MxMIndia

Tag: Airtel

  • Positions it as the ultimate solution for big screen entertainment

    Airtel launches campaign for Xstream Fiber

    Bharti Airtel has announced the launch of a high decibel 360° campaign for Airtel Xstream Fiber.  It has been produced in collaboration with ad agency Fundamental.

    Note a communique: “The campaign features characters from popular entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It integrates seamlessly with the pattern of how the current user consumes entertainment.”

  • The first set of Creative Abby awards were presented on Day 2 of the Abby. As also the Broadcaster award

    Leo Burnett bags a Grand Prix

     

     

    By Our Staff

     

    The big news on Day 2 of Goafest was the awarding of the second Grand Prix of the festival and the first amongst the Creative Awards. Leo Burnett India was awarded a Grand Prix for Airtel’s ‘Airtel 175 Replayed’ campaign. The agency was also recognised as Digital Specialist Agency of The Year with a total of 15 metals. The category saw a total of 6 Gold, 15 Silver, and 37 Bronze Metals. There were six merits in the category.

     

    Meanwhile, COG Culture was awarded as Design Specialist Agency of The Year, with a total of 16 metals. The category saw a total of 3 Gold, 13 Silver and 16 Bronze Metals along with 17 merits.

     

    With a total of three Metals, Mindshare was recognised as Mobile Specialist Agency of The Year. The category witnessed a total of 15 metals with 2 Gold, 5 Silver, 4 Bronze and 4 merits.

     

    Mindshare was also recognised as Specialist Agency of The Year with four metals. The category had 3 Gold, 6 Silver, 7 Bronze and 4 Merits being awarded.

     

    FCB Group India was recognised as Direct Specialist Agency of The Year with 10 Metals in total. The category saw a total of 3 Gold, 12 Silver, 13 Bronze and 10 Merits being awarded.

     

    FCB Group India was recognised as Public Relations Specialist Agency of The Year with 8 Metals. The category had 6 Gold, 9 Silver, 7 Bronze, and 4 Merits in total.

     

    Meanwhile, with a total of 9 metals, Zee Entertainment Enterprises Limited was awarded as the Broadcaster of The Year Award. The category witnessed a total of 6 Gold, 8 Silver, 4 Bronze and 1 Merit.

     

  • These are interesting times for the old older in the television broadcast front

    Tata Sky refreshes brand purpose

    By Our Staff

     

    These are interesting times for the old older in the television broadcast front. OTT platforms are gaining popularity esp in urban India and telcos and broadband players like Jio and Airtel are gaining currency to access linear television. Life’s a-changin’. In the midst of all this, Tata Sky has unveiled its new Brand Purpose with the following statement: Tata Sky exists to make tomorrow better than today for family and home.

     

    “A set of core beliefs have always guided brand Tata Sky” said Harit Nagpal, MD & CEO, Tata Sky in a statement. “Expressing our brand purpose solidifies our intent to continue to add value to people’s lives,” he  added. His PR agency said he wasn’t available for a one-on-one.

    Anurag Kumar
    Anurag Kumar

    Added Anurag Kumar, Chief Communications Officer, Tata Sky in a statment: “The statement ‘Tata Sky exists to make tomorrow better than today for family and home’ exemplifies the brand’s belief in the emotional power of entertainment which we trust can move, motivate, inspire and help people to enjoy a better life. We believe that this reinforces the brand’s focus in simplifying content access, discovery and consumption in newer and more delightful ways that lead to betterment in customer’s lives”,

    Sukesh Nayak
    Sukesh Nayak

    Said Sukesh Nayak, Chief Creative Officer – Ogilvy India, West, Tata Sky’s long-standing creative: “This campaign is an ode to the magical ‘Khidki’ in our lives that has been entertaining us for all these years. Be it on the walls, tables or in our hands, these Khidkis powered by Tata Sky, truly makes our lives Jingalala.”

    The new campaign is across a few languages like Hindi, Marathi, Telugu, Tamil, Kannada, Malayalam, Bengali and Odia. The video above is in Odia.

  • Enables brands to engage with over 320 mn quality customers

    Airtel launches Airtel Ads

    By Our Staff

     

    Airtel has launched Airtel Ads, a brand engagement solution that allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “Airtel Ads breaks new ground in the USD 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,” adding:  “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”

     

     

  • Launches a full-fledged video-on-demand service for TV and mobile screens

    ShortsTV expands with Airtel Xstream

    By our Staff

     

    ShortsTV has ventured into its first partnership with Airtel. Leveraging Airtel’s core strengths of Network, Data & Distribution, ShortsTV has launched its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a subscription fee of INR 99 per month and INR 499 for a year.

    Said Carter Pilcher, Chief Executive, ShortsTV: “TV and mobile phones are both integral to the Indian viewing experience—a perfect combination for ShortsTV and our ground-breaking short movie entertainment.  ShortsTV is present in over 60 million TV households in India already, and our partnership with Airtel Xstream will bring us to Airtel’s 340 million subscribers — who are always on the lookout for unique content. From Oscar Nominated movies to Travel Documentaries to exciting new films from India’s hottest new directors – ShortsTV is amazing entertainment.  Binge on, dude!”

    Added Tarun Sawhney President – Asia, ShortsTV: “Short films are slowly making their presence felt among mainstream cinema, thus adding momentum to the growth of shorts on the Indian movie map. At ShortsTV, we always believed in providing a global platform for filmmakers to showcase their work since the audience’s affinity towards the short format is growing. Understanding the rise in content consumption on the small screen, our partnership with Airtel Xstream will not only help us extend our reach into the Indian heartland but also provide an opportunity for Indian filmmakers to expand in India and beyond.”

     

     

  • To spearhead corporate reputation mandate

    Airtel appoints Neeraj Jha to head comms

    By Our Staff

     

    Bharti Airtel has appointed senior communications professional Neeraj Jha as Head of Corporate Communications and Corporate Affairs. Jha will report to Gopal Vittal – MD & CEO (India & South Asia), Bharti Airtel and will be responsible for leading Airtel’s brand advocacy, reputation and communication efforts. In addition, he will provide oversight and support to the other Bharti Group entities. Jha, a former business journalist, had a 14-plus-year stint at HDFC Bank before taking up this assignment.

    Said Vittal: “We are pleased to have Neeraj on board to spearhead Airtel’s corporate reputation mandate. I am confident his rich experience will add immense value to Airtel.”

    Added Jha, “I firmly believe I’ve joined a culture, an ethos that’s committed to the cause of connecting the nation, its people, households and businesses. From healthcare to education to entertainment, it brings this and much more today to the lives of millions of people making them better, easier and more productive. Airtel is an iconic brand that generations in the New India have grown up looking up to. I’m humbled and honoured to be part of it.”

     

     

  • In the logo, the runner takes centrestage, embracing the spirit of the city and the event

    Airtel half-marathon gets a new identity

    By A Correspondent

     

    The Airtel Delhi Half Marathon (ADHM) has a fresh identity. The campaign has kickstarted with a contemporary modern identity for the event logo.

     

    Notes a communique: “The Runner and the spirit of every participant is at the heart of ADHM. A showcase of their own unique story of grit, determination, success and failure; inspiring to create history and not just be a part of it!  This very ethos is echoed in the logo.” The new identity for Airtel Delhi Half Marathon is designed by Locopopo, a Mumbai-based boutique design studio.

     

    Commenting on his creation, Lokesh Karekar, Founder, Locopopo Studio said, “The story of the runner has always been the soul of the Airtel Delhi Half Marathon. The new logo celebrates the host city and the remarkable journey of every runner; embodying every participant of an event that has shown the #GoBeyond spirit of Delhi to the world”.

     

     

    Added Vivek Singh, Joint MD, Procam International said, “When we launched the event 17 years ago, little did people believe that Delhi would take up running as a lifestyle. Today, the event is synonymous with the city and this has been possible only with the support from all stakeholders. Our runners give life to ADHM and this has been beautifully translated into the new logo of the Airtel Delhi Half Marathon.”

     

     

  • The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films

    Airtel Xstream’s campaign by Equinox

    By A Correspondent

     

    Advertising production house Equinox Films has created a new campaign for Airtel Xstream titled ‘Jo Dekho, Bada Dekho’.

     

    The campaign has conceptualised by Arun Iyer’s Spring Marketing Capital and directed by Nitin Parmar, Equinox Films.

     

    Talking about the campaign, Shashwat Sharma, Chief Marketing & Brand Officer at Bharti Airtel said: “With Airtel Xstream, we aim to transform entertainment at home, in India. The content consumption habits have changed dramatically with users viewing content both across linear TV and App based new age content on mobile. We felt why should the best content out there be confined to viewing on small screen? Airtel Xstream enables a seamless viewing experience across both genres, on your large TV screen. Our partners Spring and Equinox have done a great job in bringing alive the larger-than-life viewing experience of Xstream, in this campaign. So from today –  ‘Jo Dekho Bada Dekho’.

     

    Heading the creative team, Arun Iyer, Founding Partner at Spring Marketing Capital said, “Airtel Xstream is a viewing experience like never before. Most people end up consuming content on their small screens and that is far from optimum. Which led us to the thought of Jo Dekho Bada Dekho. The execution was complex but Nitin and the team from Equinox were a delight to collaborate with in bringing this vision to life.”

     

    Added Nitin Parmar, Director at Equinox Films: “It’s always a pleasure collaborating with Airtel and the team at Spring. Making a commercial is a collaborative, team effort at the best of times and during the pandemic we really got a sense of how true that statement really is. The challenge with this commercial in particular was to visually explain the features of the product in a way that felt immersive and fun – Like a roller coaster ride. Tonnes of conference calls with creatives, client and technicians; hundreds of hours of zoom calls (sometimes across time zones) later- we are really happy with the end result. Airtel allows us to keep pushing our boundaries whilst keeping the creativity intact, and that’s what we love most about working with them”.

     

     

  • On Wednesday (Oct 28), Kantar released the CX+ India – Telecom, Media & Technology (TMT) Report 2020

    Jio,Airtel,Netflix,Apple,Tata Sky top Kantar CX+ 2020 TMT

    By A Correspondent

     

    Jio, Airtel, Netflix, Apple, Tata Sky have topped the Kantar CX+ 2020 for TMT. The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index. CX+ is a sector-specific index to look at brands in the context of their category. It uses customer centricity as its core to evaluate CX performance of a company.

     

    As per a communique, the basic premise of CX+ is that brand and customer experience have become synonymous, in this increasingly connected environment.

     

    The roadmap to delivering a holistic experience is based on five key CX success factors:

    1. Clarity of brand promise

    2. Empowered employees

    3. Empowered customers

    4. Creating lasting memories

    5. Reinforcement of brand choice

     

    Additionally, the study also identifies each brand’s Experience Gap – which quantifies the difference between the Brand Promise and the actual customer experience delivered.

     

    The CX+ index for each brand is derived based on a combination of the CX Performance and the Experience Gap.

     

    The TMT study covered Telecom Network Providers, Media Streaming Platforms and Handheld Devices. In this study conducted in early 2020, clear winners emerged in each of the sectors.

     

    Commenting on the launch of the CX+ TMT report findings, Sushmita Balasubramaniam, Domain Lead for CX and Commerce – South Asia, Insights Division, Kantar said: “The landscape across the TMT sectors has changed drastically over the last one year. Consumers’ adoption of and dependence on digital, whether for basic everyday living, working, studying or entertainment has presented enormous challenges to companies in these sectors. And, the changes in usage of products and services will also mean that customer priorities on the kind of experience they are seeking will be different from the pre-Covid era.”

     

    Added Soumya Mohanty, Chief Client Officer, South Asia, Insights Division, Kantar: “In the current scenario, with tech convergence and emerging global media giants, the world will see vigorous competition in the TMT sector. This is an arena where tech credentials will become increasingly hygiene, CX will be critical. As network services providers, handheld device brands and streaming media providers, all will leverage customer data to build personalised journeys, CX and owning the relationship with the end user will become increasingly important.”

     

    Kantar CX+ 2020: Leaders in the TMT sector in India

     

    The Kantar CX+ TMT 2020 study analysed 6,000+ customers drawn from users across the sectors in India and was conducted in early 2020.

     

     

  • The film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida while adhering to the norms and guidelines of the lockdownEI

    Taproot Dentsu & Airtel launch ‘Recharge Revolution’

    By A Correspondent

     

    Airtel has launched its latest campaign ‘Recharge Revolution’ conceptualised and executed by Taproot Dentsu. The commercial highlights recharging facilities at ATMs and Pharmacy stores. The film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida while adhering to the norms and guidelines of the lockdown.

     

    Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said: “Some services are more essential than others. I think the past few months have taught us that telecom is one of them. Cooped up indoors, a single day spent without data or good signal strength meant losing touch with loved ones and the outside world at large. So, imagine the setback millions of prepaid users would have faced with the lockdown shutting down recharge stores everywhere. Airtel rose to the challenge and in a short span of time, changed the face of recharging as we knew it. The ad just captures what actually happened – nothing more, nothing less, and that’s the beauty of it.”

     

     

  • Launch ‘Airtel India Esports Tour’ – the first national ranking of Esports players in the country

    Nodwin Gaming & Airtel ink tie-up for esports

    By A Correspondent

     

    Bharti Airtel and Nodwin Gaming have announced a partnership to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India Esports Tour, which is the first and largest property of its kind in this segment.

     

    Said Adarsh Nair, Chief Product Officer, Bharti Airtel: “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with Nodwin to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with Nodwin to evolve this space and support the youth in India.”

     

    Added Akshat Rathee, Founder and MD, Nodwin Gaming: “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”

     

     

  • The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown

    Equinox Films creates Airtel’s commercial while adhering to lockdown norms

    By A Correspondent

     

    Equinox films, a company owned by Ram Madhvani, has directed and produced the new commercial “Recharge Revolution” scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, for Airtel.

     

    The commercial has been shot through four cities, Jharkhand, Uttar Pradesh, Delhi, and Noida while adhering to the norms and guidelines of the lockdown. The actors and team headed by Annum Waris, Producer, Equinox Films took the right precautions against Covid-19 during the shoot.

     

    Talking about the same, Nitin Parmar, Director, Equinox Films said: “These are tough times for filmmakers but as the famous saying goes, the show must go on. You have to keep challenging yourself and look for new ways to stay relevant. If you’re in the business of filmmaking, you have to embrace technology and make the most out of it. The Airtel commercial brought an opportunity for us to experiment and reinvent as ad filmmakers. We are extremely thankful to the actors, their families, and home support for their cooperation in filming this commercial amidst the lockdown.”