MxMIndia

Category: TV

  • Educates users on fraudulent calls with #BaatonMeinMatAana

    PNB MetLife launches campaign to fight cybercrime

    By Our Staff

    PNB MetLife has launched a new campaign hashtagged #BaatonMeinMatAana to help educate consumers on how to protect themselves from increasingly prevalent financial cybercrime.  The campaign, which will run on TV, social media, email and other digital media, includes a three-part video series featuring Crime Patrol anchor Anup Soni.

    Said Nipun Kaushal, Chief Marketing Officer, PNB MetLife: “Insurance is an industry built on trust and as a customer centric organization, it has always been PNB MetLife’s priority to protect our customers best interests, including shielding them from potential financial loss. In addition to these videos, we are engaging our agents to help grow consumers’ awareness of this issue.”

  • Features anchor Anjana Om Kashyap in the film titled ‘Afwaah'

    Aaj Tak unveils third film of campaign series

    By Our Staff

     

    As part of the on-going #AajTakSabseTez campaign, the third film of the series was recently launched. The film titled ‘Afwaah’ features Aaj Tak’s anchor Anjana Om Kashyap and conceptualised and directed by writer-director Pradeep Sarkar. It highlights the rampant practice of rumour mongering in news.

     

    Notes a communiqué: “Being the most watched and trusted news channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue.”

  • He will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network Pvt Ltd

    Enterr10 TV promotes Shrutish Maharaj as Group Chief Business Officer

    By Our Staff

    Shrutish Maharaj
    Shrutish Maharaj

    Enterr10 TV Networks elevates Shrutish Maharaj as group Chief Business Officer of its flagship GEC Dangal TV. Maharaj will also be overseeing the Group’s media planning and buying as an additional responsibility over his current role. He will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network Pvt Ltd.

    Said Singhal: “We need the A team for the A game and it’s quite heartening to have Shrutish back at the helm of affairs. Investing in the right content mix is our topmost priority right now and it really helps to have the right people walk with us towards the common goal. Shrutish is a fearless young leader who shares my passion & vision for the media and entertainment space.”

    Added Maharaj: “I am equally elated to lead Dangal 2.0. The industry saw us create and then re-create benchmarks for the entire genre last time around, but it will be equally challenging and exciting to have a go at it again with the lot of changed variables and only one constant, which is a firm belief in your own brand. Dangal Originals give us a lot of edge over competition, not only in terms of positioning and differentiation but also as a great revenue opportunity. I am most confident of orchestrating yet another success story with my team.”

     

     

  • Just as Vaze's arrest doesn't mean he's guilty until proven, charges against others are also suspect

    So what does TRP Scam investigation mastermind Sachin Vaze’s arrest mean for the Indian broadcast industry?

     

    By Pradyuman Maheshwari

     

    Pradyuman MaheshwariWhen the news on Mumbai Police Assistant Inspector Sachin Vaze’s arrest came in on Saturday, March 13 evening, there was some sense of relief amongst those following events of the last fortnight. He was arrested by the National Investigation Agency of the central government, and there was an urgent need to investigate the bomb threat outside the Mukesh Ambani residence in South Central Mumbai. Yes, it’s the NIA and not the Mumbai Police or the ATS. Earlier in the week, Maharashtra Chief Minister Uddhav Thackeray had said this of Vaze’s name surfacing in the case: Sachin Vaze was no Osama Bin Laden. Indeed.

    Vaze has been in the limelight ever since Mumbai Police Commissioner spoke about Republic TV’s involvement in the TRP scam in early October 2020. From then on, there has been hectic activity on the case. It started with the arrest of Republic Media Network Managing Director and Editor-in-Chief Arnab Goswami. But Goswami was not the only person taken to jail. Republic TV Group CEO Vikas Khanchandani, distribution honcho Ghanshyam Singh, former BARC Chief Operating Officer Romil Ramgarhia and Partho Dasgupta, former CEO of BARC India. WhatsApp conversations between Dasgupta and Goswami and various others in the BARC fold were included as part of the chargesheet where Vaze played a huge role.

     

    Read full column at https://mediaah.substack.com/p/so-what-does-trp-scam-investigation

  • New roles for Ferzad Palia and Anshul Ailawadi

    Viacom18 restructures its leadership team

    By Our Staff

    Ferzad Palia
    Ferzad Palia
    Anshul Ailawadi
    Anshul Ailawadi

    Viacom18 has announced changes in its leadership team to bolster its digital and broadcast businesses. Driving the agenda of growing its digital subscription businesses, in his new role, Ferzad Palia will head all subscriber-driven pay services (SVOD – Voot Select and Voot Kids) and International expansion for Voot and will report to Gourav Rakshit, COO, Viacom18 Digital Ventures.

    The network’s Youth, Music and English Entertainment business will now be led by Anshul Ailawadi, erstwhile strategy and project management lead at the Group CEO’s office. Ailawadi will report to Rahul Joshi, Managing Director, Network18, in his new role.

    Notes a communique: “In its endeavour to become a future-proof organisation, identifying opportunities to drive synergies is crucial. Ferzad has led the growth of the network’s Youth, Music and English Entertainment business for the past 16 years. More recently he launched Voot Select that has already raced to add 1mn+ subscribers within a year. He will now look to cohesively grow Viacom18’s SVoD and International digital businesses. Anshul has played a key role in the growth of Viacom18 over the last 6 years and is a strong proponent of the tremendous fandom, and the potential business opportunity that the YME brands of Viacom18 command. In a young country like India, these brands have a long runway for growth, especially given the proliferation of digital platforms.

     

     

  • Will bring a mix of satire and light-hearted comedy

    ‘Poll Khol’ returns on ABP News with new season

    By Our Staff

    ABP News brings another season of its iconic show ‘Poll Khol’. Hosted by Shekhar Suman it will delve into the current state of political affairs of the country. Since its inception in 2004, ‘Poll Khol’ has established itself as an outstanding election season property with a ‘no holds barred, light-hearted approach’ to Indian politics.

    Said Avinash Pandey, CEO, ABP Network: “At ABP News, we strive to inspire, enlighten, and engage our viewers through new concepts and unique shows. Poll Khol is one such show which is extremely distinctive and quirky in nature and has something in store for every kind of viewer. As India is all-set to witness the Vidhan Sabha elections this year, Poll Khol will bring the ongoing, crucial issues of the nation to the fore, in the most gripping and creative way.”

     

     

  • Introduces 4 new shows to gear up for summer vacations

    Sony Yay! expands content

    By Our Staff

    Sony Yay!, the kiddie channel from Sony Pictures Network, has announced four new shows ranging across a gamut of genres. With this programming line-up, the channel sets the tone ahead of an entertaining summer to keep young audiences hooked.

    Said Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre: “Our young patrons have always showered us with immense love and loyalty for all our offerings and content that we have introduced. Paying an ode to their trust in us, we have handpicked four special narratives as a pre-summer treat.  Each of these shows will present our young audience with four new fascinating worlds and be the perfect precursor to a spectacular summer vacation that we have planned for kids to go YAY! once again.”

     

     

  • Becomes case study for the Ivy League business school

    India Today exit poll mechanism enters Harvard

    By Our Staff

    The India Today-Axis-My-India exit poll mechanism has made its way to the Harvard Business School curriculum. The post-poll surveys have made or first ever Case Study on Indian Elections.

    Professor Ananth Raman, UPS Foundation Professor of Business Logistics Chair, OPM, HBS, stated that predicting elections accurately in an extremely complex country like India is indeed challenging. “The case study, which illustrates numerous operational details, including those associated with training surveyors and moving them across different locations based on their linguistic and socio-economic identities to get a feel of the electorate’s pulse, will inspire students at the Harvard Business School to create their own entrepreneurial journey,” he noted.

  • The film ‘Zara Jhukke’ features Chitra Tripathi

    Aaj Tak releases Film #5 of ATST campaign

    By Our Staff

    As part of the on-going viral campaign #AajTakSabseTez, Aaj Tak has launched the fifth film of the series. The film titled ‘Zara Jhukke’ features anchor Chitra Tripathi and talks of how increasingly many news channels have political leanings and biases. And that Aaj Tak does not need to do that.  It is conceptualised and directed by Writer-Director Pradeep Sarkar.

     

    Notes a communique: “Being the most watched and trusted news channel in India for 20 years, Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour.”

     

     

  • Will help the channel grow further and challenge the market leaders

    Viacom18 appoints সাগনিক ঘোষ as Business Head – Colors Bangla. Sagnik Ghosh, we mean

    By Our Staff

    সাগনিক ঘোষকে বিজনেস হেড, কালার্স বাংলা পদে নিয়োগ দেওয়া হয়েছে।

    That’s the work of Google Translate. If you don’t understand Bangla, well, what the line above means is this: Sagnik Ghosh is joining Colors Bangla as Business Head. Ghosh will be taking over from Rahul Chakravarti and will report to Rajesh Iyer, Head – Regional Entertainment (Bangla, Odia, Tamil and Gujarati Clusters), Viacom18.

    Sagnik Ghosh
    Rajesh Iyer

    Said Iyer: “Regional is an important growth driver for Viacom18 and West Bengal is an important market for us. I’d like to thank Rahul for his contribution and wish him the very best in his future endeavours. Sagnik brings three important aspects to this role – his knowledge of the Bengali entertainment industry, his understanding of consumer preferences and his marketing expertise which cumulatively will dial up both the brand and the business.”

     

    Added Ghosh: “The Bengali broadcast entertainment market provides considerable opportunities and is known for its creative prowess for producing content that is often taken to other markets. Colors Bangla has a rich legacy and now is time to grow further and challenge the market leaders. Together, with the dedicated and talented team, I look forward to propel Colors Bangla to greater heights.”

     

     

    Prior to joining Viacom 18, Ghosh has worked with Star India as Executive Vice-President and Business Head, Star Jalsha and Jalsha Movies (Bengal Cluster). In the Hindi Speaking Market, he had led the brand revamp of Star Plus, and re-launched Life OK as Star Bharat. Prior to joining the Media and Entertainment industry, Ghosh worked with leading BFSI brands like Axis Bank, HSBC etc.

     

     

  • Ryan Shiotani to lead content direction

    BBC Studios appoints Phil Hardman as SVP & GM – Asia

    By Our Staff

    BBC Studios will align the key markets of India, South East Asia, Japan and Korea, in a group to be led by Phil Hardman as the new SVP & GM – Asia, BBC Studios. The appointment was announced by Jon Penn, EVP, APAC, BBC Studios, as he outlined a simpler, more agile APAC structure to help drive future growth in the region.

    In this new role, Hardman will lead the Global Distribution teams working in Singapore, Mumbai and Seoul, as well as hold responsibility for developing the Asia growth strategy across the region, in territories including India, Japan, South Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam.

    Leading the region’s new content direction as it explores new partnerships and platforms, Ryan Shiotani will move from his current role as SVP & GM of South and South East Asia into a key new role as SVP Content, Asia & Greater China. He will be the regional editorial lead across existing and new branded services, as well as advising on brand and content strategy in Asia and Greater China.

    Said Penn: “Phil has demonstrated through his contribution over recent years that he is a strategic thinker and leader who will help turbo-charge our growth in the region. Along with Fiona and Ding Ke, I have three formidable commercial leaders in APAC who will help us identify and build on the opportunities in this rapidly evolving market. The key to our success lies in our premium offering and I am pleased that Ryan, who is a consummate content expert, will be our editorial lead, working across our services and brands in Asia and Greater China.”

     

     

  • Will sponsor Action Replay bug across all IPL matches and multiple feeds of Star Sports

    TV9 Network bags sponsorship of KKR, bets big on cricket

    By Our Staff

     

    TV9 Network has extended its partnership with Indian Premier League 2021 (IPL 2021) team Kolkata Knight Riders for the second consecutive year. The TV9 brand will be on the Kolkata team’s jersey starting April 9 and until May 30, when the final match will be played. Last year, TV9 Network had also sponsored Trinbago Knight Riders, KKR’s sister franchise in the Caribbean Premier League.

     

    In addition to KKR sponsorship, TV9 Network has signed a deal with Star Sports for sponsorship of the Action Replay Bug across all the IPL matches and multiple feeds of Star Sports. The Action Replay Bug will showcase logos of the network’s key channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and TV9 Bangla. TV9 Bharatvarsh, the network’s Hindi news channel which made television history by catapulting itself to the top 3 position in record time, will also be taking spots on Star Sports during the two months of IPL.

     

    Barun Das
    Barun Das

    Speaking on the network’s aggressive growth plans, CEO Barun Das, said: “We became the biggest TV news network less than a year ago, and now it’s the turn of our digital business. To have grown at this dizzying pace feels great but, honestly, we have just begun. You can expect a series of globally benchmark-setting moves from the network in the months ahead.”

     

    Welcoming TV9’s return as a sponsor, Venky Mysore, CEO of KKR said: “TV9 is a perfect partner for KKR because it is a rapidly growing brand across television and digital, with a phenomenally strong regional footprint to boot. So, we are glad to have them on our jersey in IPL 2021 as well. The recent launch of the Bangla news channel, TV9 Bangla from the network is sure to add tremendous value to both our brands by building a connect with the spirit of Kolkata. We look forward to continuing this association for years to come”.

     

    TV9 Network is also the only news brand to leverage IPL 2021 on Star Sports with strategically deployed commercials, notes a company communique. Said Arshad Shawl, Director, Alliance Advertising & Marketing, the agency that facilitated the deal: “IPL provides the perfect platform for high visibility in the right frame of entertainment and sports. TV9 is already a formidable player in the TV News genre, coupled with fastest growing digital news platform in India in the recent months. The positive associations & reach from IPL will help TV9 increase the channel footprint nationally and respective regional feeds as a part of their envisaged growth trajectory.”