MxMIndia

Tag: Amagi

  • It is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities

    Amagi announces 1k channels broadcast monitoring facility

    By A Correspondent

     

    Amagi has announced that it has launched a new broadcast monitoring facility in New Delhi. The facility can monitor up to a thousand channels with 24×7 support, and is powered by playout monitoring platform on the cloud, complete with ML-ready advanced automation capabilities.

     

    Said Baskar Subramanian, co-founder, Amagi: “As large and traditional broadcasters are starting to make cloud as their primary playout and distribution platform, the need of the hour is a complete platform that can accommodate all operational needs of broadcasters on the cloud platform. In this context, apart from cloud playout, it’s imperative that broadcasters also focus on comprehensive monitoring capabilities as well to manage broadcast operations on the cloud. Amagi’s new monitoring facility is a direct response to evolving needs of the industry.”

     

     

  • SonyLIV deploys Amagi Thunderstorm OTT Dynamic ad insertion platform for mid-roll ads

    SonyLIV partners Amagi to grow OTT revenues

    By A Correspondent

     

    Amagi has announced that SonyLIV is using its Thunderstorm cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.

     

    Said Uday Sodhi, Business Head, Digital at Sony Pictures Networks India:“SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers. Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.”

     

    Added Deepakjit Singh, CEO, Amagi: “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities,”. “The Thunderstorm platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users.”

     

     

  • Deepakjit Singh has been brought in to increase the footprint of Amagi across the globe

    Deepakjit Singh takes charge as CEO of Amagi

    By A Correspondent

     

    Broadcast technology company, Amagi has named Deepakjit Singh as its chief executive officer (CEO). Prior to joining Amagi, Singh served as Chief Innovation Officer at Encompass and Managing Director for APAC region where he grew the company’s business exponentially.

     

    With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel, and BT, Singh has been brought in to increase the footprint of Amagi across the globe.

     

    “Deepakjit is one of the most well-regarded leaders in broadcast technology today,” said Amagi co-founder K.A. Srinivasan. “And, he will be a huge part of helping Amagi build upon its global success, especially within the U S and other rapidly evolving markets. We are really excited to have him on board. The US is an incredibly attractive and competitive marketplace, and it augurs well that we have hit the ground running in the region, thus far. We expect over a third of our revenue to come from the US market in 2018, so continuing our growth here will be huge moving forward. And with Deepakjit now in the fold, we believe we are in an even better place to continue our success worldwide in 2018,” added Srinivasan.

     

     

  • Leverages Amagi CLOUDPORT Managed Services to Grow Global Audience Base

    Tentkotta launches linear OTT channel with Amagi

     

     

    Amagi announced that Tentkotta, the industry leader in streaming South-Indian language movies and content to international markets, has expanded its SVOD offerings by leveraging Amagi’s Cloudport managed services. The new Tentkotta TV is a subscription-based, ad-supported 24/7 linear OTT channel bringing premier South-Indian language content to a global audience.

     

    “Launching a full-fledged linear OTT channel and expanding our viewer base was a natural progression for us,” said Varun Kumar, co-founder, Tentkotta. “After evaluating multiple options, we found Amagi Cloudport to be unique in terms of its advanced capabilities, automation, transparency, and control for managing a new channel. Coupled with its 24/7 fully managed service, CLOUDPORT allows us to scale quickly and reliably.”

     

    Added K A Srinivasan, co-founder, Amagi: “As the world’s first cloud-based managed services platform, Cloudport offers unparalleled simplicity, advanced automation, and built-in transparency for TV networks and content owners… Partnering with Tentkotta, we are able to provide their viewers with a world-class content experience that features the highest quality content streamed 24 hours every day.”

     

  • The platform is equipped with a live MCR capability on the cloud, and the entire OTT playout workflow can be managed remotely using a web-based UI

    Amagi announces launch of Live Linear OTT Playout Platform

    By A Correspondent

     

    Amagi has announced that TV networks and content owners can now launch live and linear OTT channels on the cloud, and operate a unified platform for linear, catch up, and Video-On-Demand (VoD) TV without any hardware.

     

    CLOUDPORT OTT supports advanced graphics functions including dynamic graphics, digital video effects, and real-time social media integration capability in addition to switching to live feeds. The platform is equipped with a live MCR capability on the cloud, and the entire OTT playout workflow can be managed remotely using a web-based UI.

     

    “CLOUDPORT OTT has all the features that traditional TV networks need. It is built on a secure, reliable, and scalable Amazon AWS™ cloud infrastructure, complete with an in-built feature to block geo-specific content to manage content rights obligations,” said K. A. Srinivasan, co-founder of Amagi. “The platform seamlessly integrates with Amagi’s server-side OTT ad insertion solution, THUNDERSTORM, to monetize content effectively. This way TV networks and content owners have access to an integrated platform for OTT playout and monetization, simplifying overall operations.”

     

  • Winners get free commercial time worth INR 1 Lakh on Zee News and IBN7

    Amagi unveils dubsmash contest across India

    By A Correspondent

     

    Amagi has announced the launch of a new contest on the Dubsmash platform for people who want to advertise on TV. The winner of the ‘EK Lakh KaDubsmash’ contest will be awarded free commercial time worth INR 1 lakh on Zee News and IBN7. The winner will have the option to choose the award amongst one of the following markets – Delhi, Mumbai, Uttar Pradesh, Punjab, Gujarat, Bihar, Madhya Pradesh, Rest-of-Maharashtra, West Bengal, Jammu & Kashmir, North East, Chhattisgarh, and Jharkand.

     

    The contest will accept submissions from March 23to April 13, 2016. Contestants should download the Dubsmash app on a smartphone, create a Dubsmash video lip-syncing with Amagi’s‘BadaSocho TV Socho’ commercial(which can be found in the Dubsmash library)and upload this videotoYouTube. The YouTube link needs to be shared on social channels across Facebook and Twitter using #BadaSochoTVSocho. On completion, contestants should fill out a form on the Amagi website and include a link to their YouTube video. The winner will be determined by the highest number of YouTube views on their ‘AmagiBadaSocho. TV Socho’ Dubsmash video.

     

    The contest provides an opportunity for everyone who wishes to advertise on national TV on Zee News and IBN7. Prior to this, Amagi had launched its TVC campaign ‘BadaSocho TV Socho’, encouraging entrepreneurs to target their audience on national TV, with ad spots starting at INR 250.

     

  • This opens a good opportunity for entrepreneurs and small advertisers to see their brand on a National TV like a Times Now

    Times Network partners with Amagi for geo-targeted advtg

    By A Correspondent

     

    Amagi has announced that Times Network will use Amagi’s services to enable geo-targeted advertising on five of its channels – Times Now, ET Now, Romedy Now, Zoom, and Magic Bricks Now.

     

    Times Network delivers differentiated content across news and entertainment channels, to over 100 million viewers in the country. Amagi’s technology will enable the broadcaster to split ad inventory and provide regional ad spots to different brands. Times Network’s partnership with Amagi means that advertisers will also have the flexibility to buy regional ad spots on its channels at optimised costs. While this enables bigger advertisers to optimise their media spends, the smaller and regional advertisers can also advertise on national TV and target only markets of their choice and pay only for that. This opens a very good opportunity for entrepreneurs and small advertisers to see their brand on a National TV like a Times Now.

     

    Expressing his confidence in the partnership’s ability to deliver benefits for national and local advertisers, MK Anand, MD and CEO, Times Network, said, ‘’Our Network specialises in delivering decision makers at the top end of the Indian population. Our audiences are comparable with English Newspapers. With the ability to provide geo-targeted reach, we will now be able to offer city specific solutions complimentary to English Newspaper campaigns at very efficient costs. This will be a major innovation for media users.”

     

    “The partnership with Times Network is an evidence of the industry’s belief in Amagi’s core value proposition. Our endeavour is to help industry players recognize innovative and efficient technology-driven ad solutions. A unique patented technological platform has helped us emerge as a reliable choice for TV broadcasters to enable geo-targeted advertising. This marks another landmark step in Amagi’s growth and we are bullish about delivering exceptional results.’’ added Baskar Subramanian, Co-founder of Amagi.

     

  • By enabling a wide range of playout capabilities in the Cloud, Amagi's Cloudport speeds up operations& increases flexibility

    Amagi’s Cloudport enables Horse & Country TV to go global

    By A Correspondent

     

    Amagi has announced that Horse & Country TV (H&C TV), a UK based equestrianism and the country lifestyle television channel, broadcasting exclusive sports event coverage, news, documentary, and personality-led programming, has deployed Amagi’s Cloudportto optimize the delivery of new channels around the world. Utilizing Cloudport, which offers end-to-end broadcast workflow capabilities on the cloud, H&C TV is now able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

     

    “We transitioned to Amagi’s Cloudport platform in Benelux and Sweden in 2013 and then in the U.K. in 2014. We have since expanded into Australia and Germany,” said Heather Killen, CEO and chairman at H&C TV. “Amagi’sCloudportplatform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.”

     

    The Bengaluru-based company’s Cloudport platform offers 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, Cloudportsimplifies operations, increases flexibility while enabling higher playout reliability at significantly lower costs.

     

    “H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds,” said Srividhya Srinivasan, co-founder at Amagi. “Through Cloudport, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels.”

     

    Cloudport delivers H&C TV channels to leading operators such as Sky in the U.K., Deutsche Telecom in Germany, Fetch TV in Australia and UPC in Benelux. This partnership marks yet another step towards Amagi’s expansion of its content delivery offering to international markets.

     

  • The 'Bada Socho.TV Socho’ campaign presents an opportunity to entrepreneurs, small and medium businesses to advertise on national TV starting at Rs 250

    Amagi launches new TVC aimed at SMEs

    By A Correspondent

     

    Technology-driven ad network Amagi has launched a TVC campaign titled ‘Bada Socho TV Socho’ encouraging entrepreneurs to target their audience on national TV. Amagi’s patented watermarking technology enables it to split national ad inventory and sell it regionally to advertisers for as little as Rs 250.

     

    Created in-house in collaboration with Bengaluru-based production house Black Global Solutions, the TVC will be aired on Amagi’s partner channels.

     

    Stressing on the importance of the development of SMEs, Baskar Subramanian, co-founder of Amagi, said, “We believe that TV should be democratized for everyone. Amagi’s geo-targeted TV advertising technology provides the opportunity for entrepreneurs to grow exponentially and focus on their target markets at minimal costs. There is no greater satisfaction for an entrepreneur than to see his dreams unfold right before him, on TV. And Amagi’s TVC is all about that.’’

     

    Amagi believes that its TVC will make a deep impact on the advertising industry and help in expanding the footprint of many Indian SMEs. So far, the company has reported 80 per cent of its customers as first-time TV advertisers. In addition to helping advertisers create their very own TVCs, Amagi’s My Media Plan provides customized ad packages.

     

  • Indian advertiserscan reachmore than 200 million viewers worldwide on B4U Network and Zee Bangla

    Amagi expands network to other continents

    By A Correspondent

     

    Amagi has announced the expansion of its India ad network to key international markets – North America, Canada, Africa, Australia and Asia. Amagi will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s landmark move will now enable Indian advertisers to reach more than 200 million viewers onthese channels.

     

    Amagi’s global ad network allows advertisers to target audiences across regions, while optimizing ad budgets and increasing their return on investments. Advertisers can buy ad spots through Amagi across its international network and target consumers across markets.

     

    The company’sad network will now be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. This opens up doors for several brands within India to expand their advertising footprint across the globe in markets of their choice. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.

     

    One of the first Asian channels to pioneer Bollywood entertainment worldwide, B4U Network caters to the Asian diaspora worldwide and covers some of the important markets including USA, Canada, Middle East, and North Africa. The network’s collaboration with Amagi will attract several Indian brands to its platform. Zee Bangla, the first Bengalisatellite channel, will also allow Indian advertisers to target the channel’s viewership base in Bangladesh through Amagi’s network.

     

    KA Srinivasan, co-founder and head of global operations at Amagi,said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising.”

     

  • Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

    Amagi unveils next-gen managed playout service at IBC2015

    By A Correspondent

     

    Amagi announced a new managed playout service designed to simplify video content preparation, management, and delivery for broadcasters by leveraging cloud capabilities. Utilizing the end-to-end cloud-based service for content delivery, playout management, ingest, asset and archival management, quality control, traffic and scheduling, and 24/7 monitoring, broadcasters can dramatically increase workflow efficiency, reduce costs, and gain complete visibility of and control over their playout. Amagi will showcase its complete technology offering at IBC2015 in Amsterdam, September 11th -15th, at stand 2.C23.

     

    “Faced with the challenge of delivering more content to an ever growing number of devices, today’s broadcasters need scalable, flexible, and cost-effective playout solutions,” said K.A. Srinivasan, co-founder of Amagi. “Our next-generation cloud-based service transforms the way broadcasters handle video content, enabling them to distribute content more efficiently and cost-effectively on a global scale. Building on our successful CLOUDPORT infrastructure, we are now providing automated, technology-driven services, and a partner marketplace to provide a completely managed playout service to TV networks.”

     

    By deploying Amagi’s new cloud-based service for content delivery and playout management, broadcasters can speed up the origination and distribution of content to platforms and affiliates anywhere across the world. Based on a hybrid architecture consisting of cloud-management and edge-playout solutions, Amagi’s approach enables content owners to move assets through fast file-transfer on the Internet, or transport content into the cloud infrastructure via portable storage methods. The assets are then automatically ingested and transcoded on the cloud into required formats, archiving the content as needed. The service features an automated content ingest workflow with built-in heuristics to automatically prioritize assets scheduled for earlier playout, thereby ensuring smooth operations.

     

    Amagi’s next-generation playout service enables asset management on the cloud. Broadcasters can store and archive all necessary assets without requiring a large capital investment, as is the case with traditional asset management platforms. With built-in replication, the cloud is disaster-resistant and provides easy collaboration across multiple sites. Amagi’s cloud-based approach to asset management also provides broadcasters the ability to easily alter the content for VOD and OTT multiscreen delivery.

     

  • The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings

    B4U to transform content delivery and playout operations with Amagi

    By A Correspondent

     

    Amagi has been signed on by B4U Television Network India for a range of end-to-end cloud-based playout services. Through its flagship channel playout platform, CLOUDPORT 2.0, Amagi’s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from AsiaSat, Asia’s premier satellite operator.

     

    The development marks a significant step in the adoption of cloud-based managed playout services by TV networks in India and Amagi’s growing expertise in this area. It also demonstrates increasing adoption of the Amagi’s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

     

    “Amagi’s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,” said Sandeep Gupta, Chief Financial Officer, B4U Network. “With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi’s platforms are extendable for content regionalization, ad monetization, and OTT platform integration.”

     

    The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi’s cloud infrastructure and monitored by Amagi at its headquarters in Bengaluru.

     

    “CLOUDPORT is rapidly becoming the preferred platform of choice for channel playout and management as TV networks look to leverage new efficiencies available through virtualized playout models,” said Srividhya Srinivasan, co-founder, Amagi. “By supporting multisite workflows and collaboration, our CLOUDPORT platform dramatically enhances playout and distribution efficiencies for B4U Television Network India while enabling them to deliver a world-class entertainment experience to customers.”