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Das ka Dum with Dr Bhaskar Das | The Budget presentation is scheduled for July 23. Do you think there should be a pause in the speech to allow for advertising? Like a Strategic Timeout?

We think we’ve asked a similar question in the past, but even if we have, it’s good to ask again. We thought of this first when the then FM Arun Jaitley paused for a bit in his speech. Here’s Dr Bhaskar Das in the July 17 edition of Das ka Dum. Read on…

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Dr Bhaskar Das

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Q. The Budget presentation is scheduled for July 23. Do you think there should be a pause in between the speech – like between Part A and B of the speech – to allow for advertising? Like a Strategic Timeout?

A: Your question is really creative and looks like a stretched imagination. Media sales guys would be excited by the monetisation potential but Budget as a subject has lost its content stickiness and accordingly its advertisements attracting potential (AAP). It’s also not like an IPL game as the gravitas of the subject doesn’t lend itself to such monetisation frivolities (if I may). So, I can’t imagine that your imaginative question would get a serious consideration in any quarters in North Block.

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