Sony Pictures Sports Network (SPSN) is all set to showcase ‘Birth of a Champion’ during its primetime programming band, ‘WWE Blockbusters @ 8pm’, on Sony Ten 1 and Sony Ten 3 for the month of September.
Notes a communqique: “Birth of a Champion captures the special moment when WWE Legends and current superstars won the WWE World Championship belt for the first time ever in their careers, presaging the arrival of greatness. During the month of September, fans can revisit and celebrate the first moment of greatness of an ensemble list of legends and superstars like Stone Cold Steve Austin, The Rock, Brock Lesner, John Cena, Randy Orton, Jeff Hardy and AJ Styles among others.”
While this weekly column has extensively covered the Hindi GEC category over the last eight years, pieces dedicated to a single show have been rare. If at all, they have been about a non-fiction show like KBC, or about a long-running fiction show like Balika Vadhu or Taarak Mehta Ka Ooltah Chashmah. Nothing launched since the start of this column in 2012 has been worthy enough for 500 words of its own. And those who follow this column regularly will know that the general sense of mediocrity that plagues Hindi GEC fiction content has been my pet peeve over the last 5-6 years.
But here it is, a piece on a newly-launched fiction show that breaks through the mediocrity the category has learnt to unapologetically espouse over time. It’s the 10pm daily on Star Plus, and it goes by the name Anupamaa. An adaptation of a hit Star Jalsha show, Anupamaa was originally slated to launch in early 2020, but had to be deferred because of the lockdown. It was one of the first new shows to launch as things began to open up and shoots resumed July onwards. Less than three months into its tenure, Anupamaa is the top-rated show on Star Plus, more than 40% ahead of the next original show on the channel.
Now that has happened before with some other shows too. But something a lot rarer happened this week. In the August report of Ormax Characters India Loves, a monthly character-popularity track for the Hindi GEC category, the protagonist Anupamaa has taken the second rank on the fiction list. Character popularity is the Holy Grail of GEC content. It takes months, sometimes years, for characters to build an emotional affinity with the audience. Entering the Top 5 within six months of launch is a huge achievement, and entering Top 2 within two months an unprecedented one.
When I watched the show in its first week, my first reaction was: Wow, this looks so different from the rest of the genre. It was, in many ways, a reaction very similar to what I felt watching Balika Vadhu for the first time in 2008. Then, and even now, the Hindi GEC category has been guilty of a certain visual and thematic sameness that is omnipresent across shows, across channels. Some shows look ‘richer’ than others. But by and large, the protagonists are all in their early 20s, the costumes are fairly stock, the music largely similar too, the conflicts way too familiar, and the acting and the dialogue consistently mediocre.
In that first viewing itself, Anupamaa seemed to belong to another space. Top performances grabbed my attention first. In particular, Rupali Ganguly as the female lead here is arguably one of the Top 3 stand-out Hindi GEC fiction performances in the last 20 years. The other distinctive feature, of course, was the age of the protagonist. In her mid-40s, Anupamaa is a mother of three grown-up children. That’s a life-stage a Hindi GEC female protagonist usually reaches five years into a show’s lifetime, after at least two leaps. Instantly, this separates the show from the rest of the lot, which are essentially romantic dramas played out in a family context. The writing seemed two notches higher than the category’s accepted level too, especially the dialogue.
But as I started watching the show regularly, it seemed evident that this is that rare show that has a saga-like feel to it. After Balika Vadhu and Yeh Rishta Kya Kehlata Hai, no other show has a premise or a protagonist so fascinating that you know that you can do a long-running show around her, without losing the point and dragging the show meaninglessly. Already in the two months, the show has covered several social themes like patriarchy, parenting and class difference. It’s like the old days of reading a novel. The story can keep evolving, chapter by chapter, and enter different spaces. But the audience loves the protagonist(s) so much that they are always invested.
Will Anupamaa manage that? Will it be one of the top shows in 2025 too? It’s, of course, too early to say that. But if there’s one show in the last decade that seems to have a strong foundation that longevity needs, this is it. The show’s name translates to “incomparable” in English. And unless the makers mess this one up, it holds the potential to live up to that translation over time.
It could be a matter of introspection why such success came from a show from a regional market. Much like one can wonder why Bollywood can’t make its own Bahubali. But that’s another topic for another day.
BBC Studios has announced that it will be producing a new Indian adaptation of the drama series One of Us.
The 2017 thriller is set to be adapted as a Hotstar Telugu special by BBC Studios India – marking the organisation’s debut into the regional scripted market in India.
Said Sameer Gogate, Business Head of Production, India, BBC Studios: “Hotstar is known for its focus on premium dramas and we are delighted to work with them again to deliver another high-end thriller. The great thing about adaptations are their world-wide appeal that transverse everything from cultures, to boundaries, and languages – and yet stay true to the essence of the story. We are very proud to be able to present One of Us to the Telugu audience. This marks our debut into the regional scripted market and what better way to launch than with this premium drama as a Hotstar Telugu special.”
Sony Entertainment Television has announced that the 12th season of Kaun Banega Crorepati (KBC) will start next week – September 28, to be precise. Produced by StudioNext, and hosted by actor Amitabh Bachchan, Kaun Banega Crorepati will air every Mon-Fri at 9pm on Sony Entertainment Television.
The show is co-powered by Vedantu and Tata Salt. And Associate Sponsors are IDFC FIRST Bank, LIC, Asian Paints, Ultratech Cement, QuickHeal, Sensodyne and Nissan.
Interestingly, the Reserve Bank of India is the Special Partner on the show.
Said Ashish Golwalkar, Head – Content, Sony Entertainment Television and Digital Business: “Reinvention, they say, is the key to success. And thus, we began the preparation of the 12th season of Kaun Banega Crorepati, a show that has been nurtured as a brand over its 20-year history in India. Considering the current times, the interest in participation through digital registrations has been very encouraging this year. And the numbers showcase that people are readily embracing the ‘new normal’ brought on by the pandemic. This year’s theme, ‘Jo Bhi Ho Setback Ka Jawab Comeback Se Do’, reflects in the real-life stories and experiences that contestants will be seen sharing on the show, thereby serving as inspiring examples for the millions of viewers.”
Added Indranil Chakraborty, Head – StudioNext: “For the 12th season of KBC we have consciously looked at re-engineering the set so that the distancing norms are met while the impact of this property is retained. Due to no studio audience, we have changed the lifeline Audience Poll to Video-A-Friend. Having said that, we are certain that Mr. Amitabh Bachchan’s charisma and the interesting on-screen and off-screen journeys of contestants, will keep the audiences engrossed. The show continues to be iconic in many ways and is sure to raise the bar this season as well.”
Said Siddhartha Basu, Consultant, KBC – Season 12: “KBC turns 20 in 2020, and with all the challenges of this tough year, looks to come back as strong as ever, reviving the much-loved magic of the khaas khel with the aam aadmi and the adwitiya host. While adapting to the realities of today, the show still packs a punch, reaching out to both the mind and the heart, touching lives in a very real way. Viewers can also look forward to playing along with the contestants, as they watch, with richer pickings than ever before.”
Enterr10 Television has announced the launch Enterr10 Rangeela, its second offering in the Bhojpuri space. It will be a Bhojpuri-language Free-to-Air General Entertainment Channel and will launch today, September 22.
The channel, notes a communique, will launch with a strong mix of fiction and non-fiction content ranging across series and reality shows, awards, and blockbuster films and World Television Premieres. A Bhojpuri version of Ramayan wil be part of the channel’s launch arsenal.
Speaking on adding a new channel to Enterr10 TVs growing portfolio on linear television channels, Manish Singhal, Managing Director at Enterr10 TV: “Over the last five years, regional television has been a real game-changer. There is untapped potential and opportunity to reach out to a new set of audiences in a language of their comfort and at Enterr10, we have a strong focus on expanding our presence in these markets. The Bhojpuri region is one such region with ample of scope and potential. While we already have a strong position in this region with Bhojpuri Cinema which is already No 1 Channel in the market, since inception, the launch of this GEC is a step towards strengthening the network’s presence and connect with viewers.”
The channel has begun engagement on digital platforms with nearly 5 million subscribers on YouTube.
After Motu Patlu, Rudra, Shiva and the Golmaal Gang, Nickelodeon has announced its ninth homegrown Made-in-India IP called Ting Tong. The seven-minute animated show will air starting September 28 at 9 am on Sonic.
Speaking about the IP, Nina Elavia Jaipuria – Head Hindi Mass Entertainment & Kids TV Network said: “Nickelodeon has consistently created winning original IPs, all of which are chart toppers in the genre and continue to get immense love from our young viewers. Creating immersive content for kids is at the core of all our initiatives. Current challenges notwithstanding, we continue to invest in content and have been relentlessly creating memorable content and category pioneering experiences for kids. The new IP Ting Tong is our 9th local IP in 9 years and is yet another endearing character that is sure to create a bond with kids across the country.”
Added Anu Sikka, Head Creative, Content & Research, Kids TV Network at Viacom18: “Storytelling and relatability of characters is most important in building affinity and resonance amongst kids. It is this focus on story telling that has helped us create characters like Shiva, Rudra, and others that kids adore and have emerged as runaway successes. Ting Tong is our first foray/attempt in creating a spin off from our popular show, Gattu Battu. We believe that the show with its unique concept and goofiness is sure to entertain kids and offer short and snacky comic respite which they will love.”
The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.
Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”
Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”
Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”
Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”
TV9 Network in association with technology major SAP India has launced a series titled Leaders of Global Bharat to turn the spotlight on business mentors of home-grown firms. Airing every Sunday at 11:30m am on news channel TV9 Bharatvarsh, the series will showcase success stories of over 150 entrepreneurs who have the potential to galvanise and inspire the youth and budding entrepreneurs of this country.
Explaining the rationale behind the series, Raktim Das, COO, TV9 Studio, said: “There’s never been a more apt time to look at robust leadership lessons that have steered businesses through these extraordinary times. The Covid-19 induced New Normal has sharpened the focus on business leaders who continue to inspire us, mentor us. The series is also an attempt to showcase that an Atmanirbhar Bharat is in the realms of possibilities. I thank SAP India for making this possible.”
Added Krishnan Chatterjee, CCO and Head of Marketing, SAP India Subcontinent: “Recently, SAP India launched Global Bharat programme to provide MSME access to global marketplace, digital skilling their workforce and transform business processes. We are happy to partner with TV9 Network to highlight these stories of grit and determination for emerging and existing entrepreneurs, share our narrative of Hope, Resilience, Innovation and most importantly inspiration to digitally transform their businesses.”
Strengthening its presence in India, Enterr10 Television Network has announced its foray into the south with its latest channel launch Dangal Kannada. Close the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing regional broadcast entertainment space. Armed with dubbed versions of shows like Ramayan, Mere Sai, Phir Laut Aayi Naagin, Tenali Rama etc. the channel is set to go on air from today, September 30, 2020.
Speaking on the new addition to the bouquet, Manish Singhal, Managing Director, Enterr10 Television Network said: “We are very excited to announce our latest offering – Dangal Kannada. This launch cements our commitment to provide quality entertainment which resonates with our viewers. Dangal Kannada provides a strategic inroad to one of the largest regional markets in the country through which we would like to increase our market share and brand footprint.”
Added Shirish Pattanshetty, MD and Co-Founder, Lotus Enterprise: “We have been very bullish on the regional markets from the very beginning and have focused on building successful and sustainable media brands across different regions. The success story of Fakt Marathi has encouraged us to expand our ambitions and I feel the time is ripe for us to enter the Southern Indian Market.”
Popular Kannada film and TV actor Hariprriya is the brand ambassador for the channel and will be an integral part of the aggressive marketing campaigns for Dangal Kannada.
News18 has announced the launch of regional edition of ‘Jai Hind Samman’, an initiative to “salute and recognise the brave Indian soldiers who have exhibited extreme courage in safeguarding our countr:y. With its special programming, the initiative will cover stories of real heroes of Maharashtra, Karnataka, Kerala, Tamil Nadu and West Bengal on the respective News18 channels.
Said Karan Abhishek Singh, CEO – Languages, News18 Network: “Indian armed forces history is full of stories of valour. Some are stories which have inspired generations while others that need to be told. These are stories of real heroes. Taking this immense responsibility on its shoulders, Network18 brings incredible stories of bravery, sacrifice and courage of the soldiers, as we not only chronicle the true events but also showcase the exceptional valour exhibited by them in the line of duty.”
Discovery has elevated Shaun Nanjappa Chendira as Head of Advertising Sales – South Asia. Previously, Chendira was Revenue Head for Kids & Vernacular, Discovery India. A media industry veteran having two decades of experience, majority of which has been in leadership roles, prior to Discovery, Chendira was General Manager, India at Da Vinci Media India Pvt Ltd. His prior engagements include working with Warner Media as Senior Director, English Entertainment Vertical (HBO, HBO HD & Warner Brothers) and Director, Kids vertical (Cartoon Network & www.cartoonentworkindia.com) for the India region.
Speaking on the occasion, Megha Tata, Managing Director, Discovery – South Asia, said: “Shaun has displayed strong and mature thinking required for the future of both, our linear and our digital platforms. With his stellar record of accomplishment and proven experience of driving business revenue, he is well placed to lead the company to the next level of growth in his new position as the Head of Advertising Sales. I wish him all the very best.”
Added Chendira: “I am delighted and grateful to Discovery India for giving me this opportunity. While these last few months have been tough for the entire industry to say the least, here’s looking forward to a better tomorrow. I know there will be a lot of challenges to face going forward, and all I can say is, I am ready to meet them head on. I step into this role with much excitement and a clear vision for Discovery as we step into the future.”
Sony Pictures Sports Network (SPSN) will WWE action with the debut of a new programming feature, WWE Dhamaal League, featuring the Best of NXT Take Over and the live broadcast in India of NXT TakeOver 31 plus live action special events on October 26.
Notes a communique: “To further engage viewers Sony Sports has also launched daily contest in October that will run on-air during WWE Dhamaal League – The Best of NXT TakeOver. Viewers can participate daily to win exciting prizes by giving a missed call on the designated number on their TV screens and share their answer. Five lucky winners stand a chance to win official WWE merchandise daily and the top three winners of the league will get a chance to interact with WWE Superstars during virtual LIVE chat sessions on Sony Sports official social media handles.”
BBC Studios has announced that it will be producing a new Indian adaptation of the drama series One of Us.
Enterr10 Television has announced the launch Enterr10 Rangeela, its second offering in the Bhojpuri space. It will be a Bhojpuri-language Free-to-Air General Entertainment Channel and will launch today, September 22.
After Motu Patlu, Rudra, Shiva and the Golmaal Gang, Nickelodeon has announced its ninth homegrown Made-in-India IP called Ting Tong. The seven-minute animated show will air starting September 28 at 9 am on Sonic.
News18 has announced the launch of regional edition of ‘Jai Hind Samman’, an initiative to “salute and recognise the brave Indian soldiers who have exhibited extreme courage in safeguarding our countr:y. With its special programming, the initiative will cover stories of real heroes of Maharashtra, Karnataka, Kerala, Tamil Nadu and West Bengal on the respective News18 channels.