Category: TV

  • Tata continues to Play with Sky

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaUnless you are a Tata Sky subscriber or a digital algorithm picks you as a potential lead, you will likely miss out on these short, simple name change films. Additionally, these films talk of the new Tata Binge offer, including the addition of Netflix. The way the scriptwriter and the production team have managed the cast and the location itself with Covid restrictions is worth applauding.

     

    The films feature the flamboyant Saif Ali Khan and beautiful Kareena Kapoor Khan. Saif continues to surprise us with his never acknowledged versatility. Kareena, like him, plays different avatars but with the same expression, smile and trademark pout. But, both deliver memorable short scripts.  There are language films with different set of celebrities.

     

    Is there a story there?

    When a brand puts so much effort into Name Change, it suggests more than what meets the eye. The earlier name has the potential and most likely will come alive in a different Avatar sometime soon. Why would you otherwise spend so much time, effort, and media money to delink it from entertainment, TV, and Cable.

     

    Is Tata Sky later going to the sky and being an airline. It is the right name for airline by the Tatas. Now, that is a guess and a long shot. However, even if Tata Sky never becomes the Airline it should be, I would still be at peace.

     

    Did they leave the clue somewhere? What do you think?

    Back To Tata Play.

     

    SALESMAN- CUSTOMER PLAY

    The first set is a customer-salesman interaction. The charming Saif Ali khan delivers for the brand, and Kareena does the rest. The story moves forward, and for a moment, I was taken back to Tata Chota Recharge memories and how successive episodes of TVC took the story further. The recharge advantage is shared in another short clip, and the  Tata Binge app offer also gets delivered. Alas, the story shifts totally. Nevertheless, it is smartly done.

     

     

    TEACHER PLAY

    The next set of interplay is between two teachers. The History teacher enacted by Saif Ali Khan comments that Tata Sky ka Tata Play Hona eek historical moment hai. Was that more than necessary or a trap for people to think of Tata taking over Air India. The ad is nice.

     

    The chemistry between the two actors is fabulous. Then it slowly weaves in the Free Service saving in a charming style. And the Netflix offer comes back.

     

     

     

     

    DRIVER- MAID INTERPLAY.

    The third set of scripts has the duo playing as Driver and the Maid. The interaction is still meticulously executed, and both actors deliver on the script. However, the series of messages primarily relate to name change, other than bringing alive the solo mobile viewing and the collective family viewing advantage on Tata Binge.

     

     

     

    DIGITAL INTERPLAY.

    The three different characters suggest selective advertisement placement based on consumer profile data. However, the characters and locations are not so polarized to make the best use of data that the brand and media could have. Maybe I am wrong, and the brand knows something more. However, on the Tata Play channels- all the advertisements continue in a loop.

     

    However, the brand team, creative and production, have done commendable work in keeping it simple, engaging and delivering the message. Love the ads.

    …………………

     

    Tata Play films are also made in regional languages with appropriate celebrities from the zone.. Here is one such film.

     

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    JUST FOR CLICKS.

    Here is one of my favourite communication from Tata Sky – 10 Rupay ka Chota Recharge. Enjoy.

     

  • Kapil Sharma: Definitely Not Done Yet

     

     

    By Shailesh Kapoor

     

    Shailesh KapoorKapil Sharma is arguably (or perhaps inarguably) the biggest television celebrity in India over the last decade. His astonishing rise to fame in 2013, with Comedy Nights With Kapil, was followed by a spate of controversies, where the star comedian lost his mojo, in a manner of speaking. I wrote about it in 2016 (The Loss of Innocence) and 2018 (The Fault in our Star) in this column.

     

    Since then, Sharma’s show has made a comeback on Sony. But the going has been tough, especially because of the pandemic. With an irregular pattern of film releases, the celebrity line-up on the show has been less than ideal, with more ‘filler episodes’ than desirable. The show took a long-ish break in 2020. Since its return in early 2021, the ratings have settled around the 1.5-2.0 mark, which, by no yardstick, is a runaway success for weekend non-fiction property.

     

    I watched Sharma’s Netflix special, interestingly titled I’m Not Done Yet, in this context. What can a 50-minute special achieve for a comedian (besides a wider global reach, perhaps?) than a long-running mass TV show hasn’t already managed to, I wondered.

     

    The first few minutes had me sighing. The jokes didn’t seem to be landing, with only an occasional one worth a chuckle. Maybe he’s trying too hard for this one, and it’s going to be a colossal disappointment… That was my mind racing ahead of the content.

     

    But soon, it dawned upon me that this is not a usual stand-up special. This is a biopic-ish confessional of sorts, almost like a no-holds-barred interview, except that there is no interviewer. Chapter by chapter, Sharma bared his life, finding humour in his own imperfections. It was difficult to say which incidents are real and which are exaggerated, or even entirely made up. But the candor shone though, bright and clear.

     

    I also realised why he needed a streaming platform for this. Drinking has been a huge ‘factor’ in Sharma’s life, and that’s a topic off limits on mass television. In this special, he went on a rampage, dishing out jokes around his drinking habit, not always funny but generally insightful, as if they had been bottled up inside him for the last few years, waiting to find the right destination.

     

    The political jokes, including some very subtle jibes at the current Prime Minister, and an emphatic endorsement of his predecessor, were a delight, if only because they were attempted in the first place. In times when channels and streamers want to stay away from all things political, Sharma must be lauded for having the courage to go down that route, and then be smart enough to make it so subtle it won’t ignite any controversy at all. Well played!

     

    He also spoke about his family, especially his relationship with his father, even dedicating a sappy but surprisingly effective song to him, as the closing act of the special.

     

    It may not be the best content through its length, but the Kapil Sharma special on Netflix stands out. It a rare comedy special where the comedian’s stardom is the central subject, and it is (rightly) assumed that he is famous and admired enough for content that focuses on him, as a celebrity and a common person, to be engaging. I say “a common person” because that continues to be Sharma’s public connect with the GEC masses, despite him having amassed wealth and fame that is anything but commonplace.

     

    I wish he spent a couple of minutes on the Sunil Grover chapter of his life too. Their pairing remains the crowning jewel of Sharma’s long and successful TV stint. And we don’t know if they will come together ever again. Maybe Sharma is keeping that material aside for his second special.

     

    We can’t call this a ‘comeback’, because his TV show continues to be on air. But Kapil Sharma has found a new voice on Netflix. A voice that we want to hear more from.

     

  • Business Today turns 30

    By Our Staff

     

    Union Finance Minister Nirmala Sitharaman along with India Today group Chairperson Aroon Purie unveiled Business Today’s 30th Anniversary Special Edition on Tuesday.

     

    Noted a communique: “One of the biggest editions ever of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories like BFSI, IT, Luxury, Education and real estate among others, which include several innovations. On the circulation front, Business Today’s distribution reach has extended to new-age platforms such as Milkbasket, Fresh to Home, Amazon, Flipkart, and non-conventional outlets for magazine sales such as Spencers Retail, Patanjali Mega Mart, milk booths, grocery stores, and super markets. This has not only enabled the magazine sales to revive in the post-pandemic world but also accelerated growth in circulation. As a result, Business Today has already surpassed the pre Covid numbers in terms of circulation by end of January, and with the Anniversary jump of 33 per cent, it has scaled an all-time high.”

     

  • TV9 Network to launch News9 Plus

    By Our Staff

     

    TV9 has announced the launch of News9 Plus, a subscription-driven English video news magazine in an OTT format. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

     

    Said Barun Das, CEO, TV9 Network: “Historically, the Indian news genre has undermined itself with a huge self-created handicap. It has never leveraged India’s core strength – its large consumer base. Newspapers have always subsidised the reader and TV news channels are mostly free to air. Hence, we have lived with tremendous pressure on ad revenue. On the other hand, consumers have just about started paying for digital news. However, this propensity to pay for digital news will depend on how effectively digital news platforms can serve the consumer ‘what they want, when they want.”

     

    Added BV Rao, Group Editor, TV9 Network: “News9 Plus is all about the Network meeting the future even as it is unfolding. “At TV9 Network, it is clear to us where the discerning English news viewer is going and why. The ‘GenFlix’ English news viewers are not running away from news. They are running away from the cacophony that television news has come to represent. Exposed as they are to the best of the best global content on OTT, these discerning news viewers do not relate to the ‘you bite me, I bite you’ journalism that has struck deep roots on television. ‘GenFlix’ has no appetite for such content.   So, the future news business battles will have to be fought in the OTT environment.  For us, that future is now. And we call it News9 Plus.”

     

  • TV9 Bangla expands with new recruitment

    By Our Staff

     

    TV9 Bangla News television has onboarded two senior journalists Anirban Choudhury and Pew Roy, among the most familiar prime time faces of Bengali news television.

     

    Welcoming them, Barun Das, CEO, TV9 Network said: “Having made a great start, TV9 Bangla is now gearing up for the undisputed leadership position as we enjoy in all other regional markets. Anirban and Pew bring onboard invaluable editorial experience and will help us reimagine Bangla news primetime.”

     

    Added Amritanshu Bhattacharya, Managing Editor, TV9 Bangla: “As the youngest member of India’s No. 1 News Network, TV9 Bangla has always strived and met great expectations of the viewers and the management alike. With Anirban and Pew on board we are now undoubtedly the most formidable editorial team of Bangla news television.”

     

  • Vikas Khanchandani quits Republic. Hersh Bhandari to take charge as Group COO. Darius Maneckji is Business Head

    By Our Staff

     

    Vikas Khanchandani
    Vikas Khanchandani

    Republic Media Network Group CEO Vikas Khanchandani has decided to move on from the organisation. The departure is with immediate effect and MxMIndia has confirmed the development. It is not known where Khanchandani will be moving to.

     

    Meanwhile, Republic has announced a restructure of its management, effective immediately. Newly-inducted Darius Maneckji will report to Hersh Bhandari, who has been elevated to Group COO – Broadcasting Division. Bhandari will be incharge of the entire broadcasting businesses of the network.

     

    Hersh-Bhandari
    Hersh Bhandari
    Darius-Maneckji
    Darius-Maneckji

    Maneckji will be Business Head-Republic TV and Senior EVP. He will now lead the national operations for Republic TV, including the channel’s offices in Bengaluru, Noida, Gurugram, Kolkata and Mumbai. He has been National Sales Head in the past for Times Now and also National Sales Head for the English Movie Cluster at Turner International India.  Before onboarding with Republic TV, his last assignment was with TV Today.

     

    Arnab Goswami

    Said Arnab Goswami, Founder and Editor-in-Chief of the Republic Media Network: “The induction of strong business talent is part of the expansion of the Network and creation of a strong organizational base to take the plans forward,: adding: “I am excited about the new roles for both Hersh and Darius. The broadcasting division under Hersh will see rapid growth, like never before. Our digital business is being expanded by 100 percent and together with our Strategic Business partnerships, will be hived off into separate business divisions, each with their own leadership and goals. At a consolidated level, this should place us in a fantastic position to be the number one TV+Digital News company across the board in two years.”

     

    On his elevation, Bhandari said: “At Republic Media Network, we continue to consolidate and strengthen ourselves with speed for the growth that beckons us. I’m energised by the trust reposed in me by the Board, Management, and my colleagues, to help shape and deliver the next phase of growth. We think and move as one, shoulder-to-shoulder.”

    Added Maneckji: “I’m excited to join India’s fastest growing news Network. I look forward to working with one of the best teams in the business to ensure we continue to command and establish our leadership role in the English News genre.”

     

    Priya Mukherjee
    Priya Mukherjee

    Khanchandani is the second senior person in the founding team of Republic TV. Distribution head Priya Mukherjee had moved out last year. Both Khanchandani and Mukherjee were part of Republic from before it started in 2017.

     

  • Zee 24 Taas celebrates 15 years

    By Our Staff

     

    Zee 24 Taas, Marathi news channel, is celebrating its 15th anniversary.

     

    Said Nilesh Khare, Editor & Business head, Zee 24 Taas: “The journey of Zee 24 Taas began in February 2007, that has touched Maharashtrians across the country and our progress has been consistent. The interactive approach & highly engaged viewer ensures that public opinion reaches to the authorities.”

     

    Added Anindya Khare, Head of Marketing, Zee Media Corporation Limited: “The channel has shown consistent growth and is popular ahead of various other Marathi News Channels. Our team members are always on the hunt looking forward to new interviews, videos, and news that professionally describe the latest events in the country. We wish the editorial board to continue their fruitful work.”

     

  • Sandeep Unnithan to head TV9’s News9 Plus

    By Our Staff

     

    Sandeep Unnithan
    Sandeep Unnithan. Picture source: India Today

    There is much action in English news journalism all over again. According to sources, Sandeep Unnithan, currently, Managing Editor, India Today, is all set to join the soon-to-be-launched News9 Plus, the subscription-driven English video newsmag from the TV9 stable. Unnithan is scheduled to join on March 1. News9 Plus is slated for a beta launch this month and a full-scale take off late March.

    Unnithan, a specialist in defence and strategic affairs, is author of Black Tornado: The 3 sieges of Mumbai 26/11 and co-author of #OperationX: The Untold Story of India’s Covert Naval War in East Pakistan.

    According to our sources, other than Unnithan, Sandhya Ravishankar will also be part of the team as Chief of Bureau (South) as also Aditya Raj Kaul, who is also known for his coverage of security, diplomacy and conflict.

    Unnithan will report to BV Rao, Group Editor, TV9 Network. The attempt of the new offering, is to reach out to the ‘GenFlix’ English news viewer, a coinage for the Netflix-like streaming service watchers who are interested in serious news content.

    It obviously helps that Unnithan has worked with Rao not many moons ago at the Indian Express in Mumbai.

  • India TV to don new look from tomorrow

    By Our Staff

     

    Rajat Sharma
    Rajat Sharma

    Leading Hindi news channel India TV will don a new look from tomorrow, February 18. The channel’s refreshed look coincides with its Chairman and Editor-in-Chief Rajat Sharma’s birthday on the same day. “Refreshing the look at all-time high viewership will add to the channel’s performance in terms of viewership data that is set to return on March 17, 2022,” notes a communique, adding: “The new look of the channel is aimed at offering its viewers more visually pleasing experiences with a modern look keeping with changing times. Its refreshed animations and visuals will be aligned with the new and advanced global trends. The refreshed look will add to the viewers’ delight and experience.”

     

    Said Sharma: “What a pleasant surprise from my team on my birthday – India TV’s new and refreshed look. I wonder how they managed to keep it a secret from me. I am happy that the new look will be a treat to India TV viewers… it’s a great feeling to celebrate my birthday with my viewers who are dearest to me. Viewers are always our number one priority, and we will always be committed to the ethics of presenting news to them – less noise and more news”. Or Shor Kam, Khabar Zyada as is the channel’s credo.

     

  • NatGeo films series on Indian women entrepreneurs

    By Our Staff

     

    National Geographic has joined hands with Sequoia India to spotlight the inspiring journeys of Indian women entrepreneurs with its brand-new digital series – ‘She Builds’. The six-part series of short digital films will touch upon the lives of seven successful Indian female founders, who are defying the odds by taking risks, dreaming big, and driving innovation in India.

     

    The series, which will air over two weeks, will feature innovative and inspiring entrepreneurs like Neetu Yadav & Kirti Jangra, Animall, Ashwini Asokan, Mad Street Den, Ghazal Alagh, Mamaearth, Prukalpa Sankar, Atlan, Rashi Narang, Heads Up For Tails, Divya Gokulnath, BYJU’S.

     

    Said Kevin Vaz, Head – Network Entertainment Channels, Disney Star: “At National Geographic, it is our constant endeavour to bring stories that take our audiences on an immersive, inspiring and sympathetic journey. With ‘She Builds’, we are delighted to bring motivational stories of seven women entrepreneurs who have contributed in changing the narrative of women leadership in India. We understand that short-form content presented in an interesting manner are appreciated and preferred by our audiences, so we are bringing these stories in bite-size formats and premiering them on our highly engaged social media platforms.”

     

    The films were produced in collaboration with Guneet Monga, CEO & Founder, Sikhya Entertainment Private Ltd. and Executive Producer for an Academy award winning film, and directed by Vijayeta Kumar.

     

    Added Gayatri Yadav, CMO, Sequoia India and Southeast Asia: “At Sequoia India we have been privileged to meet ambitious and successful women entrepreneurs who challenge the status quo every day, building game-changing businesses to be the pioneering leaders they are. Their stories are inspiring, relatable, and incredibly uplifting. But they just don’t get told often enough. We are very grateful to our founders for giving us this opportunity – and sparking a flame that we hope will inspire many.”

     

  • Rishabh Pant joins D2H as its Brand Ambassador

    By Our Staff

     

    D2H, the DTH brand of Dish TV, has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years.

     

    Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd said: “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

     

    Speaking on the partnership, Rishabh Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. ”

     

    Added Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd: “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

     

  • SPN bags India-Denmark Davis Cup rights

    By Our Staff

     

    Sony Pictures Networks India (SPN) has acquired the exclusive media rights to broadcast Davis Cup tie between India and Denmark. As part of the deal signed with the All India Tennis Association, SPN will broadcast the tournament on Sony TEN 2 channels across India and the subcontinent, including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan and Sri Lanka as well as live-stream the tournament on their premium OTT platform, SonyLIV.

     

    The Davis Cup matches are scheduled to start from Friday, March 4, with a 15-minute opening ceremony, followed by the final day of the Indian Leg on Saturday, March 5.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “We are pleased to acquire the media rights of the highly anticipated Davis Cup Tie between India & Denmark. With India being the host for the tournament, tennis fans in India are looking forward to watching Team India serve up Denmark with the home ground advantage. Our viewers will get to cheer on top Indian players like Rohit Rajpal, Ramkumar Ramanathan, Yuki Bhambri, Prajnesh Gunneswaran, Rohan Bopanna and Divij Sharan who will be playing for their country.”