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Tag: 22feet Tribal Worldwide

  • Celebrates quick gameplay

    22feet Tribal Worldwide campaigns for BGMI

    22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

  • Experience with 'Wear Your Cred' Campaign

    22feet Tribal Worldwide unveils new film for BGMI

    By Our Staff

     

    22feet Tribal Worldwide has unveiled a new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royal game, titled ‘Wear Your Cred’.

     

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”

     

     

  • To help scale its business

    22feet Tribal bags Lumina CloudInfra mandate

    By Our Staff

     

    22feet Tribal Worldwide has bagged the digital mandate for Lumina CloudInfra Private Limited. Lumina is a data center platform with a mission to provide secure Hyperscale cloud infra services to businesses in India and across the Asia Pacific region. 22feet will support Lumina’s digital presence, as Lumina continues to scale its business and build a high-quality digital infrastructure.

     

    Anil Reddy, Global Chief Executive Officer and Cofounder, Lumina CloudInfra said: “As we continue to grow and expand our services, it is essential that we have a strong and reliable partner to help us communicate our message effectively. We believe that 22feet Tribal has the experience and expertise to do just that.”

     

    Vanaja Pillai, President, 22feet Tribal Worldwide added: “Lumina is doing exceptional work in redefining and reimagining what the data centers of the future will look like. And 22feet Tribal is at the forefront of providing new-age, cutting-edge solutions to our clients to tell their stories in the digital world. We are very excited about partnering with Lumina in this incredibly important journey that will impact the way customers experience data centers in the future.”

     

  • For its digital and production mandate

    22feet Tribal Worldwide appointed by HomeLane

    By Our Staff

     

    HomeLane, home interior solutions provider, has appointed 22feet Tribal Worldwide for handling their digital and production mandate. The partnership is set to bring about fresh, innovative ideas to the world of home interiors.

     

    Udit Mediratta, Chief Marketing Officer, HomeLane said: “We are excited to be associated with 22feet as our growth accelerator. The year-long association is aimed at bringing on board their unmatched creative prowess and strategic thinking to create clutter-breaking work. Together, we aim to push the brand to scale newer heights in the home interior solutions industry.”

     

    Vanaja Pillai, President, 22feet Tribal Worldwide sharing her thoughts said, “HomeLane is a brand that values both functionality and aesthetics and is committed to providing homeowners with customized, efficient home designs that are budget-friendly.”

     

  • To manage digital campaigns and strategy of the e-commerce platform

    22feet Tribal Worldwide bags digital AOR mandate of Flipkart

    By Our Staff

     

    Flipkart has awarded its digital agency of record (AOR) mandate to 22feet Tribal Worldwide, following a multi-agency pitch. The mandate includes managing Flipkart’s digital campaigns and strategy. 22feet WW will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

     

    Commenting on the win, Preetham Venkky, President – 22feet Tribal Worldwide & Chief Digital Officer, DDB Mudra Group said: “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”

     

  • To visualise digital as an ecosystem for full funnel marketing solutions

    Binodan Sarma joins DDB Mudra Group as Head of Digital – North

    By Our Staff

     

    DDB Mudra Group appoints Binodan Sarma as Executive Vice President – North. In this role, Sarma will lead the digital business for both DDB Mudra and 22feet Tribal Worldwide for the Group’s Gurugram office. Sarma’s appointment will be instrumental in inspiring the teams and clients to visualise digital as an ecosystem to deliver full funnel marketing solutions.

     

    Speaking on Binodan’s appointment, Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group said: “DDB Tribal – the amalgamation of DDB Mudra & 22Feet Tribal Worldwide in North is coming of age. The idea of blurring the lines between digital and mainstream is a reality today and I am proud to say that at DDB Tribal, we are at its leading edge with clients like Royal Enfield, One Plus, Mars Confectionery and many more. In Binodan, we found not only a digital transformer but also an advertising professional with an astute sense of business and most importantly, a thirst for creating big, creative ideas.”

     

  • Appoints new gen entrepreneurs Diya Sarker and Ishan Mehta as ECDs

    22feet Tribal WW strengthens creative team

    By Our Staff

     

    22feet Tribal Worldwide, digital solutions provider, has appointed Diya Sarker and Ishan Mehta as Executive Creative Director (ECD) – Art and ECD – Content respectively.

     

    Vishnu Srivatsav
    Vishnu Srivatsav

    Speaking on the new appointments, Vishnu Srivatsav, NCD of 22feet Tribal Worldwide,  said: “The attempt at 22feet is to build a creative company more than an agency. Which is why it’s so important that we have leaders from varied and diverse backgrounds who complement each other’s skills. Ishan is vastly experienced and has done some great work across many organisations, as well as running a start-up. And Diya has eclectic background from advertising to brand design and visual art. So, with them on board, I’m sure our work will get even unique perspectives and freshness.”

     

  • To lead creative at the agency

    22feet Tribal Worldwide appoints Vishnu Srivatsav as NCD

    By Our Staff

     

    22feet Tribal Worldwide has announced the appointment of Vishnu Srivatsav as National Creative Director. Prior to this, he was Creative Head of DDB Mudra’s South office. Srivatsav will take over from Debashish Ghosh, the former NCD at 22feet Tribal Worldwide, and will continue to report to Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

     

    Rahul Mathew
    Rahul Mathew

    Said Mathew: “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”

     

    Preetham Venkky

    Added Preetham Venkky, President, 22feet Tribal Worldwide: “Vishnu has always been a huge source of inspiration for the creative team at 22feet. His grasp on culture, specifically internet culture, is arguably the best in the country, and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients.”

     

  • To lead cohesive view across advertising, digital marketing and media

    DDB Mudra Group names Anand Murty and Mehak Jaini as Strategy Chiefs

    By Our Staff

     

    DDB Mudra Group has announced Anand Murty and Mehak Jaini as the Strategy Chiefs of DDB Mudra and 22feet Tribal Worldwide respectively. They will lead the group’s promise of a cohesive view across advertising, digital marketing and media. The company’s unique structure offers strategists an opportunity to shape and track the entire consumer journey. Their teams will marry the fundamentals of brand planning – a deep understanding of culture and consumers – with the demands of digital transformation for some of India’s most respected and fastest growing brands.

     

    Speaking of this change of guard, Aditya Kanthy, CEO & MD, DDB Mudra Group said: “We’re so excited about Anand and Mehak taking charge of the strategy department at the Group. They are the key to the kind of success we want to create for our people and clients. From brilliant creative work and beautiful, seamless experiences through to measured and disproportionate brand and business growth – the strategists are at the heart of the action here.  While one part of the task is to bring changes to the ways of traditional marketers, equally, they will help bring the basics of brand building and consumer thinking to help set a foundation for long-term sustainable growth for digitally forward companies.”

     

     

  • For their sneaker sale

    Reebok India and 22feet Tribal Worldwide roll out SneakerFest 2.0

    By Our Staff

     

    Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a social media campaign, #ReebokSneakerFest for their sneaker sale. It was a nationwide callout to sneakerheads where some of Reebok’s most loved Sneakers were on sale.

     

    Speaking on the campaign, Kanika Nijhawan, Brand Director, Reebok India said, “It will be fair to say that SneakerFest 2.0 seized the attention of a large number of sneakerheads in the country and by extending some great offers, we managed to boost our sneaker sales. The collaboration with influencers and engagement activities throughout the social handle reached out to millions of users within a few days and made the campaign a total success.”

     

  • Campaign conceptualised by 22feet Tribal Worldwide

    Netflix turns fans into shoplifters to promote Red Notice

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Netflix India (@netflix_in)

    Netflix India has launched a new campaign to promote its Hollywood blockbuster movie, ‘Red Notice’. Conceptualised by 22feet Tribal Worldwide, the campaign invites fans to experience an adrenaline rush at the ‘Red Notice Shop’, where everything is free if they can steal it.

     

    The Red Notice Shop has been brought to life in a 3000 sq. ft. retail space at Phoenix Palladium, Mumbai. The space is guarded with lasers, sensors, secret codes, CCTV cameras, alarms, and top-notch security. The heist is successfully completed if one is able to steal from the Red Notice Shop. Prizes include not only goodies, tech delights, ownable shop merchandise but also three precious gold Faberge eggs from the film with exclusive rewards inside them.

     

    Said Debashish Ghosh, National Creative Director, 22feet Tribal Worldwide: “Most viewers fantasise about being in a role similar to one of their favourite characters or plots in a film. We wanted to give them an unexpected leg-up. So, we set up a shop to pull off a heist where stealers are keepers if you don’t get caught. And if you do, you don’t land up behind bars. Either way, the experience leaves an indelible mark and lodges Netflix and Red Notice in your memory for good.”

     

     

  • The programme is executed by 22feet Tribal Worldwide, part of the DDB Mudra Group

    22feet Tribal syncs with Hero MotoSports for bikers

    By A Correspondent

     

    22feet Tribal Worldwide, in collaboration with Hero Motosports, the motor sport division of Hero MotoCorp, has launched a ‘Rally Life Navigator’ programme. The programme is executed by 22feet Tribal Worldwide, part of the DDB Mudra Group.

     

    Debashish Ghosh

    Elaborating on the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal Worldwide said: “Unprecedented challenges can lead to unprecedented opportunities and that’s exactly what happened here. The sports world was crippled by the pandemic — no races, no rallies — and the Hero MotoSports team was grounded for all intents and purposes. In the midst of uncertainties, the need for some creativity was stronger than ever to give them a chance to race again! Thus was born the Rally Life Navigator. A very simple hack that sparked a whole new racing culture.”

     

    Rally Life Navigator was promoted via a social media campaign, which ensured that the followers were kept abreast of latest information, activities and race dates.