MxMIndia

Category: NEWS

  • Celebrating the promise of freshness

    ID Fresh unveils new TVC Campaign

    ID Fresh Food has launched anew TVC campaign.

    Said Rajat Diwaker, CEO India,  iD Fresh Food: “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”

  • A "metaphorical" installation in the form of a Coke bottle

    Coke & Ogilvy unveil a new experiential campaign

    This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have unveiled a new experiential campaign tagged – Happy to Queue.

    The Happy to Queue experience at the Andheri Cha Raja celebration during Ganesh Utsav took the shape of a Coke bottle, where festival-goers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of the cola drink.

    Said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit: “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles.”

     

     

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  • Vikram Sakhuja is elected as Vice Chairman

    Shailesh Gupta to stay MRUCI chair, promises return of IRS

    The Media Research Users Council India (MRUCI) held its 30th Annual General Meeting (AGM) on Thursday, September 12. Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd will continue as Chairman. Vikram Sakhuja was announced as Vice Chairman.  Sakhuja takes over the mantle from Shashank Srivastava.

    New members have also been appointed to the Board of Governors:

    1. Jayant Mammen Mathew, Director, MM TV Ltd.
    2. Partho Banerjee, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Ltd.
    3. Pratap Govind Pawar, Chairman, Sakal Media Pvt. Ltd.
    4. Tejas Apte, Head of DMC and Media- South Asia, Hindustan Unilever Ltd.
    5. Vikram Sakhuja, Partner, Group CEO- Media & OOH, Madison Communications Pvt. Ltd.

    Said Gupta: “The past four years have presented us with unique challenges, but with perseverance and collaboration, we are now ready to resume the IRS Study. The commitment of our Technical Committee and Board members has ensured that we can move forward with a cost-effective solution, without compromising on the quality of the study. We deeply appreciate the unwavering support from our members during these trying times, and we are confident that together, we will soon realise our shared vision.”

    Said Sakhuja on his appointment: “It is a privilege and an honour to be elected as Vice Chairman of MRUC. I am grateful to the MRUC Board for this opportunity. We have a wonderful MRUC Secretariat and a committed and talented Technical Committee. We are committed to bringing back IRS as the Country’s definitive and most credible establishment survey in the coming months.”

  • Focuses on personal grooming range

    Morphy Richards campaign for straighteners

    Morphy Richards, the appliance company, had launched a campaign for its hair straighteners.

    Said Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals: “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.”

  • Conceptualised by creative agency, Studio Simple

    Foxtale launches first brand film

    Foxtale, a skincare brand for women, has unveiled its first brand film. To extend the authenticity and purpose of their first-ever brand film, Foxtale along with creative agency, Studio Simple, also conceptualised the original soundtrack that serves as the background score.

    Said Romita Mazumdar, founder and CEO of Foxtale: “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance. It is a visual celebration of individuality, highlighting the extraordinary potential each woman has. Through our products and our brand philosophy, Foxtale plays an integral role in these women’s lives – we work wonders for their glow while they work wonders in their lives. We are committed to empowering everyone to embrace their unique beauty with confidence, and this film reflects that core belief.”

  • On World EV Day

    NueGo launches a digital campaign

    NueGo, the intercity electric bus brand, unveiled a campaign christened ‘A Small Step’.  This was to commemorate World EV Day which was observed yesterday (September 9).

    Said Devndra Chawla, CEO and MD of GreenCell Mobility: “At GreenCell Mobility, we believe that every small step towards sustainability can make a massive difference. Our ‘A Small Step…’ campaign underscores the importance of individual responsibility in protecting our environment. With the world facing unprecedented challenges due to climate change, it’s crucial that we all take those small, manageable steps to secure a cleaner, greener future. Opting for electric mobility isn’t just a decision for today—it’s a step toward ensuring that the generations to come inherit a planet they can thrive on. We are proud to be leading this effort in the transportation sector with NueGo, making it easier for everyone to choose a more sustainable way to travel.”

     

     

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  • To strengthen revenue and business strategy

    Zee Media onboards Rajesh Sareen as CRO

    Rajesh Sareen.
    Rajesh Sareen

    Zee Media Corporation Limited (ZMCL) has appointed Rajesh Sareen as its new Chief Revenue Officer (CRO). He will report to Karan Abhishek Singh, CEO of ZMCL.

    Said Singh: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

  • Som Mandal as VP

    Nikhil Singhal appointed WCC President for India

    The World Cricket Council (WCC) has appointed media professional and entrepreneur Nikhil Singhal as President for the India region. Singhal runs Vigor Media Worldwide.

    The Board of the Directors of the WCC has also appointed Som Mandal, Managing Partner, Fox Mandal as Vice President.

    Said Dr Hari Om Tyagi, Chairman, World Cricket Council: “I am pleased to welcome visionary leaders Nikhil Singhal and Som Mandal aboard. Their visionary approach and strategic foresight will greatly support our efforts in advancing cricket on the global stage. Their combined experience in media, legal affairs, and governance will play a pivotal role in expanding the reach and integrity of the sport.”

  • Sachin Kalbag is back at Mid-Day, as Editor-in-Chief

     

    Sachin Kalbag
    Sachin Kalbag

    Senior journalist Sachin Kalbag has been appointed Editor-in-Chief (Print and Digital). He has joined the Dainik Jagran group-owned Mumbai daily today. He will also oversee the group’s weekly paper, Sunday Mid-Day and the website, mid-day.com.

    This is Kalbag’s third stint with the paper, having joined it as a trainee in 1994. He has also worked across various publications over the last three decades, and other than being Editor of Mid-Day from 2011 to 2015, he was also Resident Editor of The Hindu’s Mumbai edition (2015-18) and Executive Editor of Hindustan Times (2018-22). Since 2022, he has been working with The Takshashila Institution as Senior Fellow. For a bit, he was also Washington DC correspondent with the now-suspended DNA newspaper.

    Kalbag takes charge from Tinaz Nooshian who has moved on.

     

     

  • To strengthen domestic market presence, as company celebrates its centenary year

    Halder Group redesigns Odaana oil packaging

    Halder Group, manufacturers in the rice and edible oil industry, from West Bengal announced a rebranding initiative for its edible oil brand Odaana on the occasion of its centenary year.

    Said Keshab Kumar Halder, MD & CEO of Halder Group: “As a part of our centenary year, we successfully launched the Odaana branded soyabean oil and sunflower oil in the Indian market. This marks a crucial step in our journey to diversify our product portfolio and cater to the evolving needs of health-conscious consumers. Our refinery facility in Siuri, Birbhum, West Bengal ensures we deliver the highest standards of quality and perfection, envisioning a Better India through the collective betterment of its people. We are dedicated to fostering a spirit of unity and prosperity, building a Better India for generations to come.”

  • Partnership created by Leo Burnett South Asia

    Lay’s & Huemn collaborate

    Lay’s potato chips has teamed up with the fashion label Huemn to launch a limited-edition merchandise collection.

    Said Rajdeepak Das, CCO Publicis Groupe South Asia and Chairman Leo Burnett South Asia: “Lay’s is a brand that is part of culture and now with the Huemn partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic.”

    Added Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, expressing her delight on this association: “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this Pranav Misra, Co-Founder, Huemn said: “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and Huemn together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

  • To propel next phase of growth

    People Matters elevates Pushkaraj Bidwai to CEO

    Ester Martinez & Pushkaraj Bidwai photograph
    Ester Martinez & Pushkaraj Bidwai

    People Matters, the media platform and community for HR and Talent leaders in India and APAC,  has announced a leadership transition following its complete acquisition by Mynavi Corporation, one of Japan’s largest HR companies. Pushkaraj Bidwai, one of the founding members and previously Chief Business Officer at People Matters, has been appointed the new Chief Executive Officer (CEO) and Board of Directors. He succeeds Ester Martinez, the Founder & CEO, who has decided to step down after 15 successful years to explore personal interests.

    Said Kazumasa Yoshida, a Director for Global Business of Mynavi Corporation: “We have long admired the work and impact of People Matters in the People and Work community, and we extend our gratitude to Ester for her remarkable leadership and dedication over the past 15 years, which have elevated the company to the strong position it holds today. With Pushkar succeeding, we have full confidence in his leadership and vision to spearhead this next phase of growth, drawing on his deep understanding of the market and commitment to excellence. With this full acquisition, we are committed to providing the resources and enablement needed for People Matters to scale to new heights and expand its footprint across APAC while continuing to operate as an independent media and community business.”

    Added Martinez: “I am incredibly proud of what we have built at People Matters over the last 15 years. I believe the company is in excellent hands with Pushkar, who has been an integral part of our team and intimately understands the needs of our community. His deep industry knowledge combined with his extensive experience in running and scaling a media business will drive the company’s continued success.”