AdEx certification adds value and integrity to the reporting of our ad campaigns. This partnership will add not only add credibility but also ensure transparency to the ad play-out process, a realignment which media planners have been waiting eagerly for. A first-of-its-kind certification for India’s geo-targeted TV advertising industry, this will help accelerate the adoption of geo-targeting by advertisers. This substantiates our commitment to a value-driven and effective advertising service. As a pioneer in this industry, we see it as our responsibility to grow the world of targeted advertising in India and this is a big step in that direction.”

     

    Amagi’s geo-targeting will help media planners, marketers and advertisers across the country plan their budgets more effectively. It also gives agencies the opportunity to offer specific, result-oriented campaigns to their clients across sectors.  Furthermore, the TAM-AdEx certification ensures that media planners can now be absolutely certain about their reporting for geo-targeted ad campaigns.

     

  • To leverage Amagi's TV content localization platform to air Japanese copyrighted content in foreign countries with licensing and piracy safeguards

    Itochu Cable Systems announces partnership with Amagi

    By A Correspondent

     

    ITOCHU Cable Systems has announced its partnership with Amagi, the leader in cloud-based TV broadcast infrastructure and targeted advertising, offering overseas distribution of Japanese TV content through advanced cloud technologies.

     

    ICS works with leading TV networks in Japan to provide them a distribution platform for Japanese content in other countries. “Content licensing and distribution across multiple geographies can get quite complex. In Amagi, we have found the perfect content localization platform that can safeguard the interests of Japanese content owners. Amagi’s technology solutions are highly innovative and truly world-class,” said Kenichi Yamagata, General Manager, ICS.

     

    Amagi provides secure, reliable, and flexible channel playout at a fraction of traditional satellite broadcast costs. Using cloud technologies, Amagi enables both large and niche broadcasters to not only operate channels but to also localize content without creating new satellite feeds. Amagi has installations in more than 10 countries, and holds patents in the area of TV content watermarking for geo-specific localization.

     

    “Amagi has deployed its STORM platform in many countries to cater to content licensing, viewer preferences, and regulatory compliance challenges for TV networks. ICS being the leading video system integrator in Japan, we are very proud to partner with them, and offer our technology innovations and best-in-class TV broadcast platforms to their customers,” said KA Srinivasan, co-founder, Amagi.

     

  • Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs

    Amagi announces deployment of Cloudport for MOC

    By A Correspondent

     

    Amagi has announced a full-fledged deployment of its CLOUDPORT Edge Playout servers for Magic of Cinema (MOC), a 24×7 free-to-air movie channel across 17 digital cable platforms.

     

    Using cloud technologies, Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs. The entire playout is managed at Amagi’s Data Operations Center in Bangalore, consistently delivering at 100 percent on service level performance. Amagi’s CLOUDPORT edge servers and its cloud-based unified management user interface has dramatically simplified channel playout across multiple cable platforms for MOC.

     

    “We evaluated several platforms and finally chose Amagi for its technology superiority and an attractive PaaS business model. It allowed us to avoid high capital expenditure and upfront investment without compromising on the broadcast quality. As our viewership expanded over time, Amagi helped us scale our business giving us the required flexibility and reliability. Amagi has been a true partner in our growth,” said Sricharan Iyengar, CEO of MOC.

     

    Amagi’s CLOUDPORT platform runs on the cloud, with benefits of unlimited storage and accessibility. Amagi has already implemented its cloud technologies in more than 10 countries covering multi-country feeds. The latest deployment of Amagi CLOUDPORT at MOC further validates the platform’s reliability, flexibility and scalability.  The platform has advanced features such as dynamic graphic overlays and sub-parting that met MOC’s exacting quality and feature requirements.

     

    “MOC is a fast growing movie channel with a line-up of rich and contemporary content. Amagi’s advanced technology platforms coupled with uninterrupted 24×7 playout and monitoring service has successfully and consistently met MOC’s evolving needs. We are very positive about MOC’s potential and Amagi is fully equipped to support the channel’s growth aspirations” said Srividhya Srinivasan, co-founder, Amagi.

     

  • They are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin

    Amagi announces launch of ad monetization platforms

     

     

    Amagi, the leader in targeted TV advertising and cloud-based broadcast infrastructure has announced the launch of its ad monetization platforms that are uniquely designed for TV Networks whose satellite feeds cover countries outside its origin.

     

    “In the last few months, we have witnessed a surge in demand from TV Networks to monetize their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local Ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local Ad insertion platform for these markets,” commented KA Srinivasan, co-founder, Amagi.

     

    For TV Networks reaching Europe and the Middle East, Amagi will deploy its patented content watermark technology with flexible workflows to replace ad breaks on satellite feeds with local ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist. The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD, Amagi’s enhanced satellite receiver. “STORM IRD can store Ads and replace watermarked Ads locally while the entire workflow can be managed remotely through a cloud-based user interface. STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones,” added KA Srinivasan.

     

    Amagi has successfully monetized Ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks. Amagi also runs India’s largest TV Ad network with over 1,000 installations and more than 2,000 advertisers, providing geo-specific Ad inventory on some of India’s leading entertainment and news channels.

     

  • Amagi uses cloud-based technologies to launch new TV channels

    Konnichiwa! Amagi sets up office in Japan

    By A Correspondent

     

    Amagi, the leader in cloud-based TV broadcast platforms has announced the opening of its sales and support office in Tokyo, Japan. The office will oversee Amagi’s progression into the Japanese TV broadcasting industry, giving TV networks in the region improved access to its path-breaking channel playout and monetization solutions.

     

    The office in Tokyo will be managed by Shunsuke Matsuda, former Executive Technology Officer for Future Strategies at Panasonic. Matsuda commented “The office creates a range of opportunities for Amagi Japan and has great potential to further deepen our engagements with the Japanese broadcasting industry.”

     

    Amagi uses cloud-based technologies to launch new TV channels, manage the entire channel playout, localize content and targeted advertisements on traditional as well as OTT platforms. Amagi’s platforms deliver 99.99 per cent broadcast SLAs at nearly half the costs over a traditional set up whilst being reliable, flexible and cost effective.

     

    Matsuda commented, “TV networks in Japan are looking for cost-effective solutions for OTT and traditional playout, and are seeking partners who can provide both playout and ad monetization capabilities. Amagi’s advanced cloud-based infrastructure enables OTT and traditional broadcasters to manage their playout over the cloud as well as monetize mid-roll advertising in their content.”

     

    “Japan is a key market for us and our expansion into the region is a testament to the growing confidence of TV networks in our platforms and technology. It presents us with a tremendous opportunity to work with local broadcasters to positively impact their operational efficiencies and create more avenues for channel monetization,” said Baskar Subramanian, co-founder, Amagi.

     

    The company works with both large and niche TV networks globally, with over 1,000 installations in 10 countries.

     

  • New 'Cloudport' service from Bengaluru-based tech & broadcast frim chosen to support channel's beaming in India

    Horse & Country TV gallops ahead with Amagi

    By A Correspondent

     

    As part of its accelerating international expansion, Horse & Country TV, the specialist equestrian sports and lifestyle network, has announced its partnership with Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators.

     

    Amagi offers a cloud-based broadcast distribution and playout infrastructure for television networks. The Bengaluru-based company runs what it claims as India’s largest local advertising network playing more than 1 million local ad seconds every month on more than 10 TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.

     

    Horse & Country will leverage Amagi’s Cloudport infrastructure platform to deliver localized channel feeds to current and future markets where the channel is distributed.

     

    H&C TV CEO and Chairman, Heather Killen said: “Future-proofing our channel for multi-platform international distribution has been a key strategic goal for H&C as we expand our presence in new markets.  We are confident that we have found in Amagi a partner that will support our development in an extremely flexible and targeted way.”

     

    Baskar Subramanian, Co-Founder Strategy, Investments and R&D with Amagi, said of the partnership, “We believe that cloud-based models are the future of broadcast. Cloudport holistically addresses all the needs of broadcasters for channel playout and is set to become the standard for multi-platform channel delivery, replacing expensive satellite and fibre-based content delivery.  We are delighted to announce Horse & Country TV as Amagi’s first Europe-based, international channel and look forward to a long and successful partnership as they continue their international roll-out.”

     

     

  • Amagi's localization platform enables content opt-out in geographies where TV networks have regulatory restrictions for programming and advertising

    Amagi takes MAA TV network Singapore

    By A Correspodent

     

    Leading Telugu-language network, Maa Television, is now using Amagi’s localization platform for creating customized local feeds to Singapore for its ‘Maa TV’ and ‘Maa Movies’ channels. Maa TV has gone live with custom feeds on SingTel mio TV since April, 2013.

     

    Broadcasters with common multi-country broadcast feeds can now adapt Amagi’s patent-pending localization platform to easily fine-tune programming played out in individual countries. Broadcasters can ‘opt out’ of specific programs or even specific spot advertising in a country and replace it with some other locally appropriate content for the country by utilizing Amagi’s revolutionary cloud-based localization platform.

     

    “We are able to ‘reliably’ and ‘cost effectively’ comply with all regulatory aspects related to programming and advertising for Singapore on both channels. Amagi gave us an end-to-end solution which has seamlessly merged with our existing systems and workflows”, said J  Shekar, COO of Maa TV.

     

    “Regionalization of content is a pressing need for broadcasters,” said Srividhya S, Co-founder and CTO. “Amagi’s platform can easily integrate with existing workflows and systems of a broadcaster and reliably address regionalization needs like local advertising, local programming to meet audience preferences, content masking for regulatory or copyright restrictions, etc. We are extremely pleased by the positive response to our exclusive platform from global broadcasters and are delighted to add Maa TV network as the latest customer”.