We asked him for some tips that would impact our fortunes. Since we would like all to benefit from the lessons from our Wizard with Words, we are sharing them here. Here’s Dr Bhaskar Das in the September 11 edition of Das ka Dum. Read on…
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Q. Sir, we celebrated our 12th anniversary on Saturday and have now embarked on our 13th year of operations. How do we ensure the year ahead is lucky for us?
A. Well, I don’t suffer from any syndrome of triskaidekaphobia. So, 12thor 13this just a number to me. The future has to be created, it cannot be looked into the past, apart from a few wisdoms one may acquire over a period of time. To me it’s a huge opportunity to take a fresh guard and look into the future. Look at how your addressable markets tastes and preferences are changing. Do you cater to the martech industry, do you cater to the other needs also in terms of of anything that is to do with consumer, anything to do with marketing tools and techniques and of course measurements. So look at that, take a fresh guard and take your organisation to newer heights instead of focusing on numerology.
If I may add, when you cannot change the time, learn to change with the time. That’s the best to be perpetually out of all superstitions.