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Das ka Dum with Dr Bhaskar Das | A little too early to comment, but given the tournament so far, do you think advertisers have got their money’s worth with the IPL?

We thought we could provoke him to an answer, but like those countless sixers hit in the 2024 edition of IPL, our Wizard with Words has hit our question out of the park. Here's Dr Bhaskar Das in the May 8 edition of Das ka Dum with Dr Bhaskar Das. Read on…

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Q: A little too early to comment, but given the tournament so far, do you think advertisers have got their money’s worth with IPL 2024?

A: Who are we to decide, from the outside, whether a marketers have been getting the desired TOI for their investments in IPL 2024. We have no visibility to their  internal metrics. In short, it’s not possible to give any verdict on the subject.

Having said that, one may say that the reach and richness (engagement) of IPL as content for legacy medium or digital medium are very high. Third party data confirm that.

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