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Das ka Dum with Dr Bhaskar Das | In less than a month from now, the new CEO of the India office of VML will take charge. Any thoughts on what she should be doing?

J Walter Thompson, one of the most revered advertising agencies in the country, lost its identity when it was merged with sibling Wunderman. And last year, Wunderman Thompson was merged with VMLY&R, with the new entity being called VML. The new India CEO of VML takes charge on March 1, and so we thought of asking this question for the February 6 edition of Das ka Dum with Dr Bhaskar Das. Read on…

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Q: In less than a month from now, the new CEO of the India office of VML (one-fourth of which is the old JWT) will take charge. Any thoughts on what she should be doing?

A: I don’t want to be branded as an armchair advisor for any industry, let alone a big agency like VML. They know their business and its strategy.

Having said that, I may mention that they must have definite plans to manage their business both with telescopic and microscopic perspective. In today’s business landscape, every business needs to future-proof their business models and remain in a perpetual beta state so that no macro and micro development could torpedo organisational existence.

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