Category: NEWS

  • ACK Media launches NatGeo exhibitions in India

    By A Correspondent

     

    ACK Media, publisher of travel magazine National Geographic Traveller India, is launching the well-known National Geographic Exhibitions in India with the compilation ‘Simply Beautiful: Photographs from National Geographic’ on February 2, at Art Entrance Gallery, opposite Jehangir Art Gallery, Fort. The exhibition will be open to the public between 10am and 9pm from February 2 to 10, before moving on to Delhi, Bangalore and Pune.

     

    “It gives us immense pleasure to bring National Geographic Exhibitions to India. National Geographic Exhibitions are renowned the world over for their incredible displays, in-depth coverage of subjects and sheer quality of photographs and other materials. It gives us a great way to connect with our readers and provides an incredible platform for our advertisers. We intend to take this exhibition countrywide so that people all over can see the pictures that show the beauty of nature and human spirit,” said Manas Mohan, Publishing Director, National Geographic and National Geographic Traveller India Magazine and COO, ACK Media.

     

    Assembled by award-winning National Geographic photographer Annie Griffiths, the exhibition, Simply Beautiful, will include remarkable images from the Society’s core mission areas: exploration, wildlife, cultures, science, and nature. It also features the work of some of the most famous National Geographic photographers such as David Doubilet, Jodi Cobb, Michael Melford, Sisse Brimberg and Jim Blair, among others.

     

    “Annie Griffiths, the National Geographic Photographer who has assembled this exhibition, has dug deep into the archives and handpicked photographs which are a visual treat and deserve to be showcased to the world,” Mr Mohan added.

     

  • Zee partners ECG to launch Zee TV Canada

    By A Correspondent

     

    Zee TV, the #1 South Asian Entertainment Network in partnership with Ethnic Channels Group Limited (ECG), Canada’s largest distributor of third language television services, launches Zee TV Canada!

     

    Zee TV will be available to Canadian viewers as a 24/7 service for the first time. Zee TV Canada will be available on Rogers, Bell and Telus starting February 1.

     

    Said Zee Americas CEO Suresh Bala, “The impact and growing importance of the South Asian diaspora in Canada cannot be overstated. And with the launch of Zee TV Canada, we are now in a position to address this significant opportunity. Zee has and continues to remain the leading South Asian media brand globally. 650 million viewers in 169 countries around the world are testament to its popularity. We are fortunate to have found an energetic and progressive partner in ECG and we are confident that this partnership will help us to exponentially grow our business in Canada.”

     

    “Ethnic Channels Group is privileged to partner with the #1 South Asian Channel in the World. Canadian viewers will be enthralled by Zee’s programming repertoire,” said Slava Levin Co-founder and CEO of Ethnic Channels Group.

     

    “As the largest distributor of international TV in Canada, the launch of Zee TV is a great addition to our Group,” added Hari Srinivas, President of Ethnic Channels Group.

     

    Zee now has six channels in Canada catering to the diverse group of viewers. ETC Punjabi, Zing, Zee Salaam, Zee Tamizh and Zee Cinema will now be joined by Zee TV Canada as a 24/7 channel! More information is available at www.zeetvcanada.ca or at the toll free number 1-855-WANT-Zee (1-855-9268-933).

     

  • Reinterpret the Anthem, win a prize

    By A Correspondent

     

    In a unique initiative, people across the country will now get a chance to show their love for the Anthem through India’s first-ever crowdsourcing of the Anthem. Called My Nation, My Anthem, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Anthem. The shortlisted entries will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices. This is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.

     

    The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for our Anthem.

     

    Crowdsourcing may be relatively new concept in India. An example of this, however, was the Government of India crowdsourcing the Indian rupee symbol wherein the new rupee symbol was chosen amongst thousands of new designs as proposed by the citizens of the country. The power of this mechanism is only set to grow. From the entries that captured various interpretations of the symbol, the then Finance Minister Pranab Mukherjee, India’s current President, chose the design submitted by D Udaya Kumar, a B Arch student of IIT Bombay.

     

    Similarly, Talenthouse will now empower the people of India by giving them an opportunity to contribute to a fresh take on the National Anthem.

     

    This creative invite is open to three different categories of budding talent – music composers, film makers and singers. Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar along with Ronnie Lahiri and Ram Mirchandani to create a final film of The National Anthem to be showcased at PVR Cinemas before a movie screening.

     

    Aspiring music composers and musicians are invited to create a new rendition of the background score for the National Anthem and the winning entry will receive Rs. 30,000/- to produce the final track.

     

    Ambitious film makers get a chance to share their work that captures their representation of the National Anthem. The winning entry will receive Rs. 50,000/- to produce the final film. Apart from this, upcoming singers can render their voice to the National Anthem by submitting samples of their singing.

     

    With submissions open till February 21, 2013 the winners will be announced by February 23. They will then get a chance to be mentored by the established mentors in their creation of a final film of the National Anthem that will be showcased at theaters.

     

    Shoojit Sircar of Rising Sun Films said, “India has more than 50 percent of its population below the age of 25. In times where there is unnecessary discord between communities and regions, My Nation My Anthem promises to be an exciting project to evoke the patriotism within us towards our country and fellow Indians. I look forward to working on this initiative that embraces the diversity of our country, while bringing people together.”

     

    Gautam Dutta, COO, PVR said, “My Nation My Anthem has been designed to be a true representation of our diversity, captured by the youth. Movies bring people from all walks of life together and PVR is proud to showcase this version of the national anthem across our theatres.”

     

    Arun Mehra, CEO, Talenthouse India said, “We are incredibly excited to launch My Nation My Anthem. At Talenthouse, we believe that crowdsourcing has a unique power to bring out the best talent. This project is even more special as it is an inclusive initiative that every Indian will be inspired by.”

     

  • ‘Consumer confidence in mcommerce at all-time high’

    By A Correspondent

     

    BuzzCity has brought out its latest quarterly report on the current trends dominating the global mobile advertising industry. The report reveals the appetite for mobile commerce is at an all-time high, with consumer confidence diminishing previous fears over security of payments – 3 percent compared to 27 percent a year ago.

     

    Dr KF Lai, CEO of BuzzCity, said, “It is clear that consumers are now far more receptive to mobile commerce than ever before; this comes as a result of continuous education by the mobile industry to overcome concerns such as trust and security, combined with falling data costs and increased capabilities of smartphones and tablets.”

     

    The unstoppable proliferation of mobile devices, along with the convenience they provide, has put online stores and the ability to compare and research purchases directly into the hands of consumers.

     

    BuzzCity’s research illustrates how shoppers are using their phones to “browse and buy” – search engines and social media are a major source of information, along with 14 percent using review and comparison sites, and 17 percent relying on friends’ recommendations. However, mobile advertisements are still influencers to a purchase with 17 percent claiming to have been persuaded to buy via an ad. With this wide range of mobile touch points brands need to continue to develop an optimum shopping experience, in order to reap the rewards of all that mobile commerce has to offer.

     

    This latest report highlights a key factor in the mobile purchasing chain – convenience.  With 74 percent of consumers using mobile for last-minute purchases, linked to the increasing prevalence of mobile vouchers and QR codes to drive people to connect mobile with the offline world.

     

    Dr Lai added,  “Mobile is now the first screen for many. Our research shows that there are many influences involved in consumers’ decisions when shopping via a mobile device. Marketers must ensure that they put strategy before tactics and take into consideration user behaviour as well as multi-screen viewing. Any brand embarking on global campaigns should bear in mind that consumer reliance on these services can differ greatly by region, and merchants need to understand these cultural nuances by localizing content strategies and apportioning resources accordingly.”

     

    Other highlights of the report include:

    • India saw four quarters of double digit growth and closed off with a year-on-year growth of 46%.
    • While Nokia remains top device in India, its dominance is being challenged by Samsung
    • Mobile surfing expected to grow in India as smartphone penetration increases beyond 25%.

     

  • India TV announces Yuva Awards

    By A Correspondent

     

    India TV has announced the first Yuva Awards, planned to honour India’s future by instituting recognition for the most promising young faces of the nation.

     

    Positioned as an aspirational salute to youth icons who have shown exemplary leadership and extraordinary excellence in respective fields with achievements much bigger than their age, the awards will be given in six categories: Politics, Sports, Music, Film, Television and Business.

     

    The honorees for the inaugural annual property by India TV will be decided through a stringent process involving tabulation and stratified research by a renowned international research agency, India TV viewers’ votes and jury deliberations.

     

    The high-powered jury will be chaired by Sarod Maestro Ustaad Amjad Ali Khan. The panel includes personalities like sporting legend Kapil Dev, Padma Shree Vandana Luthra and Professor Pushpesh Pant. Noted media personality and Chairman & Editor in Chief of India TV, Rajat Sharma, will also be part of the jury.

     

    Announcing this, Ritu Dhawan, MD & CEO, India TV said, “Yuva Awards is a humble attempt to inspire the iconic potential of young indians who will take our nation to newer heights. These youth icons will be those who have already displayed enormous potential and made it big at their young age. They have created benchmarks in their respective fields and brought pride to our nation.”

     

    The awards ceremony will be held in New Delhi on February 18, and will be telecast live on India TV.

     

  • Ian and Goz to lead Digitas and Razorfish APAC as ECDs

    By A Correspondent

     

    Internationally known, multi award-winning creative team Ian Shepherd and Richard ‘Goz’ Gostelow have joined the Asia Pacific senior leadership team of Digitas and Razorfish Asia Pacific networks as regional executive creative directors.

     

    Mr Shepherd and Mr Gostelow will be responsible for guiding the creative efforts of the Digitas and Razorfish teams across the region, while personally leading the creative direction of global brands including: Intel, Delta, Lenovo, Moet Hennessy Asia Pacific and DHL as well as new business acquisitions.

     

    Celebrating the appointment, Vincent Digonnet, President Asia Pacific said, “The Digitas and Razorfish international hub in Hong Kong is growing robustly as our global client roster expands. Ian and Goz’s appointment as Regional Executive Creative Directors, based in Hong Kong, delivers our clients first hand exposure to two world-class brand stewards with a track record of delivering powerfully effective campaigns that have evolved global businesses. We are very proud to have this long-standing creative partnership lead our already established creative teams.”

     

    Mr Shepherd and Mr Gostelow joined forces as a creative team over 20 years ago and have since worked together to create world famous work for world famous brands, including Coca Cola, VW, Nestle, Unilever, Panasonic, Bacardi, Philips, Durex, Peugeot, and most recently Asus.  They have been awarded by The Cannes International Advertising Festival, Mobius, Effie Worldwide, and Marketing Magazine in APAC among others. In a joint statement they said, “During 2011-12 we got a real taste for working in the region getting to know some forward thinking brands and extremely creative people. So when Erik asked us to join his team at Digitas/Razorfish in Hong Kong it was probably one the quickest and easiest decisions we ever had to make.”

     

    They will report to Erik Hermanson, Senior Vice President Global Accounts, and be based in the Hong Kong office of Digitas and Razorfish.

     

  • Saugata Bagchi, Bijoe George get wider roles at Tribal DDB, Rapp India

    By A Correspondent

     

    Saugata Bagchi
    Bijoe George

    Saugata Bagchi and Bijoe George are taking on additional roles for Tribal DDB and Rapp India respectively. Mr George, VP – Rapp, will now handle Rapp India’s operations in the West and South. He will also continue his lead role on the HP business that is a key client for Rapp in India. Mr Bagchi, VP Tribal DDB, will now be in charge of the West & South operations for Tribal DDB through the Tribal DDB presence in Mumbai and Bangalore.

     

    Both of them will continue to report to Venkat Mallik, President, Tribal DDB and Rapp India.

     

    Tribal DDB is a digital agency while Rapp is a new age data-driven multi-channel agency. Rapp and Tribal DDB are members of the DDB Mudra Group and the Omnicom Group world-wide.

     

    Commenting on his new role, Mr Bagchi said, “We’ve had a strong hold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill-sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we’ve set for Tribal DDB India.”

     

    Mr George said, “Over the last few years Rapp India has won many blue-chip clients and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given Rapp’s legacy in the data analytics space combined with its media-neutral offering, clients across verticals will find the Rapp proposition a compelling one.”

     

    Venkat Mallik

    Venkat Mallik, President, Tribal DDB and Rapp India, said, “We have had a very good 2012 for both Tribal DDB & Rapp. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better &build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities and delivering higher quality business and creative solutions for our clients while we build Rapp and Tribal DDB into stronger, bigger communications agencies.”

     

  • Jaldi 5 with Ashish Mishra: ‘Great deal of confusion in brand consultancy sector’

    By Johnson Napier

     

    Having flagged off its operations in India, brand consultancy firm Interbrand will be aiming at living up to its global reputation of being the only integrated brand services offering that completes the loop of creating, managing and evaluating brands.

     

    Ashish Mishra, Managing Director, Interbrand India responds to queries by MxMIndia on the agency’s strategy for the Indian market and what one can expect from it in the near future.

     

    01. It’s been almost a year since Interbrand had announced its launch in India through acquisition of Water. You waited almost a year to kick off operations in India? Why the delay?

    Interbrand as world’s leading brand consultancy is very particular who represents the Brand Interbrand. Yes, like we advise our clients, unless we are sure of being completely aligned to the Brand internally, we do not encourage our representation. With an intent of migrating Water to Interbrand, we undertook the course of imbibing the Interbrand way. Of thinking, doing and behaving. The interesting part was that the unlearning turned out to be a bigger challenge than learning!

     

    a What does the Interbrand team in India look like?

    We have attempted to build our team as well as our clientele on the lines of ‘big & few’. So

     

    the lean team has very senior people from diverse backgrounds as­ Business & Brand Strategists, ex marketing heads from some of the top Indian corporates, arguably some of the best design talents in the market, architects, pop culture experts, financial analysts, etc. That’s how the Interbrand India team looks like.

     

    02. Though yours would be a pan-India approach, what would be the initial priority markets that Interbrand would be focusing on in India?

    We are geography neutral. Our business priority is around the nature of work. We would like us to do most upstream work in the area of Branding as we establish Interbrand in India. We are known for our strategic rigor and especially for the concept of Brand Value that we have pioneered in the world. We would like to do assignments that bring alive our positioning ­that of creating & managing brand value.

     

    a How have clients taken to your offerings in India? Would you be doling out services across categories in India?

    Interbrand has tremendous reputation in every market around the world. We were the first global brand consultancy and we are world’s leading brand consulting firm today as well. We are also uniquely placed as the only integrated brand services offering that completes the loop of creating, managing and evaluating brands. Our entire suite of brand services are on offer in India as well.

     

    03. While Mahindra is a global client, what would be your approach towards local clients who’re looking to go global in approach?

    One of the clear agendas we have set for ourselves is to partner the Best Indian Brands and help them become serious contenders for becoming Best Global Brands. Having done Brand Valuation for TATA, Re Branding, Valuation & Engagement for Godrej, we have a rich history already to build on around this agenda.

     

    04. In a market that’s stayed flat in a tough economic year, do you see clients increasingly opting for redesigning/branding exercises going forward?

    The tougher the market, the higher the relevance for Branding. Simply because, best brands enable strategic focus, synergy and efficiencies. Very clearly, good branding doesn’t just create long term brand value but immediate business value.

     

    05. How will you leverage intra-group expertise to for Interbrand’s growth in India? And what do you foresee for the brand consultancy sector in India?

    We are fortunate to have the benefit of all the Omnicom Group companies in India. DDB Mudra is a tremendous local network and is always a great option for the communication and implementation aspects during the expression part of branding value chain.

     

    It is still a nascent industry with great deal of confusion. Almost all agents and departments consider themselves to be brand custodians, while the true understanding of brand creation and management evades most. Marketing, advertising, marketing services, creative productions…almost everyone talks of brands on a superficial basis. I believe some good demonstrations of brand & business value creation will prove to be educative. We are on a growth path as an economy and globalization imperatives will be a key driver of branding in India. The tone once set would create both an aspiration as well as a competitive compulsion for the rest to emulate.

     

  • It’s wait-and-watch for Wal-Mart, Tesco, Carrefour…

    By Rasul Bailay & Chaitali Chakravarty

     

    Four months have passed since the government braved intense opposition to allow foreign supermarkets to enter India, but it has not received a single investment proposal so far as global retailers play wait-and-watch and seek more clarity about the conditions imposed on their entry.

     

    The delay is beginning to irk the government, which almost put its survival at risk over this controversial issue. A top executive with a global retailer said that in a recent meeting with a senior commerce and industry ministry official, he was asked when his firm would submit its proposal for opening multi-brand retail stores in the country. “We have done our bit, when will you do yours?” the official bluntly told him.

     

    “The authorities seem to be under some kind of pressure, after going through so much to open this sector. But we need some clarifications before we start here,” said the retail executive, who did not wish to be named.

     

    In September last year, the government allowed foreign supermarkets to own up to 51% in local ventures, but imposed stiff local sourcing conditions as well as investment restrictions.

     

    Kishore Biyani

    Kishore Biyani, who owns India’s largest homegrown retail house, The Future Group, said these riders are preventing electronics, fashion garments, and other retailers from firming up their India plans. “How can they source 30% of their goods from small-scale industries? Or even invest $50 million in the backend over three years? Fashion or electronics does not require that kind of investment in the backend,” he said. Biyani is looking for foreign partners for his retail businesses.

     

    The government has imposed two significant riders on foreign retailers. First, they will have to compulsorily source one-third of the products they sell from small and medium enterprises whose investments do not exceed $1 million in total. Second, they will have to invest at least $100 million, half of which has to go into backend infrastructure over three years.

     

    Foreign retailers, including Wal-Mart, Tesco and Carrefour, are seeking clarification on these riders. Sir Richard Broadbent, chairman of Tesco, met Commerce and Industry Minister Anand Sharma in Davos last week and sought clarity on the conditions imposed on the retail FDI policy. Walmart International CEO Doug Mcmillon also told the minister that his company was “excited about India”, but was currently studying the conditions. “We are looking at clarity on those conditions. All those conditions have certain implications on the overall business viability,” Sameer Barde, a spokesperson for UK supermarket chain Tesco in India, said.

     

    “Each one of them has to be clearly understood and then only we will be able to take a call on when to proceed with our plans.” A Walmart spokesperson in India said the company continued to study the requirements placed on FDI in multi-brand retail to better understand how its business would operate in a complex environment. Some retail experts, however, feel that foreign companies are deliberately going slow in India.

     

    “There is no real intention (on the part of large retailers) to enter the country at the moment. Had it been so, they would have lobbied hard with the government to ease rules like IKEA did,” said Harminder Sahni, MD of retail consultancy firm Wazir Advisors. IKEA, the world’s largest home furnishing retailer, was also confronted with strict local sourcing conditions under the single-brand retail policy. But it was successful in convincing the government to dilute these norms.  Abhishek Malhotra, partner at consultancy firm Booz & Co, said global retailers would wait for six to nine months to see how things pan out.

     

    “They are watching the political landscape and trying to figure things out,” he said. The vigorous resistance of BJP, India’s principal opposition party, to the entry of foreign supermarkets has come as a surprise to many observers and analysts. The party forced a vote in Parliament on the issue, and if the minority government of Manmohan Singh had been unable to muster the numbers, it could have decisively crippled the UPA coalition.

     

    Even now, the opposition of BJP and other political parties continues to be significant as the Centre has left it to state governments to decide whether they would allow foreign retailers to open stores in their respective states. Almost two dozen of India’s 35 states and union territories, including key states like Tamil Nadu, Karnataka, Gujarat and Uttar Pradesh, have decided not to allow foreign retailers.

     

    As per the FDI policy spelled out in September, global retailers such as Walmart and Carrefour are only allowed to open their stores in 53 Indian cities with population of a million or more. Due to the opposition from most states, retailers can only open stores in 18 of these 53 cities. In addition to India’s FDI policy and political complexities, global retailers are grappling with their own set of problems.

     

    Even though Walmart Stores has an understanding with Bharti Enterprises (the two companies are 50:50 partners in a wholesale retailing venture), the US retailer is currently preoccupied with its sweeping worldwide anti-bribery investigations that have brought negotiations and expansion in India to near-standstill. Britain’s Tesco Plc, which has a supply chain and retail technological partnership with the Tata Group, is busy fixing its struggling business in the home market before committing anything to India, said a person familiar with the UK retailer’s plans.

     

    Carrefour SA, which currently operates a fully owned cashand-carry venture in India, is bullish about the country’s $500-billion annual retailing market, but has been unsuccessful in finding a local partner for the last seven years.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • IPL 2013 player auction live on Six

    By A Correspondent

     

    On February 3, Sony Six will telecast live the Pepsi IPL 2013 player auction as the bidding process rolls out for the sixth edition of the tournament and nine team owners battle it out to build their dream team.

     

    This year round, the auction is being held at the ITC Grand Chola in Chennai. The auction will begin at 10.45am on 3rd February and will be conducted by Richard Madley, a professional auctioneer from England who has conducted each of the previous Pepsi IPL 2013 player auctions. Karishma Kotak will be the host, and cricket commentator Harsha Bhogle will also be present, sharing his expertise on player and team strategies.

     

    Commenting on the auction, N P Singh, Chief Operating Officer at MSM said, “The Pepsi IPL 2013 Player Auction promises to be an exciting affair with team owners vying for the best of the best talent in creating their dream team. Six will bring an up close and personal perspective into the strategy each team has chartered for the league, keeping the audience enthralled throughout the event.”

     

  • Zoom TV launches responsive website Zoomtv.in

    By A Correspondent

     

    Bollywood channel Zoom has ramped up its internet presence with a new responsive website, Zoomtv.in. Developed by Times Internet, the new website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids. In today’s world of multi-screen experiences, like phones, tablets, and computers, responsive sites automatically adjust to give the best experience for each one.

     

    Zoom TV has already established itself in the social media space, with 3.2 million fans on its Facebook page, 1.6 lakh subscribers on YouTube and a strong presence across Google+, Twitter, Socialcam and Pinterest.

     

    Satyan Gajwani

    The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Satyan Gajwani, CEO, Times Internet, said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, ZoomTV.in is well positioned to serve content across devices.”

     

     

    Avinash Kaul

    “We have been, and continue to be, very serious about the digital presence of Zoom. We are revolutionizing the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times,” said Avinash Kaul, CEO, Zoom TV.

     

  • RBNL launches Big Thrill, Magic on Ditto TV

    By A Correspondent

     

    Reliance Broadcast Network (RBNL) has announced the launch of their channels Big RTL Thrill and Big Magic on Ditto TV, India’s first Over-The-Top (OTT) TV distribution platform offering live TV and on demand content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.

     

    This is a next step ahead for the channels to engage with audiences through the digital platform, in addition to the traditional television medium. The tie-up also offers video-on-demand content.

     

    Sunil Kumaran

    Sunil Kumaran, Business Head, Language TV, Reliance Broadcast Network said, “Around the world and in India, digital media has transformed the way consumers perceive and consume entertainment. The immense penetration of the internet and the growing number of smart televisions and internet-enabled mobile devices are stimulating demand and we believe this will transform into a very significant viewing platform in time. Ditto TV is a promising new distribution tool and we are pleased to launch our channels through the platform. We are confident that it will help expand our channel offerings and reach.”

     

     

    Vishal Malhotra

    Commenting on the alliance, Vishal Malhotra, Business Head, New Media at Zee Entertainment Enterprises Ltd said, “This partnership with Reliance Broadcast Network spells a momentous occasion for Ditto TV ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere. Ditto TV will continue to drive innovation in this sector, thereby consolidating our position as a pre-eminent OTT distribution platform worldwide. We are extremely proud of this partnership with Reliance Broadcast Network and are confident that our customers will enjoy the variety that it brings to the Ditto TV offering.”

     

    Ditto TV, as an application, is available on leading application stores such as Apple App Store, Android Market, BlackBerry Application World and Intel AppUp. Ditto TV’s prepaid cards are also retailed at high-footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance. For Windows and Mac PCs the app can be downloaded from www.dittotv.com.