MxMIndia

Category: PR

  • To execute creative and impactful PR campaigns

    Elite Marque wins PR mandate of Westinghouse

    By Our Staff

     

    Elite Marque Public Relations has bagged the PR mandate of Westinghouse, the American consumer electronics giant. The agency will manage all the media duties of the brand, its strategic PR and advocacy, product publicity, influencer engagement activities, and reputation management in India. The services will be executed from the agency’s New Delhi office.

     

    Commenting on the win, Rajat Grover, Founder and CEO, Elite Marque Public Relations said: “We are incredibly excited for the opportunity to collaboratively work with the credible and trusted American brand in a global market. We aim to execute creative, disruptive and seamlessly driven impactful PR campaigns that would gain maximum ROI for the brand in India. We hope to leverage our enriched consumer durable and corporate domain expertise to help Westinghouse and SPPL accomplish their desired outputs.”

     

    Added Pallavi Singh, Vice President, Super Plastronics Pvt Ltd (SPPL), the brand licensee of WestinghouseTV in India: “We are enormously excited for this strategic brand communication partnership with Elite Marque. Our prior fruitful collaboration with the agency for our other brand has led us to assign them the PR mandate of Westinghouse. We have always liked their strategic and creative approach to the campaigns. We truly believe that the team can help us gain the much-required momentum and successfully bring the best mileage, image, and business outcomes for Westinghouse.”

     

  • To position AcknoLedger effectively across various stakeholders

    AcknoLedger awards PR mandate to Mavcomm Consulting

    By Our Staff

     

    The blockchain project AcknoLedger, a global Consortium that maps, monetise, and distributes Web 3.0 Digital Assets, has announced that it has awarded its Public Relations mandate to Mavcomm Consulting.

     

    Commenting on the announcement, Yash Dahenkar, Abhishek Singh Rajpurohit & Kuntal Ganguly Co-Founders of AcknoLedger, said: “Metaverse & Gaming NFT space has tremendous potential for the future and we envision to be the Nervous System of Web 3.0 Digital Assets. It is important for AcknoLedger to be positioned effectively across our various stakeholders and we are confident that Mavcomm team can tell our story well. The Mavcomm Consulting team showcased strong understanding of our business and expertise of working with other companies in the space.”

     

    Added Anand Mahesh Talari, Co-Founder and Managing Director of Mavcomm Group: “The world is changing at an amazing pace and while the old economy companies continue to be relevant, new age companies which capture the future of business will be leading the action. We are excited to work with AcknoLedger and will use our cross-domain experience to communicate the AcknoLedger mesaage.”

     

  • Will help real estate group through effective communication strategies

    PR Professionals bags Eldeco Group mandate

    By Our Staff

     

    PR Professionals, a real estate and infrastructure communication agency, has won the PR and Digital mandate of Eldeco Group. The firm will help the real estate group to enhance trust among all the stakeholders through effective communication strategies implemented across all platforms.

     

    Speaking about the association, Varun Kapoor, AVP-Marketing, Eldeco Group, said: “PRP’s extraordinary track record of serving the real estate sector made us come in partnership with them and we are confident of achieving our PR and digital goals. The realty sector is witnessing an avalanche of changes in the post-pandemic world to better serve the ever-increasing aspirations of new-age and well-informed consumers. Eldeco Group is embracing these changes with an aim to enhance the experience of homebuyers in India, and this needs to be communicated effectively to the stakeholders. We found PRP the most suitable firm that can handle the responsibility with the assurance of stimulating the sentiments among the stakeholders.”

     

    Added Sarvesh Tiwari, Founder & Managing Director – PR Professionals: “We are on the continuous rise with new clients coming onboard almost every month from across the domains. The association with Eldeco Group boasts of our expertise in delivering result-oriented communication solutions to the players operating in the real estate sector. We have an astonishing track record of establishing the companies as brands through our robust deliveries, making us the most preferred agency for the firms from the segment. We are excited by Eldeco’s trust in our services and look forward to a successful partnership, ensuring the realisation of goals.”

     

  • The agency will manage PR and Communications to digital media campaigns

    Advent PR partners with football Veterans Super League

    By Our Staff

     

    Advent Public Relations has acquired the mandate for Veterans Super League (VSL). The agency will manage the brand’s 360-degree media presence spanning from PR and communications to social media creatives and digital media campaigns and innovations.

     

    Said Danish Parvez Khan, Chairman & Managing Director, Veterans Super League: “We were looking for an agency that gives us the best ROI and with Advent PR, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making VSL a pan India sports brand with such a successful agency on-board. It shall be an exciting collaboration.”

     

    Added Kheman Kumar, Director, Advent Public Relations: “Advent PR is thrilled to announce that we are the official communication partner for the first ever Veterans Super League, which is going to start in Kolkata from April22. VSL as a platform is built to support and bring back all those forgotten heroes from the sports of football, who lost their shine with time. This is what convinced us about the league and we are confident that as their trusted communication partners we can support them in this vision and help them meet their goal.”

     

  • The agency will consult and execute Stellantis group communication in India

    Concept PR bags mandate for Stellantis automaker

    By Our Staff

     

    Stellantis, a leading global automaker and mobility provider, has announced the appointment of Concept Public Relations as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with JEEP and Citroën communication mandates. The mandate includes strategic consultation, planning, media relations, issues and crisis management, and integrated campaign development for the group and both brands.

     

    Said Nipun Mahajan, Brand Head – JEEP India: “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial. We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”

     

    Added Ashish Jalan, Managing Director, Concept Public Relations: “Working with iconic brands like Jeep and Citroën is an honour for everyone in Concept.  Both brands are at the pinnacle of their craft. Jeep and Citroën are a rare blend of sophistication, luxury, design and performance. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies.”

     

     

  • It is the first accreditation programme for Public Relations Professionals

    PRCAI accredits 18 public relations professionals

    By Our Staff

     

    The Public Relations Consultants Association of India (PRCAI) has announced results of India’s first Accreditation Programme in Indian Public Relations (AIPR) for public relations professionals – including young professionals and emerging leaders.

     

    Announcing the list of 18 public relations professionals who qualified for the first-ever batch of AIPR, PRCAI conferred each one of them with the prestigious AIPR pin. These young professionals will be the torchbearers of the industry as they strive to maintain strong professional and ethical standards, leading the industry.

     

    Said Atul Sharma, President, PRCAI: “At PRCAI, we celebrate, honour and work everyday to forward the vision of our industry – to be more professional, ethical and prosperous. AIPR is our endeavour in that direction, and this is just the beginning. I am very happy for our first batch of accredited professionals, who I am sure will help in this pursuit as they lead this industry into the future. Heartiest congratulations to each one of them. ”

     

    Added Deeptie Sethi, CEO, PRCAI: “The communications industry has an invaluable pool of subject matter experts who are incredible thinkers, strategists, planners, writers and are extremely committed to their profession. AIPR is a platform to recognize such talent and motivate them to continue to upskill to remain relevant in the evolving world of communications and aspire to be the best. PRCAI appreciates the efforts of seasoned veterans who formed the jury and believed in the program and its merits and are supportive mentors to help shape them as effective practitioners.”

     

  • It shall provide news distribution service to brands across sectors

    Laqshya launches ‘NewsCoverage.in’

    By Our Staff

     

    Laqshya Public Relations, part of outdoor majors Laqshya Media Group, has announced its foray into the news distribution service market with ‘NewsCoverage.in’.

     

    Said Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group: “Today, the business communication landscape has changed drastically- especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”

     

    Added Manoj Barman, VP, and Head, Laqshya Public Relations: “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organisations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”

     

  • To execute communication plans for the brand

    Advent PR secures communication mandate for Hygiene Plus

    By Our Staff

     

    Advent Public Relations, a Delhi-based PR agency, has bagged the communication mandate for Hygiene Plus Pvt. Ltd. The agency will be in charge of organizing, executing, and administering Hygiene Plus’s innovative and strategic communication plans.

     

    Talking about the association, Gautam Kanodia, Managing Director, Hygiene Plus Pvt. Ltd. said: “Hygiene Plus has become a credible brand name itself within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”

     

    Added Kheman Kumar, Director, Advent Public Relations Pvt. Ltd.: “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”

     

  • To build brand awareness through strategic counsel for the cloud enterprise

    Endorphins Entertainment bags PR mandate for ZStack

    By our Staff

     

    Endorphins Entertainment Pvt. Ltd, an integrated communications agency headquartered in New Delhi, has won the PR mandate for ZStack International, a cloud computing technologies vendor specialising in the research and development of cloud computing software and hardware.

     

    Commenting on this association, Keith Poon, Executive Managing Director, ZStack International said: “We are excited to offer our Cloud solution services and the values they bring to help leverage the market potential for our technology, as well as accelerate our India go-to-market strategies. For arrangement of PR activities, we decide to work with Endorphins Entertainment Pvt. Ltd, a digital marketing and creative solutions-based company specializing in providing solutions to meet corporates as well as social needs. They provide result-oriented services, skilfully crafted by a global team of experts. I strongly believe that they would help ZStack discover unique and engaging ways to capture the attention of audience. The multi-billion cloud services market in India is expected to grow further stronger with a significant part of the enterprise workload finding its way on the cloud. ZStack International is ready to proactively deliver our Cloud solution services to empower every enterprise to have own cloud in India!”

     

    Added Manish Bhatia, CEO and Creative Head, Endorphins Entertainment Pvt Ltd.: “We are elated to be trusted by ZStack International for a critically important role of helping them to build their business in India through strategic public relations. With our expertise, we will be able to position the brand as the industry leader in providing the Cloud solutions services to the enterprises at a competitive price. We will also help the brand to regularly engage with the key audiences in the country.”

     

  • For strategic counselling, planning and programming, media relations

    Concept PR bags mandate of Afcom cargo airline

    By Our Staff

     

    Concept Public Relations India Limited has won the communication mandate of Afcom Holdings Private Limited (Afcom), a dedicated cargo airline headquartered in Chennai.

     

    The mandate entails strategic counselling, planning and programming, preparation of communication documents, maintenance and management of media relations and implementation through various PR tools.

     

    Commenting on the development, Capt Deepak Parasuraman, Chairman, Afcom Holdings Private Limited said: “We are delighted to be partnering with Concept PR. During the pitch process, we found them to be an agency that thinks differently and out of the box while still being flexible regarding the client’s expectations and budgets. In addition, they come with deep domain knowledge and understanding of the sector we operate in, which for sure works in our favour. We look forward to a long and fruitful alliance.”

     

    Added Ashish Jalan, Managing Director, Concept Public Relations India Limited: “We are happy with winning the Afcom’s communication mandate. For us, Afcom is not just a cargo airline but an end-to-end cargo solutions company. We see great promise in Afcom regarding its business strategy and outlook. We will endeavour to ensure that the right narrative is designed and disseminated to the right target audiences through a perfect deployment of both Traditional and Digital PR.”

     

  • To manage the brand’s corporate reputation and amplify visibility

    Kaizzen bags PR mandate for Femella

    By Our Staff

     

    Kaizzen has bagged the PR mandate for home-grown fashion brand Femella, which specialises in women’s clothing. The agency has been entrusted with the responsibility of enhancing Femella’s corporate reputation, amplifying its visibility, and supporting the brand’s expansion drive.

     

    On the association, Kavya Arora, Director, Femella said: “Kaizzen leads the way in this domain and we at Femella could not have found better partners to handle our communications mandate. We are looking forward to growing this partnership to greater heights.”

     

    Added Vineet Handa, Founder, and CEO, Kaizzen: “We at Kaizzen are elated to be entrusted by Femella for handling its communication mandate to enrich the brand’s image. The vision and priorities of the label are quite clear and our team is pumped up to work in close coordination with the brand to reach its goal by delivering creative, impactful and disruptive PR solutions. We are looking forward to a strong partnership.”

     

  • To build a strategic communication framework for the pharmaceutical company

    Vigor Media bags PR mandate for ArEx Labs

    By Our Staff

     

    Vigor Media Worldwide has bagged the PR mandate for ArEx Laboratories, a pharmaceutical company. The role of the image management firm will be to build a strategic communication framework for ArEx Laboratories and further strengthen its indomitable leadership positioning in the industry.

     

    Said Sharique Khan, Senior Vice President – India Formulation Business, ArEx Laboratories: “We aim to further strengthen our presence in the Indian and global markets. At this exciting juncture, we are pleased to join hands and partner with Vigor Media Worldwide. As they possess vast experience in the world of media and communication, they will surely help us connect with all our stakeholders much effectively.”

     

    Commenting on winning the PR mandate of ArEx Laboratories, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide added: “We are excited and proud to be associated with ArEx Laboratories, which has earned a reputation for high-quality standards. As they are all set to expand their wings globally, our extensive experience in media, marketing and communication will surely assist them in achieving their business goals.”