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Q. If you were asked to prophesise, do you think print and linear television will survive till, say, 2030? Especially if they don’t innovate…
A. Survival of any sector or organisation is a hazardous guess. Why? Simple. How can one conclude the future of organisations/ sectors with a generalised experience. Contexts change, strategies evolve and leaderships make an impact.
Having said that, I would like to add that every strategy has an expiry date. So are business models. Hence, linear tv and print will not be able to continue business as usual as media consumption behaviour is changing continuously with the entry of new consumer cohorts and consequently, business model are getting disrupted. So, the principle of ‘change or perish’ will continue to dictate the core survival mantra. Now, which sector/ organisation would see the writing on the wall, fast, would make a difference between success and failure.