MxMIndia

Tag: ABP Network

  • To decode ‘Brands and Consumers: 2021 and Beyond’

    ISA to host second in webinar series

    By Our Staff

     

    The Indian Society of Advertisers (ISA), in association with the Free Press Journal and ABP Network, will host the second of the two-part webinar ‘Brands and Consumers: 2021 and Beyond’ on March 3. The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

    Said Sunil Kataria, ISA Chairman, said, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behavior. It’s time to review and, more importantly, understand the learnings and the way forward for the industry both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our two-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and Beyond. We bring you leadership views and strategies from across the Manufacturing and the Services sectors.”

    Added Abhishek Karnani, Director, The Free Press Journal, “This initiative will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.”

  • ABP will soon bring popular Indian narratives from different regions for new age content consumers

    ABP Studios to produce non-news content

    By Our Staff

     

    ‘ABP Studios is all set to add a slew of new services to ABP Network portfolio.

    Driven by a team of multilingual, platform-agnostic storytellers, the new productions are already underway and will soon make its way onto various OTT platforms.

    Speaking on this announcement, Avinash Pandey, CEO, ABP Network said: “We are taking an important step towards engaging with the new-age content consumers of this era. With the introduction of a more focused segment on content production, we will be able to effectively build upon our competitive advantages to create greater value for our customers and stakeholders alike. I am confident that our new venture is well-positioned to lead the ABP brand – to the next phase of its development.”

    Added Zulfia Waris, Business Head, ABP Studios: “ABP Studios is a very special division that offers something unique to the viewers of today. It goes beyond black-and-white, to find hidden perspectives and underlying meanings that lie within the ‘grey’ areas. We have been dedicatedly working towards turning this dream into a reality and are absolutely elated to announce that we will soon be sharing the many inspiring, empowering, and distinct tales of our nation with diverse set of audiences worldwide.”

     

     

  • The ABP Network-owned channel has, as per a communique, a reach of 35 mn viewers in the Gujarat market. (Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach.)

    ABP Asmita celebrates 5th anniv

    By Our Staff

     

    Gujarati news channel ABP Asmita celebrated its five anniversary last week. The ABP Network-owned channel has, as per a communique, a reach of 35 mn viewers in the Gujarat market. (Source BARC, TG- 2+, Mkt- Gujarat/DD/DN, Jan-Sep’20, Cume Reach.)

     

    Speaking on this milestone, Avinash Pandey, CEO, ABP Network said: “It is moment of pride for us, as we mark the 5-year milestone in the growth story of ABP Asmita. Over the years, against all odds, we have provided our viewers with innovative content and memorable shows. For us, our viewers remain at the core of every milestone we achieve. They have supported us and trusted us with every piece of content. And as we embark on a fresh chapter, we plan to add more depth in our programming portfolio through various thoughtful and people-driven initiatives. We hope our viewers will continue to repose their faith in us.”

  • The Saffron Brand Consultants Creative Director spoke on the thought behind the ABP Network rebranding and his views on the visual identity of other news channels

    MxM Live with Matt Atchison

     

    By A Correspondent

     

    As the ABP Network commissioned the Madrid, Spain-based Saffron Brand Consultants to undertake the complete rebranding, including the new logo, on the eve of the unveiling, MxMIndia co-founder and editor-in-chief Pradyuman Maheshwari caught up with Matt Atchison, Creative Director at Saffron.

     

    Atchison spoke about the journey of the rebranding, his views on the visual identity of other news television entities in the country and more. Atchison has been a key designer at Saffron since 2008, as a Creative Director there he has put his name to the rebranding for clients such as A1 Telekom Austria, Bankinter, BBVA, Cepsa, C&A, El Corte Inglés, Kyivstar, Megafon, Madrid Open, Raiffeisen, Swiss Re, YouTube and Volotea, among others. He has been on the jury at Cannes Lions Awards and the Kinsale Sharks Awards and a guest keynote speaker at the CXI Konferenz in Germany, A visiting lecturer at the IE School of Architecture and Design in Spain.

     

    Watch. Enjoy. Like.

     

  • Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds, said CEO Avinash Pandey

    ABP Network gets Saffron to craft new digital-friendly visual identity

    By A Correspondent

     

    ABP Network has unveiled a new identity for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live. Madrid, Spain-based Saffron Brand Consultants was commissioned to undertake the change.

     

    Notes a communique: “The intrinsic idea behind the change reflects on the potential of India’s unremitting growth story. On its path to greatness, India stands at a unique cusp of contradictions. While the hopes for a new India are defined by limitless aspirations and ambitions; at the same time, Indians are limited by societal beliefs, views, and values. On one hand, India is Limitless in potential with the world’s largest youth force, Limitless in possibilities as pioneers of frugal innovation, Limitless in capabilities with the most diverse range of cultural skill sets. But on the contrary, it is also Limited by access and opportunity disparity.”

     

    On the announcement, Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels and digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”

     

    Adds the communique: “The word marks and taglines of the new logos have been developed by Prof Fiona Ross, who has a long-standing relationship with ABP, having designed its first digital Bengali font (Linotype Bengali, now known as ABP Bengali) with Tim Holloway, first published in 1982 in its eponymous newspaper Ananda Bazar Patrika. In this reinvigoration, she has helped the scripts retain their diversity and yet work in harmony across the ABP Network – the entire project aligning with ABP’s continued insistence on maintaining the highest typographic standards for visual communication.”

     

    Added Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants: “Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”

     

     

  • To be hosted by Shekhar Suman, who is know for his takeoffs on Bihari political leaders

    Shekhar Suman’s Poll Khol back on ABP News

    By A Correspondent

     

    ABP News has brought back Shekhar Suman’s ‘Poll Khol’, a satirical show on the current state of political affairs of the country.

     

    Hosted by yesteryear television superstar Shekhar Suman, the new season of the show, like every other, brings out the comical aspects of the political situations in his own inimitable way.

     

    Said Avinash Pandey, CEO, ABP Network: “ABP News has always differentiated itself in the vast sea of content through an ingenious approach. As the political battle of Bihar comes close, we want to ensure a comprehensive viewing experience. We are sure that this year also Poll Khol will keep the viewers glued to their TV screens.”

     

     

  • On an interim basis, the ABP News content team will be reporting to Sanjay Bragta and Sumit Awasthi for news gathering and news production, respectively

    Rajnish Ahuja moves from being editor to head corp comm at ABP Network

    By A Correspondent

     

    We’ve had editors move to corporate communication roles in the past, but that’s normally outside of the organisation. So a Sandeep Gurumurthi moved as head of editorial at ET Now to heading corp comm at the Aditya Birla group. There have been similar moves in the past. But this one at ABP Network is interesting as it’s within the organisation.

     

    Rajnish Ahuja

    So Rajnish Ahuja will be leading the corporate communications department, spearheading the company’s external relations, and stakeholder engagement.  Meanwhile, on an interim basis, the ABP News content team will be reporting to Sanjay Bragta and Sumit Awasthi for news gathering and news production, respectively.

     

     

    Avinash Pandey

    On this development, Avinash Pandey, CEO, ABP Network said: “We are extremely thrilled to be initiating this strategic role revision as a part of our growth and sustenance strategy. Mr Ahuja, Mr Bragta and Mr Awasthi have been a great asset to the network. Their leadership credentials and expertise in implementing successful internal and external communications strategies will be fundamental to the overall organisational growth.”

     

     

  • A similar revamp will soon make its way in the weekend portfolio of ABP News

    ABP News launches new primetime shows

    By A Correspondent

     

    Leading Hindi news channel ABP News has launched a fresh line-up of shows.The first is ABP Reporter, a reporter-led show wherein reporters set the agenda of everyday news, the second is Newsgram – a show covering four major stories of the day with an indepth analysis from reporters, Panchnama – a deliberation on top news stories amongst five panellists/experts and four news anchors; Matrubhoomi, a show that presents news of national importance, and anything that concerns the viewers directly or indirectly and Reality Report, a show beaming clips from much-anticipated reality shows like Big Boss, Khatron ke Khiladi, The Voice, etc.

     

    Said Avinash Pandey, CEO, ABP Network: “Covid-19 has significantly transformed the way Indians consume news. Our viewership numbers have witnessed a sharp growth spurt during these times. As our loyal viewers continue to tune into ABP News, the onus is on us to give them the best, newest, and the most novel content. We are extremely excited to be introducing this new line-up, which has been specially created & curated, keeping in mind the viewers’ needs and concerns. We hope the nation will continue to repose their faith in our offerings.”

     

    A similar revamp will soon make its way in the weekend portfolio of ABP News.

     

     

  • The channel has acquired a special place in the hearts of Marathi viewers through wholesome content

    ABP Majha celebrates 13 years

    By A Correspondent

     

    Marathi News channel ABP Majha celebrated 13 years of successful operations on June 22.

     

    In 2019, ABP Majha was Maharashtra’s most preferred news channel with 44.6 avg wkly GVMs, a communique notes.

     

    On the milestone, Avinash Pandey, CEO, ABP Network said: “I’m absolutely elated and overwhelmed to be celebrating this significant milestone in the memorable journey of ABP Majha. It gives me immense pride to reflect on the past 13 years and see the consistency, perseverance and dedication with which ABP Majha has remained on the top of its game, year in year out. Through numerous heartfelt shows and initiatives, the channel has acquired a really special place in the hearts of Marathi viewers. And this touchstone only inspires us create & innovate more, and fulfil the needs of our viewers.”