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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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BudgetSpeak #13: Amarnath Ananthanarayanan: Need for a common fraud detection agency

The motive of the new government is to boost the economy even if that requires some tough short-term measures, writes Dr Amarnath Ananthanarayanan, CEO and MD, Bharti AXA General Insurance

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BUDGET 2014

Dr.Amarnath By Dr Amarnath Ananthanarayanan

The Union Budget 2014-15 comes with a lot of promise. The motive of the new government is to boost the economy even if that requires some tough short-term measures. There are common expectations on the Budget expressed by the industry on multiple aspects including Motor Third Party de-tariffing, Taxation, FDI in insurance, creation of a Nat-Cat pool, and common insurance database pool including a common fraud detection agency.

bblogo The only additional aspect which is not entirely Budget-related though is to get General insurance industry to the forefront and get it a seat on the table on all discussions and actions in the area of financial inclusion.