Category: TAM

Source: TAM Peoplemeter System

TG: CS 4+ yrs

Market: HSM

Period: Wk 7: Feb 12 to Feb 18, 2012

Period: Wk 8: Feb 19 to Feb 25, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 8 (Feb 19 to Feb 25), 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: HSM
Period: Wk 8: Feb 19 to Feb 25, 2012
Period: Wk 9: Feb 26 to Mar 3, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 9: Feb 26 to Mar 3, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: HSM
Period: Wk 10: Mar 4 to Mar 10, 2012
Period: Wk 11: Mar 11 to Mar 17, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 11: Mar 11 to 17, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 10: Mar 4 to 10, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: HSM
Period: Wk 9: Feb 26 to Mar 3, 2012
Period: Wk 10: Mar 4 to Mar 10, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: News Content Track – A service of TAM Media Research Pvt. Ltd
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
Period: Week 11 – Mar 11 to March 17, 2012
Note : Analysis is based on the Telecast duration

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: Hindi Speaking Market
Period: Wk 12: Mar 18 to 24, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: TAM Peoplemeter System
TG: CS 4+ yrs
Market: HSM
Period: Wk 11: Mar 11 to Mar 17, 2012
Period: Wk 12: Mar 18 to Mar 24, 2012

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

Source: News Content Track – A service of TAM Media Research Pvt. Ltd
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
Period: Week 12 – Mar 18 to March 24, 2012
Note : Analysis is based on the Telecast duration

About TAM Media Research

TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.