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  • The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs25-30 crore

    DDB MudraMax bags media for Nirmal Lifestyle

    By A Correspondent

     

    DDB MudraMax, the experience and engagement network of the DDB Mudra Group has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs25-30 crore.

     

    On choosing DDB MudraMax, Rajeev Jain, Director, Nirmal Lifestyle, said: “We at Nirmal Lifestyle have a vision for the next 25 years for our growth and expansion through ‘innovating creating and transforming’ strategy. In the last ten years, Nirmal was successful in creating residential townships and shopping malls which transformed Mulund. We have a vision to take up fitness and sports as our company’s core DNA and to also make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth, we also require a media design and planning agency of equal caliber who can give our vision support. We are delighted to partner with DDB MudraMax and are confident that they will do a great job and take our brand to the next level.”

     

    Commenting on the new win, Samir Khanna, Head, DDB MudraMax, Media, Mumbai, said: “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited.  We look forward to partnering with the team at Nirmal Lifestyle.”

     

    Nirmal Lifestyle, a leading property developer, is identified as the front ranking property development companies in Mumbai. While building and construction has been the core activity for the company, quality and innovation has by far been the soul for all its projects. The group has been instrumental in promoting Mulund as a preferred destination for both residential and commercial spaces

     

    DDB MudraMax is the Experience and Engagement network of the DDB Mudra Group. It enable clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, Print, Radio, Digital, Out-of-Home, Retail, Activation, Events, Bottom of the pyramid, Sports, Music, Youth, Entertainment. The agency has won more than 300 awards in the last two years. DDB MudraMax clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, L&T, Ashok Leyland,Western Union, Jyothy Laboratories – Henkel,  LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway, ACC  and others.

  • The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'

    DDB Mudra creates a new gold loan campaign for Federal Bank

    By A Correspondent

     

    Mother & Son
    Husband & Wife

    Gold loan is one of the fastest growing categories amongst retail loans inIndia. Research shows that a lot of customers who take gold loans are small businessmen, small storeowners, painters, mechanics, carpenters and others. It was found that the category is dominated by NBFCs and consumers do not consider going to banks for gold loans. Hence, the task was to get Federal Bank to break into the consideration of the customer.

     

    The new Gold Loan Campaign of Federal bank is based on the premise that there are two kinds of situations that call for a gold loan; an emergency loan (hospital bills) and a loan for progress (buying a house, expanding business). In times of emergencies, these consumers prefer an NBFC for speed of transaction but when it is a loan for progress, they prefer a bank as interest rates and terms of repayment matter.

     

    Ranji Cherian President and Head of DDB Mudra Group, South said: “This campaign magnifies the loans-for-progress in a very strong manner. What is interesting is that when it comes to Loans-for-progress, customers prefer a bank as interest rates and terms of repayment matter”.

     

    “In times of need due to undue financial pressure, a person usually gets confused and forgets where to go for help, be it for business, education, or a family wedding. This campaign is aimed at easing his tension and reminding him of the safest, most reliable and trusted partner – Federal Bank Gold Loan, giving instant loan on gold besides safeguarding the gold, and unlike many unscrupulous gold loan companies, not charging a hefty interest rate. The simplicity of this campaign drives home this point quite precisely, easing the tension of any one in need of financial help,” said Vipul Thakkar, Executive Creative Director, DDB Mudra South.

     

    A deep dive into the consumers’ lives revealed that people who are forced to support their families at a very early stage in their lives constantly fight against all the challenges life throws at them and yet try and progress one step at a time. The campaign was based on an insight from the consumer’s life that ‘Circumstances do not dictate my destiny, I do’.

     

    Mr. Anand Chugh, the Chief Manger Marketing at Federal Bank said: “This campaign was conceived well and the execution is also as intended. The faith in advertising has gone up post the campaign as tangible results in terms of portfolio growth are visible. The campaign has strengthened the position of Federal Bank in the retail gold loan market.”

     

    To break through the clutter in the market, the agency made the woman the hero of this campaign. The television commercials show the lady of the house coming forward to help her family out of a tough situation. Federal Bank is hence showcased as the consumer’s trustworthy partner in progress. “Bringing the woman to the centre of the decision adds meaning and strengthens the case for Federal Bank,” said Mr Ranji.

     

  • In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly

    Adz Edge unveils outdoor campaigns for Titan

    By A correspondent

     

    Adz Edge sets in motion the OOH campaign of one of the leading brands of the country – Titan – for its chic, stylised and interestingly tilted ‘Life is now’ campaign. In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today’s youth and captures the mood of living every moment with loved ones perfectly.

     

    The campaign, which commenced from April, has been rolled out in Mumbai and is said to have already received a very positive response. Titan campaign draws attention towards the ‘Life is Now’ concept. The campaign required extensive research in terms of consumer profiling and penetration levels to identify the target areas that need to be leveraged to reach out to the relevant audience in the most effective manner.

     

    The objective of the Titan campaign was to create mass visibility via multiple touch points that provide maximum visibility across the city for the exclusive campaign directed at the relevant target audience to create top of mind recall.

     

    Following the extensive research of the cityscape, the AdzEdge team identified relevant locations across the city that met the brand’s objectives for this campaign. The mediums that were used for the campaign to reach out to the relevant audiences ranged from large format billboards, bus shelters and mobile vans across Andheri Pump Side, Bandra, Cadell Road, JVPD Cicle, Tulsi Pipe Road and Thane Teen Haat Naka to create mass recall. Innovative use of bus shelters, which was more localized, gave the closest nearby dealer information encouraging walk-ins.

     

    Special efforts have been taken to devise this campaign as each outdoor format plays a unique and targeted role in the campaign. These locations included landmark prominent billboards across all major locations in the city along with a sprinkling of bus shelters to create a touch-point at effective locations where large formats where not available.

     

    Mr. Anirban Ghosh, Senior Vice President Adz Edge said: “It’s once again a tremendous boost for Adz Edge (West) to start rolling the outdoor campaigns for Titan. Our strategic approach and seamless execution using proper planning techniques of each campaign has ensured it achieves maximum effectiveness and impact for the brand. This has made all the difference and ensured a boost in client confidence. We endeavour to bring this unique quality to all our campaigns in the future.”

  • It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan

    The Anchor: Rajan Narayan on 5 reasons why ‘Digital’ isn’t the only way forward

    By Rajan Narayan

     

    1. Data says so

    Yes, digital advertising is growing rapidly at 28 per cent but then its base is small at Rs7.7 bn and surprisingly despite print and TV being more than 13 times the size of digital advertising, both are clipping at 14 per cent growth rates with Radio matching digital advertising in size and growth. The traditional media will still account for more than 75 per cent of the industry in 2015. (Source: The PWC report on India Entertainment and Media 2011)

     

    2. TV and print still reaches out to many more people than digital

    TV/Print/Radio reach 57/20/18 per cent of India’s total population. Internet is at just 3 per cent. Even in urban India penetration for TV/P/R/I is loaded against digital at 82/36/22/9 per cent. (Source IRS 2011 Q4)

     

    3. Every medium plays a unique role that is irreplaceable

    Try reading from a laptop on your hammock, or keep your family glued for 3 hours around your tablet. And we won’t discuss what to read in the loo here. Got the picture? Our habits are so deeply entrenched within us that changing it would mean re-ordering the entire process. Much easier to stick to the habit. Digital is creating new habits but not at the cost of others. Digital is very personal: It’s you and your pc/tablet/laptop/phone connected to the world. By that very reason the sender is made physically lonely. On the other hand, a theatre or your TV is media that bring the world to you and your dear ones to share simultaneously. Here your happiness is multiplied by the shared joy of your close ones. A sensation digital can never replicate.

     

    4. People consume digital differently from other media

    The big plus about digital is its interactivity. It’s the place where you put out your ideas and share things. But where do you get the stuff in the first place? From other media! The songs you like you first hear over the radio, the films you watch on the big screen, the game and contest you follow on TV. You then download or share this on the digital platform. So there are these two roles of media: one that gives you the information and another where you put out what you like. Put in which will remain largely traditional and put out media which is and will largely be digital.

     

    5. The idea of the brand is what people connect with; the medium is created to serve this end

    The start of the American War of Independence was spread to hundreds of thousands of people in the course of one single night. The medium? Word of mouth. The medium had nothing to do with the speed at which the message spread. It was the message itself that was galvanizing enough to get people to ride and walk hundreds of kilometres to spread it. The message was Liberty. WOM is still what sells iphones and ipads in a single night!  Never confuse the medium for the message. ‘Let’s do a viral!’ is the wrong way to begin digital activity. Choose digital if it is the most cost efficient or most penetrating of media among your consumers. Keep in mind that no medium can help a weak message.

     

    These views have a current context and a three-year horizon. It is possible that Digital in India may follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope. Or India may yet surprise us by evolving an entire new method of consuming media unlike anything the World has seen. Wait for the magic to unfold.

     

    Rajan Narayan is President, Quadrant Communications

     

  • Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster

    Cheil’s new Samsung TVC gets youth high on WiFi

    By A Correspondent

     

    The new television commercial for the Samsung Star 3DUOS Touch Screen phone from Cheil puts life on fatafat mode.

     

    The Samsung Star*3DUOS Touch Screen phone is the latest offering from Samsung Mobile. In a bid to provide its consumers with the best technology, Samsung Mobile has been bringing in a number of aggressively priced models into the market. Samsung Mobile phones are armed with features that are superior to the competition and available at every price point.

     

    Cheil’s challenge was to deliver a campaign which not only captured the life of today’s Gen Y, but also brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster.

     

    This feature, coupled with the research insight that drew attention to what youth of today feel about waiting -“Patience is not for me” – tied in brilliantly with the concept Fatafat, an Indian term commonly used to describe speed. Hence, life fatafat.

     

    Commenting on the new TVC, Alok Agrawal, Chief Operating Officer, Cheil Worldwide SW Asia, said: “In the Star*3 commercial we have captured the pace and zing that characterizes the new India. The tearing hurry with which they lead their lives is brought alive in the story and execution. It was hard work and great fun putting this together – it is a breath of fresh air in this category long used to formula stories.”

     

    The new television commercial draw’s attention to the WiFi feature that sets apart the Samsung Star*3DUOS Touch Screen phone. The WiFi enabled, Samsung Star*3DUOS  Touch Screen phone is the perfect fit for Gen Y that is taking life head on and re-writing timelines to live life to its max – be it with regard to relationships, jobs, pursuing interests and hobbies or simply in the way they like to relax.

     

    This TVC is part of the line up of an exciting range of products where Cheil Worldwide is actively involved in building communication across 360-degree consumer touch points, that offer a high degree of excitement and creating buzz for the brand.

     

    Client: Samsung Electronics India Limited

    Agency: Cheil WorldwideSW Asia

    Creative Team: Varun Arora, Dinkar Porwal

    Client Servicing team: Ankur Bora, Chhavi Kalra, Resham Ahluwalia & Chandramouli Prasad

    Production House: Day Dreamers

    Directed by: Marlon Rodrigues

     

    Cheil Indiahas been on an aggressive growth plan over the last 2 years, almost doubling its size in its employee strength and billings. Significant expansion and growth has been seen particularly in BTL and Digital areas, making Cheil one of the largest fully integrated single agencies inIndia, executing some of the largest cross-functional integrated campaigns, providing 360°implementation across all facets of marketing services.

     

    Cheil Worldwide Inc isKorea’s largest and one of the world’s leading advertising groups. Cheil offers a full portfolio of marketing communications services including advertising, PR, sports marketing, exhibition and display production, and production of large-scale performance events. In 2011, Advertising Age ranked Cheil as the #11 largest creative agency in the world.

     

    Please use link this link to download the  TVC and stills

    :http://www.yousendit.com/download/M3BsZFhuQVN6RTlFQmNUQw (the link will expire on May 01, 2012)

     

  • It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen

    Debrief: Slice: Ras nahin, boredom barsa

    By Anil Thakraney

     

    Slice is back this summer with another ‘Aamsutra’ ad. And it again features Katrina Kaif. ‘Ab Ras Barsega’ is the idea, and that line is pregnant with tantalizing possibilities.

     

    Sadly however, nothing really happens. The pretty lady is seen gallivanting around in a garden, as she alternately consumes lots of mangoes and lots of Slice. A qawwali track plays in the background to give the ad film a movie song feel. Nothing wrong with that per se… after all we do love watching film songs… but the script is so weak, the commercial leaves you high and dry.

     

    Two big problems. For the song treatment to have worked, the TVC needed a little storyline. If romance was the intention, the ad needed the presence of a lover for Kaif, or at least an indication of a lover. If Slice is playing the lover, no wonder it’s a flop show. Secondly, if Kaif had to go solo, which means the entertainment factor rests totally on her shoulders, the ad needed to pack in a lot of raw sensuousness and oomph. But even that doesn’t happen, maybe the advertiser chickened out of it. Kaif looks pretty plain and boring in this TVC.

     

    Net net: It’s quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that’s a criminal thing to happen.

     

    Rating: (On a scale of 1 to 5): 1.5 Good qawwali. Dull video.

     

  • While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent

    27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR

    By a Correspondent

     

    The ratings for the first 27 matches of the Indian Premier League (IPL) Season 5 are out. As per TAM Sports, CS 4+ years, All India, IPL5 continues to deliver lower ratings as compared to the previous seasons. While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent.

     

    The inaugural season (IPL1) continues to remain the highest viewed with a TVR of a whopping 4.80 per cent. Although these are still initial stages, what remains to be seen is whether the ratings show any improvement as the tournament progresses.

     

    Interestingly, while the cumulative reach has been increasing year on year, the cumulative reach for the first twenty seven matches in season five on the other hand has shown a reverse trend with a marginal decline as compared to the first three IPL seasons.

     

    It may be recalled that while the opening ceremony had received a mere 1.16 per cent of the TVR, the first six matches witnessed its lowest ever TVR in the history of the tournament. A number of factors have been attributed for the low IPL viewership this season – too much cricket, India’s dismal performance the Test and ODI matches against England and Australia and so on.

     

    According to Jacinta S Bhoite, Director, Minesweeper: “The ratings are certainly not good and there are a number of factors responsible for the low viewership. The entertainment factor seems to be missing this year, there is a perception among viewers that the matches are fully predictable and hence they continue watching their regular television programmes. However as the tournament progress, especially after the final four teams are selected, the ratings are expected to see some improvements.”

     

    Source : TAM Sports, Period : First 27 matches of all IPL Seasons, TG : CS 4+ yrs, Market : All India, Channel : MAX

     

    * In IPL 1 one match (47th) was abandoned due to rain
    * In IPL 2 two matches (7th & 13th)were abandoned due to rain
    * In IPL 4 one match (20th) was abandoned due to rain

     

  • A striking minority – only 1 in 4 people – believe they are living up to their own creative potential

    Universal concern that creativity is suffering at work & school: Adobe study

    By A Correspondent

     

    New research reveals a global creativity gap in five of the world’s largest economies, according to the Adobe State of Create global benchmark study. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.

     

    Interviews of 5,000 adults across the United States, United Kingdom, Germany, France and Japan expose surprising attitudes and beliefs about creativity, providing new insights into the role of creativity in business, education and society overall.

     

    Workplace Creativity Gap

    The study reveals a workplace creativity gap, where 75 per cent of respondents said they are under growing pressure to be productive rather than creative, despite the fact that they are increasingly expected to think creatively on the job. Across all of the countries surveyed, people said they spend only 25 per cent of their time at work creating. Lack of time is seen as the biggest barrier to creativity (47 per cent globally).

     

    Education Concerns

    More than half of those surveyed feel that creativity is being stifled by their education systems, and many believe creativity is taken for granted (52 per cent globally).

     

    “One of the myths of creativity is that very few people are really creative,” said Sir Ken Robinson, Ph.D., an internationally recognized leader in the development of education, creativity and innovation. “The truth is that everyone has great capacities but not everyone develops them. One of the problems is that too often our educational systems don’t enable students to develop their natural creative powers. Instead, they promote uniformity and standardization. The result is that we’re draining people of their creative possibilities and, as this study reveals, producing a workforce that’s conditioned to prioritize conformity over creativity.”

     

    Creativity Rating: Japan Ranked Most Creative

    The study sheds light on different cultural attitudes toward creativity. Japan ranked highest in the global tally as the most creative country while, conversely, Japanese citizens largely do not see themselves as creative. Globally, Tokyo ranked as the most creative city – except among Japanese – with New York ranking second. Outside of Japan, national pride in each country is evident, with residents of the United Kingdom, Germany and France ranking their own countries and cities next in line after Japan.

     

    The United States ranked globally as the second most creative nation among the countries surveyed, except in the eyes of Americans, who see themselves as the most creative. Yet Americans also expressed the greatest sense of urgency and concern that they are not living up to their creative potential (United States at 82 per cent, vs. the lowest level of concern in Germany at 64 per cent).

     

    Generational and gender differences are marginal, reinforcing the idea that everyone has the potential to create. Women ranked only slightly higher than men when asked if they self-identified as creative and whether they were tapping their own creative potential.

     

    Four in 10 people believe that they do not have the tools or access to tools to create. Creative tools are perceived as the biggest driver to increase creativity (65 per cent globally), and technology is recognized for its ability to help individuals overcome creative limitations (58 per cent globally) and provide inspiration (53 per cent globally).

     

    The study was produced by research firm StrategyOne and conducted as an online survey among a total of 5,000 adults, 18 years or older, 1,000 each in the United States, United Kingdom, Germany, France and Japan. Interviewing took place from March 30 to April 9. The data set for each country is nationally representative of the population of that country.

     

  • The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services

    Wizcraft begins ops in Singapore

    By A Correspondent

     

    Widely renowned for their brand activation and events, Wizcraft International Entertainment Ltd has opened their international base in Singapore. The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services covering ground, digital, display and brand property creation.

     

    Wizcraft has been in the forefront of some of the largest events and entertainment spectaculars, including the ICC World Cup’s Opening ceremony in Dhaka, Bangladesh, cricket-activation in Sri Lanka and the closing of the ICC World Cup in India; the Opening and Closing ceremonies of the Commonwealth Games in New Delhi, 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the National Games Opening and Closing ceremonies, the Oman Tattoo showcase of the armed services of the Sultanate of Oman, the Handover ceremony of the Commonwealth Games in Melbourne, and  The Unforgettable Tour (Indian Cinema’s biggest concert that travelled across Toronto, Trinidad, LA, San Francisco, Houston, Atlantic City, Chicago, New York and London bringing together the greatest icons of the Indian Film Industry). Over two decades, Wizcraft has etched its mark in history.

     

    Wizcraft has focused its brand management skills, creativity and marketing acumen to create market leader event brands such as the International Indian Film Academy Awards and Weekend (IIFA), the Global Indian Music Academy Awards (GiMA), the Green Globe Awards and the Kingdom of Dreams, a destination that offers a unique experience of theatre, cuisine, arts, crafts and folk performers.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has always serviced global brands across the region. We are certain that our team being closer to the centre of decision-making for the APAC region will ensure that we can influence the market trends positively and create partnerships that will deliver brand messaging across the region.”

     

    Andre Timmins, Director, Wizcraft International Entertainment Ltd. said: “Wizcraft has taken significant leaps in terms of growth in the last decade and this reflects in the scale and magnitude of the events that we have done. Asia represents significant growth opportunities for Wizcraft and a globally connected city like Singapore is the best step to further expand the Wizcraft empire. This establishment will be an important growth market for our unique offerings over the years.”

     

    Ajay Rao, Vice President, South East Asia & Pacific Region, Wizcraft International Entertainment Ltd. said: “We look forward to leveraging our worldwide experience to deliver integrated services of International quality and range to consumers in Singapore. Being a cosmopolitan city-state Singapore has highly skilled resources and offers a conducive environment to creative and knowledge-driven industries. We look forward to our associations here and also plan to add to our service offerings as demand grows”

     

    Established in 1988, Wizcraft International Entertainment Ltd is now India’s leading Communication and Entertainment Company, integrating strategy, creativity and technology to provide Interactive Entertainment & Event Solutions to a global audience. The pioneer of many extravagant and mesmerizing events, Wizcraft has been instrumental in shaping the event management industry in India.

     

  • TAM Data (GRPs Channel shares of HGECs)- Wk 16’12

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 15: Apr 8 to Apr 14, 2012
    Period: Wk 16: Apr 15 to Apr 21, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 16’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 16: Apr 15 to Apr 21, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • Madison Media Sigma has bagged the Crompton Greaves AOR

    Madison gleams with Crompton Greaves

    By A Correspondent

     

    Madison Media Sigma has just announced the win of Crompton Greaves Ltd. The agency will handle its entire range of products including fans, lights, lighting fixtures, pumps and electric appliances.

     

    Said Sam Balsara, Chairman & Managing Director, Madison World, “We are delighted to add a reputed global engineering conglomerate like Crompton Greaves in our roster of clients and are confident of helping Crompton Greaves get its rightful share and more in India’s growing market.”

     

    Vanita Keswani, COO Madison Media Sigma added: “I look forward to working on a new and diverse set of categories and creating powerful media strategies for the entire portfolio.”

     

    Madison Media, whose gross billing is in the region of Rs 3000 crore, was recently in the news for winning Dixcy Textile’s Media AOR.