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Q: Earlier it was just the ads, but now with social media offering an easy platform for advertising, do you think there should be a check on creation of harmful stereotypes and unrealistic beauty and fitness standards?
A: That social media in all its hues are used as a platform for advertising/ communication/ paid media / native content (whichever you may mention) us a given in the new digital world. And with generative Ai , the dimensions of their variety of reach, engagement have reached a different stratosphere. Checking the veracity/ distortions of facts has been a challenge for all marketers.
Hence, ideally there must be a check to the same to protect the interest of citizens/ consumers. But how to execute it is a million-dollar question. ASCI does a good job and has also begun to do work in the digital/social media, and with influencers. There is need to crack deep fakes and agendised promotions. I do hope that collective wisdom will find a way to keep a check in collaboration with the government.