Category: NEWS

  • Vijay Mukhi: Are Narendra Modi’s Twitter followers fake? And what about Shashi Tharoor’s?

    By Vijay Mukhi

     

    The best job on the planet is being a columnist on Politics and Technology, because no one in this space  talks sense or hard facts and numbers. Breaking news everyday is about Narendra Modi’s Twitter followers being fake, but no one is offering any credible evidence on either side of the debate, fake or real. So, before I throw my hat in the ring and get egg all over me (which is all in days work for me) let me tell you that I believe in the maxim Trust but Verify so before you cast the first stone, please download all the data that I have gathered from Twitter from my website www.vijaymukhis.com. We are also comparing only Narendra Modi and Shashi Tharoor as the other politicians are pygmies on Twitter compared to these two giants.

     

    Modi, today,  has 19,34,170 followers on Twitter compared to Tharoor who has  18,42,046,  a lead of just under a lakh. Modi and Tharoor share  447,920 followers in common which is around 25% of their followers , Modi and Kiran Bedi share 408,401 followers and Modi also shares 2,98,005 followers with Arvind Kejriwal. Thus, we can safely conclude that there are about 4 lakh people on Twitter who just like following politicians from India — why, we have no answer. This leaves Modi with a maximum of 15 lakh fake followers as fake followers would not share politicians from different groupings.

     

    How do we define a fake follower? Simple answer, someone who does not tweet. Modi has 6,77,296 followers who have never ever tweeted. Now imagine, why would someone join Twitter and not tweet at all! This is very extremely damning and conclusive evidence, we need no judge or jury to convict that these have to be fake followers. Thus if 35% of Modi followers have to be fake, what more evidence do you need! But, do not open the bubbly to celebrate, Tharoor has only 5,23,843 followers who also have never ever tweeted , which make up 28% of his followers. Can we thus draw a line in sand that says that if up to 28% of your followers have never ever tweeted then it is okay but any percentage above that makes these followers a fake? A more charitable explanation is that there is a silent (in terms on not liking the sound of a keyboard) majority out there on Twitter who do not tweet at all, but simply read tweets. If you take a step further, 12% of Modi and Tharoor’s followers tweeted only once and 7% only tweeted twice. A simply addition tells us that over 46% of Tharoor’s followers and 54% of Modi’s followers do not like to tweet or cannot tweet for various reasons. We need to accept that not everyone likes putting pen to paper even though we have to write less than 140 characters.

     

    The best evidence of popularity or influence on Twitter is how many people follow you. About 4,85,077 or 25% or a quarter of Mod’s followers have 0 people following them. Aha, this nails Modi finally and this is enough  proof that these followers are fake! The obvious answer is that if you do not tweet then obviously no one will follow you and for Tharoor the number is 2,61,883 or 14%. The percentage of the number of followers who have only 1 or 2 followers following their tweets, sort of remains the same. Thus like sending tweets , we have a whole community of users on Twitter who are so important that nobody follows what they do. Twitter Orphans can well be a new addition to the English language, what say?
    The obvious conclusion is that about half your followers would be inert or inactive or to use the TV analogy, coach potatoes who would surf from politician to politician.

    One sureshot way of finding out whether your followers are fake is to look at how many followers did you add every day of the year. During the month of July 2013, Modi added on a average around 5000 followers per month and Dr Tharoor about a 1000. For May and June, these numbers were also similar. The only conclusion we can draw here is that Modi’s team is very smart, had they added 50,000 followers on one day, they could be caught in the deserts of Rajasthan. But what if I paid an agency (millions on the web that do this for a small fee) to increase Modi’s followers count by a lakh on a certain day, the media would go ballistic and say that Modi was caught with his hand in the desert sand.

     

    I agree we are getting nowhere. So let’s look at another metric. When did  your Twitter followers create their account on Twitter or an ageing analysis. A whopping 1,02,385 of Modi followers were born on Twitter in April 2013, 94,874 in June 2013 or better still 502, 918 of his followers are under 180 days old on Twitter or created in the year 2103. For Tharoor, this number for 2013 is only 171,459. For 2012, the equivalent numbers are 595,656 for Modi and for Tharoor 360,540. A non-convincing explanation is that India is the youngest country in the world population wise and therefore all of your followers must represent this trend of being young. More than half of Modi’s followers have joined Twitter nearly a million , in the last 18 months only ,maybe just for him. This is why Twitter should give Modi an award for bringing so many people to Twitter!

     

    Where Tharoor leaves Modi biting the dust is when it when to the quality of followers, and that also by a factor of 2. We simply added up all the followers of people who follow Tharoor and the number was an astonishing 27,89,94,347 and for Modi it was half that at 10,87,44,125. We have not removed duplicate followers from this list. So theoretically when Tharoor tweets and if all his followers retweet his tweet around 27 crore people would see that tweet. Tharoor followers have tweeted over  52,26,34,885 times but Modi’s followers being newer and weaker are half that at 27,57,99,883. On a average, a Tharoor follower has 150 followers who tweets 282 times and a Modi follower would have only 56 followers and tweets much less at 143. Thus an average Tharoor follower would beat a Modi follower in a virtual fist fight as Tharoor has a long and khandhani history on Twitter.  Maybe and we have no evidence for saying this, but a Modi follower may have more pets (aka puppies) than a Tharoor follower. It a foregone conclusion that Tharoor’s followers are twice as strong as Modi’s followers and no guesses who would win a twitter slugfest, in spite of what conventional wisdom says that Modi’s followers are winning on Twitter.

     

    OMG, read over 5000 characters ie 35 tweets (my editor decides column length in tweets and not characters)  and yet no conclusion on whether Modi has fake followers or not! So, let’s muddy the waters even more. Go to the Twitter page of a user vijaymukhi712 by typing www.twitter.com/vijaymukhi712. This user bears my name and I have actually tweeted 86 times, a pretty active user one would have to admit, to a fake user under any yardstick. Every day my internet avatar ( not sure of the sex as you will soon see) quotes a love tweet so has his heart in the right place. But if you check further, say the 19th of every month, you will see the same love quote. This user is a creation of a computer program (which is why I cannot determine the sex)  which wakes up at 7 in the morning GMT and depending of the day of the month sends out a tweet. I did not have the time to create a database with 365 tweets. Is this a fake user or a non-human user, a word that will enter the human lexicon very soon. Twitter makes it very easy to create a user that needs no verification and we all tweet using some computer a program written by a programmer. Will there be a way to distinguish between a fake user from a machine-created one? May be and a big may be in my next life!

     

    Finally, all fake things must come to an end and so we come to our real conclusion.

     

    It is in the best (commercial ) interests of the social web to make it very easy to create fake followers as greater the number of Twitter users, the more money Twitter and the rest of its ilk charges for ads. It’s also is in the best interests of the social web that we have no way of determine a fake from a real user. It helps politicians as it make them more important in cyberspace than they really are. I seriously stopped getting women to date me when they realised that my Twitter followers was around 300. We must realise that a large majority of Twitter users will not tweet, they are readers nor writers. If politicians hired the right technology hackers, they will never ever get caught while massing millions of fake followers. Our Internet population will triple from 120 million today to at least 400 million in the next 1000 days thanks to 4G and this problem of fake followers or fake identities or fake tweets or fake anything will never ever be resolved. This emboldens all of us to say what we want about anyone or anything on Twitter and the social web as verification of any type is a miracle and we all know when the last miracle too place.

     

    My last two bits: Modi’s followers are as genuine or as fake as Tharoor’s followers are. Take your pick by doing the obvious, by tweeting.

     

  • Mahuya Chaturvedi joins Cogito as Managing Partner

    By A Correspondent

     

    Mahuya Chaturvedi

    Mahuya Chaturvedi has joined Draftfcb Ulka group’s brand and strategy consulting division Cogito Consulting as Managing Partner. Prior to joining Cogito she was with the Aditya Birla Group for five years handling several brand launches and brand extensions.

     

    Said M G Parameswaran, ED & CEO of Draftfcb Ulka Advertising: “Mahuya brings in some really valuable experience to our Cogito Consulting arm. She is no stranger to the Group having worked for five years at Lodestar. It is a second innings for her and I am sure, just as the first time, she will once again be a great contributor to the intellectual fire power of the agency group.”

     

    Said Ms Chaturvedi: “The impressive array of clients that Cogito has worked on, its international quality tools and its strategic contribution to some of the leading brands in the country is an opportunity that I greatly value to work with.”

     

     

  • Mah Times, Navbharat Times & Ei Samay launch helplines for students

    By A Correspondent

     

    Three language brands from The Times of India Group -Maharashtra Times, NavBharat Times and Ei Samay – have launched a Readers’ Helpline called ‘MaTaHelpine'(Maharashtra), ‘NBT Help A Star’ (Delhi) and ‘EiSamayAlokshikha’ (Kolkata) respectively. The initiative enables the educational dreams of deserving students from humble backgrounds- by inviting, encouragingand managing monetary contributions from its readers, notes a communique.

     

    Rahul Kansal

    Explains Rahul Kansal, Executive President, The Times Group. “With a footprint of over 50 lakh premium readers in 14 cities, BCCL Languages have the vision, the scale and the credibility to conceptualize and execute such initiatives. We felt that a differentiated initiative like Readers’ Helpline not only enriches our readers’ lives but is also true to our brand philosophy.”

     

    Under the initiative, deserving students from Delhi, Kolkata and Maharashtra were selected by the editorial boards of NavBharat Times, Ei Samay and Maharashtra Times on basis of their academic performance and backgrounds.

     

     

    Launched in the first week of July for a period of around five weeks, the print ad campaign appeals to readers to support the dreams of these students. An editorial campaign profiles the students – their backgrounds, their potential and aspirations for the future. A special helpline and a microsite have been created where contributors can connect to nominate a particular student. There is no minimum or maximum limit for contributions that are being accepted through cheque payment mode.

     

    The respective BCCL Language brands will collect the fund for each student and deposit respective amounts into individual FD accounts, free of cost. The students can re-encash the certificates as per their need.

     

    Interestingly, Maharashtra Times has been conducting Mata Helpine successfully for the past 6 years and has helped scores of students achieve their dreams. Last year alone, the Mata Helpline initiative generated 2.5 crores for the students from its readers. This year, BCCL Languages has extended this popular and noble initiative to its other two language brands (Navbharat Times and Ei Samay).

     

     

  • Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards

    By A Correspondent

     

    The sixth Ramnath Goenka Excellence in Journalism Awards were presented on Tuesday (July 23) in New Delhi by Chief Justice of India P Sathasivam. Celebrating excellence, courage and commitment of print and broadcast journalists, the awards acknowledged the outstanding contributions of 29 of the country’s finest journalists.S

     

    peaking on the occasion, Chief Justice P Sathasivam said “The momentum of journalism is due to two reasons – one, the award is in the name of a kingpin of journalism and two, the prominence of the awards is because of the winners.” A free and strong media is indispensable and journalism “empowers people with information and keeps the democratic process going on,” he added.

     

    As part of the centenary celebration of its founder Ramnath Goenka, the Express Group instituted the Ramnath Goenka Excellence in Journalism Awards in 2006. The awards stand for the highest standards of accuracy, fairness and ethics in reportage.

     

    The Journalist of the Year Award for print went to Josy Joseph of The Times of India, for his expose of the Adarsh Housing Society scam, which forced a chief minister out of office and the government to order a probe.  Ravish Kumar of NDTV India won the Journalist of the Year Award for broadcast journalism. His programmes, Ravish Ki Report and Hum Log, stood out for their sensitivity, seriousness and research.

     

    The awards were given for work done in 2010. The winners were handpicked by a 10-member jury. Comprising: N R Narayana Murthy, Executive Chairman and Founder, Infosys; Deepak Parekh, Chairman of HDFC, N. Chandra, leading civil servant; Dr M S Swaminathan, agricultural scientist and Rajya Sabha MP; Shobhana Bhartia, Vice-Chairperson and Editorial Director, HT Media Limited; Bakul Dholakia, former IIM-A Director; Rama Bijapurkar, leading management consultant; Shyam Benegal, filmmaker; legal luminary Fali S Nariman and Keshub Mahindra, Chairman, Mahindra & Mahindra.

     

    The Express Group also released ‘The Prize Stories’ on the occasion – featuring stories and reports that won the fifth Ramnath Goenka Excellence in Journalism Awards. The book showcases some of the best journalism on politics, environment and business, sports and films, reports from conflict zones and ‘invisible’ India; stories that helped shape public opinion.

     

    RAMNATH GOENKA EXCELLENCE IN JOURNALISM AWARDS 2010

     

  • Sudarshan Sudevan joins DraftfcbUlka Interactive as Creative Head

    By A Correspondent

     

    Sudarshan Sudevan

    DraftfcbUlka Interactive has announced the appointment of  Sudarshan Sudevan as Creative Head-Digital. Prior to this appointment he has been associated with firms like Hungama, B.C Webwise and Isobar.

     

    Commenting on the appointment, Satish Ramachandran, Senio VP at DraftfcbUlka Interactive said “At DraftffcbUlka we always believe in integrated digital solutions; towards this we have been consistently investing in talent and technology to ensure we are ahead of the curve. Sudi is a perfect addition to the team with his passion and experience in the space.”

     

    Said Chax, National Creative Director,DraftfcbUlka: “Sudi is truly a product of the digital age, as passionate about technology as he is about ideas. With him at the helm of our very talented digital team, we look forward to an even tighter integration of our mainline and digital teams”

     

  • Arvind Krishnan to be MD, BBH India

    By A Correspondent

     

    Arvind Krishnan

    BBH India has announced a new addition to their leadership structure by bringing in Arvind Krishnan as managing director. Mr Krishnan comes back to BBH India after a stint at BBH London where he was Team Director, managing a diverse portfolio of Unilever, Diageo and other brands.

     

    Mr Krishnan will join the team of Subhash Kamath, CEO & Managing Partner, and Russell Barrett, CCO & Managing Partner, along with Sanjay Sharma, Head of Planning, Puneet Kapoor, Executive Creative Director and Rishit Mehta, Finance Director, to form the core leadership team at BBH India. He will report into Mr Kamath.

     

    Said Mr Subhash Kamath, “Russell and I are delighted that Arvind will be returning to us. He was one of our first recruits at BBH India and has been an outstanding star in the company. He brings a huge amount of drive and passion to the team here, combined with the valuable experience he’s gained during his tenure at BBH London. We have no doubt that both our people and our clients will benefit greatly from his leadership.”

     

    Said Gwyn Jones, Global CEO at the Publicis Groupe-owned BBH, “Arvind has done an excellent job for the agency and its clients in Mumbai and London. It is great for us to be able to grow management from within and also develop talent for the future by moving from office to office like this.”

     

    Said Mr Krishnan, “It’s great to be back. It’s been a fantastic experience working on global brands and helping them navigate through different markets. It has taught me the value of simplicity. Simplicity, that allows ideas to stretch and flex across geographies. The opportunity to apply this and create market-moving work at home is exciting and I’m thrilled at the prospect of working with the team in Mumbai again.”

     

  • 94.3 My FM music marathon with 14 hrs of record-breaking non-stop music

    By A Correspondent

     

    FM radio network 94.3 My FM’s second edition of ‘My Music Marathon’ held across eight cities of Ahmedabad, Indore, Bhopal, Chandigarh, Nagpur, Jalandhar, Raipur and Jaipur on July 6 over two hours with over 2 lakh people witnessing the event and 2000+ people participating and singing at the event and contributing to the record-breaking attempt for non-stop singing for 14 hours.

     

    Commenting on this initiative, Harrish M. Bhatia, CEO, 94.3 My FM said: “My Music Marathon’ has turned out to be a very popular property for our station and hence we came out with the second edition of the same, this initiative resonates with our tag line Jiyo Dil Se and we thank our listeners for coming out in great numbers and Singing Dil Se for making this event a grand success”.

     

    The first edition of the marathon held in June 2011 entered the Limca Book of Records for 12 hours of non-stop music and singing. The final validation for this year’s effort is awaited from the Limca Book of Records.

     

  • Noel Tata, WPP join hands to back Adille Sumariwalla’s Interspace

    Noel Tata (left) and Adille Sumariwalla (Photographs: Fotocorp)

     

    By Arijit Barman

     

    One is a former Indian Olympian who represented the country in the 1980 Moscow Games in the 100-meters event, the other a reclusive and obsessively media shy Tata scion. The two are teaming up to create a new media and advertising solutions company that will also have the world’s largest communications conglomerate as a junior partner.

     

    Interspace Communications is the brainchild of Adille Sumariwalla, an athlete-turned-media professional. Interspace is partnering WPP Plc’s Tenth Avenue – the strategic holding company of the group, which has subsumed all its diverse mobile, experiential, event marketing, brand activation and out-of-home (OOH) communications firms.

     

    Noel Tata, the vice-chairman of Trent and MD of Tata International, who was considered to be among the contenders to succeed Ratan Tata, has also come on board with a personal investment, said multiple people aware of the development. Cyrus Mistry, a member of the Tata Sons board, eventually succeeded Ratan Tata at the end of 2012.

    The new venture takes off at the end of this month, when Rupert Day, the Global CEO of Tenth Avenue comes to India along with other WPP top brass. Day, an old associate of WPP’s founder Sir Martin Sorrell is the former COO and one of the founders of GroupM.

     

    Industry officials, however, said that a few marquee brands and financial sector clients have already signed up. A core team of over 20 professionals has also come on board in Mumbai while recruitments are ongoing for branch locations in Bangalore, New Delhi and Hyderabad. When contacted, Mr Sumariwalla confirmed WPP’s investment and association but declined to comment on the identities of his other co-investors citing confidentiality clauses.

     

    “This is a private family investment and has nothing to do with the Tata Group,” said a Tata Group spokesperson in response to a query.

     

    Mr Day did not respond to email query, while Ranjan Kapur, India country head of WPP, did not want to comment. “We are not looking at a plain vanilla outdoor agency. We will offer our clients the entire spectrum of outdoor media solutions. So starting with planning we will go on and buy outdoor space, implement, monitor and report a campaign. We are also looking to marry this with social media, online and mobile platforms,” said Mr Sumariwalla. Interspace, however, will not own assets like billboards or bus shelters.

     

    An industry veteran, Mr Sumariwalla started his professional career with Tata Engineering and Locomotive (now Tata Motors) where he worked for 15 years after which he moved to the media industry as the founding CEO of the Asian Age Newspaper, followed by a stint in Mid-day.

     

    According to industry sources, Mr Noel Tata is no stranger to advertising business. He owns Jaguar Services-again in his private capacity-which positions itself as India’s first mall and multiplex activation agency that specialises in displaying ads on-screen and within premises. His family also owns the Sterling Theatre in South Mumbai.

     

    WPP already has a few companies in the OOH space in India like Bates Wall Street, Portland and Poster Publicity which are arms of Kinetic, a operating company under Tenth Avenue. Here too they will follow the strategy of collaborate and compete.”WPP is a trans-continental giant. So they bring in global expertise, case studies and best practices. But that apart, in India, Ranjan Kapur in Ogilvy Landscape first brought some semblance of organization in an otherwise completely fragmented, disorganized outdoor and out of home sector,” said Mr Sumariwalla.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • IBF, AAAI, ISA and TAM reach a consensus. Finally!

     

    By A Correspondent

    Representatives of advertisers, media agencies, broadcasters and TAM have finally been able to iron out their differences and agreed to agree on an agreement.

    The media and public will now get to know television viewership in thousands, colloquially referred to as TVT. TVT captures and reflects growth in TV audiences in the country in terms of absolute numbers. TVT will be the sole currency in the public domain.

    In addition four-week TVT rolling average will be provided every week. The rolling average is statistically more stable data on viewership, especially for smaller audiences in niche channels, regional languages, English language programs and news.

    For internal evaluation including planning and buying, %TVR weekly will be available to advertisers and advertising agencies.

    The three constituents have also agreed that TAM will make all future audience measurement changes based on inputs from the joint-industry BARC Technical Committee.

    Commenting on the changes IBF President Man Jit Singh said: “We are delighted to have reached this agreement. We believe it is important for the industry, and from the perspective of our social responsibility, we must reflect both the growing television audience and the data in a more stable and useful manner. We want to thank AAAI and ISA in collaborating and working out a solution acceptable to all constituents”.

    “As three concerned constituents, who believe in working together, we have decided to refer all future currency related changes to the BARC technical committee. I’m glad that now we will have an effective guide and monitor for ratings in the country,” said Hemant Bakshi, Chairman of Media Committee and Managing Committee of the Indian Society of Advertiser.

    “Getting weekly TVR% is important for media planners and buyers to effectively plan and buy TV and do mid- plan course corrections and post analysis. We are glad that we have been able to agree that the agencies and advertisers will have access to this data as in the past. From tomorrow, we look forward to being able to focus back on our clients businesses and effective planning and buying for their brands,” said Arvind Sharma, President of the Advertising Agencies Association of India.

    A TAM spokesperson has also issued a statement saying: “TAM is happy to receive a common brief from the three Industry Stakeholders (IBF, ISA and AAAI) and will work very closely with them to ensure its smooth roll out.”

  • CNBC-TV elevates Sidharth Zarabi to National News Editor

    By A Correspondent

     

    It’s the season for elevations at leading business channel CNBC-TV18. After a slew of moves over the last fortnight, the channel has announced further strengthening of its top deck with a new role assigned to senior editor Sidharth Zarabi. He will now be National News Editor. In this new capacity, Mr Zarabi’s mandate will be to drive reporting teams nationally apart from leading special news programming initiatives on the channel. He earlier was the Economic Policy Editor and the Delhi bureau chief for CNBC-TV18.

     

    Speaking on this development, Anil Uniyal, CEO, CNBC-TV18 & CNBC Awaaz, said: “Sidharth has played a critical role in CNBC-TV18’s leadership so far and going forward his expertise will be invaluable in terms of how CNBC-TV18 contributes as well as benefits from our integrated business newsroom”

     

    Commenting on the move, Shereen Bhan, Managing Editor, CNBC-TV18 said “Siddharth is a versatile and prolific journalist with over 16 years of experience. He has brought energy and dynamism to the news room. In his new role as National News Editor, he will work closely with me to drive CNBC-TV18’s team of reporters. He will also front special news based shows for the channel

     

    Speaking on his elevation, Sidharth Zarabi added “It’s been a momentous journey so far and my experience with CNBC-TV18 has been intense and enriching over the years. I hope to bring it to bear as we thrust ahead and further strengthen its leadership”

     

  • Value 360 to handle Grohe’s PR

    By A Correspondent

     

    Leading international sanitary fittings brand Grohe India has appointed Value 360 Communications as its official PR agency in India.

     

    Said Ramesh Kaushik, Head-Marketing, Grohe India on the appointment, “We are looking to reinforce our strengths of a consistently delightful consumer experience led by pure Inhouse Designs and superior technology as well as creating new service standards amongst the ever-widening target markets. Our motive is to fortify our position further with a consumer connect strategy that redefines the segment in the Indian market with Value 360 Communications through a fresh perspective.”

     

    Kunal Kishore, Director, Business Development & Strategy at Value 360 Communications, feels his agency will be instrumental in helping Grohe India further consolidate its leadership position in the market. “Our endeavour will be to enable the brand to bolster its position as the leader in sanitary design by carving out a product-led, penetrative strategy that is befitting to the brand, ” he said.

     

  • Ad Club Bangalore announces Big Bang 2013

    By A Correspondent

     

    The Advertising Club Bangalore has announced the 2013 edition of the Big Bang Awards. The Ad Club has drawn up grand plans for Big Bang Awards 2013, slated for September 20, 2013 at Jayamahal Palace, Bengaluru.

     

    The Big Bang Awards were constituted over 25 years ago and in keeping with global trends, the awards are going fully online this year. The Bangalore Ad Club has tied up with Global Best Awards, US to make the awards online from this year. “As many ad agencies and creative hot shops across the country have expressed interest in taking part in the Big Bang Awards, going online would help in reaching out to them more effectively,” said Malavika Harita, President of the Ad Club, Bangalore.

     

    “The Bangalore Ad Club has also decided to make Big Bang more competitive. To this end, entries have been invited from Singapore, Malaysia, Thailand and Sri Lanka. This is a small but significant step towards taking the awards international,” said Arvind Kumar, Executive Director, The Ad Club Bangalore.

     

    Those wishing to participate can log on to www.bigbangawards.com for details. Entries are accepted till August 12, 2013