MxMIndia

Category: Top Stories

  • As part of its transformation journey

    Unix India refreshes identity

    Unix India, a consumer electronics and mobile accessories firm, has unveiled its new brand identity as part of its transformation journey.

    Speaking on the development, Imran Kagalwala, Co Founder at Unix India, said: “After 18 years of successfully raising the technology benchmark in India, we are filled with pride. We have always believed that evolution is the key to staying relevant, and hence, with new products coming in for new-age consumers, the brand identity needed to be dynamic and relevant. The shift from subtle blue to vibrant red is designed to be modern, vibrant, and easily recognizable. The refreshed design reflects the brand’s forward-thinking approach while maintaining the core values of customer centricity, affordability, and quality.”

  • Decision is in line with the resource optimisation approach of the company, notes communique

    Zee assigns additional charge of music to Umesh Bansal

    Zee Entertainment Enterprises Ltd has assigned additional charge of the music business to Umesh Bansal. This is in addition to his current role as the Chief Business Officer of the movies business.  Bansal will continue to report into the MD & CEO, Punit Goenka. The decision, notes a communique, is in line with the resource optimization approach of the Company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the company.

    Anurag Bedi who has led the music business so far will be assigned new responsibility.

  • To enhance authentic Indian imagery

    V Spark communication secures PR account for ImagesBazaar

    V Spark Communications, a brand management firm based in New Delhi, has bagged the media communications mandate for ImagesBazaar, the stock images provider.

    Said Kanika Chhabra, Founder of V Spark Communications: “V Spark acknowledges the value of authenticity, and ImagesBazaar is leading the way in preserving the authenticity of images in a world where AI is taking over.  We aim to highlight their commitment to introducing authentic Indian imagery to a global audience.”

    Added Deepak Verma, COO of ImagesBazaar: “ImagesBazaar hopes to achieve the objectives regarding availability of authentic images for everyone through V Spark’s creative approaches. They have an impressive track record, a wealth of industry experience and the methods adopted by them are detailed and well-researched.”

  • To Group Chief Creative Officer

    Quotient Ventures elevates Adarsh Atal

    Adarsh Atal
    Adarsh Atal

    Mumbai based brand and communications group, Quotient Ventures (Tilt Brand Solutions and Vector Brand Solutions) has elevated Adarsh Atal to the role of Group Chief Creative Officer. He was previously Chief Creative Officer at Tilt Brand Solutions.

    Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

    With this, Atal now joins Joseph George, Group Chairman & CEO, Hari Krishnan, Group Chief Business Officer, Michelle Suradkar, Group Chief Operating Officer and Gulshan Singh, Group Chief Strategy Officer in the Group’s new management team.

    Speaking about the developments, Joseph (Joe) George, Group Chairman & CEO, Quotient Ventures, said: “This is a pivotal moment for us as we embark on the second leg of our Group’s journey. And Adarsh’s entry into the Management Team could not have been timelier. The ability, energy and drive of this new management team makes us extremely well placed to build on what we have achieved in our 1st leg. And our continued commitment to keep the interest of our clients’ brands and businesses above all else will ensure that we will undistractedly and singularly be driven to consistently deliver strategic, creative and operational excellence in everything we do.”

    It may be recalled Quotient/Tilt had seen some notable exits i its leadership and founding team in the recent past.

  • To Chief Operating Officer, GroupM South Asia

    GroupM elevates Ashwin Padmanabhan

    Ashwin Padmanabhan
    Ashwin Padmanabhan

    GroupM, WPP’s media investment group, has announces the elevation of Ashwin Padmanabhan as Chief Operating Officer for South Asia. He will continue to be based out of Gurugram and report to Prasanth Kumar, CEO – GroupM South Asia.

    Padmanabhan will now oversee a streamlined structure that brings together GroupM’s extensive and diversified key practices. This includes Influencer Marketing, Content, OOH offering and Nexus. Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Ashwin’s strategic vision will play a pivotal role in seamlessly integrating GroupM’s diversified services, to develop and deliver a best-in-class solution that unlocks value for clients and GroupM.

    Said Prasanth Kumar, CEO – GroupM South Asia: “Ashwin’s deep understanding of client requirements and industry ecosystems and his proven track record ensures a seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently deliver outstanding client work.”

  • To drive growth and innovation

    Sona Mazumdar joins Ampverse DMI as GM Marketing Solutions

    Sona Mazumdar
    Sona Mazumdar

    Ampverse DMI, a gaming and entertainment platform, has appointed Sona Mazumdar as the head of its newly launched Marketing Solutions unit in India. Having successfully collaborated with over 300 top brands such as Porsche, Samsung, Riot Games, KFC, and Coca-Cola across Asia, Ampverse aims to replicate its Southeast Asian success in the Indian market.

    Commenting on Sona’s appointment, Charlie Baillie, CEO of Ampverse, said: “We are thrilled to welcome Sona Mazumdar as the GM of our marketing solutions vertical. A seasoned professional, Sona has a proven track record in crafting impactful campaigns and building robust client relationships. Her expertise aligns perfectly with our vision to revolutionize brand engagement within and beyond the gaming community in India. With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.”

  • Prasad to lead New Business Development and Marketing

    GroupM appoints Praseed Prasad as Chief Growth Officer

    Praseed Prasad
    Praseed Prasad

    GroupM India has announced the appointment of Praseed Prasad as Chief Growth Officer. In its newly created role, Prasad will lead GroupM’s growth, marketing and communications.

     

    In a homecoming of sorts, Prasad has held key roles within GroupM, including heading digital trading and overseeing digital investments for all GroupM clients. , returning back to GroupM, brings a wealth of experience to this position. This is prior to joining IceCream Labs in 2015. Earlier he has had stints at Flipkart, where he ran the Ad Agency Business and led Media and Partnerships, as well as at Google, where he managed Media Operations for EMEA markets and later ran the Google APAC Agency and Partner business.

     

    Said Prasanth Kumar, CEO – GroupM South Asia: “It is great to have Praseed back to GroupM as Chief Growth Officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”

     

    Added Prasad: “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. Am excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”

     

    Praseed will be based out of GroupM’s Bengaluru office and report into Prasanth Kumar.

  • Best organisation spearheading sustainable development

    IAA presented EarthDay 2024 award

    EarthDay.org, the largest environmental movement in the world, presented IAA India with an awards for excellence in sustainability. The India Chapter of the International Advertising Association (IAA) was presented the prestigious award for Best Organisation Spearheading Sustainable Development .

    Dr Karuna Singh Regional Director EarthDay.org said that IAA efforts in spreading the message of sustainability were truly laudable.

    Said Avinash Pandey, President IAA: “The IAA in India is committed to creating and amplifying the green agenda for some 15 years now. It began with the setting up of the widely acclaimed IAA Olive Crown Awards supported by AFAA. This annual award salutes excellence in communicating sustainability and also honors corporates and individuals who have made a significant contribution to the environment. The awards have grown in stature and size year on year.”

    Ramesh Narayan, who was earlier felicitated by EarthDay.org as the individual who has done the most for sustainability in the marcom space, accepted the award along with Avinash Pandey.

  • In new film for Zee Sarthak

    L&K Saatchi & Saatchi challenges menstrual discrimination

    L&K Saatchi & Saatchi has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, the Odia general entertainment channel.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “Our association with Zee Sarthak and Nali Bindu is something we hold very dear. Every year, the entire team including our client puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

    Added Pratik Seal, Chief Channel Officer, Zee Sarthak: “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

    https://www.youtube.com/watch?v=Ctq762n4so0

  • Ad conceptualised by Havas Worldwide

    Veet unveils campaign with Triptii Dimri

    Ad conceptualised by Havas Worldwide Veet, the hair removal brand, has launched a new campaign with actor and brand ambassador Triptii Dimri.

    Commenting on the campaign, Kanika Kalra, Regional Marketing Director, Health & Nutrition, Reckitt South Asia said: “At Reckitt, we are dedicated to innovating our product portfolio to meet the evolving needs of young Indian women who demand the best global beauty solutions. With its advanced cool gel wax technology, Veet Wax Strips offers the best possible self-grooming solution, providing consumers a superior experience that’s even better than salon waxing. Veet Wax Strips are truly the better way to wax, and the latest campaign reaffirms our dedication to excellence.”

    Added Anupama Ramaswamy, Joint MD and Chief Creative Officer, Havas Worldwide India: “Everyone is obsessed about how celebrities look flawless every day, and with Triptii becoming a national sensation, we decided to address this question straight-up with a friendly banter between two friends. Ultimately, Triptii reveals that the secret behind her flawless skin is Veet Wax Strips. Not only is it conveniently available for everyone, but it also gives better results than a salon, hence making it her go-to for flawless results.”

  • Australia’s largest and most iconic race

    TCS signs title partnership with Sydney Marathon

    Tata Consultancy Services (TCS) has partnered with the Sydney Marathon, Australia’s largest marathon. This is is the latest addition to a slew global running events sponsored by TCS, including four marathons in New York, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. In total, TCS now sponsors 14 global running events with participation from over 600,000 runners.

    Said Abhinav Kumar, Chief Marketing Officer at TCS: “Our partnership with Sydney Marathon is aligned with TCS’ commitment to be a true transformation partner for our clients, our communities, and the ecosystems we live and work within. We are proud to partner with this iconic race, not only to support its rise as a major global race– but to help it set a new standard in sustainability and in the way, technology can enhance marathons for participants and fans alike.”

  • … to grow the firm’s bottom line across fundamentals and sentiment

    One Source bags Appstrail Technology mandate

    Integrated marketing consultancy One Source has announced that it has won the corporate communication mandate for Appstrail Technology, a digital transformation firm focused on accelerating complex and lengthy transformation journeys of businesses.  For One Source, this mandate will be spearheaded by the Lead Counsel on the account, Kopal Gupta, and her team, reporting to the Co-Lead for Corporate Communication, Debaman Guin.

    Said Shomil Shetty Co-Founder, Head of Business, Sales & Strategy, Appstrail Technology: “In today’s fast-paced digital landscape, effective communication is paramount. At Appstrail, we are dedicated to guiding businesses through their digital transformation journey with precision and clarity. Partnering with One Source aligns perfectly with our commitment to delivering comprehensive solutions and sharing our success stories with a broader audience. We believe that One Source’s expertise in integrated marketing and brand building will amplify our market leadership, enabling us to reach and inspire enterprises nationwide with our unique solutions and approach”.

    Added Sandeep Rao, Co–Founder and Co-Chief Executive Officer, One Source: “We are excited to partner with Appstrail Technology. They are at the forefront of digital transformation, representing the cutting edge of innovation in today’s market. Together, we aim to bring out the essence of Appstrail’s transformative journey, ensuring that their strong narrative resonates with the right audience at the right time.”