Signposts… September 18

From the MxMIndia Archives

There was no edition on September 18, but on September 19, we had an interview with Discovery CEO Rahul Johri and an interesting feature on how brands like Airtel, DoCoMo, Vodafone and Pepsi have used friendship to connect with the youth.

A whole new world to discover: Rahul Johri

http://www.mxmindia.com/2011/09/a-whole-new-world-to-discover-rahul-johri-2/

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai!

http://www.mxmindia.com/2011/09/for-airtel-docomo-vodafone-pepsi-har-friendship-zaroori-hai/

Facebook’s introduction of Timeline has left a number of users hot and bothered, but there are ways to use everything to your advantage. Timeline’s no exception, and this link tells you how Timeline can enhance marketing.

http://socialmediatoday.com/mac-ocampo-sqb/460357/5-reasons-why-facebook-s-timeline-will-enhance-marketing

How many journalists does it take to change a light bulb?

Three. One to report it as an inspired government programme to bring light to the people, one to report it as a diabolical government plot to deprive the poor of darkness, and one to win a Pulitzer prize for gritty reportage on how the bulb broke.

Senior journalist Ranjona Banerji (@Ranjona): Arnab Goswami has finally made the transition: From ‘India wants to know’, it’s become ‘I want to know’. Who dare not answer him?

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