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Q: Abby One Show has announced its governing council for the awards. As an industry person and as an Abby-watcher, what are your expectations from the awards this year?
A: The existence of Abby creative for more than five decades is a testimony of its ability to celebrate creative excellence in a sustained manner. The Abby One Show, as it is called now post a partnership with One Show, is a unique award programme that has been recognised as the gold standard in the Indian advertising, media, and marketing industry.
My expectations are not different from the values that have differentiated itself from other awards—that is, it is an award of our industry, and has been nurtured by the industry, for the industry. The awards have consistently tried to be in sync with the expectations of various stakeholders for nurturing and showcasing excellence with a spotlight on the young professionals.
So, even in this year, I expect to witness great creative work which inspires the industry, specially the budding creative talent. I would also love to see applications of technology in accentuating the creative excellence of all forms of communication.