MxMIndia

Tag: AdAsia

  • For foreign delegates its networking, business, Indian cuisine and a visit to the Taj.

    AdAsia: Experiencing India

    By Tuhina Anand

    AdAsia 2011 has seen more than 1000 delegates registered from 25 different countries. While Indian delegates lead the pack as it’s the host country, there are also many delegates from different other parts of the world including UAE, Pakistan, Vietnam, Japan and Indonesia among others. At the venue of AdAsia one can see these delegates soaking in the Indian culture and cuisine and also attending the various sessions that comprise stalwarts from the industry from across the world sharing their insights with the audience. For some, travelling thousands of miles is standard networking practice, for others it’s a chance to know what is happening in the other parts of the world, learn from them and apply some of the discussed pointers back home.

    Anis Khan, the MD of Leo Burnett in Karachi, Pakistan says his reason for being at AdAsia is to get an opportunity to listen to his colleagues from across the world and pick up new learnings from their sessions and interaction with people. He said, “After the downturn in 2008, AdEx across the world has dipped though many countries have bounced back. I am specifically looking at understanding how different industry people from various countries have been combating this challenge. Also I would like to learn more on the alternate and digital media and I think the AdAsia platform will help me in this.”

    Chris Thomas, Chairman and CEO of BBDO Asia, Middle East & Africa, Chairman of Proximity Worldwide is in India as a speaker for one of the sessions. But besides that he is upbeat about the vibrancy and scale of discussions. He said, “The theme this year is interesting and content built around the various subjects around the theme is good learning. We do get an India perspective but also getting international and an external perspective to the theme. It gives us an idea how alive and kicking the industry is in Asia and particularly in India.”

    Then there are those like Keith Thomson, International Business Development Director, BlackLite Media FZ-LLC, an outdoor agency in UAE for whom the platform is a good opportunity to connect with people beyond UAE. He said, “While Arabic population is aware of BlackLite but I am looking at acquainting people with what we do beyond this geography and also people who are already spending in this market to connect with them and persuade them to allocate additional sum and look at our medium.” But Thomson says that the networking bit is bit restricted as he doesn’t know too many people here and will use the list provided by AdAsia to connect with delegates later on their emails. He says, “It’s work in progress.”

    Trung of Vietnam is at AdAsia with a group of 30 people from his country. His motive is to study and experience AdAsia and be ready when their country hosts AdAsia in Vietnam in 2013. He has one grouse though, that in his group, especially people in a slightly older age category, are not enjoying the lavish spreads laid out for the guests. There should be food that would appeal to their palate, he feels, as not everyone enjoys Indian food.

    Food is not a problem for Jerry S Justianto, Director, Masima (contents + channels) which runs a number of radio channels in Indonesia. It’s his first visit to India and he is enjoying the food to the hilt, “especially the dessert”.  He also finds a common link between middle-class Indonesia and India which he feels enjoy similar kinds of popular culture.

    The delegates have enjoyed the gala extravaganza and have talked about it with appreciation. But it’s not all work and no play – some have even managed a bit of tourism.  Yukinori Sasaki, Deputy Director, External Relations Office, Dentsu Inc, said, “Its my second visit to Delhi. I was expecting to meet lot of people and not just from advertising industry. I have managed that, but I didn’t get to meet many advertisers.” However, Sasaki has other plans on his itinerary which includes a visit to the Taj Mahal in Agra.

    Some delegates also shared what AdAsia should do differently next year. Mehwish Rafi, Chief Strategy Officer, Adcom from Karachi, said, “As far as knowledge, case studies and information goes, we have had a lot of it. But the sessions should have been more interactive. Even if there was an option of receiving questions online beforehand and then addressing those during the session, it would have made so much sense.” This definitely should be noted especially when one is talking about listening to consumers and how digital should be used, perhaps the industry should start practicing what it preaches.

  • A cross-section of biggies respond to a question much-asked on Day 2: how do you engage consumers in a fast-changing world?

    Video Report: The new rules of engagement

     

    By Shruti Pushkarna

    [youtube width=”350″ height=”200″]http://www.youtube.com/watch?v=iQBVjzNGF9I[/youtube]

    Amid discussions at one of the biggest marketing, media and advertising meets, or AdAsia as we call it, one common thread to many a conversations was the changing reality of advertising from the consumer’s perspective. Several members of the fraternity expressed concern over the pressing need to ‘engage consumers’ in a fast changing world. MxM India caught up with a few to find out what really are the new rules of engagement.

    Keeping up with new technology and being able to deliver a digitally enhanced experience to the consumer is a growing area of focus but the underlying idea echoes the same old principle, ‘reaching out’ to the consumer.

    Prasoon Joshi, Chairman & CEO McCann Worldgroup India, Executive Creative Director of the Asia Pacific region and Chairperson, McCann Global Creative council said, “There are no new rules…it’s just that there is a new reality out there. You have to be able to understand the lives of consumers…I think if you are connected with your market, then rules or whatever you call them, will come naturally to you.”

    Furthering Mr Joshi’s view, Kelly Clark, CEO, Maxus Worldwide said that the new rules of engagement are the old rules of engagement and we have to start out by understanding customers’ relationships with brands.

    Shashi Sinha, CEO, Lodestar UM said that engagement has to come from a sum total of different activities, but foremost you need to know what the customer really likes and will participate in. Josy Paul, Chairman and CCO, BBDO India made an interesting point, saying that understanding the new rules of engagement starts from knowing that advertising might not be the only solution. Emphasizing on a collaborative model between advertisers, regional partners, PR partners and activation partners, Mr Paul said, “…it’s really about shedding your sense of the past and forgetting whatever you knew before but using your experience to assimilate and synthesize the new world.”

    Three rules of engagement recommended by Contagious Communications Consultant, Will Sansom are transparency, experience and meeting an unmet need. He said, “…First and foremost be honest…second rule is use emerging technology…and third is about identifying an unmet need and then meeting it.”

    Kitty Lun Chan, Chairman/CEO, Lowe China said that we live in exciting times where internet has revolutionized everything, and in this ‘socially-networked’ world, everyday new forms and new approaches of engagement are being created.

    Keeping it to the basics, Basabdatta Choudhary, CEO, Platinum Media underlined “relevance” as one of the constant rules of engagement in these changing times.

  • The theme of AdAsia – Uncertainty – underlines the need to keep up with change if one is not to be left behind. Industry attendees weigh in.

    AdAsia: Change, the only constant

     

    By Shruti Pushkarna and Tuhina Anand

    [youtube width=”400″ height=”300″]http://www.youtube.com/watch?v=VswkUKXre-I[/youtube]

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    The AdAsia 2011 conference opened to a jam-packed hall at the Taj Palace yesterday in New Delhi. Welcoming over 1200 delegates, Minister for Information and Broadcasting Ms Ambika Soni said who else but the government of India could understand the theme of this conference better, for which “uncertainty is truly the only certainty”. Going further with the Minister’s perception of change being the only constant, MxM India’s Shruti Pushkarna and Tuhina Anand caught up with a few delegates to see what ‘Uncertainty: The New Certainty’, the theme of this edition of AdAsia meant for them and their respective businesses.

    Through the sessions, speakers and delegates seemed to be in general agreement on how the world is changing rapidly, especially in terms of technological advancements, and it is the pace at which one adapts to this change that will determine how successful or unsuccessful one is.

     

    Michael Roth, Chairman and CEO, Interpublic

    Michael Roth, Chairman and CEO, Interpublic said that the focus is on change, and with the global economy changing, the highlight of this conference is the need to stay ahead of the curve in terms of new technology and new economies. While Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather also agreed that the focus of the theme is about keeping our minds open to change, he added, “It does not mean that you have to change tomorrow morning… but prepare yourself for the change, if you are not ready for it, you will get left behind.”

     

     

    Tom Doctoroff, JWT North Asia Area Director Greater China, CEO

     

    Tom Doctoroff, JWT North Asia Area Director Greater China, CEO, however also put some stress on consistency. He said while the theme of the conference might be provocative, we have to acknowledge that which remains timelessly true, like robust brand equity and big brand ideas.

     

     

     

     

     

     

     

    Vikram Sakhuja, CEO, GroupM South Asia

    Vikram Sakhuja, CEO, GroupM South Asia put it in simple terms, saying, “Uncertainty is the new certainty in the context of marketing primarily because communication to consumers has moved from a sequential, controlled, advertiser talking to consumer, to much more devolved, fluid and instant conversation with a consumer”.

     

     

     

     

     

     

     

    Ravi Deshpande, Chairman and CCO, Contract Advertising

    Talking about the correlation that the politico-social world shares with the sentiment or the idea of a brand in a consumer’s mind, Ravi Deshpande, Chairman and CCO, Contract Advertising said, “…You are bound to have an impact on marketing or advertising when the world around us keeps changing… if the world is uncertain, so are we in our business.”

  • AdAsia tackles the question of how marketers can make good use of the digital revolution.

    AdAsia: From chat rooms to Twitter

    By Akash Raha

    That the digital revolution is already here, and is here to stay, is a given. But marketers are still perplexed on how to make full use of this phenomenon. In AdAsia 2011 a complete session was devoted to this very issue, and to be more precise, the subject of social media was discussed. The session in context was called ‘From chat rooms to Twitter… what next?’

    The panelists at this session were Kate Day, Communities Editor, Daily Telegraph Online, Arvind Rajan, Managing Director & Vice President, Asia Pacific and Japan, LinkedIn and Earl Wilkinson, Executive Director and CEO, INMA. The session was moderated by Rishad Tobaccowala, Chief Strategy and Innovation Officer, Vivaki.

    The session proposed that discussions were going to be a reverse of what this conference is about ‘Uncertainty: The new certainty’. What the session proposed was ‘Certainty: The new uncertainty’. It is certain that over the next few years the driving force will be social media. However, the uncertainty aspect is only what it means to marketers, media company etc.

    Ms Day said, “The question one often asks is, ‘What is the next big platform?’ My answer is it’s all about the people rather than the technology. Actually the underlying shift is with the patterns of behaviours of the people involved and audiences. Brand and customer relationship is the key. If that’s the case, then what platform is next does not matter because the people are here.”

    All the panelists stressed on the need to build consumer relationship and make the social media experience more real and humane. The consumers today want to interact with a human rather than with an automated interface, they want real conversation, moreover, in real time. It is essential to “get your own house in order and make the customers feel at home”. Also, often while we talk about social media, there are assumptions made about the product, content and consumers. Such clichés are something one should stay away from and not base one’s social media plans on them. Crating content and platform for ones invaluable customers is the key.

    FB, Twitter and LinkedIn are three global platforms, but as Mr Rajan said, the reason they are used still remain different. Twitter is a syndication platform. FB is for friends and family and LinkedIn is a professional network. The social media platforms are still new, there is still a lot to be done and lot of understanding needed. The essence is to have meaningful conversation with the audiences, connect with the customers and once that is done, it can be leveraged upon.

    Earl Wilkinson, of INMA also shared his learning in the field of social media apropos newspaper publishers across the globe. He pointed out how sharing has becoming the value added special sauce for journalism online. And in a way, he emphasized that digital times have saved journalism. Now that social media is here already, and everyone knows that communication is essential, the trick is how to structure the communication. For newspaper publishers, the way forward is going to be projecting newspapers and news brands as a trusted voice out in the community and the blog-sphere and get the audiences back on the websites.

    Arvind Tobaccowala of Vivaki said that the essence to being leader in social media space is differentiating content. Speaking about social media platforms he expressed hope for Google+. He said “Google is an amazing company… Believe it or not, Google+ will work, and it will work in a very big way. I don’t know how it will fit into broader eco system but it will be interesting to watch.”

    Pointing to sharing content on the social space as an interesting behavioural aspect and social media phenomenon, the panelists expressed hope that it will only grow further as it is a great way to engage with the audiences. Mr Tobaccowala also pointed out that on the social media space it is important to understand the behavioral aspects of the consumers. There are heavy users and heavy influencers. Right now the focus is less on heavy influencer… Heavy influencers can be further be divided into advocates and detractor. In a nutshell, he stressed that it’s imp to talk to detractors because they are the ones who are more vocal, even more than the advocates. Social media helps rediscover the idea of sharing in new and different ways to new and different audience. The essence is to start with Social media and start with it now. The panelists beseeched everyone to get on it and one might stumble upon something wonderful… “It is not necessary that you always know what you are doing,” said one of the panelists. Also, one should not look for any returns, one will get it eventually. Social media is new and still developing. Not everything that one experiments with comes out right, but one should try nevertheless. Ms Day emphatically suggested, “Don’t throw the baby out with the bathwater,” advocating that even if a few ideas don’t turn out right, it is a must to explore social media, as it is the big thing of the future.

     

  • Amidst all the gush about AdAsia 2011, a senior mediaperson dwells on why it's OK if you've given it a miss.

    6 reasons why you can do without attending AdAsia 2011

    #1 Rs 40,000 for entry. Okay, you could get early bed or bulk entry discounts, but it’s still not small money. Plus travel – flight tickets, local travel and hotel. All of this amounts to around Rs 75,000 if you stay in a budget hotel. Rs 1 lakh if it’s 4-star-upwards.

     

    #2 Usual suspects, usual suspects, usual suspects. It’s the same old faces at all our industry events. AdAsia had Harish Manwani of Hindustan Lever on Day 1. But Shah Rukh Khan? Grrrr!

     

    #3 There is a need to draw younger professionals to AdAsia and not 40-plus and 50-year-olds.

     

    #4 The same old format of keynotes, speeches and panel discussions is boring. C’mon marketers and advertisers. You guys are creative, why not think of something innovative?

     

    #5 You network every day with your friends and aspirational friends on Facebook, LinkedIn and Twitter. So conferences like these need to relook the role of these events for connecting with the fraternity. Agreed there’s nothing like meeting people face-to-face, and Facebook friendship is also fine.

     

    #6 Why Delhi? It was good to not do it in Mumbai. How about Bangalore, Pune, Amritsar, Calcutta, Chennai? Wasn’t Calcutta once the capital of the adwallahs?

     

    The writer of this is a senior member of the media industry. She/he prefers to stay anonymous as according to her/him, the industry is not much of a sport and may not take kindly to the criticism.

     

  • On October 31, 2011 AdAsia began in New Delhi in Grand style. The opening ceremony hosted 1200 delegates from over 25 countries.

    AdAsia opens in grand style

    By Akash Raha

    AdAsia went underwent today with a gala high decibel opening ceremony called the ‘Zee Gala Night’. The event will host over 1200 delegates from over 25 countries. All the leading names of the advertising fraternity were present to grace the opening ceremony of AdAsia 2011, held in New Delhi.

    The evening began with traditional Cambodian dance which represented the dance of Asia. It was followed by several other dance forms from Taiwan, Thailand, Japan and not to mention, India. The day’s proceedings was anchored by the multi-talented Boman Irani who enthralled the crowd by his witty comments, his humour and not to mention, by singing wonderful songs. Mr Irani also announced the Chariman of AdAsia, Mr Madhukar Kamath of the in-the-news Mudra Group.

    This was followed by a speech by Mr Tejender Khanna, Lieutenant Governor of Delhi. Mr Khanna spoke about India, Delhi and the theme ‘Uncertainity: The new Certainity’.  A part of this amazing evening also was percussion maestro Taufiq Qureshi who enchanted the crowd with his amazing performance.

    The day ended with mouthwatering food and drinks. The food from all over Delhi was brought to the table for the delegates and was named ‘Streets of Delhi’.

    Day 1

    The day one of the conference begins today (November 1) with several key sessions and addresses by prominent members of our industry. The day will be started off with the Indian national anthem followed by a choir performance. Bollywood star Shah Rukh Khan and Minister of Information & Broadcasting Ms Ambika Soni are scheduled to  be the guests of honour.

  • Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

    Ad Asia set to take off

    By A Correspondent

    Close on the heels of the Formula One extravaganza comes the annual Asian advertising mela, AdAsia 2011, which begins tonight with an opening gala. The three days that follow will see sessions featuring some of the biggest names in the advertising, media and marketing fraternity take the stage and share their views with the more than 1,000 delegates from 25 countries who have registered for the event.  The theme of the congress is ‘Uncertainty: the new certainty’ but there is nothing uncertain about the buzz around AdAsia 2011, New Delhi.

    Over the 20 sessions planned for the congress, panels will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question of ‘How’, and to elaborate innovative ideas and solutions to key global challenge.

    Some of the key members who will share their views include Harish Manwani, Chief Operating Officer, Unilever, and Chairman, Hindustan Unilever Ltd, Nikesh Arora, Senior Vice President and Chief Business Officer, Google, Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo, Joseph Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company, David Droga – Founder, Creative Chairman, Droga5, Kelly Clark, Worldwide CEO, Maxus and Mainardo De Nardis, CEO, OMD Worldwide among othes.

    Piyush Pandey, Executive Chairman and CD, South Asia, Ogilvy & Mather India will be part of a session on `Asian Creative? A New Brief’ which will discuss if Asia can lead the next creative renaissance, what is lacking to achieve this and how it can be tackled. There will also be a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, President & CEO, DDB Worldwide and Nikesh Arora Senior Vice President and Chief Business Officer, Google who has wide experience in various functions at Google. There will also be a session by BCG Japan on ‘Marketing to Women Consumers in Asia’ which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, Chief Operating Officer, TBWA\Hakuhodo, Japan will follow.

    Commenting on the Agenda and the delegate participation, Madhukar Kamath, MD & CEO, Mudra Group and Chairman of AdAsia 2011 said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this is an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like USA, UK, Australia, Poland and Africa have registered for the event. The magnitude of the event this year is much larger than the previous years with nearly 50 speaker confirmations from across the globe. Delegates of AdAsia 2011 can look forward to intellectually thought provoking sessions of debates and discussions which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”

    This year AdAsia 2011 will also be different as it will bring to attention, provoke debate, and challenge the minds present to think of providing creative solutions to one of the critical issue on ‘The girl child’. During the AdAsia, this effort will surface in different aspects and areas of the congress. It will include a special presentation dedicated to ‘The Female Equation: Communicating with Conscience’  by  Frederika Meijer, Representative – India & Country Director- Bhutan, UNFPA.

    AdAsia began as a three-day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post-war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was named AdAsia in 1984. AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).

  • With just three weeks left for AdAsia, the total delegate count for the main event has touched almost 800. The theme is ‘Uncertainty is the new certainty’, and industry expectations from the event are high.

    AdAsia expectations soar

    By Shubhangi Mehta

    The excitement over Asia’s biggest management, marketing, media, advertising and communications congress is mounting. AdAsia 2011 is scheduled to be held over three days with 20 sessions, over 40 speakers and 800 delegates already registered.

    A panel of world renowned personalities from different walks of life will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question ‘How’ and to elaborate innovative ideas and solutions to key global challenge.

    Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo, Ram Charan – Business Consultant, Speaker & Author, Harish Manwani – COO, Unilever, Joseph Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company and David Droga – Founder, Creative Chairman, Droga5, are some of the big names speaking at AdAsia 2011.

    Mr Bobby Pawar, COO, Mudra, said, “I am excited about AdAsia, we will get to listen to great people from in and out of the industry. To me this is very motivating. The theme for AdAsia 2011 is a great one and I totally agree with it, what will be interesting here is that what do  they say to focus more on this topic.”

    The conference is planned to engage and involve participants from the word go so that they are an integral part of the rethink of systems, strategies and solutions. Their thoughts and ideas will be instrumental in aligning these to a rapidly changing global business environment. The participants will also get a chance to connect with the right people both familiar and unknown who will challenge the way you think and act.

    Mr KV Sridhar, NCD, Leo Burnett, said, “AdAsia used to be a non-glamorous conclave for advertising industry, unlike other ad events which have awards as an integral part of their ceremony. This year though they are trying hard enough by getting great speakers, having a very interesting theme and overall spending luxuriously on the event. It will be interesting to see how much the event actually benefits from this. I am really looking forward to AdAsia this year as it will be fascinating to see how many industry people actually attend the event other than the speakers.”

    Mr Prathap Suthan, Chief Creative Officer, iYogi, said, “I will be going for AdAsia with a couple of my agency people. We are expecting to hear the best  of experts on ‘uncertainty is the new certainty’ as in my opinion the world has always been uncertain hence nothing can be regarded as certain. Steve Jobs’ death was not certain, anything that happens to anyone is never certain.”

    AdAsia began as a three-day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was nick named AdAsia in 1984.

    AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA). AFAA was set up in July 1978, when representatives of advertising associations of ten Asian countries reached an unanimous decision to do so, based on the recommendations of a working committee formed at the 10th Asian Advertising Congress held in Sydney in 1976. The current members of the Federation include Advertising Associations from Bangladesh, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, Taipei, Thailand, United Arab Emirates and Vietnam.

  • The Capital gets set to host 2 mega-media events – the World Magazine Congress from this evening and AdAsia as the month ends

    Chalo Dilli!

     

     

    By Akash Raha

    Delhi is all set to host two mega international events back to back – The World Magazine Congress and AdAsia. It almost seems like Delhi has become the new hub to host such grand events, perhaps taking over the role from Mumbai, the financial capital of India. Nevertheless, the upcoming month assures to be grand and promising for Delhi, which is bound to receive a lot of attention with several international business honchos from the media and advertising industry attending the two events.

    Speaking about the two events in a recent conversation with MxM India Ashish Bagga, CEO, India Today Group said “The World Magazine Congress is in early October followed by the Adasia; it is a big month and there is a lot of activity around both these conferences. The learning is amazing; the energy levels are very high. We are all very excited and we hope to pull off two very successful broad format events. And we are all looking forward to it.”

    Talking about the two events scheduled to take place in Delhi Prathap Suthan, Chief Creative Officer/Chief Explorer, iYogi, said “Well, the expectations from WMC is not much as it’s an era of digital. The only time a person reads a magazine these days is when travelling in a plane. I do love print but it is no more reasonable these days to subscribe for it or carry it along. When it comes to Adasia, yes, I will be going for it with a couple of my agency people. We are expecting to hear the best of experts on ‘uncertainty is the new certainty’ as in my opinion the world has always been uncertain hence nothing can be regarded as certain, Steve Jobs death was not certain, anything that happens to anyone is never certain.”

    [youtube]http://www.youtube.com/watch?v=T7zC5_yLkbs[/youtube]

     

    Thereafter, Mr Suthan went on to praise the city of Delhi and said. “As far as having the events in Delhi is concerned, Delhi has a better infrastructure, better airport and better accommodation facility than Mumbai. In addition to this, every industry person makes a weekly Delhi visit. The only thing that Delhi doesn’t have is a sea but that is compensated with the nearness to mountains and desert. Hence Delhi is the perfect place to have such events.”

    In the two events several international deals and business transactions are also likely to happen. And that they are happening in Delhi is only good for the city. In the future too, it shall entice and lend confidence to the media, marketing and advertising fraternity to organize such events in Delhi.

    Talking about the two cities Mr Arvind Sharma, Chairman of India Sub-Continent, Leo Burnett said “Adasia is a major event happening for the advertising fraternity, it will bring a lot of great advertising minds under one roof. I’m hoping it will be a great event and I’m really looking forward to it.   I have been saying this for a very long time that the advertising industry in Delhi is growing double the rate than the Mumbai ad industry growth. Hence, it is the perfect venue for such a big advertising event.”

    But is Delhi’s gain Mumbai’s loss? This, only time will tell… But for the moment, it is time for the industry in Delhi to indulge in fun and frolic, amidst few of the biggest names of our industry as the city hosts World Magazine Congress and Adasia.

     

    Photograph: Fotocorp