MxMIndia

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  • The mandate was won post a multi-agency pitch

    Happy mcgarrybowen bags creative mandate for Wildcraft

    By A Correspondent

     

    Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has been appointed as the creative partner for the outdoor and adventure product company, Wildcraft. The mandate was won post a multi-agency pitch.

    Commenting on the win, Kartik Iyer, CEO, Happy mcgarrybowen said: “Wildcraft has a certain raw power to it as an indigenous adventure brand. It is something we have been excited by since the first time we met the founders. The market is huge and the canvas is wild. I am certain it is going to be an absolute pleasure creating for Wildcraft.”

    Added Siddharth Sood and Gaurav Dublish, Co-founders, Wildcraft: “In a short span of a decade, people know Wildcraft as the pioneer and leader in outdoor gear and adventure equipment. What we need now is to establish the brand Wildcraft. With Happy mcgarrybowen’s young and passionate team, we are certain that their strategy-driven creative approach will help propel the brand and aid it to moving into its next orbit.”

  • The merchandise features some of Tinkle’s iconic comic characters Suppandi, Shikari Shambu, Tantri the Mantri etc

    Tinkle celebrates its 37th anniversary with a new line of retail merchandise

    By A Correspondent

     

    Popular comic brand Tinkle published by Amar Chitra Katha (ACK Media) and now run by the Future Group celebrates 37 years of imparting knowledge with fun. Making the anniversary memorable for generations who have grown reading the comics and solving the puzzles, ACK Media has launched a special line of Tinkle merchandise in association with Planet Superheros and Eco Corner.

     

    Speaking about the anniversary and expansion in Tinkle merchandise Shriya Ghate, Business Head, Tinkle said: “We are extremely thankful to all our readers for supporting us for more than 3 decades. Most importantly, we’d like to thank parents for inculcating a good habit of reading and making learning an enriching experience filled with fun. As a brand, Tinkle has been lucky to have a diverse audience of not only children but also the youth and those young at heart. Merchandise helps a brand get closer to its consumer and establish a stronger connect. The new Tinkle merchandise is sure to create a nostalgic moment for all our fans, with something in-store for everyone.”

     

     

  • The sequel traces some exceptional talent from across the country whose skills are eye popping and they have become highly proficient at it

    Motilal Oswal unveils sequel film promoting itself as equity expert

     

     

    Mullen Lintas has created an all-new campaign for Motilal Oswal reinforcing its clients image as ‘experts in equity’.

     

    Commenting on the brand’s ideology and the task assigned to the agency, Ramnik Chhabra (Director – Marketing, MOFSL said: “This TVC is based on the same ‘focus’ proposition and ‘Think Equity Think Motilal Oswal’ idea. The objective is to refresh the communication with varied settings and skills based on focus”.

     

    Highlighting the creative idea behind the campaign, Shriram Iyer, National Creative Director, Mullen Lintas said: “When you focus on one thing, you master it.The brand’s command and understanding over the ‘equity markets’ allowed us to appropriate the position beautifully. Real people who have become experts in their own domain through years of practice is what we have shown. This film too is interesting in the sense that it inspiredby the online video content space. Random videos on the internet were given a meaning and recreated by design to do justice to an idea relevant to the brand’s proposition.We connected the dots to make for advertising content that is sticky and memorable. To me; Advertising can be content. And content can be advertising.”

  • As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps

    Reliance Games announces alliance with GoPhygital

    By A Correspondent

     

    Reliance Games announced its foray into the fast-growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai-based venture focused on creating immersive AR, VR and MR experiences.

     

    As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps, games and experiences which will be based on original IP and licensed IP.

     

    Speaking about the association and their foray into AR and VR, Amit Khanduja, CEO of Reliance Entertainment – Digital said:“We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our creative teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.”

     

    On the association with Reliance Entertainment – Digital, Hitesh Jain, Founder and CEO of GoPhygital said:“We are proud to be associated with Reliance Entertainment – Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.”

     

     

  • “Even Goswami’s worst critics agree that his current channel is not always as irresponsible or lacking gravitas as his former channel. And as one person I spoke to put it, first Times Now had one person shouting; now it has three in louder, more raucous voices,” writes Ranjona Banerji

    Ranjona Banerji: Has Times Now beaten Republic TV when it comes to non-journalism?

    By Ranjona Banerji

     

    Times Now, many reckon, has now outdone Republic TV when it comes to non-journalism. On Twitter, the popular name for Times Now is “Times Cow”. I do not know who invented that monicker but here’s a salute to them. You can be sure that Times Now is guaranteed to fulfil some strange Hindutva agenda as it provides one “BIG” question after another to the nation. I say this with due apologies to Arnab Goswami and Republic TV. The triumvirate of Rahul Shivshankar, Navika Kumar and Anand Narasimhan are now bombasts extraordinaire.

    Times Now runs hashtags like “Modi Invincible”, when it “reports” on the Gujarat elections, whether it sounds like a PR agency for the Modi government and the BJP or it takes on the Congress and Rahul Gandhi. For instance, here’s a “BIG” question: “Is it now beyond doubt that Rahul Gandhi’s Congress is now on the brink of irrelevance?”

    It is also definitely on the “side” of Hindus over other religions in India. “Are courts policing only one faith?” is a BIG question. Plus, every politician who does not belong to the BJP is usually portrayed as against Hindus. Anand Narasimhan (an anchor on Times Now, looking grimly at the camera) will discuss, says an ad, whether an Azaan (from a mosque) on a loud speaker is not air pollution while singing Amarnath Yatris (Hindus) are. This after a National Green Tribunal banned pilgrims on the Amarnath Yatra from singing, because of a fear of avalanches. Incidentally, there are laws on loudspeaker use in India. More honoured in the breach perhaps, but there are laws.

    This is Times Now or Times Cow, however you would like to look at it. Even Goswami’s worst critics agree that his current channel is not always as irresponsible or lacking gravitas as his former channel. And as one person I spoke to put it, first Times Now had one person shouting; now it has three in louder, more raucous voices.

    Then there are those who feel that Mirror Now, a sister channel of Times Now, is far superior to Big Brother. It is not as shrill or as biased, it looks at more “real” everyday issues, it allows space for all sides on an issue and it usually does not allow the yelling and screaming encouraged on most news channels.

    And then, there are the newspapers. While the flagship Times of India sometimes shies away from controversial news – like an accident in Mumbai perhaps involving an Ambani or the mysterious death of Judge BH Loya as he was presiding a case involving BJP president Amit Shah, the Mirror Now newspaper is far braver.

    Sometimes though – and this is from my experience with the Times of India – that is down to the individual editor. Some are bolder than others and some are cowardly. It bears repeating that while us at the Times of India in Gujarat reported on the 2002 riots without fear, fully supported by Delhi, the Mumbai edition almost ignored the riots until senior journalists fought with the then resident editor. As part of my responsibilities, I liaised with editions from all over India and they were all eager for the latest from Gujarat while planning their editions. The only calls I got from Mumbai were from the photo editor.

    I often hold that The Times of India has one of the worst edit pages amongst English language papers in India, though I am told at the Hindustan Times comes close. I quote now from a TOI edit, on the Gujarat elections:

    “If one wonders where the insecurity and scrappy tone on the part of the BJP stems from, one answer might be that a loss in Gujarat would set off a political earthquake, which the BJP wants to prevent at all costs. It has ruled Gujarat for over two decades now; with the national economic slowdown and jobs crisis affecting Gujarat as well, BJP fears that anti-incumbency is eating into its popularity. Rahul Gandhi ran a much smarter campaign than before and BJP is no longer able to take him lightly. Sometimes his mocking jibes and witty deflections seemed an excellent antidote to BJP’s over-the-top rhetoric, while he may have neutralised the religiosity factor by playing as good a game of “temple run” – even as he offers no long-term solutions to pressing problems.

    “Moreover, the target of 150-plus seats set by Amit Shah may be a tough one for BJP; anything short of that will now be seen as a failure in BJP’s fortress.”

    My advice to Times Now: why not read the Times of India now and then to get an idea on how journalism can work?

     

  • Shailesh Kapoor lists his Top 5 in terms of their ability to break the clutter and stand out in a crowded but struggling category

    LookBack 2017: Top 5 Hindi GEC Shows of 2017

     

    By Shailesh Kapoor

     

    Twenty-seventee has been a poor year for Hindi GECs by all accounts, especially because weekday fiction content, which has been the staple viewer diet for 17 years now, struggled through the year. In contrast, the year saw significantly higher traction for non-fiction content.

     

    Here’s my list of the Top 5 Hindi GEC shows of the year, in terms of their ability to break the clutter and stand out in a crowded but struggling category.

     

    5. Kya Haal Mr. Paanchal?

    Star Bharat’s August launch, and its slow but steady rise since then, has been pivoted around a genre that has been grossly neglected by Hindi television for years now: Comedy. Based on a seemingly farcical premise – a man is forced to marry five women because a divine intervention goes all wrong – Kya Haal Mr. Paanchal managed to combine two important focal areas for prime-time GEC viewing – Family & Entertainment. With a sharp week-on-week rise, the show is set for a good run in 2018.

     

    4. Rising Star

    Rising Star has to be recognised simply for Colors’ brave attempt to play with technology and go for live content in prime time. In a country where even the biggest entertainment events are not aired live, going live twice a week for almost three months is no mean feat. The show brought freshness to an otherwise fatiguing singing reality genre. The second season is scheduled for early 2018, and should benefit from the first season’s visibility.

     

     

     

    3. Kundali Bhagya

    In a year when new daily soap launches fell like nine pins, Zee TV’s KundaliBhagya proved to be an exception. The idea of extending the KumkumBhagya franchise was a smart one, but KundaliBhagya went beyond that within its first two weeks, to showcase characters that are fresh and young, compared to what we see on daily soaps in general. In a scenario where new shows fatigue out within six months, this Balaji show is still growing its viewer base in its six months.

     

     

    2. Khatron Ke Khiladi

    In a year headlined by non-fiction, the ‘Pain In Spain’ season of KhatronKeKhiladi was a rollicking success. Rohit Shetty was in even better form that his previous outing on the show, packing a punch and offering a perfectly balanced mix of comedy, action and a unique style of anchoring, where the equation he shared with the participants seamlessly transcended diverse areas like friendliness, respect and fear. The participants themselves were a solid lot, with diverse personalities and an ability to express themselves, making the 2017 season easily the best season of KhatronKeKhiladi so far.

     

    1. Kaun Banega Crorepati

    A hands-down winner, Kaun Banega Crorepati (KBC) turned out to be one of the biggest success stories, not just on the television screen but in the digital space too, with its integration with Jio via a play-along module. The makers stripped the show of unnecessary melodrama, focusing on game play and light-hearted entertainment. Social messaging and life lessons were there too, but they were delivered as a sprinkling, rather than being shoved down our throats, like one of the earlier seasons.

    One doesn’t need to say much about Amitabh Bachchan’s prowess at hosting. But in this season, he outdid himself, in a rather entertaining, almost ‘chilled out’, yet sensitive avatar that clicked across markets, age groups and socio-economic strata alike.

    KBC 2017 has set a standard of content quality and viewer appeal that subsequent seasons of KBC will have to strive hard to match up to.

     

     

  • Try this self-help guide to beat the New Year Eve hangover to beat the headache, nausea, wooziness…

    17 ways to beat the New Year Eve Hangover

     

    1. Swear by H20: Drink gallons of water right through because alcohol dehyradates badly.

     

    1. Exercise: Flex your muscles a bit towards evening to be in top form and trigger the good hormones.

     

    1. Chomp a banana: Or any other fruit with high potassium to replace lost electrolytes.

     

    1. Knock down fruit juices: Alternate alcohol with fruit juices (ideally fresh) to restore vitamins and other nutrients.

     

    1. Grab a soda: Essentially to relieve dehydration.

     

    1. Get high on cheese: This is the best time to have fatty food to buffer the stomach lining.

     

    1. Dig on greasy Potatoes: This will keep you steady on your feet

     

    1. Pop in a Vitamin C: Some say it provides additional arsenal to battle it out.

     

    1. Wolf down a Meal: Never, never go empty stomach for the big night.
    2. Eat well. Dig into carbs, protein and fat. Skip the salad.
    3. Order eggs. Eggs can do wonders for your headache the next morning.

     

    1. Pop-out for fresh air breaks… nothing like that (and avoid the cigarette. Also, if you must: do not inhale)
    2. Be active. Don’t get glued to one place. Dance. Move about. Play pool.
    3. Some deep breathing will do you well.

     

    1. Go easy: Consider it the best antidote, er, advice

     

    1. Or just don’t drink. Or make a resolution, quit the drink from midnight onwards.

     

    1. Lastly, as the French, Spanish and Japanese would say respectively: Jouir, disfrutar, tanoshimu, in other words, Enjoy. All will be well!!!!!

     

    Happy 2018.

     

     

  • The experiment captured on video has been released digitally on January 4

    The Womb conducts a scientific experiment for Axis Mutual Fund

    By A Correspondent

     

    As part of an Investor education initiative for Axis Mutual Funds, The Womb conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth. The experiment captured on video has been released digitally on January 4.

     

    Commenting on the communication, Rohan Padhye, Vice President – Marketing Communication & Digital Marketing said: “The January to March period is typically the tax season during which everyone hankers around to save tax. We felt it’s important to educate consumers that they should not just think about saving tax, but invest for wealth creation too, through ELSS. ELSS has become all the more relevant today given the low-interest rates offered by traditional tax savings options. The endeavour was to inform consumers about this functional aspect in a simple and entertaining way. I have to say, we at Axis MF were pleasantly surprised when we first heard the idea of a Science Experiment. We thought we were hearing it wrong but it is the bizarreness that made us confident about the campaign.”

     

    Added Suyash Khabya, Creative Partner, The Womb: “The root for the idea came from the medium itself. It was not a TVC; it was a digital media campaign, so we had to think accordingly. Social media is stuffed with boring, staged and uninspiring social experiments. In fact, it’s become a format and the novelty has waned. So we just took a spin on it.”

     

     

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • Sad and shocking: WPP India Chairman Ranjan Kapur passed away on Saturday

    RIP, Ranjan Kapur (1942-2018)

     

    By A Correspondent

     

    Ranjan Kapur, WPP India Chairman, former Ogilvy India CEO, a mentor to many young entrerpreneurs and one of the Indian advertising industry’s leading lights, passed away in Mumbai on Saturday. He died due to a heart attack. He was 75.

    Born in Lahore in pre-Partition India in 1942, Kapur had did an MA in English from St Stephen’s College, Delhi in 1964.

    He joined Citibank, but the lure of the creative business got him to Ogilvy in the ‘60s. He moved to head Ogilvy India in 1994, and he helped catapult the agency to the top. He is credited to have spotted the talent in now Ogilvy India chairman Piyush Pandey and make him creative head.

    The cremation will  be held on Sunday, January 28 at 11.30am at the Worli Crematorium, Dr E Moses Road, Near Hotel Four Seasons.

     

  • The channel launched last year scores high on 'Innovation with Relevance', writes Shailesh Kapoor

    Star Bharat: Hindi GEC Category’s Saviour

     

    By Shailesh Kapoor

    It’s been a tough ride for the Hindi GEC (pay TV) category over the last two years, with the category progressively losing share to movies, news and regional GECs over the 2015-17 period. This topic has been one of regular interest in this column before, including this piece from June 2017.

    The second half of 2017 finally saw the category achieve some sense of stability, with no further drop in share. There were two contributors to this encouraging reversal of trend. The first one came in the form of non-fiction, especially via Kaun Banega Crorepati, which had a blockbuster season from end-August to early-November, providing impetus to a waning category. Other non-fiction shows, such as Khatron Ke Khiladi, also delivered well in this period.

    The second contributor came in the form of the newly-launched Star Bharat, which went on air on August 28, 2017. The channel replaced Life OK as Star’s second Hindi GEC, but was treated as a new launch rather than a brand refresh. Savdhaan India was the only link between the two channels.

    Star Bharat has scored impressive numbers, averaging about 35% higher in viewership compared to Life OK in its last phase. The channel has taken the No 2 rank in the urban HSM markets, and is consistently No 1 or a close No 2 in the All India (U+R) markets.

    The channel’s success has been delivered via two flagship shows, i.e., Kya Haal Mr. Panchaal and Nimki Mukhiya. While both are very different in terms of their theme and characters, they have a common thread that has worked for the channel in general – light-hearted treatment of subjects set in a family context. ‘Innovation with relevance’, an idea covered in the June article linked above, is on good display in these two shows, and on the channel in general.

    Star Bharat has found its feet, but its real challenge will come now, because growing further from a strong base will be increasingly tough, especially because IPL is around the corner.

    But one channel alone cannot change the category’s fortunes. When Colors launched in 2008, its impact was so high that it forced everyone else to relook at the basic tenets of primetime GEC programming. But that was an exceptional case of a mega launch that comes once in a lifetime.

    Star Bharat’s success is less celebrated. While it may force other channels to relook at their content palette, it will be a more a tweak. But the need of the hour is not a tweak but a fundamental re-look. After all, the category’s fiction problems have not eased over the last six months. New shows continue to open at low levels of sub-2% ratings, despite highly-visible launch campaigns. And besides Kundali Bhagya, there is no enduring hit that launched post 2014.

    Meanwhile, films (in the right, TV-friendly genres) continue to do well, with Judwaa 2 and then Golmaal Again delivering blockbuster numbers for Star Gold. Kids genre has shown growth over the last year too, as have regional genres like Bangla and Marathi.

    Clearly, audiences have enough to watch on TV. It’s for the Hindi GECs to get their share of attention. And Star Bharat has shown that it’s possible. Now waiting for another channel to take up this challenge.

  • The Gunn 100 ranks the most creatively awarded campaigns, agencies, brands and countries of 2017

    India is #12 most creative country

     

    By A Correspondent

     

    Gunn Report, the global index of creative excellence in advertising, has released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, brands, advertisers and countries, are compiled by analysing the results of more than 40 of the world’s most important international, regional and national creative awards shows.

     

    Sadly no Indian creative agency, brand or advertiser figures in the Top 10. In terms of countries, it comes #12 with UAE being #11. India’s ranking last year was #13.

     

    Ranked the most creative campaign in the world is ‘Meet Graham’, created by Clemenger BBDO Melbourne for Australia’s Transport Accident Commission,depicting what a human would have to look like to withstand a low speed crash.

     

    In second place is McCann New York’s ‘Fearless Girl’. In honour of International Women’s Day, asset management firm State Street Global Advisors installed a bronze statue of a defiant girl staring down the iconic Wall Street’s ‘Charging Bull’ sculpture, which sparked a conversation on women’s equality issues in the US.

     

    Ranked third is Pedigree’s humorous ‘Child Replacement Programme’ campaign in New Zealand, created by Colenso BBDO Auckland, which encourages parents to adopt a dog once their children have left home.

     

    Three themes have emerged from the world’s most creative campaigns:

    :: A year of ‘purpose’: purpose-driven marketing continues to dominate with brands (as opposed to charities or not-for-profit) using social or environmental causes in brand-building activity.

    :: Creativity meets tech: A number of high-ranking campaigns found innovative ways to use emerging technology.

    :: Emotion drives film-led work: A combination of emotional engagement and high production values was a recurring theme in film-led campaigns.

     

    BBDO agencies dominate the league tables following an impressive performance around the world with four agencies listed in the top ten. Most notably Almap BBDO São Paulo tops the most creative agencies leader-board for the fourth time in the 19 years of Gunn Report. BBDO New York is ranked  second and Dentsu Tokyo third.

     

    BBDO Worldwide heads the networks table, for an impressive twelfth consecutive year with 36 different offices contributing to their total. McCann Worldgroup are in second place and Ogilvy & Mather third.

     

    Andrew Robertson, President and Chief Executive BBDO, comments: “We know that award-winning work works better in the marketplace, so topping the Gunn 100 matters. When we say we’re focused on The Work. The Work. The Work, we mean it:  winning Gunn for 12 years in a row proves it.”

     

    For the first time Gunn Report has included a ranking of holding companies based on their creative output. Omnicom takes poll position followed by WPP in second and Interpublic Group in third place.

     

    Nike has bounced back from 12th position last year to take first place in the brands table for the fifth time. Volkswagen, IKEA, Getty Images and McDonald’s follow.

     

    German multinational Volkswagen Group, is the most creative advertiser with both Volkswagen and Audi ranking in the top ten brands. They had two campaigns in the top 100 and a further 30 from across all regions that contributed to their tally. Mars takes second place followed by Nike, Procter & Gamble and Samsung.

     

    Jochen Sengpiehl, Head of Marketing, Volkswagen, says: “We are very pleased that Volkswagen Group has been named best advertiser of the world in 2017. Our campaigns are based on a tremendous passion for the automobile and people. Volkswagen is committed to creative advertising that convinces customers. This honour shows that our campaigns throughout the world have reached a top-class level and will provide the entire team with motivation to do even better and to defend the title.”

     

    USA retains its place as the most creatively awarded country in the world by far. United Kingdom and Australia follow.

     

    The most highly ranked ideas and companies in Gunn 100 are:

    Top 10 world’s most creatively awarded campaigns

    Rank

    		 Campaign title Brand Agency Points
    1 Meet Graham Transport Accident Commission

    Clemenger BBDO Melbourne

    		 684
    2 Fearless Girl State Street Global Advisors McCann New York 395.6
    3 Child Replacement Programme Pedigree Colenso BBDO Auckland 302.3
    4 Evan Sandy Hook Promise BBDO New York 300.7
    5 Endless Possibilities Getty Images AlmapBBDO Sao Paulo 294.4
    6 The Field Trip to Mars Lockheed Martin McCann New York 286.9
    7 We’re The Superhumans Channel 4 Paralympics 4Creative London 262.9
    8 Landcruiser Emergency Network Toyota Saatchi & Saatchi Sydney 256.3
    9 Nike Unlimited Stadium Nike BBH Singapore 254.1
    10 Like My Addiction Addict’Aide BETC Paris

    247.9

     

    And this is where entries from India scored. The School for Justice campaign is at #43 but is produced by JWT Amsterdam. Also, The Immunity Charm at #32 has been done for the Ministry of Public Health, Afghanistan.

    RANK

    		 CAMPAIGN BRAND AGENCY POINTS
    32 The Immunity Charm Ministry of Public Health, Afghanistan McCann Mumbai 166.84
    43 School For Justice Free A Girl Movement J. Walter Thompson Amsterdam 141.2
    69 Adidas Odds Adidas Taproot Dentsu Mumbai 113.69
    92 Dads #ShareTheLoad Ariel Matic BBDO Mumbai

    87.5

     

    Top 10 world’s best creative agencies

    Rank Agency Location Points
    1 AlmapBBDO São Paulo, Brazil 786.4
    2 BBDO New York, USA 688.3
    3 Dentsu Tokyo, Japan 651.1
    4 adam&eveDDB London, UK 615.8
    5 McCann New York, USA 605.9
    6 Wieden+Kennedy Portland, USA 603.5
    7 Clemenger BBDO Melbourne, Australia 603.1
    8 BETC Paris, France 493.3
    9 DAVID Miami, USA 488.6
    10 Colenso BBDO Auckland, New Zealand 382.3

     

    Top 10 world’s bestcreative agency networks

    Rank Network Points
    1 BBDO Worldwide 4256.4
    2 McCann Worldgroup 2940.8
    3 Ogilvy & Mather 2928.5
    4 DDB Worldwide 2344.6
    5 Leo Burnett 1593
    6 TBWA Worldwide 1540.5
    7 J. Walter Thompson 1401.6
    8 Y&R 1396.7
    9 Saatchi & Saatchi 901.9
    10 Wieden+Kennedy 864

     

    Top 10 world’s best creative holding companies

    Rank Holding company Points
    1 Omnicom Group 8891.5
    2 WPP 7062.6
    3 Interpublic Group 4511
    4 Publicis Groupe 4114.4
    5 Dentsu 1056.8
    6 Havas Group 863.3
    7 Hakuhodo DY Group 785.9
    8 MDC Partners 551.8
    9 BlueFocus Communication Group 331.1
    10 Accenture 79.6

     

    Top 10 world’s best creative brands

    Rank Brand Sector Points
    1 Nike Clothing & Accessories 820.5
    2 Volkswagen Automotive 650.3
    3 IKEA Retail 639.1
    4 Getty Images Business & Industrial 503.9
    5 McDonald’s Retail 469.7
    6 Audi Automotive 429.2
    7 Burger King Retail 422.8
    8 Snickers Food 417.1
    9 Adidas Clothing & Accessories 398.9
    10 Netflix Media & Publishing 383.6

     

    Top 10 world’s best creative advertisers

    Rank Advertiser Location Points
    1 Volkswagen Group Germany 1097.3
    2 Mars USA 1023.4
    3 Nike USA 835
    4 Procter & Gamble Germany 759.3
    5 IKEA Sweden 743.6
    6 Samsung South Korea 606.3
    7 Heineken Netherlands 515
    8 The Carlyle Group USA 508.5
    9 Alphabet USA 489.5
    10 Restaurant Brands International USA 483.7

     

    Top 10 world’s most creative countries

    Rank Country Points
    1 USA 8657.2
    2 UK 3259.9
    3 Australia 2710.7
    4 Germany 2089.3
    5 France 1978.6
    6 Brazil 1637.0
    7 Japan 1632.4
    8 Argentina 1152.3
    9 Thailand 1045.7
    10 Canada 1033.3

     

    And this is where India stands. UAE is #11 with Singapore and China at #16 and #17 respectively.

    Rank Country Points
    11 UAE 1006.8
    12 India 946.4
    16 Singapore 635.8
    17 China 573.5

     

    Said Emma Wilkie, Managing Director of Gunn Report: “Gunn 100 offers an independent and objective overview of the best creative ideas from around the world and the companies behind them providing benchmark rankings that encapsulate and inspire the industry.”

     

    The full Gunn 100 rankings – including the world’s top 100 creatively awarded campaigns, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies as well as commentaries, the work and credits – is available by subscription on www.warc.com/gunnreport.The WARC 100 effectiveness rankings will be announced on 26 February and the Gunn media rankings are released in March.

     

    The Gunn 100 is an annual ranking of the world’s most creative advertising and marketing ideas, along with the best-performing agencies, networks, holding companies, brands, advertisers and countries. Gunn 100 rankings are compiled by analysing the results of over 40 of the world’s most important global, regional and national creative awards contests. The awards shows tracked will remain confidential to avoid prejudicing entries to competitions. Points are earned based on the level of the award and are weighted according to the standing of each competition in the global marketing industry, determined in part by a survey of senior advertising management.