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  • The Senior VP at Google speaks on the controversy around banning objectionable content in an exclusive interview to NDTV

    We Cannot Censor the Web, says Google’s Nikesh Arora

    By A Correspondent

     

    Technology giant Google has finally spoken out on the controversy around banning objectionable content that has led to a legal battle inIndia. In an exclusive interview to NDTV’S Shweta Rajpal Kohli from the World Economic Forum in Davos, Google’s Chief Business Officer Nikesh Arora said: “We cannot censor the web or the ability of people to express themselves”.

     

    He asked if the Indian government understands the enormity of what’s being asked? He said things are being done too hastily for Google’s liking, and any form of censorship will taint the growth of India’s Internet industry.

     

    Mr Arora felt that censoring and pre-clearing everything will taint growth of Internet industry inIndiavis-a-vis rest of the world. He said that Google would welcome more dialogue before people rush to try and take action on what’s not a fully formed idea. “We would like to have a real conversation around these issues. They are not asking to censor the web inIndia; they’re asking us to censor the world wide web,” said Mr Arora. He said that Google is not comfortable being final arbiters of what’s objectionable.

     

    “I used to proud when I used to come toIndiabecause we have a fundamental belief around democracy. Do you want to be part of a country where things don’t move fast, there are no innovations because everything is pre-checked?,” said Mr Arora.

     

    Stating that 60 hours of video are uploaded every minute and such kind of content  impossible to pre-censor. “You cannot say I built the street corner and will be responsible for everyone who stands on the corner and has a conversation, that’s ridiculous,” was Mr Arora’s last word.

     

  • In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

    Time for media to not get jingoistic

    By Ranjona Banerji

     

    After all the tears and threats, Salman Rushdie appeared on NDTV and said whatever he wanted – including praising his controversial Satanic Verses – in an interview with Barkha Dutt. So that’s a lot more potential viewers than at a literary festival – so much for fears of riots and violence.

     

    It is amusing to see that “liberals” are now a legitimate attackable category of people in India. Religious and social fundamentalists on television have a field day since liberals uphold the Constitution and other wishy-washy stuff like that. In print, several Muslims, prominent and otherwise, have said that this whole “ban Rushdie” idea is unacceptable – The Times of India has a report – but these presumably “liberal” Muslims do not usually find their way on to TV. The reasons are clear – they may not provide enough provocative drama.

     

    While Rushdie was calling Deobandi’s “dreadful people” on NDTV, Rahul Singh wondered on Times Now whether many Sikhs in the UK were not former Khalistanis! Everyone now in the mood to call spades shovels? TV has got needlessly exercised about this whole Jay Leno-Golden Temple fracas; today’s newspapers tell us that Sikhs in the US are not bothered by it. We also learn that Vylavar Ravi, Union minister for Indian overseas affairs, had not even seen the Leno show and did not know exactly what offence had been committed.

     

    The media needs to stand up and take a call about not getting all jingoistic about perceived insults. I have to side with Markandey Katju here – surely we have other things to worry about?

     

    **

     

    Republic Day tomorrow and I fear it is my cynicism, long years and grey hair which makes me feel like newspapers are really paying lip service and doing nothing new. The last week told us that our children are educated, our babies and young mothers are dying and we have no sanitation or hygiene systems to speak of. But we have to periodically be told what a great and wonderful country India is. The marketers and the believers in “good news” will get upset otherwise. O dear, I sound like Katju again.

     

    **

     

    The upcoming assembly elections are taking up newspaper space but not TV time. The reasons for this are obvious – TV in India thrives on sensationalism, so unless Mayawati sends another aeroplane to Mumbai to buy shoes, we will have to read not hear what she’s up to.

     

    **

     

    Mid-Day turned into a broadsheet for the day, for marketing reasons, but it actually looked quite nice.

     

    **

     

    India’s run in Australia has clearly upset our media so much that cricket is now restricted to the sports shows and pages. This is some change from the usual. Having said that, some very good daily cricket analysis from Ayaz Memon in Mail Today – he doesn’t hold his punches but given his experience, doesn’t fall into our current
    mood of patriotic funk! Insightful and scathing both.

     

    While on sports, it’s good to see tennis and the Australian Open sharing news space with everything else. (Go Federer!)

    Ranji matches have also been getting a fair run in newspapers.

     

    **

     

    And, Happy Republic Day!

     

  • TAM Data (GRPs, Channel shares of HGECs)- Wk 3 ’12

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 2: Jan 8 to Jan 14, 2012
    Period: Wk 3: Jan 15 to Jan 21, 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

     

  • TAM data Top 10 programmes on HGEC – Wk 3 ’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 3 (Jan 15 to Jan 21) 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner

    It’s bye-bye time for Sandeep Pathak and Raj Kamble

    By A Correspondent

     

    It’s now confirmed. Both captains of the Bates ship are bidding goodbye to the agency. Although there’s no official communiqué from the agency, Sonal Dabral, India Chairman and Regional executive Director, Bates Asia and Sandeep Pathak, CEO, Bates Asia have put in their papers.

     

    While Mr Dabral is moving to DDB Mudra, Mr Pathak’s destination next is not known, refusing to comment on the issue. He has been with the agency since four years.

     

    Meanwhile, at BBH India, Raj Kamble who had replaced Priti Nair last year as Managing Partner, has also called it quits.  ECD Russell Barrett has been elevated to the post of Managing Partner. Kamble’s next port of call is unknown.

     

    In an official communiqué, Sir John Hegarty said:  ‘It’s always sad when great creative people leave you, but it’s greater satisfaction when you can promote an outstanding creative leader from within. Russell Barrett has created most of our best work and put BBH India on  the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”

     

  • My first priority is to build a solid network of talented creative teams and to create a 'boredom-less' and fearless creative culture, says Mr Karnik

    Soumitra Karnik is NCD @ Dentsu

    By A Correspondent

     

    Continuing with the series of senior-level appointments, the Dentsu India Group on Tuesday announced the appointment of Soumitra Karnik as National Creative Director, Dentsu India Group.

     

    Soumitra Karnik joins DentsuIndiaafter a stint at his his creative consultancy company, prior to that he was with JWT,Delhias an Executive Creative Director. In his over eleven years with JWT, Soumitra worked on brands like PepsiCo, Nestle, Hero Honda, Sony, GSK, Congress and Airtel.

     

    Among the campaigns he is known for include ‘Youngistaan’ for Pepsi, ‘Aamsutra’ for Slice, ‘Yaari ki Gaadi’ for Hero Honda and ‘Dil jo chahe paas laaye’ for Airtel to name a few.

     

    Welcoming Mr Karnik to Dentsu, Rohit Ohri, Executive Chairman, DentsuIndiasaid: “Soumitra is a truly gifted creative and great leader. He will partner the creative leaders at DentsuIndiaand me to take our creative product to the next level. Soumitra believes in integrated communication solutions and as a key member of theIndialeadership team, I see him helping us effectively deliver this core Dentsu belief to our clients.”

     

    Speaking on his new role as National Creative Director, DentsuIndia, Soumitra Karnik said: “As far as my role is concerned, my first priority is to build a solid network of talented creative teams across Dentsu companies and to create a ‘boredom-less’ and fearless creative culture. I will also partner our clients in developing thought leadership and strategic superiority in their respective markets by the process of collaboration and co-creation.”

     

    “We have pressed the ‘Refresh’ button at Dentsu and are pretty serious about being the very best, both for our clients as well as our own people. We want to be known as a place with a large heart where people with great minds work. And I can certainly promise a lot of action around us in the coming times,” he added.

     

    Mr Karnik started his career in 1991 with a small-sized advertising agency called Pace. While working at Pace, Soumitra learnt everything from the printing process to delivering release orders for ad releases to various newspaper offices. Next, Mr Karnik joined Percept in 1993 as creative group head from where he moved to a boutique agency Rightangle in 1995. Over his rather eventful stints at Percept and Lowe (then known as Lintas), he has worked on accounts like Hero Honda, Nestle, Maruti Suzuki, The Oberoi Group, Joyco, Xerox and Wills Sport.

     

    After a two-year stint at Rightangle, Soumitra joined Lintas in 1997 as associate creative director, and worked with the agency till 2000. Next, he moved to JWT as creative director, and was later promoted as executive creative director and vice-president.

     

    Dentsu Inc,Tokyocommenced itsIndiaoperations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired theIndiabusinesses and the new Dentsu India Group became a 100% subsidiary of Dentsu Inc,Tokyo. The new Dentsu India Group comprises three independent, full-service advertising agencies - Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact, a media company, Dentsu Media and a digital company, Dentsu Digital.

     

  • A Comms has tied up with the e-commerce site for a unique campaign across India

    A Comm’s latest TV campaign for snapdeal.com

    By A Correspondent

     

    One of India’s largest network media houses, Aurora Comms (A Comms) has tied up with one of the most popular e-commerce sites, snapdeal.com for their campaign. A Comms, which has been connecting brands to consumers at consumer spend zones, has tied up with the e-commerce site for a unique campaign acrossIndia.

     

    A Comms brought to the Indian market the innovation of streaming communication on multiple LCD panels in electronic stores. It has successfully been running campaigns connecting premium brands with technology climbers. snapdeal.com will be the first brand in e-commerce segment to be displayed in Croma and E-Zone outlets acrossIndia.

     

    A Comms uses multiple television panels in electronic stores to create an experiential zone for the brand. While some brands may use the medium as pure-play display medium, for some it also works as sampling.

     

    In the case of snapdeal.com, which already has a recall among tech-savvy and upwardly mobile audiences, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach for getting the “Best Deals everyday”. That snapdeal.com itself has attractive offers in the same cities where Croma and E-Zone are present, is the X-factor of this tie-up.

     

    Samir Vithlani, Director – Key Accounts, Aurora Comms, said, ‘It is our endeavour to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers; therefore we worked on offering branding and showcasing the deal site across these stores.”

     

    Abhimanyu Rishi, Head Activations, snapdeal.com feels this will help the e-commerce site get a new audience. “The footfalls in electronic stores are always increasing. Our tie-up is a unique attempt to promote snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively,” he said.

     

    The Campaign:

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=RFrkWV-yZ44[/youtube]

    Aurora Comms, popularly known as A Comms, is India’s largest advertising network media house offering branding solutions across various consumer spendzones. The company already has tie ups with over 4000 destinations in about 600 cities inIndia.

     

  • Panasonic is presenting the 4th Green Globe Foundation Awards (GGFA) to honour India's environmental crusaders.

    Panasonic Green Globe Awards on Feb 2

    By A Correspondent

     

    The 4th edition of the Green Globe Foundation Awards presented by Panasonic is scheduled to take place at the Taj Palace, New Delhi on February 2. The awards have been instituted as a salute to the efforts of organizations and individuals who are actively fighting climate change through their work in environment preservation and regeneration in our country, today.

     

    Launched at the IIFA Awards 2008 in Bangkok, the Awards are partnered by illustrious partners like United Nations Environmental Programme (UNEP) and The Energy Resources Institute (TERI) that is led by Nobel Laureate Dr. R.K. Pachauri, among others.

     

    This year, over 100 nominations have been received over 8 categories and will go through a stringent procedure before the final winners are decided.  The jury panel consists of Young-Woo Park-Regional Director, UNEP; M.C. Mehta- Environmental Lawyer; Jyoti K. Parikh-Executive Director, Integrated Research for Action and Development (IRADe); Mr. Kartikeya V. Sarabhai- Founder Director of Centre for Environment Education; Ranjana Saikia- Director, Educating Youth for Sustainable Development, TERI; and Annapurna Vancheswaran- Director, Sustainable Development Outreach Division, TERI, among others.

     

    The categories under which Green Globes will be give out are Outstanding Contribution in Architecture, Outstanding Contribution by an Educational Institution, Product Innovation and Design,  Business Enterprise- Manufacturing, Business Enterprise- Services,  Outstanding Contribution in Media,  Outstanding Contribution by an NGO,  and Outstanding Contribution by a State Government .

     

    Manish Sharma – Director, Sales & Marketing, Panasonic India said, “As part of company’s eco initiatives, Panasonic has sponsored for Green Globe Awards 2012 which are aimed to encourage, acknowledge and award the Champions of the Earth for environmental leadership globally contributing towards protecting our environment.”

     

    He further added, “It gives us immense pleasure to be a part of such leading environmental awards which helps in increasing awareness and interest among people for contributing towards the environment for a healthier and better tomorrow. Keeping in lines with our vision of being No. 1 Green Innovation Company by 2018, we at Panasonic continuously focus on introducing innovative technologies, products and solutions which are eco-friendly.”

     

    The voting process is a rigorous and methodical procedure that is closely monitored by KPMG, the official auditors for the event. The results are surrounded by secrecy and the credibility of the voting process is one of the key parameters of this prestigious celebration.

     

    Sabbas Joseph, Director of Wizcraft International Entertainment said, “Being a developing nation, India is specifically faced with the challenge of sustaining its rapid economic growth while dealing with the global threat of climate change. As citizens everyone one of us has a moral duty toward preserving the earth and ensuring a better future for the generations to come.

     

    “The Green Globe Foundation Awards are an endeavour towards creating a world that is habitable and through this initiative we recognize star performers for their contributions towards environmental preservation and regeneration.”.

     

    The Green Globe Foundation Awards is conceptualized and promoted by entertainment and communication major Wizcraft International Entertainment Pvt Ltd.

     

  • The popular tabloid changed its size for the January 25 edition for the launch of heavyweight wrestling show Ring ka King in India.

    Mid Day is a broadsheet – for a day

    By Akash Raha

     

    Mid Day appeared in a strange avatar on January 25 – as a broadsheet. The innovation was aimed at enhancing the impact of the launch of heavyweight wrestling show ‘Ring ka King’ in India.

     

    Manajit Ghoshal, MD & CEO Mid Day Infomedia Limited said, “This broadsheet innovation employed by us is a stimulating and stylised way of advertising. It introduces a surprise element, which helps in better impact and recall of the communication. It has been our continuous endeavour to create path-breaking strategic solutions for each of our clients to reach their target audience. This innovation has been one more step in that direction, as it strengthens our repute to innovate and be a solutions provider and a brand partner to our esteemed advertisers.”

     

    Colors had been looking for a strategic partner to assist in the launch of the show called ‘Ring ka King’, which will be launched on January 28, 2012 on Colors.  The brief shared with the Mid Day team was to communicate the debut of this show in India in a clutter-free manner. Further ideation on the brief led to the concept of creating a larger-than-life canvas where the launch can be communicated in an impactful manner.  The wrestlers are of enormous hulk and it was felt transforming into a broadsheet format would be a compelling way to communicate their arrival. The insights revealed from a study conducted on the kind of target audience led us to the following copy “Itna bada hai inka akaar, ki bada karna pada yeh akhbar.Teen din pehle de rahein hai khabar, Taaki aap rahein tayyar.””, which communicates the launch in a dazzling and eye-catching manner 3 days in advance. We wanted to highlight the fact that a special affair calls for a broader and bigger canvass.

     

    Commenting about this innovation, Rajesh Iyer, Head – Marketing, Colors, said, “The Ring Ka King thriller campaign is the physical representation of the excitement that the show embodies. We wanted to bring the action of the ring alive throughout our communication. To bring out the adrenaline pumped exuberance of the show into our promotional activities we collaborated with our creative partners to come up with a campaign which could do full justice to the thought. All our promotions for Ring Ka King, be it the print innovation with Mid Day or disruptive campaign across outdoor, radio and TV, are high on volume and scale.

     

  • Debenhams' Aditya Nadkarni says the international department store plans to open three to four new stores in India every year.

    Debenhams’ Aditya Nadkarni: Finding the right fit

    Aditya Nadkarni, Brand Head, Debenhams has been leading the brand to become the forefront of multi-brand retailing in India – setting new industry standards, venturing into uncharted territories and launching revolutionary retail concepts to provide an extraordinary shopping experience to the customers. Mr Nadkarni’s association with the retail industry started as an assistant manager – retail at Shopper’s Stop. Since then he has worked with several well known retail houses such as Trent and Piramyd where he undertook various operational functions and has been instrumental in the successful development and launch of a number of private labels as well as international brands like Blend of America, Versace, Versace Sports and Cerruti 1881. Here he talks to MXMindia’s Tuhina Anand on Debenhams’ plan in India.

     

    Q: How do you see Debenhams poised amongst the fashion brands in India today?

    Debenhams is the only premium woman-centric department store in the country today. We offer wearable fashion for the sophisticated, mature and well-travelled woman. We also provide assistance to women for their beauty and cosmetic needs, stylish home linen, speciality cookware, kids’ apparel and men’s apparel. As we offer not only international products but also products from international designers as well in every category, we believe we are unique in the premium department store segment.

     

    Q: Can you elaborate on your expansion plans for Debenhams this year?

    This year, we expect to make a strong entry with large format stores in Bangalore and Mumbai. We also aim to open three to four stores on an annual basis. Since Debenhams is a premium department store, we will be targeting Tier 1 cities.

     

    Q: How have you been promoting the brand here?

    We have focused our attention and resources towards working on an editorial basis with fashion media in the country. We also believe that our presence in the digital media space is helping to take the Debenhams brand to more and more people across the country. And of course, our customers are our brand ambassadors and they really do help to highlight the Debenhams name. Today, we enjoy one of the highest conversion rates in the segment, which is a result of the trust and confidence our loyal customers have placed on us.

     

    Q: With the FDI in retail, especially multi-brand retail, having gone to the back burner, does it in any way hamper your expansion plans?

    As a leading brand in our segment, we do not believe foreign direct investment in retail, multi-brand or single brand, would stifle our growth. In fact, we welcomed such regulation, as it would bring about more players in the segment and provide consumers with more choice.

     

    Q: With so many international players vying for the attention of Indian buyers, what advantage does Debenhams have?

    Debenhams enjoys the status of being the sole department store, in the premium segment, in the country today.

     

    Q: How do you view the fashion retail sector, especially for international brands – the size and opportunity – in India?

    Over the years, Indians have developed their fashion sense to mirror other countries and the latest trends. We see that with consumers travelling more and becoming savvy about international trends and lifestyles. The Indian consumer has evolved much more in the past decade than ever before. With the Indian economy growing positively, consumers are able to more afford the international brands present in the country today.

     

    Q: What is the kind of investment that Debenhams will make in India in the next three years?

    Debenhams is looking at opening three to four stores per year. The stores will range from 30,000 sq ft to 40,000 sq ft each. We expect to make substantial investments, keeping customer demographics and psychographics in consideration. Each store will be equipped with the traditional superior fit-out and superior quality staff.

     

  • The offices of MxMIndia are shut tomorrow, Thursday, January 26, on account of Republic Day.

    Happy Republic Day. No Edition Today

    We wish you a very happy Republic Day.

    The offices of MxMIndia are shut today (Thursday, January 26,) on account of Republic Day. There will hence be no routine updates or daily digest (editorial newsletters). However, part of our editorial team will be putting together the content for Friday. Also, if there’s anything major we will swing back into live mode. Have a happy Republic Day, and see you tomorrow.

     

    PS: Our list of ‘no edition days’ for the year 2012 is @ http://www.mxmindia.com/2012-no-edition-days/ for you to plan ahead

     

  • Bollywood is ready to take on Team India with a string of releases during IPL

    Given cricket fatigue (and India’s poor showing), Bollywood lines up releases during IPL

    By Ameya Chumbhale & Meenakshi Verma Ambwani

     

    This season, Bollywood’s ready to take on Team India, and is not even scared of the IPL googly. After the drubbing in England, followed by the humiliation Down Under, the cricket-crazy nation seems to have developed some kind of a cricket fatigue, and Bollywood, seizing its opportunity, has lined up a string of releases during the busy cricket season.

     

    Unlike the previous four seasons of the IPL, when Bollywood deferred new movie launches during the well-televised IPL season in April-May, this year at least half-a-dozen big films, with close to Rs 200 crore riding on them, have planned their releases bang in the middle of the event. These include Ajay Devgan, Akshay Kumar-starrers as well as a Raju Hirani scripted film.

     

    “IPL has lost its charm,” says Mr Utpal Acharya, head of distribution and acquisition at Reliance Entertainment, which has co-produced the Karishma Kapoor-starrer Dangerous Ishq. “We are confident that audiences will visit cinema halls irrespective of IPL this year.” Almost all the others who are releasing their films in April-May endorse Mr Acharya’s views.

     

    From Sajid Nadiadwala , who is releasing a sequel to the successful comedy flick, Housefull, which has been acquired by Eros, to Vidhu Vinod Chopra, who is releasing the Raju Hirani-written Ferrari Ki Sawari , to the Priyadarshan-directed Ajay Devgan-starrer Tezz, and the Mukesh Bhatt-Emraan Hashmi Jannat sequel –they all think that films will do well this summer.

     

    “People are not only going to watch IPL all of April and May. So, we are releasing Ferrari Ki Sawari during the school vacations, which we think is the ideal time for family audiences,” says Mr Samir Rao, chief executive officer at Vinod Chopra Productions. With cricket touching a low after the euphoric World Cup victory last year, Bollywood’s taking everything on the front foot.

     

    Says Mr Deepak Marda, joint managing director Cinepolis India, “I believe the lacklustre performance of the Indian team and the lack of buzz around the IPL has given confidence to film producers to schedule their movie releases during the fifth IPL season.” The dip in cricket’s popularity is evident from the fact that average ratings of the fourth IPL were the lowest among all the seasons.

     

    TRPs of the matches averaged about 3.91 across six metros compared to 5.51 in IPL-3 . In the past four seasons, Bollywood, realising that it couldn’t match up to the fire power of IPL, decided to join the cricketing tamasha, with some stars being owners of some teams, while many others endorsing the game’s biggest brand by revenues during the games, and at the aftermatch parties.

     

    IPL’s impact was so huge that cinema halls wore a deserted look — some even start showing IPL matches live — and film producers didn’t dare to launch new movies. Before IPL was launched in 2008, the April-June period was considered the best for new movies since it coincided with the vacation for students. Things changed a bit in the past two years, when Mukesh Bhatt’s Jannat (in 2009) and the romantic comedy Tanu Weds Manu (2010) bucked the trend and made some money in the middle of IPL season.

     

    “The growing number of movies released every year have led film producers to plan their releases in a manner that they do not clash with each other. This too has led film producers to choose April-May to release their movies ,” says Mr Ashish Saksena, chief operating officer of Big Cinemas.

     

    Top executives in the movie hall business, like Mr Sunil Punjabi, chief executive officer at Cinemax agree with Saksena and expect the first quarter of the 2012-13 to be better in terms of revenues than the previous year due to a stronger line-up of movies. Hollywood too has slotted a few releases like Men in Black-3 and The Avengers as well as James Cameron’s Titanic which is being re-released in 3D, all which should add to the kitty during the same period.

     

    Source:The Economic Times

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