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Q: Your view on Poonam Pandey faking the news of her death to promote cervical cancer? Do you approve? There are some who don’t think it was very uncool?
A: I feel it’s unfortunate to use a serious ailment like cervical cancer for spreading awareness of the disease. In spreading awareness of an issue, it is common to leverage topical occasion , but to announce one’s ‘death’ to spread awareness tantamounts to a cheap publicity stunt. The backlash would certainly affect the salience of either the brand or individual, as in this case.