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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Agencies, Look Out: Accenture’s Invading Your Turf in a Bigger Way Than Ever

http://adage.com/article/agency-news/agencies-accenture-s-invading-turf-big-time/241338/

AdAge/ Alexandra Bruell

Consulting firm’s latest buy of London-based design firm Fjord has raised many brows

Hiren Pandit bids adieu to GroupM

http://www.afaqs.com/news/story/37444_Hiren-Pandit-bids-adieu-to-GroupM

Give statutory authority to self regulatory body: Uday Shankar

http://www.exchange4media.com/50885_give-statutory-authority-to-self-regulatory-body-uday-shankar.html

Exchange4media.com/Abid Hasan

Star India CEO Uday Shankar says it’s important for the self-regulatory bodies in broadcast and print media to have more teeth

DAS stay extended in Madhya Pradesh to May 15

http://www.indiantelevision.com/digital/y2k13/may/maydig22.php

The MP high court today has extended the the stay on switch-off of analogue signals in Indore, Bhopal and Jabalpur till May 15

Deepak Rajadhyaksha new biz head of Zee Marathi

Afaqs.com/
http://www.afaqs.com/news/story/37447_Zee-Marathi-shuffles-top-management

Deepak Rajadhyaksha (until now programming head) takes charge as business head

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