If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/
Q: How do you react to the self-declaration order of the Supreme Court for all print. TV/Radio, digital ads? Do you think it will be a deterrent for advertisers?
A: I am in favour of such a self-declaration dictation from the highest court of the land. I am not sure if the solution is worse than the problem the decision wants to address. Frankly speaking, I have no visibility of the size of the actual problem. But given the number of incorrect claims or irresponsible advertising that one comes across, some concrete steps had to be taken to protect consumers’ interest. ASCI is doing a good job but its directives are not followed with full commitment. It can be a nightmare for advertisers to actually implement in real life, but let’s wait and watch.