We think we’ve asked this question in the past, but it needed to be asked again. Here’s Dr Bhaskar Das in the September 20 edition of Das ka Dum. Read on…
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Q: In many ways the composition of the new Advertising Club mancom indicates the way the wind is blowing in the world of marketing services and advertising. So, would you say: it’s goodbye to the creative folk in adland?
A: I think as a journalist your interpretation has validity but you are reading too much between the lines. Though the President would be in a better position to respond to your queries but as a professional and as a practitioner in the Ad Club, I would present the point of view that the institution has on the subject. See, every president has a vision about the Advertising Club, how it’s going to function, what will keep the provenance of the brand at a high level and how it impacts the advertising and marketing fraternity. The new composition of the Ad Club mancom is interesting in the context of the representation various martech practitioners and professionals who would be able to accentuate the salience of the Ad Club as a brand. Hence the vision of the president is not to reflecting the changing winds that are blowing in the world of marketing services and advertising. Finally, the members work in the Ad Club as a pro bono initiative and for their passion in serving the community in which they operate and there is no other agenda beyond making that vision of the new President fructified in the right manner