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Tag: Akshay Kumar

  • Highlights importance of safety and choosing quality wires

    Akshay Kumar promotes RR Kabel in new TVC

    By Our Staff

     

    RR Kabel has launched its second TVC campaign featuring actor Akshay Kumar across TV channels

     

    Commenting on the TVC, Kirti Kabra, Director, RR Kabel Limited said: “Our aim is to create awareness about the importance of choosing the right quality wires for your homes. With this campaign, we are trying to break the myth that fire is a lethal killer during an outbreak. Rather it is the toxic smoke emitted during the fire outbreak that leads to loss of life. At RR Kabel, we have always focused on safety with our products and we continue to do so by bringing innovation in our wires and cables’ technology.”

  • With Akshay Kumar and Samantha Ruth Prabhu

    Wunderman Thompson rolls out ‘masaledaar’ campaign for Kurkure

    By Our Staff

     

    Kurkure has unveiled a film featuring Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘Ab Laga Masala’ campaign that captures Kurkure as a ‘chatpata’ anytime snack. The TVC is created by Wunderman Thompson.

     

    Speaking about the new film, Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India, said: “Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. The brand has the ability to portray unconventional yet relatable modern Indian family scenarios through its quirky, over-the-top storytelling that transforms any boring moment with family and friends into an entertaining one. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack. We are confident that our latest blockbuster combination of Akshay’s exuberant energy and Kurkure’s ‘masti’ will be an eccentric and compelling experience for the fans.”

     

    Expressing her thoughts on the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, added: “Daily life can be such a routine and boring when there is no ‘masaledar’ twist… but with Kurkure Masala Munch, the ‘masala’ hit in each collet unleashes full-on drama in every situation. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”

     

  • To stress on PepsiCo’s energy drink brand mantra

    Akshay Kumar to be brand ambassador of Sting

    By Our Staff

     

    PepsiCo India’s energy drink Sting has announced Akshay Kumar its brand ambassador in India. The collaboration is expected to extend the brand’s ‘Energy Bole Toh Sting’ mantra. Akshay Kumar will feature in the brand’s new TVC campaign in the coming year.

     

    Speaking about the announcement, Vineet Sharma, Category Director, Mountain Dew and Sting, PepsiCo India said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”

     

  • Urges the Indian youth to be 'Atmanirbhar'

    Rediffusion films for Ace Gold truck of Tata Motors

    By Our Staff

     

    Tata Motors launched its latest Ace Gold TVC paying tribute to India’s business owners and showcasing the opportunities for the youth of India in the last-mile delivery segment. The campaign features brand ambassador and actor Akshay Kumar.

     

    Conceptualised and developed by Rediffusion, the campaign has been rolled out across multiple channels as various digital platforms.

     

    Speaking on the launch, Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said: “Tata Motors has always played an active role in supporting its customers’ business growth and their aspirations. The Ace product line has always embodied the spirit of entrepreneurship and atmanirbharta, having created over 23 lakh entrepreneurs across the years. With Ace Gold, India’s future entrepreneurs are given an affordable means to begin their self-employment journey and help create a successful livelihood for themselves. The campaign intends to and encourages financial independence in the country’s youth by showing continuity and triumph over arduous days. We hope our campaign becomes the catalyst for many budding entrepreneurs, inspiring them to overcome difficulties and drive towards success”.

     

  • Unbox to bigger and better homes, says actor and brand ambassador Akshay Kumar

    ANC partners with Lodha for latest campaign

    By Our Staff

     

    Lodha has launched a new campaign highlighting the need for spacious homes with its longstanding agency ANC.

     

    Said Raunika Malhotra, President – Marketing and Corporate Communications, Lodha: “Lodha thrives at building developments that give extra space coupled with a plethora of nature and green spaces. In these testing times, while we all are working towards making it a better place with our contribution to the society, it is pivotal to exercise practices that help secure your families’ well-being and what better than taking that informed decision of having a safe haven of your own that brings a smile on your loved ones’ faces. With homes becoming an integral part of lives in current times, there is not anything more fulfilling than having your own home. It is a non-volatile asset that not only gives shelter and can enhance your lifestyle, but also acts as a wealth generator in future for your family. Lodha homes are designed keeping in mind the well-being of a homeowner and their family. The campaign film accentuates how in these unprecedented times, living in a bigger space with all the required amenities helps one to grow positively. Having a home plays a pivotal role in an individual’s life, and at Lodha, we strive at extending some of the finest living experiences to consumers.”

     

    Added Radha Ghai, Senior Partner/Creative Director, ANC: “This film showcases Akshay Kumar trapped in a box which metaphorically defines how today, many of us are living in cramped up spaces. Simple execution, but the film delivers on a powerful insight on how we actually feel in the constraints of space with absolutely no freedom. And owning your own spacious home is everything you can desire for. Space brings peace and freedom not only to you but to your loved ones in the family too. Moreover, a home is a place where you are free to do things at your own will and feel safe and sound at the same time.”

     

  • Star Cement is leading cement brand from Eastern India

    Star Cement’s ads star Akshay Kumar

    By Our Staff

     

    Star Cement, the leading cement brand from Eastern India, has roped in actor Akshay Kumar as its brand ambassador.

     

    Commenting on the development, Sanjay Kumar Gupta, CEO, Star Cement said: “Star Cement is now entering into a different phase of growth and a new chapter of its brand journey. One of Nation’s Greatest Icons Akshay Kumar truly reflects our firm commitment, determination and preparedness for all the challenges that may come our way. We are truly proud & honoured to have Akshay Kumar on board as the Brand Ambassador & we believe that this association will turn out to be beneficial for the brand”.

     

     

  • Out of Control Chaat and Uncensored Tadka

    Kurkure films for two new flavours

    By Our Staff

    Kurkure has launched two new flavours – Out of Control Chaat and ‘Uncensored Tadka.  The TVC film features Kurkure’s brand ambassador, Akshay Kumar, and television actor, Kritika Kamra.

    Said Bhagyashree Navare, Associate Director and Category Head – Kurkure And Cheetos, PepsiCo India: “Kurkure is an iconic, Indian snack brand that continues to lead and disrupt the salty snacks category in India with its distinct product offerings and quirky storytelling. Kurkure has always been about transforming boring ordinary moments to entertaining moments. Our LTO campaign, is based on the insight that when you taste something truly lip smacking different from what you expect, you can react in unpredictable ways, making the situation full of fun and entertainment. With our limited-time, innovative Kurkure Out of Control Chaat and Uncensored Tadka flavours, we want to give consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends & family.”

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Kurkure is all about twists and surprises. When innovative product flavours meet quirky storytelling and Akshay’s brilliant comic timing adds masala – then you know you’re in for a real treat. Watch our new Kurkure commercial and feel the masti of ‘Ab Laga Masala”.

     

     

  • Makes Akshay Kumar brand ambassador for ‘Apna Ghar, Isse Accha Kya?’ film

    Lodha launches new campaign

    By Our Staff

     

    Lodha Group’s new campaign ‘Apna Ghar, Isse Accha Kya?’ features actor Akshay Kumar as  its brand ambassador. The film has been conceptualised and created in partnership with Lodha and ANC (Alok Nanda & Company).

    Said Raunika Malhotra, President, Corporate Brand and Communication, Lodha Group: “As a consumer-centric and forward-looking brand, Lodha is compassionate towards the desires of customers and aims at delivering the best quality of life & the finest living experience. Beautifully shedding light on the significance of having an own home, the ‘Apna Ghar, Isse Accha Kya?’ campaign invigorates the sense of rootedness and belongingness that one experiences while being a part of a community. At Lodha, we believe in providing a bespoke and uninterrupted lifestyle to our homebuyers that they can cherish for times to come. The campaign video aptly brings out the essence of having a place of own – a place where one can always go back to.”

    Added Radha Ghai, Senior Partner/Creative Director, ANC: “We worked jointly with the Lodha team to come up with this concept – Isse Achha Kya which focusses on building recognition and need for your own home. We wanted the campaign to be highly emotional and for this particular film the idea was to showcase beautiful memories, heartfelt emotions and long-lasting relationships which eco the sentiments of the consumer who values relationships and rootedness as core foundation of building a family and how your own home can fulfil all. Which sits beautifully below the umbrella thought – home is the best gift you can give your family.

     

     

  • Akshay Kumar is No 2, followed by Ranveer Singh, Shah Rukh Khan & Deepika Padukone, as per the Duff & Phelps study

    Virat stays India’s No 1 Celeb

     

    By A Correspondent

     

    Consulting firm Duff & Phelps, the world’s premier provider of governance, risk and transparency solutions, has  released key findings from the sixth edition of its Celebrity Brand Valuation Study 2020: “Embracing the New Normal.” The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their product endorsement portfolio and relative social media presence. It examines the impact of the pandemic on both brand value rankings and the celebrity endorsement space.

     

     

    Said Aviral Jain, Managing Director, Duff & Phelps: “While established celebrities continue to dominate our rankings, notable millennials with a strong social media presence continue to climb the ladder. Ayushmann Khurrana, Tiger Shroff and Rohit Sharma all jumped a few spots to grab the No. 6, No. 15 and No. 17 spots, respectively. Further, Kartik Aaryan debuts on our list at No. 20. These rising millennial celebrities were in greater demand during the pandemic owing to their popularity among the youth,” adding: “This year, the media and entertainment (“M&E”) sector took a hit and witnessed significant slowdown in advertising spends as traditional media and outdoor entertainment were severely impacted by the pandemic. Digital marginally overtook print to become the second largest segment in the advertisement space, and it continues to witness traction among brands. The pandemic has also reinforced the fact that a strong social media presence is no longer a ‘good to have,’ but rather a ‘must have’ for celebrity endorsers. With celebrity-brand engagements becoming more digitally oriented, brands and celebrity endorsers are discussing innovative ways of collaboration,” Jain added.

     

    Commenting on how the pandemic redefined the M&E sector, Varun Gupta, Managing Director and Asia Pacific Leader for Valuation Services at Duff & Phelps, added: “2020 saw a boost in digital advertising, with celebrities leveraging their authentic and personal experiences for endorsements. In fact, many OTT stars and influencers are currently sharing the spotlight for digital ads, which is a new trend observed this year.”

  • Ropes in Akshay Kumar as brand ambassador

    Wavemaker bags media mandate for PagarBook

    By Our Staff

     

    Wavemaker India has bagged media mandate for PagarBook. It will manage the integrated media mandate for PagarBook and is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points — Television, print, radio, OOH, Social and Digital. PagarBook has roped in Akshay Kumar as brand ambassador.

     

    Said Sivaprasad K, Senior Vice-President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards. Wavemaker brings together a unique combination of global expertise & proven track record in bringing quintessentially Indian insights to life. We are excited to have them on-board as a key partner in our mission of helping small businesses grow”.

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Pagarbook epitomises the brand of new-age enterprises that offer simple solutions to challenges faced by small and medium enterprises across the country. Their work strengthens the core of our economy. We are delighted to partner with this transformational brand that is dynamic and rapidly growing. I am confident that as their partners we will help Pagarbook achieve their growth ambitions”.

     

    Said Kishan Kumar MS, Chief Growth Officer and South – Head, Wavemaker India: “I am quite excited to start the new year on such a positive note. Partnering with a disruptor brand like PagarBook is going to be a great learning experience for us. Our vast pool of consumer journey data and insights clubbed with analytical expertise will help us unlock many growth drivers for PagarBook. The journey is going to be an exciting one, indeed!”

     

     

  • Brand unveils a new campaign encouraging consumers to transform everyday moments with a touch of fun and ‘masala’

    Kurkure campaign for masala moments

    By A Correspondent

     

    Snack brand Kurkure has unveiled a new campaign, along with brand ambassador and actor Akshay Kumar. The new campaign ‘Ab Laga Masala’ is based on the insight that there is a sense of monotony has set-in in people’s lives – with everyday activities seeming dull and boring.

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “Through our latest campaign, we aim to inspire our fans and consumers across India to break the monotony and humdrum of life by adding a touch of ‘masala’. Through this campaign, we want to showcase how consumers can infuse fun and humour into their routines with Kurkure, making everyday moments ‘memorable’ and not ‘mundane’.”

     

    Speaking about the campaign, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India said, “Kurkure has always been an integral part of the Indian family. Whether it’s celebrating each other’s quirks together or saving each other from boredom.  The team came up with this interesting idea to use Kurkure as a device that unlocks full family entertainment. Extremely relevant in these times when we tend to get bored so easily. Akshay’s superb comic timing and the use of Kurkure as the remote makes the ad memorable and fun to watch.”

     

     

  • Actor comes on board till 2022 for national promotions

    Pagarbook also signs on Akshay Kumar as Brand Ambassador

    By A Correspondent

     

    Leading staff management solutions provider PagarBook has announced that it has signed on actor Akshay Kumar as brand ambassador till 2022. The goal of the ambassadorship is to drive visibility for PagarBook in its efforts to reach 10 million registered users by FY2021 and beyond progressively.

     

    Said Rupesh Mishra, Co-founder, PagarBook: “We’re a very Bharat kind of a brand and we’re talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn’t have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he’s someone like me.”

     

    Added Sivaprasad K, Senior Vice President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay”.