Home
About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Signposts… November 16

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

We looked at how the fortunes of the airline would impact the Brand Kingfisher a year back…

Brand Kingfisher in the red

http://www.mxmindia.com/2011/11/brand-kingfisher-in-the-red/

Ranjona Banerji: Times for news media to report on each other

http://www.mxmindia.com/2011/11/times-for-news-media-to-report-on-each-other/

Prashaant Bhatt to head Fiction at Colors

http://www.mxmindia.com/2011/11/prashaant-bhatt-to-head-fiction-programming-at-colors/

Amod Dani is ECD, Leo Burnett

http://www.mxmindia.com/2011/11/amod-dani-is-ecd-leo-burnett/

Read of the Day

The courier company that wasn’t:

http://nakedsecurity.sophos.com/2012/11/15/tns24-courier-company/

Laugh of the Day

You just know The Vigil Idiot had to have a go at Jab Tak Hai Khan…

http://mumbaiboss.com/2012/11/15/the-vigil-idiot-jab-tak-hai-jaan/

Tweet Of The Day

Anupam KherÂ â€@AnupamPkher

“Guilt is regret for what we’ve done. Regret is guilt for what we didn’t do.” 🙂

We welcome you to contribute links to Signposts. Inbox these to editor@mxmindia.com. BBM 23050B5D

MxMIndia

Media * Marketing * More

Twenty Twenty-Five

Designed with WordPress