Category: NEWS

  • Miami Ad School conducts Portfolio Evening

    As reported earlier, Miami Ad School conducted Portfolio Evening on August 30  Over 65 young creatives were shortlisted to meet the following senior creative leaders (in no specific order): Raj Nair, Garima Khandelwal, Kainaaz Karmakar, Ramanuj Shashtry, Viren Noronha, KV Sridhar, Kartik Smetacek, Hetal Ajmera, Naila Mateen and Sameer Sojwal, Tista Sen, Pallavi Chakravarti, Raj Kamble, Manish Bhatt, Agnello Dias, Bobby Pawar, Parixit Bhattacharya, Ashish Chakravarty, Amit Akali and Vikram Gaikwad

    Said Raj Nair Chief Creative Officer Garage Worldwide: “Helping put Portfolio Evening together for Miami Ad School and Garage Worldwide has been one of the most fulfilling moments of my advertising life. Young, enthusiastic aspirants showcased their abilities to an amazing, inspiring bunch of creative leaders. A sincere thank you to all the legends who accepted my invitation to attend by contributing their time and feedback to the young ones who came seeking their inputs.”

    Added Prabhakar Mundkur, Miami Ad School Advisory Director: “It was a fantastic evening. So many creative people on our campus.  A fusion of young and experienced creative minds interacting with each other.”

  • 13 years of MxM, 13 years of the slow demise of Indian media…

    13 years of MxM, 13 years of the slow demise of Indian media…

    Ranjona Banerji PhotographIt’s been 13 years since Pradyuman Maheshwari started MxMIndia.com. Congratulations to him, his courage, for putting up with me, and congratulations to his amazing team and contributors.

    It seems unbelievable that I’ve spent 13 years watching and commenting on the Indian media. I remember kicking and screaming when Pradyuman said I had to watch television news. Unlike most people, I never got addicted to 24 hours of vapid material. I prefer reading to listening, which is why I find podcasts intolerable beyond about five minutes. It takes me three days to finish a half an hour podcast. The written media works fine, whether on paper or online. Anyone who has read my columns knows this.

    When we started, though, I did watch a bit of TV news. NDTV was of course the best of the lot, but they all had their moments – India Today, CNN News 18, Times Now and the rest. Arnab Goswami was extremely entertaining, although his spiral into Howard Beale was disturbingly evident. (You haven’t watched Network (1976) yet? Despite all my imploring? Please do!)

    No sooner did the first Narendra Modi government come to power in 2014 than the signs of collapse we had already seen in the Indian media were now no longer hidden in newsrooms. Owners and editors decided that bowing down was the best sign of survival. Actually, I am being kind. Some of them obviously believed in the sectarian policies of the RSS and rejoiced that their time had come.

    I saw the signs when I quit my last full-time job in 2010. The paper changed hands and the new owner openly told us that all this “secularism” would no longer do. Soon after the India Against Corruption movement began, with the support of the RSS, and political strategists used financial fraud as a means to create the myth of Modi.

    The capitulation of the media to political ideology did not in fact quite work out the way its masters and owners thought it would. A gradually flailing economy further ruined by incompetent governance meant that ad revenue was low. The pandemic took a heavy toll on everyone, including the media. Instead of tackling the issue head on, the media carried on with its adulation tactics. It is only when death tolls and general mismanagement became intolerable that some – not all – media outlets realized they owed something to their consumers, not just to the ruling regime. These forays into journalism ended as the pandemic ended.

    But by then, something else had changed. Consecutive lockdowns meant that people got used to an offline life. Digital media, and I don’t mean the traditional media here, took over. YouTube, Instagram and so on, were easier to access for those who had smartphones and the time. Nothing in the traditional media has gone back to what it was, and what it was had been struggling for years with a broken model that everyone knew was broken.

    A lot of this assessment is easier in hindsight. But many of us who watch the media knew that some of it was coming and that the legacy media thought it could continue to run on past glory. Even if that past was about 30 years old. Whether centuries or decades, though, the end result has been the same: if you do not deliver the news as is it is not how your masters want it to be, people will go elsewhere.

    In India, as political fortunes have changed, some in the legacy media have made allowances in their usual sectarian love fests. Those further from Delhi have usually been more courageous. But when you look at how the media has ignored Manipur because it is a BJP-ruled state and how Bengal is being blown up because the BJP wants to make inroads there, you see how old habits die hard.

    This has been the tragedy of the past 13 years. The chronicling of the slow demise of traditional media where I spent most of my life.

    You want me to end on a hopeful note? All right. Stop paying attention to its last throes and move on to credible and intelligent independent digital sources. Or just get doped out on the dopamine hits from Instagram. You’ll learn more than you will from TV debates and have more fun!

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.

  • Challenging the Disparity in Our Reverence for the Paralympics

    Sanjeev KotnalaThe recent 2024 Paris Summer Olympic Games were a grand spectacle that captivated the world, where athletes from every corner of the globe pushed the boundaries of human capability. Nations celebrated their victories with exuberance, their stories of dedication and sacrifice lauded by everyone, and their achievements etched into the nation’s sports history annals. With their extraordinary performance, many of these names fulfilled the nation’s desires and dreams and became household names. Shreyesh and Manu Bhaker, Neeraj Chopra and Sindhu are examples of this.

    But there’s a darker side to this celebration of the human spirit–a glaring inequality that is almost racist in its subtlety and pervasive in its impact. There is a disparity in how we address and react to the Paralympics, as if the challenges are somehow less, the medals are of a different hue, or the gold is of a lesser carat. Pat yourself if you know Bhagyashri Mahavrao Jadhav and Sumit Antil and their sports: the flagbearer for India at the Para Olympics 2024. Or if the names of sportspersons like Nitesh Kumar (Badminton), Avani Lekhara (Shooting), Bhabina Patel ( Table Tennis), Yogesh Kathuniya Mariyappan Thangavelu and Preethi Pal (Athletics), and sound familiar to you. I did not know many of these names before I started writing this article.

    Like the Olympics, the Paralympics are a stage where athletes represent their countries, strive for excellence, overcome incredible odds, and inspire millions. Yet, the enthusiasm, pride, and recognition accompanying Olympic victories are noticeably dimmed when it comes to the Paralympics. This disparity in perception is not just unfair–it’s unjust.

     

    Double Standards in Recognition

    Consider the emotional wave that swept across the country when Manu Bhakar won the bronze or the emotional tsunami that cut across the nation when Vinesh Phogat lost her chance because she was a few grams overweight. These were moments of collective pride and charged emotions of national unity, where the athlete was hailed as a hero.

    Compare this to the reaction when a Paralympian achieves the same feat. Fortunately, nowadays, they make it to the sports page and the front page like Avani  Lekhera and Mona Agarwal did for their win in shooting. However, the applause is fainter and lasts that much shorter. The media coverage is sparse, and the recognition is fleeting. It’s as if their gold is not as golden, and their victory is not as victorious.

    This disparity reveals a troubling double standard. Paralympic athletes train just as hard, if not harder, than their Olympic counterparts. They face the same pressures, gruelling schedules, more demanding physical challenges and most often, a challenging sponsor and monetary gap. Yet, the world seems to view their achievements as lesser, as if the effort required to overcome physical disabilities diminishes the value of their triumphs. This is not just a failure to recognise individual merit; it’s a failure to acknowledge the full spectrum of human potential.

     

    The Need for a Paradigm Shift

    This almost dismissive attitude towards Paralympic achievements reflects a more profound societal bias that equates physical ability with worth. This bias sees disability not as a different ability but as a deficiency, something less than a whole. This mindset is changing but at a pace that is too slow for comfort. It must change now.

    The Paralympics should be celebrated with the same enthusiasm, pride, and respect as the Olympics. Paralympians, too, represent the countries. Their dreams are just as big, their efforts just as intense, and their victories just as hard-earned. They deserve not only equal recognition but also equal respect.

     

    Steps Toward Change

    A concerted effort on multiple fronts is needed to address this issue. Fortunately, media coverage of the Paralympics has improved—though still far less than that of the Olympics. Educational campaigns should be launched to raise awareness about the Paralympics, highlighting the athletes’ stories, the challenges they overcome, and the significance of their achievements.  Touch your heart, and you will know how much you have celebrated your para Olympians. How have the brands, corporate sectors, and government short-changed them? We talk of equality in sports. Can we start with equality of support, funding, sponsorship, and recognition for Paralympians?

    Most importantly, we as individuals need to change our perceptions. We need to challenge our biases and recognise that the value of a medal is not in the physical act of winning it but in the courage, determination, and spirit it represents. The colour of the medal, the carat of its gold, is the same whether it is won at the Olympics or the Paralympics. We must feel the same pride and maybe more when our athletes win in Para Olympics. We must celebrate- but more importantly, we must watch them perform the way we watched and chased our summer Olympians. That may pull the money into the sports, trigger a new wave of recognition and push para-sports.

     

    A Call to Action

    It’s time for us to change the narrative. It’s time to celebrate Paralympians not as athletes with disabilities but as athletes. It’s time to give them the recognition they deserve and to be as proud of their achievements as we are of any Olympic victory.

    The Paralympics are not a sideshow but a testament to the indomitable human spirit. Let’s honour that spirit with the respect it deserves.

    In doing so, we uplift Paralympians and ourselves as we move towards a more inclusive, equal, and just society. Let the pride in our hearts be as strong, the cheers as loud, and the recognition as enduring for every champion—Olympic and Paralympic alike.

  • Havas strengthens strategy team

    Havas Worldwide India, the creative arm of Havas India, has strengthened its strategy team with three key appointments. Dhananjoy Ray, Aniruddh Subramanian and Jahan Nargolwala have joined the agency as Associate Vice President – Planning & Strategy. All three will report to John Thangaraj, Chief Strategy Officer, Havas Creative Network India, and will be based out of Gurgaon.

    Said John Thangaraj: “I am thrilled to welcome Dhananjoy, Aniruddh and Jahan to the Havas family. The world is changing and so are we. Strategy needs to be more business forward, digital first and data driven than ever before and our journey towards creating a more converged, multi-disciplinary team begins now. Each of them brings a deep and divergent level of expertise and experience to the table. Dhananjoy brings a deep passion and excitement for all things tech and auto. Aniruddh’s understanding and experience on the CPG category is second to none. And Jahan’s digital-first expertise across multiple categories nicely rounds out the team. Their hires underscore Havas’ deep commitment to delivering insight & data backed strategic solutions that focus on keeping our clients ahead of the curve. That said, we’ve only just begun – watch this space!”

  • Iqoo unveils film targeting Gen Z

    Iqoo, the smartphone brand of the Vivo group, has launched The Film #MyQuestStory, directed by  filmmaker Shoojit Sircar. The three-minute film features a message by content creator and actor, Bhuvan Bam.

    On the creative process, Ritu Sharda, CCO (North), Ogilvy, added: “Iqoo celebrates the spirit of a generation that believes in continuously exploring and questing. Bringing this narrative to life was a thrilling endeavour for us. The vision was to craft a story that not only reflects the boldness and ambitious nature of youngsters today, but also to inspire viewers to push boundaries and chase their dreams with unwavering determination. Collaborating with visionary talents like Shoojit Sircar and Bhuvan Bam gave our concept a huge boost. We believe this film will resonate with audiences and ignite a spark of relentless questing within them.”

  • South Indian Bank unveils Onam campaign

    South Indian Bank has unveiled its latest Onam campaign.

    Said Ramesh K P, Head of Marketing, South Indian Bank: “As we celebrate this Onam, South Indian Bank is proud to present a heart-warming story that reflects the core of our values; relationships built on care and trust. Our latest brand film beautifully portrays the strong bond between a mother and her daughters, symbolizing the deep connections we have nurtured with our customers for over 90 years.”

  • Kareena Kapoor campaigns for Tirupati oil

    VML and Tirupati Edible Oils have launched a campaign celebrating the joy of healthy living. It stars actor Kareena Kapoor Khan.

    Said Shaileen Patel, General Manager, Business Development & Marcom at N K Proteins Pvt. Ltd.: “Through ‘Healthy Wali Happiness’, Tirupati Edible Oils aspires to motivate families to make thoughtful decisions regarding their health and well-being, ensuring every festive occasion is truly special. We aim to highlight the intrinsic link between health and happiness, showcasing that a healthy family is indeed a happy family. Our continued association with Kareena Kapoor Khan as the brand ambassador only helps us to organically build our new proposition even stronger.”

    Added Sameet Soni – ECD VML India: “We look forward to festivals, meeting friends, family and celebrations. However, if you’re a foodie, you look forward to all the good food that’s served during these festivals. We wanted to celebrate the foodie in each of us with Kareena as brand ambassador.”

  • Vinod Cookware launches new TVC

    Vinod Cookware has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range.

    Conceptualised by Network Advertising and produced by 10 Films, the TVC depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consistent heat distribution and minimizes food burning.

    Said Shayondeep Pal, CCO of Network Advertising: “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    Added Shouvik Basu, Founder & Executive Producer of 10 Films: “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Said Sunil Agarwal, Director of Vinod Cookware,: “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • Wish Us Luck. We’re 13!

    Wish Us Luck. We’re 13!

    As we mark our 13th year, I feel it’s only right to begin with a note I often sign off with: Thank you for keeping the faith.

    These are turbulent times, and the challenges facing the media industry are more real than ever before. For some of us, the struggle is not just words on this page — it’s staring us in the face, in our offices and in our daily lives. It’s about survival.

    Yes, survival.

    But here’s the paradox: there has never been a better time for the media to prove its worth. There is a pressing need for honest, unflinching journalism to survive, thrive and continue doing what it was meant to do — hold up a mirror to society and to those in power.

    At MxMIndia, we’ve faced our share of financial pressures, but despite them, we’ve held firm. We continue to practise the kind of journalism we believe in.

    Let me give you an example. A well-known conglomerate once offered us monies to write a feature on them. We declined. We lost the business. Then, others suggested we exploit the challenges we face to gain sympathy. Again, we didn’t.

    We’ve also been told to stay away from critical stories — to focus only on positive ones. But that’s not who we are. That’s not why we set up MxMIndia on September 9, 2011 — Onam Day.

    From that day to this one, it has been an incredible journey. And I am immensely grateful to all who have walked this path with me.

    To the MxM team — past and present, our columnists, industry professionals, readers, advertisers, and shareholders — thank you for your continued support.

    Of course, revenues matter. But our primary allegiance will always be to our readers. Only when we produce high-quality, credible content, will everything else follow.

    Over the years, I’ve made a few promises in my annual anniversary notes — I’ll admit, not all of them have panned out. But we’ve made progress. We revamped the look of our website, and for that (and standing by me over the last 13 years), a heartfelt thanks to Manish Dhingra and his incredible team at Mediology Software.

    I’d also like to take a moment to thank Rafiq Barak, Kishor Kate, and our CA Nishant Soni, Shripal Kavad, and their teams, who keep the gears of this organisation running smoothly every single day. And to my friend, Prashant Basrur, for showing me the light whenever needed.

    And finally, a special thank you to my family. Over these 13 years, they deserved better materially, but they’ve stood by my belief in what MxMIndia should be and the value of independent journalism, especially in the B2B space, where quid pro quos are most often not frowned upon.

    To all of you who’ve been with us on this journey — thank you once again. I couldn’t have done it without you.

    Best,

    Pradyuman Maheshwari

  • Zee set to launch new season of Sa Re Ga Ma Pa

    Zee TV’s singing reality show Sa Re Ga Ma Pa is all set to launch its latest season with a brand film that touches upon the season’s promise Nayi Aawaaz, Naya Andaaz.

    Mangesh Kulkarni
    Mangesh Kulkarni

    Said Mangesh Kulkarni, Chief Channel Officer, Zee TV: “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    Kartik Mahadev
    Kartik Mahadev

    Added Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee: “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

  • Kotak General Insurance rebrands to Zurich Kotak General Insurance

    Kotak General Insurance has re-branded itself as Zurich Kotak General Insurance, following the Zurich Insurance Group’s acquisition of a majority stake in the insurer, which was completed on 18 June 2024. Reflecting the shared vision of the Zurich Kotakentity, the new brand symbolizes the collective commitment to trust, innovation, integrity, and customer excellence.

    Said Tulsi Naidu, CEO Asia Pacific, Zurich Insurance Group: “The rebranding to Zurich Kotak General Insurance represents a significant step in our shared journey to create a premier general insurer for the new India. This new identity is not just a change in name but a reflection of our combined strengths, values, and commitment to deliver insurance solutions tailored to the diverse needs of Indian consumers and businesses.”

  • BrandMusiq crafts sonic identity for Jio BP

    BrandMusiq, the audio and sonic branding agency, has created the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: India’s Jio from Reliance and the global petroleum leader, British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.

    “The Mogo will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said HC Mehta, CEO of Jio BP.

    Added Rajeev Raja, Founder and Soundsmith, BrandMusiq: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE®️ expressed the scale, stature, and the soft power of the brand, while the Mogo or ‘musical logo’ summarized the confidence of a leader.”