MxMIndia

Tag: 22feet Tribal Worldwide

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • The ad has been created by 22feet Tribal Worldwide

    MMTC-PAMP unveils Raksha ‘Bandhan’ ad

    By A Correspondent

     

    To celebrate the timeless bond between brother and sister, MMTC-PAMP- accredited Good Delivery Gold refinery with 22feet Tribal Worldwide has unveiled a digital campaign ‘Raksha is Timeless’ to redefine the eternal bond.

     

    Vikas Singh

    Commenting on the launch, Vikas Singh, Managing Director & Chief Executive Officer of MMTC PAMP, said: “We would like to thank 22feet Tribal Worldwide for conceptualising this campaign to highlight the timeless bond between brother & sister and through the campaign highlight the real meaning of Raksha that goes beyond just a day. We believe that financial security is a perfect gift a brother can give his sister. MMTC-PAMP has created one of the world’s first gold ecosystems and brings to India the largest state-of-the-art refining capability. At MMTC-PAMP, we are constantly attempting to revolutionize the investment purchases and the way in which our customer engages with our products. Our Gold and Silver products are of the highest quality and have become the de-facto benchmark in the Indian market.

     

    Ashutosh Sawhney

    Added Ashutosh Sawhney, Managing Partner, 22feet Tribal Worldwide: “Most brands usually tend to see moment marketing as a moment in time when brands can leverage either just that moment or a build up to that moment. What we tend to miss is the opportunity to engage with people in a medium to long term through some of the fixed moments. In Rakhi, MMTC-PAMP saw an opportunity of not culminating something at Rakhi day (which most brands would do) but instead, starting something with it. Given the brand’s strategic task ahead for building a new habit of investing in digital gold, we felt that we can extend the single occasion of Rakhi into an emotion which is timeless. Unpeeling the simple insight of Rakhi being a day in time amongst brothers and sisters but the emotion of Raksha being a present continuous one gave us the opportunity to get consumers to start a gold saving plan on behalf of their sisters. All this is made possible because the entry into buying digital gold is at an extremely small price point and the reason for saving for your sisters is a very large one.”

     

     

  • The idea centred around the Twitterverse discovering playlists by using any emoji of their choice

    Spotify campaign by 22feet Tribal Worldwide trends at #5

    By A Correspondent

     

    On World Music Day, Spotify India launched a Twitter campaign #PlayThis. The idea centred around the Twitterverse discovering playlists by using any emoji of their choice. Conceptualised by 22feet Tribal Worldwide, part of the DDB Mudra group, the activation gained traction in the very first hour, with people trying out different combinations of emojis to find a playlist. Through the day the engagement grew exponentially, where at one point the #Playthis trended at #5 worldwide.

     

     

     

    Debashish Ghosh

    Elaborating on the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said, “Music and emojis have quite a few things in common – both are universal languages that transcend boundaries and allow emotions to be expressed and shared. We decided to intersect these two and explore the ideas that emerged once we added Spotify’s key differentiator – their curated playlists, as the third element into the mix. That’s how #PlayThis on World Music Day came about. It was designed to connect in the moment with music fans and elevate their experience by making it participatory and personalised on the back of an automated engine. The response has been phenomenal and humbling to say the least. It reaffirms the belief that simple ideas still fly high.”

     

     

  • “Covid in Context” – using data science to delve deeper into the number of COVID-19 cases globally

    22feet Tribal Worldwide launches new data tool, Covid in Context

    By A Correspondent

     

    In an effort to raise awareness about the global impact of Covid-19, 22feet Tribal Worldwide, part of the DDB Mudra Group, has launched ‘Covid in Context’, a simple data tool that analyses the impact of the pandemic on a country in relation to its total population.

     

    The company conducted a two-day product hack sprint to find unique, data-supported means to raise awareness about the ongoing coronavirus pandemic. The initiative brought together a diverse talent pool of developers, analysts, engineers, data scientists and human behaviour specialists within the organization to arrive at solutions using technology.

     

    ‘Covid in Context’ uses data science fundamentals of first order vs second order data, allowing users to go beyond the absolute numbers of cases by delving deeper and slicing the data in unique ways. The data is automatically updated in tandem with WHO updates.

     

    Some key insights extracted from the tool:

    In absolute numbers, the worst hit country is USA, but in context to their total population, Italy, Switzerland, Belgium, Spain are more infected than USA.

    Absolute Numbers – USA (1,238,083) > Spain (250,561) > Italy (213,013) > Belgium (50,781) > Switzerland (30,009)

    Infected BPS – Spain (54.39) > Belgium (44.37) > Switzerland (35.50) > Italy (35.62) >  USA (37.92)

     

    Infected on Tested per cent helps us understand extent of spread. Higher the percentage, higher the community spread.

     

    France is one of the most affected countries with 15.50 per cent, UK follows with 14.09 per cent, US at 16.02 per cent and India at 3.87 per cent.

     

    Recovered per cent helps us understand which country’s people and healthcare systems are fighting the virus better

     

    Australia, South Korea and New Zealand are at around 87 per cent, Switzerland and Germany around 84 per cent, USA at 16.21 per cent and Sweden at 17.55 per cent.

     

    Preetham Venkky

    Said Preetham Venkky, President – 22feet Tribal Worldwide: “The product hack sprints are a way for our people to fight this invisible enemy. The brief was to pick a fundamental issue and what came to the fore was that information related to number of cases is used by countries and its people to make sense of the situation. The challenge that the tool aims to solve is to show varied and deeper perspectives on widely reported statistics by slicing the data in different ways. The tool can be used by media, policy makers and local communities to get an accurate and relevant perspective of the issue. I am extremely proud of our team who has built this tool rapidly and tirelessly for everyone to use.”

     

     

  • Integrated account includes creative by DDB Mudra

    22feet Tribal bags digital mandate for TTK Prestige

    By A Correspondent

     

    TTK Prestige has appointed 22feet Tribal Worldwide as its digital and digital media planning agency. As part of the mandate, 22feet Tribal Worldwide, which is part of the DDB Mudra Group, will steer the digital transformation of the brand from digital marketing to e-commerce and all the touch points of the consumer’s journey with the brand. The integrated account includes creative by DDB Mudra.

     

    Commenting on the announcement, Dinesh Garg, EVP – Sales & Marketing, TTK Prestige said: “TTK Prestige has the legacy of being present practically in every Indian home. As market leaders, it is imperative for us to engage with consumers, who are in different stages of their purchase journey. The digital space is beginning to play an increasingly important role for us as a brand and we are pleased to embark on this journey with 22feet Tribal Worldwide. We have a long history with the DDB Mudra group spanning two decades, and we look forward to many more rewarding years together.”

     

    Speaking about the win, Preetham Venkky, President – 22feet Tribal Worldwide added: “We are extremely delighted with the confidence that TTK has placed in us by allowing us to bring to life, our vision for what their presence should look like across digital. This move will not only help digitise their business but also provide value to their existing and new customers. With this win led by Ken Sekhar and his team, we now have the exciting challenge of taking one of India’s top brands and building a formidable experience across the digital ecosystem to enable meaningful engagements.”

     

     

  • He will also serve as the Group’s Chief Digital Officer

    Preetham Venkky is Prez at 22feet Tribal Worldwide

    By A Correspondent

     

    Preetham Venkky

    Preetham Venkky has joined DDB Mudra Group as President – 22feet Tribal Worldwide from KRDS in Singapore where he was Director & Partner. He has over 20 years of experience in some digitally advanced markets in Asia including Hong Kong and China.

     

    Venkky will be responsible for ensuring the Group’s talent is trained for the demands of our times and geared to apply technology to solve business challenges. His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities.

     

    Speaking about his appointment, Aditya R Kanthy, MD & CEO, DDB Mudra Group said: “Venkky will play a critical role in effectively bringing insight, creativity and brand building together with digital marketing and experience design. Being a serial entrepreneur who built his first angel founded startup at the age of 19 and then scaled KRDS from a fledgling to working with majority of Fortune 50 companies in Singapore, is nothing short of phenomenal. This is where Venkky’s deep commitment to building creative culture and leveraging technology and data will drive business growth for our clients. Our 250 people at 22feet Tribal are essential for the Group’s growth and I’m delighted we have talent like Venkky and Debashish to lead it.”

     

     

  • Ghosh joins the agency from Hotstar

    Debashish Ghosh joins 22feet Tribal Worldwide as NCD

    By A Correspondent

     

    Debashish Ghosh

    22feet Tribal Worldwide has brought Debashish ‘Deba’ Ghosh on board as the National Creative Director. A multi-disciplinary creative and strategist, Ghosh joins the agency from Hotstar, where he was the head of XR Studio, exploring the future of storytelling and entertainment through the amalgamation of content and emerging technologies like AR/VR/AI.

     

    Rahul Mathew

    Welcoming him to the team, Rahul Mathew, National Creative Director, DDB Mudra Group said: “A lot of our rebuilding at the agency has been around people. And Deba is an essential step in this direction. He brings onboard a diverse set of experiences and a new way to do things. And at the same time is driven by the same values and hunger as all of us. I’m very excited to have him on board and am sure he’ll help us take 22feet to even greater heights.”

     

    Talking about joining 22feet Tribal Worldwide, Ghoshi added: “I am genuinely stoked to take on the mantle of building the next phase of the agency. And it is challenging; as the legacy of its first phase has set the bar quite high. I hope to generously leverage the full stack of expertise at the DDB network and place technology at the heart of what we do; which is to create meaningful products and cultural cache for the brands we partner with.

     

     

  • The brand will be managed by 22feet Tribal Worldwide

    DDB Mudra is digital marketing partner for Spotify India

    By A Correspondent

     

    Gaurav Magotra

    Following a multi-agency pitch, the DDB Mudra Group has bagged the digital marketing mandate of Spotify India. The brand will be managed by the group’s digital solutions arm- 22feet Tribal Worldwide and will be led by Gaurav Magotra, Business Head- West, 22feet Tribal Worldwide.  As part of the digital mandate, 22feet Tribal will be responsible for digital strategy and planning, social media management, digital production and content creation for the brand.

     

    Said Magotra: “We are immensely excited to be working with Spotify on their India launch. It’s an iconic brand that has truly redefined the music category and continues to do so through ever inventive ways. Our goal will be to help fans discover more music and in turn help our brand build an organic cycle of engagement and app adoption.”

     

     

  • This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling

    Untold and 101 India ink branded content partnership

    By A Correspondent

     

    Untold, 22feet Tribal Worldwide’s content platform, has teamed up with 101 India, a youth portal creating content aimed at urban Indian audiences. This association aims to change the way the industry looks at branded content, by making craft and authenticity an integral part of online storytelling.

     

    Speaking on the partnership, Cyrus Oshidar, Managing Director, 101 India said: “Young people today are exposed to over 500 messages from different brands. Not only are we competing with them for eyeballs, we are competing with the world wide web for time. To get our messaging to reach the right audience, it’s important that we cloak the brand in interesting content, ideally a combination of the two. With our experience of understanding and creating content for the millennials, we feel Untold is the right partner for us, where story takes precedence over branding – a strategy that’s also been their key to success with both consumer and client. We look forward to working together and creating a narrative that is entertaining and relatable.”

     

    Added Deepak Nair, CEO, 22feet Tribal Worldwide & Chief Growth Officer, DDB Mudra Group: “Untold, over the years, has curated content that is rooted in the real; creating unique brand experiences. The partnership of Untold and 101India will further leverage this depth of knowledge and specialization to create rich immersive content properties for our clients.”

     

     

  • The agency has appointed Vanaja Pillai to head its Bengaluru business

    22feet Tribal Worldwide strengthens top deck

    By A Correspondent

     

    22feet Tribal Worldwide has made some key appointments on the people front. The agency has appointed Vanaja Pillai to head its Bengaluru business.

     

    And in the North, Vishal Mehra has been appointed to spearhead the building of the agency’s digital planning practice. In addition to this, he will also be responsible for growing the team and the business for 22feet Tribal Worldwide’s North unit. In the West, Rohan Talati has been elevated to head the business operations for the agency’s Mumbai team.

     

    Meanwhile, to strengthen the agency’s digital strategy function, Ramraaj Raghunathan has been elevated to the position of Head- Strategy, 22feet Tribal Worldwide. And lastly, Azharuddin A, erstwhile new business lead with the agency, will lead a focused mandate on User Experience & Branded Products.

     

    Speaking on these appointments, Deepak Nair, CEO- 22feet Tribal Worldwide and Chief Growth Officer- DDB Mudra Group said: “We couldn’t be in a better position than we are in today. Over the years, we have nurtured the best talent in the industry and have continued to attract the best in class. Our young leadership team is a testimony to that. I am confident that this team will see us become stronger than ever.”

     

     

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • To focus on online outreach for its brands – Wild Stone & Secret Temptation with a special emphasis on consumer engagement

    McNROE appoints 22feet Tribal as its digital agency

    By A Correspondent

     

    McNROE Consumer Products has announced the appointment of 22Feet Tribal Worldwide as its digital agency. The company, which is known for its brands Wild Stone and Secret Temptations, has brought the digital agency on board to lead its digital efforts across online platforms with a special emphasis on consumer engagement.

     

    22feet Tribal Worldwide will be responsible for the digital strategy across the McNROE’s entire portfolio- Wild Stone and Secret Temptation. The agency will lead digital brand planning across businesses and develop strategic brand campaigns for the digital platform to strengthen the connection between the two brands and their respective consumers.

     

    NK Daga, Director-Founder, McNROE said, “We have always been committed to bringing top international quality fragrances to Indian consumers and delivering the best innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on engaging with our customers through online experiences. 22feet Tribal Worldwide’s strong strategic capabilities combined with the understanding of our business made them the perfect agency partner to help us engage with our customers online.”

     

    Commenting about the partnership, Vineet Gupta, Managing Director at 22feet Tribal Worldwide, said, “We are extremely excited about our partnership with McNroe Consumer Products Pvt. Ltd. for its brands Wild Stone and Secret Temptation. Wild Stone is a brand that has cemented itself in Indian consciousness with their distinctive communication and offering. Secret Temptation has created a niche for itself by appealing to young girls with its contemporary fragrances. We want to bring this equity into the web and create a robust digital framework that yields results for the brands and the business.”