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Tag: Abby Awards

  • Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett is Creative Agency of the Year at Abby 2024

    Leo Burnett India was crowned the Creative Agency of the Year on the final day of the Abby Awards 2024 which were powered by One Show. The Publicis Group agency also won the Specialist Agency of the Year titled for Brand Activation and Promotion, and Branded Content and Entertainment Specialist categories. Good Morning Films won the same in Video Craft of the Year category and Havas Worldwide India was named the Health Specialist of the year.

     

    In Creative, Leo Burnett won a Grand Prix for Spotify India’s Feel the Music campaign featuring Shankar-Ehsaan-Loy in the category audio visual TV, cinema, digital, OTT below one minute. It also took home four golds, eleven silvers and eight bronze metals to aggregate 157 points. VML India came second in the Creative Agency category with two golds, three silvers, 15 bronzes netting 105 points in all. FCB Group India stood third with two golds, three silvers, eight bronzes to earn 72 points on the last day.

     

    A Grand Prix each awas won by Famous Innovations and Maitri Advertising Works. Famous won it for the OOH campaign for Mumbai Police titled Blockbuster Excuses. Maitri got it for Netflix’s promotion of the show Sex Education titled ‘Shakila’s Driving School’ in the category audio visual TV, cinema, digital, OTT above one minute.

  • Unveiling The Age of Adaptability as theme

    Day1@Goafest 2024: Sanjiv Mehta, Harit Nagpal, Sukhvinder set the stage afire

    Goafest 2024, the annual industry festival organised by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), kicked off with a performance by Bollywood playback singer Sukhwinder Singh. This was followed with members of the organising committee lighting the ceremonial lamp. Prasanth Kumar, President of AAAI and CEO of South Asia at GroupM, then addressed the attendees, marking the festival’s 17th edition. This year’s event also celebrated the third year of collaboration between The Abby Awards and One Show. Under the theme ‘The Age of Adaptability,’ delegates were welcomed to Goafest 2024 with a champagne launch, setting a celebratory and spirited tone for the proceedings. This is Goafest, and even if it’s being held in Mumbai, tea, coffee, soft drinks and beer were available through the day. No questions and monies asked.

     

    In the first session titled Adapt To Thrive Not Just Survive, Harit Nagpal, Managing Director and CEO of Tata Play, stressed on the criticality of adaptability as a means to thrive. Delivering the keynote, Nagpal underlined the inevitability of disruption in our lives and the importance of resilience in the face of it. “Disruption can be caused by anything or anyone, but it becomes our responsibility to survive and thrive,” he said. After Nagpal, a keynote titled, Navigating The Age Of Adaptability: Leading with Vision, Flexibility, and Purpose, was delivered by  Sanjiv Mehta, former CEO of Hindustan Unilever and Executive Chairman of L Catterton India. “Learning happens when you have the humility to say, ‘I don’t know?’” – by admitting so, organisations and corporations open themselves to new knowledge and understanding, fostering a growth mindset that enables them to learn and develop from others’ expertise and experiences, not just myopically thinking of profit generation ,” he said.

     

    Later there was a session titled From Setbacks to Comebacks: The Power of Persistence presented by acclaimed writer and film director, Tahira Kashyap captivated the audience with her inspiring journey, moderated by Atika Farooqui, Celebrity Host & Actor. Kashyap shared personal anecdotes and professional experiences, illustrating how resilience and determination have been instrumental in her success. “Women go through multiple hardware upgrades; every day is so different for women, every hour is so different than the previous one,” she mentions, also candidly referring to the books she has written on womanhood and motherhood.”

     

    And then there was a session titled Lessons of Adaptability: Embracing Failure to Touch Success, featuring Indian actress Medha Shankr and actor Vikrant Massey, moderated by the multifaceted Actor, Producer & Entrepreneur, Neha Dhupia. Medha and Vikrant, the cast of the acclaimed film 12th Fail, illuminated the audience with their insights on embracing failure as a stepping stone towards triumph.

     

    Here’s what the Goafest 2024 leadership team said in a statement:

     

    Prasanth Kumar
    Prasanth Kumar

    Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia: “The composition of the clients has been very interesting this year with a notable presence of tech specialists. It’s encouraging to see such diversity. It’s truly heartening to witness the growing number of partners, which not only strengthens and welcomes many newcomers into the Goafest fold. While we anticipated challenges, the dedication and support of all involved have exceeded our expectations, and for that, we’re immensely grateful. We’re excited to welcome many new faces and investors to Goafest 2024; we’re also looking forward to numerous tech sessions and integrations that will enrich the experience. Our goal is to institutionalise Goafest, constantly striving to improve. By completing 60% of the work early and refining timing, we’re making practical strides toward our vision for the next year.”

     

    Rana Barua
    Rana Barua

    Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia: “Through countless journeys together, we’ve always been driven by passion, not profit. This year, our commitment to not miss out has been unanimous. The whole team rallied together, united by our love for this industry, to make Goafest 2024 happen within our tight timeframe.”

     

    Jaideep Gandhi

    Jaideep Gandhi, Chairperson of the Goafest Organising Committee: “We aim to keep this festival relevant, as we’ve successfully done in the past two years, especially in the post-pandemic era. Each year, we strive to introduce new elements, constantly raising the bar.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Dheeraj Sinha, Group CEO – India and South Asia, FCB and Co-chair Awards Governing Council, Abby Awards 2024 powered by One Show: “We’re thrilled to see a fantastic response from returning agencies, with VML, and McCann Worldgroup India, amongst others, making a comeback, along with many others. It’s a near-complete reunion, with only a handful of agencies not joining us this year!”

     

    Day One ended with Publisher and Media Abby being presented.

  • Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    It’s now become a winning habit for GroupM agency Wavemaker. On the first day of the Goafest 2024, Wavemaker India was crowned Media Agency of the Year at Abby Awards Powered by One Show. They bagged 16 metals. Earlier, ABP Ltd bagged the Publisher of the Year titled with five metals.

    The EssenceMediacom team winning the sole Grand Prix Media Abby for Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV

    The Wavemaker tally include four golds, nine silvers and three bronzes. The sole Grand Prix presented was won by GroupM agency EssenceMediacom for Airtel 5G Plus campaign #LookMaImOnTV for innovative use of branded content – integration.

    While Wavemaker scored 98 points, the next best was less than half that at 48. That was Initiative Media. EssenceMedia secured 42 points.

    The ABP Pvt Ltd team winning the Publisher of the Year Abby

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year. The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

    The gates for receiving entries had to be shut as per deadline, we were told, else, the entries for Creative Abby would’ve crossed last year’s tally.

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

    Publisher Abby

    Media Abby

  • DDB Mudra and Famous Innovations have also sent in entries

    Abby Awards 2024: Lowe Lintas, McCann in, Ogilvy continues to stay away

    Ajay Kakar
    Ajay Kakar

    The Advertising Club has always said that its flagship Abby Awards is ‘’for the industry, by the industry and of the industry”. And this is what Ajay Kakar,  Ajay Kakar, Chairperson of  Awards Governing Council Abby Awards 2024 powered by One Show and Managing Committee Member The Advertising Club, told MxMIndia in a virtual chat with MxMindia on Thursday evening.

     

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year.

     

    The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

     

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

     

    So what’s new this year? Well, Lowe Lintas and McCann have entered in a bigger way, we are told. DDB Mudra and Famous Innovations are also there. Ogilvy continues to  stay away.

     

    A ‘Best Use of AI’ sub-category has been introduced as also Copywriting for web and digital craft has been added in still digital and digital verticals. A new vertical called Health has been added with sub-categories such as OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award that has been introduced is Health Specialist of the Year for the best performance by a company in this vertical.

  • The Abby Awards will be held from May 29 to 31 as part of Goafest 2024

    Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    For the past few weeks, we have been publishing news on the announcement of names of jury chairs of various award categories of Abby 2024 (full name: The Abby Awards 2024 powered by One Show).

    So here’s one more: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures have joined as jury chairs for the Public Relations, Direct and Video Craft categories respectively.

    The Abby will be held from May 29 to 31 as part of Goafest 2024. This year, Goafest is being held in Mumbai, at Westin Powai, overlooking Powai Lake.

  • Names: Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh

    More jury chairs named for Abby 2024

    Pallavi Chakravarti
    Pallavi Chakravarti
    Raj Kamble
    Raj Kamble
    Mayuri Nikumbh
    Mayuri Nikumbh

    Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, will join as Jury Chairs for the Abby Awards 2024.

    Chakravarti has been appointed Jury Chair in the Diversity, Equality and Inclusion category, Kamble will be Jury Chair for the Out of Home and Ambient category. Nikumbh will Jury Chair in the Design Category.

  • Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das

    Jury Chairs appointed for Abby 2024

    Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head of Creative, for McCann Worldgroup and Rajdeepak Das, Chief Creative Officer Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia, join as Jury Chair for Still Digital category, Audio category, and Film (below 1 minute) category respectively, at The Abby Awards 2024 powered by One Show.

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards 2024: “I have always believed that an award is as good as its jury. This year too, the Abby Awards powered by One Show have a stellar line up of both domestic and international luminaries as Jury Chairs, across 23 categories. Over the last two years the number of women jurors have been significant, and this year, with over one-thirds being women masters of their craft. To win recognition from such respected Jury Chairs is a matter of immense pride for the AdClub, the participating agencies and brands.”

  • Goafest 2024 & Abby Awards to be held in Mumbai

    Goafest 2024 & Abby Awards to be held in Mumbai

    If the Indian Premier League can happen in South Africa or the UAE, why can’t Goafest take place in Mumbai? Point, and the wise folk at the Adveritsing Agencies Association of India and The Advertising Club, have chosen to organise the 2024 edition of Goafest and the Abby Awards in Mumbai, from May 29 to 31. The venue: Westin Powai, the same place that plays host FICCI-Frames. And was earlier called Renaissance.

     

    The reason, as per a communique issued: the forthcoming Lok Sabha elections. The decision, conscious and collective as it has been described, is to host the 17th edition of the festival on the same dates that it was scheduled to happen in Goa. It may be noted Goafest will continue to be held in Goa in future, and this, as of now, is just a one-off.

     

    First let’s read the statements. Later, do read our two-bit.

     

    Said Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia in a communqiue: “We’re excited to announce that Goafest is happening in Mumbai this year, despite a few logistical challenges. Our collective decision reflects our unwavering commitment to this esteemed event, which has evolved into a cornerstone platform for shaping the future of our industry. It’s become a vital platform for industry, becoming a nexus where industry leaders converge to explore, innovate, and chart the course for a progressive journey. We’re committed to maximizing participation, curating insightful sessions, and ensuring attendees leave with invaluable knowledge. Plus, mark your calendars: Goafest returns to Goa in 2025! Join us for an unforgettable experience at Mumbai Goafest 2024!”

     

    The communique also adds Rana Barua, President of The Advertising Club and Group CEO of Havas India, South East and North Asia, as saying: “The Abbys has always been a platform dedicated to recognising and celebrating outstanding achievements in the advertising and marketing industry. We look forward to honoring the best work of 2023 at the Abby Awards Powered by One Show 2024 this May, in Mumbai. With Westin Powai as the venue we are working towards putting together a dynamic agenda that  will be announced in due course. We are grateful and thankful to the entire fraternity for their continued support and enthusiasm.”

     

    The agenda, speakers, the sessions and the all-important sponsors will be announced shortly.

     

    While all of this was what we gleaned from a communique issued on Friday morning, there’s a little more to what has been issued. According to the info we have received, a cross-section of the powers that be felt that it should perhaps be put off. Yes, no Goafest 2024. That was around the first week of April. When we heard about it and asked some of the Goafest top brass via WhatsApp, there was no clear affirmation or outright denial. However, what we were told was that talks were on to salvage the situation.

     

    For, Goafest and Abby are meant to be for/of/to/by the industry, and aren’t being organised for profit, save the salaries of the secretariat and build a reserve for the rainy day. The organiser-in-chief doesn’t buy a fancy car after the conduct of the festival. It’s meant to be community service. And of course access to some fun in the sun, and loads of booze in the closed confines of sunny Goa.

     

    This year, as per our information, there is a problem. The media economy is in bad shape. Look at the number of empty billboards on the Western Express Highway in Mumbai. With just so many days where no government ads happen due to the Election Code of Conduct, and this year twice over given elections in Maharashtra and elsewhere, it’s not exactly ‘achche din’ for media biggies, the primary sponsors of Goafest.

     

    Colors/Viacom18 has reduced its trade spends. The news channelwallahs (Aaj Tak was one of the main sponsors last year, Times Network before that) are too busy with the elections than humouring agency folk.

     

    Also, the entire advertising agency business is being rewritten. No longer is there enough money in the bag to fund aircraft-loads to Goa. Even if 50% was being paid by the employee.

     

    Net-net: there was pressure.

     

    Abracadabra! All of this can be eliminated if the event happens in Mumbai. Yes, the alcohol is expensive, but one can also ask the Delhi officefolk to airlift those five litres of liquids from Haryana.

     

    Plus the chances of marketing folk being present is very high, as that number is not really very significant when the event is held in Goa. With the event being in Mumbai, albeit in Powai, the likelihood of people doing the trek to Goafest is good.

     

    We tried to gauge the sentiment on the decision from some of our connects. While there is an overall happiness that it’s happening and is not cancelled, there is dismay that it means no official fun in Goa. They said you can’t do that in Mumbai.

     

    And what about all those floral shirts and shorts we bought for Goafest, one regular mused.

     

    Another point posed to us is that if the elections are the reason and since this is the 17th edition of the fest, why didn’t it get pushed to Mumbai all these years when there were elections. Hmmm.

     

    Well, right now the story is that Goafest 2024 (and Abby) are happening. We don’t know if that’ll mean Ogilvy will participate, but we do hope it does.

     

    Meanwhile, a few days before Goafest and Abby, the Zee-sponsored Kyoorius Creative Awards are scheduled to take place. The date is May 24. But that, as we are constantly reminded, is not organised by industry bodies.

     

    For more information on the festival, follow the Goafest handle at @goafestlive and for ABBY Awards Powered by One Show, follow The Advertising Club at @theadclubindia.

    Better still, read it all on MxMIndia.com.

     

    Entries for ABBY Awards Powered by One Show 2024 can be submitted at https://abbyawards.com/

     

  • Digital, Technology Health & Sustainable Development

    Abby Awards adds new categories in 2024

    ABBY Awards powered by One Show in 2024 continues to stay connected with global festivals like The One Show, Cannes, and ADFEST by adding categories that are trending in the world.

    Introduction of Best Use of AI sub-category, keeping in mind the trending subject of the year, has been added in both Digital and Technology Verticals.

    Copywriting for web and digital craft has been added in Still Digital and Digital Verticals.

    With the growth in Health and Wellness communication, a new vertical called Health has been added this year with sub-categories like OTC Oral Medicines, OTC Products, Nutraceuticals among others. A new specialist agency award being introduced is Health Specialist of the Year for the best performance by a company in this vertical.

    Red Abby has introduced Sustainable Development and Meaningful Practices to cover Climate Action, and Responsible Consumption.

    Green Abby which covers planet conservation has added Life on Land to cover protection of forests and prevention of ecological destruction.

    Commenting on the new categories, Ajay Kakar, Chairman of the ABBY Awards powered by One Show 2024, said: “The world around us is changing by the day, and the Abby awards are at the forefront of reflecting these changes. And this year is no exception. Be it in or within categories like Digital, Mobile and Technology. Or the introduction of a Health category. Every year we start the Abby journey by first engaging with the industry stalwarts, informally, to listen to the changes, suggestions and asks. The changes in the categories that have been introduced this year are thanks to these rich engagements.”

    Dheeraj Sinha, Co-chair of ABBY Awards powered by One Show 2024, added: “Health is a growing business in communication and it is fitting to now have an entire vertical dedicated to it. Advertising with a purpose and a social message has now gathered steam and the Green Abby and Red Abby are adding sub-categories in Forest Conservation , Sustainable Development and Meaningful Practices.”

  • Entries are open for the awards

    Ad Club campaign for Abby

    The Advertising Club has unveiled a campaign for the upcoming Abby Awards powered by One Show 2024.

    Speaking on the initiative, Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards said: “At The Advertising Club, we are committed to bringing forward and honouring the masterpieces and the masterminds. The Abby Awards powered by One Show 2024 serve as a testament to the extraordinary work that our industry creates and its potential to shape the future. With this campaign, we invite the industry to come forward, submit their best work, and together elevate the collective creativity to unparalleled global heights.”

    Added Alok Lall, Executive Director, McCann Worldgroup India:  “We believe in celebrating not just the present achievements but also the future that we are collectively building for our industry. The Abby Awards powered by One Show 2024 serve as a beacon for the creativity that defines our industry’s trajectory.”

    Entries are now open for Abby Awards powered by One Show 2024.

  • The agency also bagged the Grand Prix for Whisper India’s campaign on Day 1 of Goafest and the Abby Awards

    EssenceMediacom is the new star at the Media Abby

     

     

    By Our Staff

     

    So what’s more important at the three-day advertising festival in Goa? The conclave – lectures and masterclasses and all the entertainment lined up or the awards?

     

    That’s a question that will never be answered, though there’s no denying the fact there are undercurrents of a ‘they-owe-their-existence-to-us’ sentiment that’s been there for a while in certain quarters of the two organisers – the Advertising Agencies Association of India (3As of I) and the Advertising Club.

     

    Hence, please do note: we are not to call them Goafest Abbys, which they are often referred to, by some of the organisers as well. They are the Abby One Show, the One Show suffix being the association with One Show, the globally renowned advertising awards enterprise.

     

     

    But an international awards means that there is little scope for any corruption in the system. There is little scope for subjectivity, and even more little scope for personal biases to come in. Well, that last bit is ensured that it’s not one person who decides on the award, but it’s a slew of top professionals.

     

    This year’s highlight is the return of the Mullen Lowe Lintas Group to the Abby fold, after over two decades of a self-imposed exile. McCann and Wunderman Thompson are also back.

     

    So, the only agency that has decided to stay away is Ogilvy, but Piyush Pandey & Co do participate in Kyoorius Creative Awards (happening on June 2), so it’s not that they are allergic to creative awards. Note: Lowe in India had this huge allergy to creative awards, and the agency would stay away from them all. Though this wasn’t the case internationally. And in India as well, Lowe would participate – and very aggressively and successfully – in the Effie.

     

    Let’s cut the chase, and move to Day 1’s big awards. The Media Abby, which unlike the Emvies, concentrates on the creative quotient. A total of 94 Media Abbys were presented. The tally being: 25 Golds, 33 Silvers, and 35 Bronze metails.

     

    The highlight of the evening was the emergence of a new numero uno from within the GroupM fold. EssenceMediacom was Media Agency of the Year, and it won it for a total of 20 metals, and these were across many entries. EssenceMediacom won the Grand Prix for Whisper India’s campaign, ‘The Missing Chapter’.

     

    We met Navin Khemka, the agency captain, and he was elated. The fact that it was not just on the back of one campaign was even more satisfying for him.

     

    Also, announced the same evening was the Publisher Abby where 2 Golds, 5 Silvers and 6 Bronze metas were awarded. And there were 5 Merit recognised. With a total of four Metals, ABP Pvt. Ltd. was recognised as Publisher of The Year.

     

    Final Winners for Press Release Media

     

  • The industry focus is good for the festival. And it’s festival mode full-time, writes Sanjeev Kotnala

    Goafest 2023: Absently Present

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaThe annual Indian advertising and marketing Festival Goafest starts today, Wednesday, May, 24, 2023. And here I was with Vermajee, my mentor and friend, sipping cold beer and trying to answer a question he had raised last week. Why have I attended Goafest all these years, and why am I not there this year?

    GoaFest is one of the leading events in the Indian advertising industry and it’s known that I favour Adfest Pattaya too. However, individual and organisational circumstances, professional goals, and personal preferences play a role in determining their attendance at such events. I have many times shared my thoughts on how to make it better and happy to see that my suggestions through the years a few have been adopted.

    To answer, I asked a few of my friends and acquaintances who have been at Goafest, are there or have finally dropped out of the Goafest circuit. I did not attend the last edition, and with fond memories of Goafest through the years, I needed their inputs.

    Maybe some of these could be your answer to the question.

    And if you are there, you could say what works for you, some, most or none.

    For the next three days, I will be  absently present at Goafest. Remembering the sessions, crowds at the gates for celebrity sessions, exhibit area, the refrigerators with beer and soft drinks, the smoking zone and the after-parties. The corridors where you met people and the rushed lunch breaks.

     

    Networking among Networked.

    Goafest provides a platform for advertising and marketing professionals to interact, exchange ideas, and collaborate on future projects. Unfortunately, the client quotient has always been an issue, and the festival remains primarily networking among networked groups. You do meet an odd friend of friends who you may encounter in future.

     

    Learning and Inspiration

    There is enough for everyone. Learning sessions, workshops, and panel discussions by industry experts and thought leaders. The amount of learning and inspiration you take out depends on your interest and investment of time and effort.  Though I have my own doubts on the subject and speakers at time, including when I raised the issue.

     

    Awards and Recognition.

    Abby Awards recognise and celebrate excellence in advertising and marketing communication in India and is still a reputation-builder. Winning awards may seem a small part of the process, but with the number of awards online- it seems everyone is a winner.

     

    Business Opportunities. 

    Goafest offers a conducive environment to make commitments for future interaction. I have seen deep business discussions happening, which resulted in real business.

     

    Celebrating Creativity.

    A part of the following statement is true, and a part is false. Goafest brings together like-minded individuals and provides a space to appreciate and celebrate outstanding creativity. Attendance and visit to the campaign exhibit area remain low despite various promotions and interest. The parties and beer and lovely food served always helped celebration.

     

    3-2-1

    Earlier, it was a full three-day impact performance, and now, people have opted to take a one-two- or three-day trip to Goafest. However, with the hybrid and work-from-anywhere mode in operation, I hope more and more people attend it for the three days of festivity, celebration, and learning.

     

    Net-Net

    Participants claim they attend Goafest to network, learn, gain recognition, explore business opportunities, and celebrate creativity in the Indian advertising industry. The cost of attending the festival is increasing. For many, the benefits of attending do not outweigh the total costs.

    There is an industry focus, and it’s good for the festival. However, it needs to get more inclusive with technology (a large part of business now) and encourage client teams to attend.

    But one thing is straightforward and honest, it is festival mode full-time. So, the most honest answer to the question I received was ‘I attend Goafest because it is there’. Yes, I am a biased GoaFest loyalist after all.