- Colors, launched on July 21, 2008
o Was the 11th Channel in the Hindi GEC Genre
o Star Plus was clear leader with 300+ GRPs, followed by Zee TV with 200+ GRPs
o Colors launched with 81 GRPs in 5-1/2 days of programming
o Crossed 100 GRPs in the Second Week
o Crossed 200 GRPs in the Ninth Week of launch
o Became #2 channel in the 10th week of launch
o Crossed 300 GRPs mark in 29th week of launch
o Colors broke the 10 years Leadership of Star Plus within 9th Months of its launch & became #1 channel
0 With the launch of Khatron Ke Khiladi 2, Colors garnered 325 GRPs, highest GRPs by any channel since launch of Colors
o With launch of new season of Bigg Boss with Amitabh Bachchan, Colors crossed another milestone by fetching 338 GRPs
o Launch of Bingo with Abhishek Bachchan, took Colors to 365 GRPs
o Colors was consistent #1 channel for consecutive 22 weeks with an average of 319 GRPs
- Lost the leadership to Star Plus in March 2010
- Was a consistent #2 channel since then till August 2011
- Sony took the #2 position with launch of KBC, Colors slipped to #3 position
- Colors slipped to #4 position in early 2012
- Came back strongly in December 2012, to regain the #1 position
- While the other entrants in the Hindi GEC space Imagine, 9X, Real have shut shop, Colors continues its move towards leadership
- Where in 2008, only 2 channel were at 100+ GRPs (Star Plus & Zee), today there are 5 channels generating 100+ GRPs every week
- Colors has stood strongly in the tough competitive space.
- Today, Colors is the strong challenging #2 channel in the Hindi GE Space
Updated: July 18, 2013
Source: Colors research team