MxMIndia

Category: Top Stories

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners

    Antara Senior Living appoints Bang in the Middle as its creative agency

    Antara Senior Care has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been mandated to create the launch communication for Antara’s upcoming senior living projects across India. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

    Speaking on this, Rohit Khatua, CMO, Antara Senior Care, said, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. We know we have a very popular and proven product offering in the senior living market and after our success of two communities in Dehradun and Noida, we can’t wait to positively impact lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought after proposition for seniors.”

    Added Rajive Mathur, COO, Bang in the Middle, “We are delighted to have been chosen as creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

  • BBT will be responsible for EMGEE’s corporate rebrand and a lineup of luxurious projects

    Emgee Group appoints BigBrandTheory (BBT) as its branding agency

    Emgee Group has announced the appointment of BigBrandTheory (BBT) as its official branding agency.

    Commenting on the agency’s appointment, Emgee Group’s Founder & CMD Mudhit Gupta, said: “We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

    Added Pravin Shah, Founder, BigBrandTheory: “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

  • Will focus on creating a unique brand identity

    DDB Mudra wins mandate for Narayana One Health

    Narayana One Health, part of the healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand. The account will be handled by the agency’s Bengaluru office.

    Said Ravi Vishwanath, CEO, Narayana One Health:, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

    Added Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra added: “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

  • The Supreme Court has issued an advice for self-declaration of all advertisements

    ASCI presents view on SCàMIB requirement self-declaration

    The Supreme Court has issued an advice for self-declaration of all advertisements – for television and print. Manisha Kapoor, CEO and Secretary General, ASCI, has issued a statement on the same: “The Ministry of Information and Broadcasting has established new features to their portals to enable advertisers to obtain the self-declaration certificate to comply with the Supreme Court directives. Given the vast number of creatives that now need certification, this is a challenge that advertisers, agencies and media owners will need to gear up for.

    “ASCI’s Advertising Advice service can support advertisers be compliant with the ASCI Code, which forms a key part of the Advertising Code under the Cable TV Network (Regulation) Act. This would help advertisers be more confident of their self-declarations which are now mandated for print. TV and Internet ads.  Whether it is small or big advertisers, no ads would now be permitted on any media and channel without such a certification.

    “To avoid any disruptions in their campaigns, advertisers and agencies are advised to familiarise themselves with the portals and the requirements during the buffer period provided until the June 17, 2024.”

  • Utterly Butterly Poll-icious!

    Utterly Butterly Poll-icious!

    It’s Counting Day, and no better way to recap the seven-phase election process than the Amul Butter topicals

     

     

     

     

     

     

     

  • A US Entertainment Content Website

    Absolute Sports acquires assets of SoapCentral.com

    Absolute Sports, a Nazara Technologies subsidiary and the parent company of Sportskeeda.com and ProFootballNetwork.com, providers of sports news and analysis, has signed an asset purchase agreement, subject to closing conditions, to acquire all of the assets of SoapCentral.com, a source of entertainment content in the US.  The transaction is for an all-cash consideration of $1.4 Million (~ INR 11.6 crores) and is expected to be closed in the next 30 days. In CY23, SoapCentral.com had revenues of US $621K (~ INR 5.2 crores). Absolute Sports will use its cash reserves to fund the transaction.

    Said Ajay Pratap Singh, CEO of Absolute Sports: “We are thrilled to announce our expansion in the entertainment segment with the acquisition of Soap Central. The entertainment publishing industry is more than twice the size of sports publishing (Similarweb, 2024) and allows us a great canvas for expansion into multiple content categories,” “Having tested our content publishing and hyper-growth playbook with the acquisition of Pro Football Network last year, we are confident of scaling Soap Central in a very short time.”

  • For empowering business owners

    Godrej Capital launches campaign

    Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign ‘Hum Samajhte Hain Business’. As part of the campaign, the brand has released a new digital film conceptualised by Publicis Worldwide.

    Said Nalin Jain, Chief Marketing Officer of Godrej Capital: “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Added Oindrila Roy, Managing Director, Publicis India: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

     

  • To introduce its new Livpure Allura Premia water purifier

    Livpure launches new TVC

     

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    A post shared by Livpure (@livpurewater)

    Livpure, a consumer electronics brand, launched a television commercial (TVC) to introduce its new Livpure Allura Premia water.

    Commenting on the launch, Rakesh Kaul, Managing Director at Livpure, said: “At Livpure, we firmly believe that one’s access to clean water is everyone’s right. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household,”

  • To work on digital wellness

    ETML wins the digital mandate for Keffy Wellness firm

    Etml has bagged the digital mandate for Keffy, a wellness and fitness services company.

    Commenting on the win, Raghav Kansal, Founder & CEO of ETML, said: “We are thrilled to join forces with Keffy to pioneer the next chapter of digital wellness. Through this partnership, we aim to harness the power of technology to elevate Keffy’s well-being initiatives. Our comprehensive approach includes meticulous campaign optimization, real-time performance tracking, and insightful analytics. By combining our innovative marketing strategies with Keffy’s commitment to holistic health, we aspire to drive meaningful engagement and inspire positive change in the wellness industry.”

    Adding on to this, Paras Arora, Founder of Keffy, said: “At Keffy, our mission has always been to empower individuals to thrive in mind, body, and spirit. This partnership with ETML marks an exciting new chapter for us, as it allows us to amplify our impact and reach a broader audience than ever before. By leveraging ETML’s cutting-edge digital marketing strategies and performance-driven approach, we can enhance our outreach and engagement efforts significantly. ETML’s expertise in data-driven marketing and real-time analytics will help us to better understand our audience’s needs and tailor our offerings accordingly. Together, we are committed to creating a healthier, happier world, where wellness is not just a goal, but a way of life.”

  • Encapsulates Fevicol’s signature quirky storytelling

    Ogilvy creates campaign for Fevicol

    Fevicol, the adhesive brand from Pidilite Industries Limited, has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. It is crafted by Ogilvy India and Prasoon Pandey of Corcoise Films.

    Said Bharat Puri, Managing Director at Pidilite Industries Ltd: “Fevicol, as a trusted household name, continues to uphold its core value of building Mazboot Jod (Strong Bond). Our latest Jugalbandi film humorously portrays Fevicol as an emblem of lasting connections and enduring strength. We are proud to launch this campaign in a year that holds special significance, as we celebrate the 100th birth anniversary of Fevicol’s founder, Balvantray Kalyanji Parekh.”

    Added Piyush Pandey, Chief Advisor at Ogilvy India: “Fevicol’s Jugalbandi campaign underscores Fevicol’s unbreakable bond. Using a combination of Pidilite’s unique humorous style and quirky musical journey of two brothers, we bring alive Fevicol’s commitment to forging enduring connections and resilience across generations.”

  • We bring you images of the front-pages of select newspapers on the Lok Sabha election results

    NewsStand: And this is how the dailies covered Results 2024 results on their Page 1s

    We bring you images of the front-pages of select newspapers on the Lok Sabha election results