MxMIndia

Category: NEWS

  • Omnicom Media Group India has aligned its search, social and performance marketing operations under Resolution Media

    Omnicom aligns search, social & performance mktng under Resolution Media

    By A Correspondent

     

    Avinash Jhangiani

    Omnicom Media Group India has announced that it has completed its consolidation of local service in search, social and performance marketing under the Resolution Media umbrella. Resolution Media is a US Search company that was acquired by Omnicom Media Group in 2005.

     

    With this development, OMG India will leverage the scale, data and knowledge of the global network to provide service delivery and innovation across all clients.

     

    The integration will also allow for Omnicom in India to tap into increased resources, provide a more holistic set of services and better training for their teams across the network.

     

    Under the new structure, Avinash Vanpal and Sam Thomas will co-lead the Resolution Media offering, delivering on the demands of Omnicom Media Group clients across India. They will be responsible for growth, profitability, effectiveness and the development of new services under search, social and performance marketing, reporting to Avinash Jhangiani, Head of Digital for Omnicom Media Group India.

     

    “India is one of the fastest growing digital markets in the region, with enormous opportunities for our clients to capitalise on media marketplaces to increase return on investment in digital.” said James Dutton, Managing Director Resolution Media Asia Pacific. “We’ve already got a well-established team in India led by Avinash who will benefit from the integration into our global Resolution community, our partnerships and training programmes for the benefit of our clients.”

     

    Said Mr Jhangiani, “Our digital expertise has grown organically over the past few years, which makes the process of integration seamless and efficient. With the rise of programmatic buying, social advertising and the continued importance of search (both SEO and paid search,) it has become imperative for advertisers to have an ‘always on’ approach across all key platforms where data drives decisions. Consolidating under Resolution Media will round off our dynamic offering and enhance our ability to deliver even better business results for our clients.”  The alignment is effective immediately.

     

     

  • The move will bring in a concentrated effort towards building both the channels in the space

    Sujay Kutty is Channel Head, ETV Bangla & Oriya

    By a correspondent

     

    Regional general entertainment network ETV announced the appointment of Sujay Raghavan Kutty as Channel Head – ETV Bangla and ETV Oriya. With a view to strengthen the eastern region, the move will bring in a concentrated effort towards building both the channels in the space.

     

    In his new role Sujay will report to Ravish Kumar, Executive Vice President and Business Head – Regional Channels|ETV Oriya, ETV Bangla & ETV Kannada.

     

    Based out of Kolkata, Sujay brings with him over 18 years of experience and has worked extensively in the media & entertainment industry with a keen focus on regional general entertainment channels.

     

    Speaking on the appointment Ravish Kumar, Executive Vice President and Business Head – Regional Channels |ETV Oriya, ETV Bangla & ETV Kannada said, “The appointment of Sujay will just help us take this growth to the next level. His in-depth understanding and experience in the eastern markets will truly help us transform the Bengali & Oriya GEC landscape via innovative, intriguing and incredible content that will entertain and enthrall viewers.”

     

    In his previous assignment Sujay was Business Head for Zee Bangla & Zee Bangla Cinema.

     

  • Sorbojeet Chatterjee has joined ZEEL as Senior Vice President, Marketing for the cluster of Hindi GECs

    Sorbojeet Chatterjee moves from dna to Zeel

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd has announced the appointment of Sorbojeet Chatterjee as Senior Vice President, Marketing for the cluster of Hindi GECs including Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels. For his responsibilities, Mr Chatterjee will report to Akash Chawla, Executive Vice President and Marketing Head – National Channels, ZEEL. Another movement announced is that of Sapangeet Rajwant who will take over as Zee TV – Marketing Head and will report to Mr Chatterjee.

     

    Mr Chatterjee brings with him 13 years of experience from both sides of the media business – the creative side as a copywriter and the business side in marketing and strategy. He moves from the Zee Media Corp-owned dna where he was designated as Senior VP – Marketing. His earlier stints have been with Neo Sports Broadcast Pvt Ltd as Vice President Marketing, TV Today Network as Head of Marketing and Special Projects and Gslot.com as Copywriter. He has extensive media marketing experience across television, print and radio brands. He is also an avid quizzer and has been active on various industry forums and associations.

     

     

  • Kathuria will report to Pete Stein, Razorfish's Global CEO

    Razorfish hires Vik Kathuria as Global Chief Media Officer

    By A Correspondent

     

    Razorfish has announced the appointment of Vik Kathuria as Global Chief Media Officer. Kathuria will report to Pete Stein, Razorfish’s Global CEO.

     

    A 20-year industry veteran, Kathuria most recently served as Global Head of Digital Investment for MediaCom, one of WPP’s leading media agencies under the GroupM umbrella. In this position, he was tasked with establishing network-wide best practices, leading relationships with global publishers and driving multi-market client negotiations. Prior to joining MediaCom in 2008, Kathuria was Senior Vice President of Digital Media for OMD and served in senior global marketing positions at Citigroup (New York) and PepsiCo (Singapore).

     

    In his new role as Global Chief Media Officer, Kathuria will be responsible for leading the agency’s 300 media employees worldwide, driving Razorfish’s exclusively digital media strategy-from its executive level partner relationships to its proprietary data solution infrastructure-and overseeing a global client roster that includes DHL, Starwood, HSN and Best Buy. He will also be involved in further strengthening and aligning Razorfish’s global media practice and commanding significant new business efforts.

     

    “As we continue to evolve our global media offering and educate clients on the need to employ a digital-centric approach, it is essential we have a leader poised to take us to the next level,” said Stein. “Vik’s experience lies in negotiating digital media strategies that maximize brand investment. He has what it takes to further progress our team, support our shift to programmatic buying and foster our culture of innovation and optimization.”

     

    Kathuria will begin working out of the agency’sNew York Cityheadquarters immediately.

     

  • Durex's new campaign reinforces the brand's belief that 'great sex moves you'

    Ranveer to preach #DoTheRex theme for Durex

    By A Correspondent

     

    Durex has announced an exciting consumer campaign featuring Bollywood’s youth icon, Ranveer Singh, as their brand ambassador. Ranveer has been brought on board to promote the message of safe sex amongst the youth in the country. Introducing a unique concept called ‘Rexing’, Durex’s new campaign reinforces the brand’s belief that ‘great sex moves you’.

     

    The campaign has emerged from the insight that true love and great sex together create a singularly spectacular and magical experience that deserves to be celebrated by everyone, every day. Durex together with Ranveer Singh and a team of accomplished choreographers has developed a dance move called the ‘REX’ – a physical expression of joy and ecstasy experienced after a wonderful sexual experience has moved them.

     

    A brand with a very strong focus and presence on digital medium, Durex has launched the music video “Do The Rex” on www.durexindia.com/dotherex.

     

    Nitish Kapoor, General Manager of RB India said, “As a global category leader, Durex is passionate about sexual wellbeing and understands the importance of connecting with youth in the country. Through our partnership with Ranveer, who is a hugely popular figure and loved by young people across the country, we will be able to positively engage in a discussion around the subject of sexual well-being and safe sex inIndia. Great Sex Moves You is the language Durex is speaking across the globe and we are extremely excited to launch our first campaign with Ranveer Singh – Do The Rex.”

     

  • Naveen Jhunjhunwala replaces Preet Dhupar to the top role

    Jhunjhunwala appointed COO at BBC Global News

    By A Correspondent

     

    Naveen Jhunjhunwala has been appointed COO of BBC Global News India. Jhunjhunwala, who was previously with Turner International India as VP for corporate finance and administration, replaces Preet Dhupar who moved on following her decade-and-a-half stint with the company.

     

    At Turner, Jhunjhunwala helped launch the company’s India operations including the CN subscription business, launch of new channels like HBO, POGO and WB. He also helped set up the Zee Turner distribution JV, including MediaPro as well as CNN-IBN. Prior to Turner, he was with Ernst & Young in New Delhi.

     

    Apart from handling finance, Jhunjhunwala will also be responsible for determining BBC’s commercial priorities and targets for news across the country as well as ad revenue, content distribution and audience growth.

     

  • Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run

    Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014

    By A Correspondent

     

    Carl Lewis, an athlete who has won ten spectacular Olympic medals has been confirmed as the Event Ambassador for the TCS World 10K Bangalore 2014, which will be flagged off from Sree Kanteerava Stadium on May 18this year.

     

    “It gives me great joy to come to India, a country I love and respect, to spread the magic of running and sport amongst the beautiful populace. In the last decade or so, India has witnessed a running revolution and the sport has grown manifold in terms of strength, popularity and interest generated,” said Carl Lewis about visiting India.

     

    Carl Lewis’ presence at the TCS World 10K Bangalore will be a historic day for the Indian running community. Running enthusiasts across the country will benefit immensely through the luminary’s advice, encouragement, and presence during the run.

     

    “The TCS World 10K is an ideal blend of speed and endurance and I’m sure the run will attract many of the best in the world. It’s an honour for me to be associated with the event and witness, in action, these running enthusiasts. I hope my presence will only inspire and encourage them to reach greater heights of performance and success”, said the legendary Olympian talking about the run.

     

    Vivek B. Singh, Jt. MD, Procam International, stated, “We are excited and privileged that the city of Bangalore will host the legendary Olympian Carl Lewis as Event Ambassador at the TCS World 10K Bangalore 2014. Apart from enriching us with his presence, I’m sure he will provide a further fillip to the world’s premier 10K in terms of charity and registrations.”

     

  • RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

    DDB MudraMax installs hoardings with pledge-meters for RED FM

    By A Correspondent

     

    With an aim to encourage people to vote in the general elections 2014, 93. 5 RED FM has associated with the Election Commission of India. The idea is to motivate people to vote in the upcoming elections. RED FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Under the association, RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses.

     

    For the Outdoor leg of the campaign, Red FM has appointed DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The hoardings, located at busy and important junctions in the city serve as a constant reminder to people to come out and vote. The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including,New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Rajat Uppal, GM- Marketing, 93.5 RED FM said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

  • The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them

    Galaxy S5 campaign takes a holistic approach to empower people

    By A Correspondent

     

    The latest Samsung Galaxy S5 campaign attempts to get its perspective right by focusing on its commitment to empower consumers. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers.

     

    “With the Galaxy S5, Samsung re-defines how technology innovation empowers consumers and enhances their everyday lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them.”

     

    Wain Choi, global ECD of Cheil Worldwide added, “We created a campaign that translated the Galaxy S5’s features as human powers. For example, instead of stating that the new Galaxy S5 had a fast auto focus camera, we adopted a different point of view by saying the user had the power to capture life in a blink. The new campaign is about enhancing and empowering the person’s life.”

     

    The campaign created by Cheil Worldwide takes a range of different shapes in 40 countries around the globe. It includes four official TV spots, feature-specific print and OOH executions. Malika Favre, a French illustrator, has brought bold and minimalistic take on outdoor screens in landmark sites such as Singapore, London, Milan and Amsterdam. A series of online videos has also been released to illustrate how Galaxy S5 becomes part of consumers’ lives and how technology, for example the much-talked about Ultra Power Saving Mode, is enabling this.

     

  • The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar

    Reebok unveils inspirational #LiveWithFire ad campaign

    By A Correspondent

     

    Continuing its global mission to change how people perceive and experience fitness, Reebok India announced the launch of its new, fully-integrated marketing campaign – “Live with Fire”. Featuring the fitness trio of MS Dhoni, Nargis Fakhri and John Abraham, the campaign encourages people to stay ‘fit for life’ through a series of cult activities.

     

    The “Live with Fire” campaign was globally rolled out in 2013 and highlights Reebok’s core pillars of Training, Running and Studio. Being customized to the Indian market, the new 360 degree campaign focuses on celebrating people whose lives have been transformed through their active lifestyle and aims at pushing them beyond their set goals.

     

    The TV commercial will be released across India on April 26, 2014. MS Dhoni takes the technologically advanced Reebok ZQuick running shoes for a spin amidst traffic on a busy road in the city and also undertakes the challenging and adventurous Spartan race while shooting for the campaign. John Abraham adds a wow factor to regular ab crunches by doing them while hanging from the edge of a building and Nargis Fakhri amazes viewers with her sassy and spunky Zumba moves atop a towering building.

     

    Somdeb Basu, Brand Director at Reebok India said, “At Reebok, our mission is to empower people to be ‘fit for life’, but we don’t want people to move for the sake of movement; we believe movement is the path to becoming physically, mentally and socially stronger. This philosophy translates well in our new brand mark logo – Reebok Delta. We are thrilled to present three of our strongest assets in a never-seen-before ‘avatar’ and are certain that their fitness moves will inspire people to embark on this new journey. Our creative visuals are interactive, inspirational and imaginative!”

     

    With this campaign, Reebok officially unveils the new brand mark – Reebok Delta, and inspires people to live their lives with passion, intent and purpose. The Reebok Delta has three distinct parts, each representing the physical, mental and social transformation that people experience through embracing an active lifestyle.

     

  • Online and offline activity introduced fans to the new, improved formula

    Garnier’s ‘blind use test’ woos consumers across India

    By A Correspondent

     

    With a keen understanding of the needs of Indian women when it comes to hair, Garnier Fructis recently engaged in another initiative by reaching out to college students, women from housing societies and bloggers in a unique manner by getting them to experience the new Garnier Fructis Long & Strong shampoo and conditioner through a ‘blind use test’ campaign.

     

    The on-ground and online activation of the campaign was conducted in various cities across the country including Pune, Patna, Guwahati, Ludhiana, Lucknow, Jaipur, Coimbatore and Vijayawada.

     

    Conceptualized and executed by digital marketing agency FoxyMoron, the online campaign kicked off with over 50 top beauty and lifestyle bloggers across India experiencing and reviewing the new Garnier Fructis Long & Strong shampoo and conditioner. Bloggers received a package of the ‘Love Long Hair’ shampoo and conditioner and used it for a period of two weeks. Upon revealing the name of the brand within two weeks across Facebook, Twitter and YouTube, their reactions were captured on video.

     

    Commenting on this activity, Rupika Raman, General Manager, Garnier said, “We were very excited to undertake this consumer outreach activity as our aim is to educate consumers about the Garnier Fructis’ new and improved formula and also to capture real experiences and feedback of consumers. Our formula has changed and it is important for us to reach out to consumers and get them to try the product and see and feel the difference themselves. After the activation, it is wonderful to see such an overwhelming response from our consumers, which also means that new generation Garnier Fructis has met its consumer expectations.”

     

    Harshil Karia, Co-founder & Digital Strategist, FoxyMoron commented, “Quality perception is highly related to a consumer’s purchasing behavior. Hence, the ‘Love Long Hair’ campaign aimed to generate trials for the new, improved Garnier Fructis shampoo and conditioner and simultaneously, also develop loyalists through advocates of the brand who influence consumer preferences.  The biggest learning for us has been the importance of developing a deeper and strategic connection with influencers on the digital platform.”

     

     

  • The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

    LinkedIn unveils three new initiatives to drive content marketing forward

    By A Correspondent

     

    To drive its content strategy forward, LinkedIn has launched three new initiatives to help marketers and agencies build better relationships with target audiences through content. These include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile.

     

    Sponsored Updates Partners will provide brands and agencies with campaign management tools to effectively and efficiently manage and optimize large sponsored updates campaigns. They also make it more efficient for brands to use a single dashboard to manage their paid content activities on multiple social channels. Other services offered include managed services to oversee campaign activities on behalf of the client.

     

    LinkedIn is launching the program with five of the industry’s top companies, including AdStage, Brand Networks, SHIFT, the Salesforce ExactTarget Marketing Cloud and Unified Social. Pilot results show an overall lift of more than 30 per cent in engagement rates on customer’s sponsored updates campaigns, significantly higher than on prior campaigns without partner services.

     

    A key ongoing challenge for organizations is to have enough quality content to share with audiences. The Content Partners program will connect companies with publishers, platforms, and original content producers to help them deliver content under their own brand name.

     

    Ten companies have been certified as part of this program, including publishers Bloomberg, CBS Interactive, and IDG; content platforms Newscred and Percolate; and custom content creators like Atlantic Media Strategies, Contently, Freshwire, and SJR.

     

    Sponsored InMail is available on mobile platforms (iPhone, Android, and mobile web). Where members could previously only see sponsored messages on desktop, this move enables marketers to engage targeted audiences with personalized, valuable content on mobile – which currently drives more than half of LinkedIn Inbox page views.