MxMIndia

Category: NEWS

  • The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices

    Cheil bags Lavie by Bagzone

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, the women’s handbag and footwear brand from Bagzone Lifestyles Pvt Ltd. The brand was being handled by TBWA. The advertising spend is valued at Rs 25-30 crore and will be handled by Cheil India’s Gurgaon and Mumbai offices.

     

    Hari Krishnan
    Sandeep Goenka

    Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia, said: “Lavie is indeed a very prestigious win for Cheil. I am glad Bagzone gave us the opportunity to demonstrate our integrated capability. As a brand, Lavie already enjoys very good recall but needs to move the needle on brand attitude. We are very excited with this mandate – creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

     

    On Cheil’s appointment as Lavie’s creative partner, Sandeep Goenka, COO of Bagzone said: “Cheil’s integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners – we are happy that Cheil’s creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

     

  • The fest will be held from September 23 to 26 in Singapore

    Spikes Asia will now be a 4-day affair

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, the leading festival and awards held in Singapore every year, has announced the dates for the 2014 edition: September 23-26. It will take place in the week after the F1 Singapore Grand Prix.

     

    Commenting on the changes, Terry Savage, Chairman of Lions Festivals, said: “Moving the Festival back by a week positions it better for growth, allowing us to offer delegates even greater content with four days of relevant and essential industry learning and networking. It’s an exciting time for the region and we look to reflect that in the festival and awards.”

     

    Spikes Asia key dates:

    Delegate Registration Opens: April 17

    Entries Open: May 15

    Entries Deadline: July 25

     

  • The Central Consumer Protection Council mulls ways in which advertising making incorrect promises in ads can be dealt with

    Noose on ‘misleading’ ads gets tighter as govt panel says celebs also liable for endorsements

    By Dipak Kumar Dash

     

    If the skin whitening cream isn’t as phenomenal as advertised or the hair oil not producing a lush mop as promised, you may soon be able to claim compensation not only from the advertisers, but from the celebrities endorsing the product.

     

    The Central Consumer Protection Council (CCPC), under the chairmanship of minister K V Thomas, on Monday decided to set up a sub-committee to suggest strategies to deal with such advertisers. Among the concerns raised was peddling of products by celebrities.

     

    “About 50% of the daylong conference was spent addressing … the huge impact of misleading advertisements, particularly food items, hair oil and health products,” said a CCPC member who attended the meeting in Kochi. “Even the celebrities must pay compensation in case there is a complaint,” said Joseph Victor, a CCPC member.

     

    What seems to have moved the consumer affairs ministry is a direction from the MP high court to set up an ad monitoring panel as recommended by the Vibha Bhargava Commission. “An ad monitoring committee with proper budgetary support from the Centre may be set up to monitor the advertisements on regular basis… the committee will have the powers to (take) corrective actions and (impose) compensation,” the CCPC said.

     

    Sources said that the decision was taken unanimously by CCPC, which has members from central and state governments, besides representatives from consumer organizations and academicians. The sub-committee may be formed in less than a week and could submit its recommendations by February-end, sources said.

     

    Some members saod the issue of southern superstar Mamootty endorsing products was discussed. “We have similar problems across the country. We have Shah Rukh Khan or some other Hindi film star endorsing consumer items and they get huge payment for doing so. A misleading ads featuring such famous faces shown on TV even for a day serves the purpose of advertisers. We discussed how suo motu action can be taken against ads which have been withdrawn. Even the celebrities must pay compensation in case there is a complaint,” said Joseph Victor, a CCPC member.

     

    Another member, Ashim Sanyal, said he had raised the issue of monitoring ads, which are in huge numbers and across different modes and media. “We need to plan the mechanism for monitoring. The sub-committee will come out with directions and provisions to deal with the menace,” he added. Lok Sabha MP Charles Dias, who also attended the meeting, told TOI that concerns were raised on manufacturers’ ad spend, which is passed on to buyers. “Most of us felt that there should some sort of monitoring on how much is being spent on advertisements,” he said.

     

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • A scan of the front pages of select national and regional dailies on January 1, 2014

    NewsStand: How the various Page1s looked on Jan 1, 2014

     

    A scan of the front pages of select national and regional dailies on January 1, 2014:

     

     

    The Times Of India

    Hindustan Times

    The Economic Times

    The Hindu

    Dainik Jagran

    Dainik Bhaskar

    dna

    Mid-Day

    Lokmat

    Sakal

    The Indian Express

    NBT

    Mumbai Mirror

    Deccan Chronicle

    Mathrubhumi

    Mint

  • MxM NewsStand: How the Page 1s of select papers looked on the SC’s Sec 377 order

     

     How the frontpages of select Indian newspapers looked on the Supreme Court’s Sec 377 order:

    The Times Of India

    Hindustan Times

    The Hindu

    The Indian Express

    The Telegraph

    dna

    Mid-Day

    Mumbai Mirror

    Dainik Jagran

    Dainik Bhaskar

    Loksatta

    Lokmat
  • The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

    Captive audience marketing ‘bootcamp’ by Eventfaqs on Feb 6

    By A Correspondent

     

    Experiential marketing specialists Eventfaqs is conducting a conference on ‘captive audience marketing’ on February 6 in Mumbai. Called the Brand Experience Bootcamp, the day-long even includes three panel discussions and an equal number of presentations and workshops (*See Disclosure).

     

    The conference strives to enhance the understanding and be a platform for knowledge-sharing in marketing to captive audiences in environments like malls, multiplexes, airports and live events, notes a communique.

     

    Presented by LIVE Viacom 18 and powered by Phoenix Market City, DDB MudraMax is knowledge partner to the conference. Speaking about the platform, and also marketing to captive audiences, Mandeep Malhotra,  President, DDB MudraMax, said: “In the absence of formal training institutes for experiential marketing, this ‘bootcamp’ will help to share experiences of expert who consume and work in the experiential marketing space. The speakers bring with them real expertise and I look forward to learn and also share my experience with the delegation. Together, we will grow better!”

     

    Commenting on captive audience marketing and Live Viacom 18’s association with the Brand Experience Bootcamp, Jaideep Singh, Senior Vice President and Business Head – INS, Viacom18, said: “As curators of live experiences, Live Viacom18 presents this opportunity and is delighted to associate with the ‘Brand Experience Bootcamp’.”

     

    Sessions at the ‘bootcamp’, will range from a keynote by veteran mediaperson Dr Bhaskar Das on ‘Dis-engage to Engage’, panel discussions on: ‘Decoding captive Space’; ‘Marketing to youth’ in such environments and a debate on ‘Sales v/s Brand Experience’. There will also be case study presentations on topics including, ‘Brand Experience Design’; ‘Digital integration in Brand Experience’ and ‘International trends in Captive Audience Marketing’.

     

    Some speakers at the conference include G Sharath Chandra, Chief Revenue Officer, Times OOHl Siddharth Roy, COO, Hungama; Rajiv Mehta, MD, Puma- South Asia; Prem Kamath, Executive VP and GM, Channel V; Akshay Mehrotra, CMO, Big Bazar; Ashish Mishra, MD, Interbrand; Nick Hill, Director of Sales, SpaceandPeople – UK; Rajendra Kalkar, Sr. Centre Director, The Phoenix Mills; Deepa Thomas, Head- Corporate Communications, eBay and Varun Duggirala, The Glitch amongst others. More updates at eventfaqs.com/brandexp

     

    The associate sponsor to the event is SpaceandPeople while the creative partner is Skarma. Design destination Kyoorius is community partner.

     

    (*Disclosure: MxMIndia is a media partner of the Brand Experience Bootcamp)

     

  • We bring you the front-pages of select newspapers of today (Wednesday, Feb 5) for an idea of how they displayed the Satya Nadella news

    NewsStand: How our Page 1s covered Satya Nadella garu’s ascent

    NewsStand comes back after a long gap with the coverage of the news on the appointment of Hyderabad-boy Satyanarayana Nadella to the post of CEO of Microsoft Corp. We’ve brought in the Page 1s of some Telugu papers too as well as those from Karnataka (specifically Manipal where Nadella garu studied his engineering). PS: Garu, for those who aren’t familiar with the Telugu word, is an honorific suffixed to the name like the Hindi ‘ji’.

     

    The Times Of India

    Hindustan Times

    The Hindu

    The Telegraph

    Dainik Jagran

    Eenadu

    dna

    Mint

    The New Indian Express

    Deccan Chronicle

    Udayavani

    Sakshi

    Deccan Herald

    Inquilab
  • I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media

    Second edition of IAA Leadership Awards on March 1

    By A Correspondent

     

    After a successful debut last year, the India chapter of the International Advertising Association (IAA) has announced the second edition of the IAA Leadership Awards. The awards will be presented on March 1, 2014 at the Grand Hyatt in Mumbai. Leading GEC Colors Colors is the presenting partner this year too.

     

    The IAA Leadership Awards will salute the excellence of marketers across 12 industry categories. The awards will be presented by I&B minster Manish Tewari.

     

    Srinivasan Swamy

    Speaking about the second edition of the IAA Leadership Awards, Srinivasan K Swamy, President IAA India and VP-Development, IAA Asia Pacific, and Chairman RK SWAMY BBDO said: “Our process is constantly being fine-tuned to ensure that these awards remain the benchmark for excellence in our industry.”

     

    Commenting on the association, Raj Nayak, CEO, Colors said: “We are excited to continue our association with the IAA Leadership Awards for the second year in a row.  In as much as we see our channel as the medium that connects brands with consumers in an effective manner, these awards connect excellence with corporate leaders in a similarly effective manner”

     

    Raj Nayak

    To ensure the authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a taskforce which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches, advertising spends etc to shortlist the nominees.Nielsen was engaged thereafter to have the nominees voted upon by senior marketers to pick the final winner. Ernst & Young will look at the process to satisfy itself of its fairness and will officially tabulate the results.

     

  • The 24-hour channel will air Indie music along with films, TV shows, comedy acts and live performance

    Pepsi & MTV India to launch Pepsi MTV Indies

    By A Correspondent

     

    Viacom18 Media Pvt Ltd, a joint venture between Viacom Inc and Network18, has revealed the identity of its soon-to-be-launched Indie music and sub-culture channel – Pepsi MTV Indies. PepsiCo India is title sponsor of the channel.

     

    Led by Music, Pepsi MTV Indies will also reflect other subcultures like independent films, art, comedy and more, thereby taking these alternative art forms into the homes of millions. The channel will be launched this month (in February), in High Definition and Dolby 5.1 surround sound and will be available across leading DTH and digital cable platforms. Indies will have a strong presence on the internet and can be accessed via the mobile and with apps. On-ground activities are an integral part of the new offering.

     

    Sudhanshu Vats

    Explaining the rationale behind launching the channel, Group CEO of Viacom18, Sudhanshu Vats said, “At Viacom18, we believe in sharper segmentation whether it pertains to the genre, the audience or by markets. Indies is a move that further strengthens our bouquet of varied offerings. India is moving from a collective to an individualistic content consumption habit. The youth and music genre offers great opportunity for growth and we’re sure that this move will help us build an ecosystem for creating a lot of live content as well.”

     

    Talking about the first of its kind brand association in India, Deepika Warrier, Vice President- Po1 Marketing PepsiCo India said “Music is a key youth passion point and Pepsi’s biggest platform globally. We are excited about partnering with MTV to launch this new platform, as we continue to set and fuel trends, creating a gateway to new experiences for our consumers”

     

    Along with announcing the launch, Pepsi also unveiled its new product packaging with the global logo and visual identity. “The launch of the channel coincides with the debut of Pepsi’s global logo and visual identity system in India. Celebrating revolution, engagement and the impatience to be more, Pepsi continues to change the way the young see the world and the way the world sees them,” Ms Warrier added.

     

    Aditya Swamy

    Announcing the launch of the channel, Aditya Swamy, Business Head, MTV India said, “MTV is the cultural home of the millennials, musicians and artists across genres. Our partnership with Pepsi is the start of a brand new chapter in the entertainment landscape of India.”

     

  • The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study

    Magazine body AIM asks MRUC to withdraw IRS report

    By A Correspondent

     

    The Association of Indian Magazine has also written to Media Research Users Council (MRUC) director-general Shaswati Saradar asking for the IRS 2013 to be withdrawn. “The current round of IRS has many glaring glitches when it comes to magazine readership. We urge to immediately withdraw IRS 2013,” wrote AIM General Secretary R Rajmohan in a mail to the MRUC.

     

    The text of the mail is as follows:

     

    “IRS 2013, which claims to have used better technology for data capturing, population estimates based on the recent 2011 census and a similar sample size, has thrown up more anomalies than the previous rounds. While newspapers have pointed out many such discrepancies in the last few days, a closer look will make us realise how bizarre and unfathomable the magazine readership figures are.

     

    To begin with, 144 magazines have not been reported individually and have been clubbed as ‘Other magazines’, of which 61 are in English and 24 in Hindi.

     

    > The only business magazine reported, Business Today, has a variance of -34% .Dropping to 2.64 lac readers from 4.03. Business Today had been consistently growing in the previous few rounds of IRS

     

    > It is absurd that Readers Digest, which had a readership of 9.68 Lacs earlier, has de-grown to 3.62 Lacs!

     

    > India Today (Eng), the largest read English magazine, shows a growth to 15.32 lacs from 14.80, however the increase from the following states makes no logic:

     

    o Bihar (from 73,000 to 2 Lacs)

    o Kerala (from 71,000 to 2.68 Lacs)

    o UP (from 1.6 Lacs to 2.13 Lacs)

     

    > Though Outlook (English) has maintained its readership, in Bihar its readership has grown thrice, but has no readership in Hyderabad.

     

    > The Week, which has an ABC of 1.9 Lacs copies, has dropped to 2.5 Lac readers from 4.2.That gives it 1.25 readers per copy!. Further, The Week has no readers in Ahmedabad, Pune and Kolkata

     

    > Junior Vikatan has seen 82% of its readers evaporating, having fallen to 54,000 from 3.05 Lacs

     

    > Naanayam Vikatan, which had a decent 51,000 readership as per its niche category of Personal Finance, has lost all its readers!

     

    > Chuti Vikatan, children’s magazine from the same group, has climbed 80% to beat India Today (Tamil)!

     

    > The SportStar has seen an unprecedented growth of 94% going upto 5.43 Lac from 2.8 Lacs. Also, interestingly, The SportStar has grown to 1.98 Lacs from 17,000 in Kerala, 1.55 Lacs from 37,000 in Tamil Nadu and 65,000 from 6,000 in UP. And in West Bengal, the land of sports enthusiasts, The SportStar has declined to 4,000 from 30,000

     

    > TIME Magazine has seen a phenomenal growth of 145% going upto 2.05 Lacs from 83,000. Quite an incomprehendable increase for a niche International magazine, in such a short span.

     

    > Meri Saheli , the leading Hindi magazine, has lost 51% of its readers in this round of IRS.

     

    We urge MRUC to immediately withdraw IRS 2013, as such faulty reporting of readership numbers can have extremely damaging impact on business, apart from misleading media planners and advertisers. ”

     

     

     

     

  • Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand

    Closeup and 92.7 Big FM bring back ‘Antakshari’ on radio

    By A Correspondent

     

    After a successful run in Uttar Pradesh, well-known brand Closeup and radio network 92.7 Big FM have got together to bring in the Antakshari format to listeners in Bihar and Jharkhand.

     

    Actor Manoj Tiwari, who presented the show in the last season, will be the host. As many as 12 teams from 12 different cities will be selected through a process of city finales, followed by elimination rounds on radio where listeners vote for their favorite teams. The finale for the contest will be held in Lucknow, where three teams will compete for the winning title and a grand prize.

     

    Ashwin Padmanabhan

    Commenting on the launch of the show, Ashwin Padmanabhan, Business Head, 92.7 Big FM said, “Closeup Antakshari has been a much loved property on television and we are proud to have recreated such an iconic show on radio for our listeners. We have had an extremely successful season last year and we thank our partners again for this association.”

     

  • The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled

    Zee 24 Taas sports new look

    By A Correspondent

     

    After seven years of being on air, Zee Media Corp’s Marathi news channel Zee 24 Taas gave itself a facelift with a new tagline and logo.  The brand promise of ‘Stay One Step Ahead’ (Raha Ek Paul Pudhe) from its existing position of ‘One Step Ahead (Ek Paul Pudhe) was also unveiled.

     

    Speaking on the occasion, Alok Agrawal, Chief Executive Officer, Zee Media Corporation, said: “In keeping with our core philosophy to innovate to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.”

     

    A 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging along with anchor presentation and news delivery has been planned. “The need for this repositioning emerges from the fact that current generation is action oriented and Zee 24 Taas, as a responsible news channel, always takes care of viewer aspirations to stay relevant,” said Bhushan Khot, the channel’s Business Head. The brand film of the theme ‘Raha Ek Paul Pudhe’ will be launched on February 12 on the occasion of channel’s seventh anniversary.

     

    Added Editor-in-Chief Dr.Uday Nirgudkar says, “We are relaunching the channel to finetune ourself to reflect on the changing needs of viewers. We have always been viewer-focused and viewer-centric hence our new offering will be more qualitative and focused.”