Category: TV

  • Viacom18 announces Colors Tamil, to launch in Q4/2017

    By A Correspondent

     

    Viacom18 has announced the upcoming launch of Colors Tamil, its seventh regional general entertainment offering. Viacom18 successfully operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC – ColorsSuper – in the Kannada market, in July 2016. Sun TV is currently the #1 Tamil general entertainment followed by KTV and Star Vijay.

     

    Sudhanshu Vats

    Commenting on the impending launch of Colors Tamil, Sudhanshu Vats, Group CEO, Viacom18, said: “Driving regional aggressively is one of our foremost strategic thrusts. Given that almost 60% of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18.”

     

    As per BARC data of Week 16 (April 15-21, 2017), Sun TV is the clear leader in Tamil Nadu and Pondicherry followed by KTV which is a distant second and Star Vijay being a distant third. Zee Tamil is #4 and Polimer is #5. In fact other than the periods when where there is an overdose of cricket (like it’s on currently), Sun is the leading channel across channels of all genres and languages.

  • &TV to launch reality series – India’s Asli Champion…Hai Dum! on May 6

    By A Correspondent

     

    General Entertainment Channel &TV is set to launch its reality show – India’s Asli Champion…Hai Dum! Hosted by the Suniel Shetty, the show will see 12 contestants – six boys and six girls from different walks of life fight it out in the ultimate test of physical and mental endurance to win the glorious title of India’s Asli Champion. The show starts on May 6th and will air every Saturday-Sunday at 9 pm.

     

    Speaking about the show, Rajesh Iyer – Business Head, &TV said: “India’s Asli Champion…Hai Dum is set against the backdrop of sports and fitness coupled with real emotions that highlight stories of grit and determination on a huge canvas. Through this show, we intend to pave the way for a fresh perspective around fitness and motivate everyone to take it up as a way of life. This is our step towards making India fit and we are glad to have Suniel Shetty at its forefront.”

     

    The show is conceptualized by Zee Format Factory and produced by Colosceum Media.

     

  • No judges & voting in new Colors reality show

    By A Correspondent

     

    After tasting success with a slew of reality show formats, Colors announced the launch of India BanegaManch, where there will be no judges and voting and the crowd is the only yardstick for success.

     

    The Indian version of the popular Israeli format, Win the Crowd, the show will be hosted by Krushna Abhishek and Mona Singh and has been shot at locations like Red Fort and Delhi Haat in New Delhi, Juhu Beach and Kala Ghoda in Mumbai, and New Market and PrinsepGhat in Kolkata amonst others. Their score, calculated basis the number of people whose attention they’re able to grab through their performance, will earn every location’s top performer in the next round. The show has been produced by BBC Worldwide Entertainment and starts May 7 and will air every Saturday and Sunday at 9 pm on Colors.

     

    Commenting on the show, Raj Nayak, CEO – Colors said, “Following the success of Rising Star, we are taking our belief in the audiences’ ability to choose extraordinary talent to the next level with India Banega Manch,” he said.

     

    Elaborating on the format, Manisha Sharma, Programming Head – Colors said: “India BanegaManch is a show that viewers have never experienced before. Given the scales that viewers are used to, it was very challenging yet exciting for our teams to shoot with hidden cameras. Talent was also a little taken aback to perform in these locations..”

     

    Commenting on the scale of India Banega Manch, Myleeta Aga, SVP & GM South East Asia and South Asia at BBC Worldwidesaid: “We are glad to be working once again with the team at Colors to bring this uniquely democratic series to Indian audiences. Contestants will get to showcase their talent and be judged by the crowd they attract. We hope to continue to bring many more novel concepts and formats that truly represent India to our audiences.”

     

  • Republic TV availability as on May 3: Chrome DM

    By A Correspondent

     

    MxM India asked Chrome Data, specialists in connectivity research, to give a report on the availability of Republic TV.

     

    Pankaj Krishna

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “Arnab’s comeback is being eagerly awaited by the Industry. Their bold, high-decibel marketing & PR blitz has grabbed all the right eyeballs, and the channel itself has not shied away from making its stand on burning issues known. Be it a Reddit AMA (Ask me Anything), probably a first for a senior editor, or the tongue-in-cheek hoardings, Arnab has made sure that the launch of Republic remains on everybody’s mind.”

     

     

    Specifically on the availability of the channels across the country, Krishna said: “Currently, on an average, an English News Channels has an availability of 45.1% among Urban Homes in India. With its soft launch, Republic has 18.4% Urban India availability (as per Chrome OTS or Opportunity to See, 3rd May 2017). In Mega Cities, Republic is currently available in 32% of the Households.” Pankaj Krishna, Founder & CEO, Chrome DM.”

     

    OTS is the actual census-based, percentage connectivity of a channel spread across 81 million homes, reported by Chrome Data Analytics & Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 350+ channels on a daily basis in Chrome Track 2.0

     

    We will try and bring you a similar report a week or two later.

     

  • India TV conclave to take stock of Modi govt@3

    By A Correspondent

     

    India TV is back with its Conclave or Samvaad and this time it’s to coincide with with the completion of three years of the Narendra Modi-led government in office. The Conclave will be held in New Delhi on May 15

     

    India TV Chairman and Editor-in-Chief Rajat Sharma shall lead the proceedings along with his team of anchors. Several corporate and political honchos are likely to be in attendance. Among those from BJP will be Amit Shah, Arun Jaitley, Rajnath Singh, Smriti Irani, Nitin Gadhkari, Dharmendra Pradhan, Ravi Shankar Prasad and Rajiv Pratap Rudi amongst others.are not only expected to come and but make some big rippling statements that may be of the prime interest for the electorate of world’s biggest democracy.

     

    Also likely are Opposition leaders like Raj Babbar, Pramod Tiwari, Renuka Chaudhry, Randeep Singh Surjewala and Manish Tiwari amongst others. Plus Subramanain Swamy, Mehbooba Mufti, Harsimrat Kaur Badal, Mohammad Salim, Badruddin Ajmal, Zafar Sareshwala and Dr. Nirmal Singh etc.

     

    Said India TV MD & CEO Ritu Dhawan while announcing the initiative: “If I put it in most simple terms, our friends from the media fraternity can most certainly expect big headlines that would obviously mean a big political news feed for our audience.”

     

  • Raj Nayak is COO as Viacom18 restructures leadership team

    By A Correspondent

    Raj Nayak

    Raj Nayak is COO as Viacom18 restructures leadership team.The new leadership structure will be operational with immediate effect. Raj Nayak has been elevated to Chief Operating Officer, as Viacom18 announced a restructuring of its With this move Viacom18 has consolidated its national brands aimed at youth and adult audiences viz. Hindi, Youth, Music and English Entertainment offerings under the leadership of Nayak, notes a communique.

     

    Also announced is an expansion in the role of Ferzad Palia, Head – Youth, Music & English Entertainment. He will now helm two new businesses as the network dials up its content and music offerings. ‘Brand Studio’ will create branded content and white label solutions for partners, along with original commissioned content. ‘MTV Music Project’, will nurture an ecosystem of new and established artistes and create original music content. These are in addition to Palia’s existing portfolio that includes MTV, MTV Beats, COLORS Infinity, Comedy Central & Vh1.

     

    The entertainment network has also elevated Anuj Poddar from his current role at Colors Marathi & Colors Gujarati to lead the rural expansion as Head – Rural Business, including Rishtey Cineplex.

     

    Sudhanshu Vats

    Meanwhile, Saugato Bhowmik, Head – Viacom18 Consumer Products & Integrated Network Solutions will continue to drive the efforts towards building homegrown experiential IPs and a robust consumer products business. Palia, Poddar and Bhowmik will now report to Nayak.
    Meanwhile, Ravish Kumar, Head – Regional Entertainment, Viacom18 will also helm all the Colors regional channels – that includes Kannada, Colors Super (also in Kannada), Marathi, Bangla, Gujarati and Marathi. Nina Elavia Jaipuria, Head – Kids Cluster, Viacom18, will se the growth of the kids ecosystem at Viacom18. Viacom18 Digital Ventures, with Gaurav Gandhi at its helm as COO, will be leading the network’s digital foray with its flagship VoD service, The network’s film studio, Viacom18 Motion Pictures, led by its COO, Ajit Andhare.

     

    Nayak, Ravish Kumar, Elavia Jaipuria,Gandhi and Andhare will continue to report to Sudhanshu Vats, Group CEO, Viacom18. Said Sudhanshu Vats, Group CEO, Viacom18: “Viacom18’s DNA has enabled it to pre-empt market shifts and adopt unconventional approaches to address conventional business challenges. Since inception, our topline has grown 40x and channel count has grown over 12x while being PAT profitable. Today, Viacom18 has 5 diverse lines of business – in addition to a core broadcast offering it now has a strong presence in digital, filmed and live entertainment along with a fast-growing licensing and merchandising operation. None of this would have been possible without our most valuable asset – our team. Our endevaour has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase.”. While Nayak on his new role, he said, “Raj is one of those rare leaders in our industry who possess a sharp business acumen coupled with a nuanced understanding of what makes brands iconic. I am confident that he will be able to take this portfolio of brands to even greater heights as he leverages deeper synergies in his new role.”

     

  • Print still rules in India, despite TV & Digital

     

    By A Correspondent

     

    In a show of strength, captains of the print media and members of the advertising and marketing sectors have got together to evangelise the print media.

     

    Their view: Yes, television exists and digital is growing rapidly, but print is growing fast too.

    Gathered in a central Mumbai hotel, under the aegis of the Audiot Bureau of Circulations, a near-70-year-old organisation that certifies circulation figures of member publications twice a year. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital, notes the ABC.

     

    As on date, ABC certifies 910 Daily and Weekly Newspapers, 57 Magazines and Annuals. Other members of the ABC include media and ad agencies, print media advertisers, government organisations and the DAVP. The total number of ABC members is 967.

     

    Few reasons why print publications are growing in circulation:-

    :: Impact of education – Growth in literacy and education have created substantial 
headroom for growth of newspapers.

    :: Advantage of India’s Economic growth – It is believed that the growth of newspapers in India is directly related to urbanisation leading to higher aspirations, heightened interest in buying assets etc.

    :: Reading newspaper a part of daily routine combines well with ease of reading at your own time.

    :: Easily accessible and available at home – newspapers are home delivered in India, unlike in the West

    :: Competitive pricing – newspapers are the cheapest source of news.

    ::Customised sections and pull outs cater to various segments of readers together 
with localized content.

    :: Power of the written word – Newspapers have continued their strong traditions over the years to provide accurate and reliable news to their readers.

     

    As compared to the world print market, India is one of the brightest spots in the print media: India one of the few countries where print advertising revenue is growing,India’s paid-for daily circulation is growing whilst most other countries are declining, Number of paid-for titles in India highest in the world and growing while number of titles in other countries declining

     

    Print is growing at an incredible 4.87% increase in CAGR over a 10-year period. As many as 2.37 crore copies were added in the last 10 years accompanied by an increase of 251 publishing centres. Largely regional language newspapers have contributed to the growth, we were informed.

     

    Leading the presentation made by ABC was Shashi Sinha, CEO, IPG Mediabrands, India. While highlighting the above along with Girish Agarwal, Director, Dainik Bhaskar group, he quoted KPMG India figures to show that in terms of advertising revenues, print is thriving (see table above).

     

    Print is Growing Presentation

  • Network18 announces key elevations

    By A Correspondent

     

    Network18 has re-organised the leadership roles within the function by announcing key elevation sunder the leadership of Joy Chakraborthy, President- Revenue for TV18 and CEO-Forbes India.

     

    Commenting on these elevations, Chakraborthy said: “In the past one year, we were able to utilise and leverage strengths of our network, leadership and people with a cohesive sales structure. For the new fiscal year, we are geared up to look at newer opportunities and face different challenges. Keeping in line with our strategy to move ahead, we feel it is imperative to re-jig leadership roles to make the most of individual forte, team and network strengths in extracting our best from market situations and opportunities.”

     

    Mukund Setlur takes on the role of National Sales Head for News18 India, IBN Lokmat and CNBC Bajar and Sudip Roy will be incharge of ETV News Channels’ sales as National Sales Head. Amit Tripathi who currently leads the sales team for government businesses of TV18 channels as well as that for the Hindi speaking markets for ETV News channels, will now also manage government businesses of language channels under the ETV News Network. Sonia Kapoor, in addition to being National Sales Head for her present Focus portfolio comprising CNBC- TV18, CNN News18, Moneycontrol, Forbes India and Firstpost, will also head Focus nationally for CNBC Awaaz, CNBC Bajar, News18 India and IBN Lokmat.

     

  • Colors announces its early primetime band starting 5pm

    By A Correspondent

     

    Leading Hindi GEC, Colors is extending its programming to an early evening band starting 5pm. The channel will be adding two new genres to its mix - BhaagBakoolBhaag and Savitri Devi College and Hospital. While BhaagBakoolBhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives.

     

    The extended entertainment extravaganza begins on May 15, 2017 with BhaagBakoolBhaag to air every Monday to Friday at 5:30pm and Savitri Devi College and Hospital to air as an hour-long show Monday to Friday at 6:00pm.

     

    Commenting on the launch of the two shows, Manisha Sharma, Programming Head – Colors said: “BhagBakoolBhag and Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on Colors. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”

     

  • Two views on Week 1 of Republic

     

    Republic TV: Week 1 In Review 

    The stance seems so overpowering that it is beginning to overtake the content itself, writes Shailesh Kapoor

     

    By Shailesh Kapoor

     

    He arrived, back into our lives, on Saturday, May 6, 10 AM. There was even a hashtag to mark the occasion. It was called #May6WithArnab. Arnab Goswami’s absence from the small screen may not have changed the politics of India, but it kept us deprived of his unique brand of journalism.

    The channel has been on-air for six days now. Here’s a review of its rather eventful first week:

    The positives first. I liked that opening speech on May 6. Arnab was like he’s in real life: Candid, warm, even smiling. Wish we saw this side of him more often. Pleasantries done, he came all guns blazing at us, with what has been a regular feature on the channel in the first week: Republic Super Exclusive.

    It’s been six days and the channel has covered roughly the same number of stories. There are no headlines, side-news, IPL news, Bollywood news, feature shows etc. Talk about focus, and it’s here to see. This focus makes Republic TV is easily the most unidimensional news brand India has. It’s a differentiator alright. How many Super Exclusives can they find after the launch euphoria is over, will be the key to how well this focus sustains.

    The packaging is good, though derivative of what we have seen before. The channel is well-connected and available. The Hotstar deal, just ahead of the launch, is a huge plus. Early number on Hotstar have been very positive, giving the channel a genuine additional platform, which is far from effective than channel apps and websites.

    But all was not right in the first week. The first problem was a known, expected problem. The channel evidently lacks a strong second line of reporters. Arnab has been propping many in his team over the last six days, but none of them are seasoned names. They are clearly trying to learn from the man and grow. Which means that they will try and become like him. Which doesn’t work, as we have seen in the past on Times Now.

    The second issue for me is a bigger one. Some of these Super Exclusives being “broken” are dated, from a time when Republic TV was not even envisaged, forget being in existence. The most striking example here is the so-called exposé on what Goswami keeps calling the “Sunanda Pushkar murder”.

    The said story is based on taped conversations between journalist Prema Sridevi and Pushkar’s staff. These conversations date back to 2014, from the day before and the day of the “murder”. Sridevi was working for Times Now then. She even mentions Goswami in one of the phone calls, as being the person who asked her to meet Pushkar.

    Both Goswami and Sridevi were with Times Now for almost three years since those calls were made. He would have done at least a dozen (probably a lot more) prime-time debates on this topic on the channel in that period. But the said tapes never made their way on-air. Whatever be the reason, the material, technically, is the property of Times Now, but is being used on a platform that now’s in fierce competition with it. This one point of ethical departure is difficult to justify.

    Many of the Super Exclusives have been based on thin evidence and are more suggested “scams” than real ones. But that’s been the nature of Goswami’s attacks on politicians over years. Not surprisingly, there have been no stings exposing anyone in the BJP so far. It could be a while before that happens.

    But what bothered me the most is that there’s even more aggression in Goswami’s approach on Republic, with his stance being more confrontational, to the point of being forced confrontational at times. It’s as if a rebel has been freed of all the clutches he was being controlled by earlier.

    Goswami’s style was always abrasive, and there was no need to outdo himself. He was already on the edge, and I fear he may have gone too far this time. Being a voice of the nation and the people is good, but here, the stance seems so overpowering that it is beginning to overtake the content itself. It can easily backfire. We will have to wait and watch.

    Early numbers will be good and you can be rest assured Goswami will flash them all over his screen and make it a Super Exclusive too. The first week has been action-packed, but not necessarily rock-solid. Let’s see where this Republic is heading.

     

    The Republic & The Others 

    The upshot of the launch of Republic TV is that practically every news channel is following Goswami’s example, writes Ranjona Banerji

     

    By Ranjona Banerji

     

    The funniest thing on Twitter in the past few days is Rahul Kanwal, managing editor of India Today TV, grumbling that Arnab Goswami’s Republic TV is BJP-sponsored. There may be no doubt that there is a strong BJP link to Republic. But there has been little doubt to the average TV viewer that India Today TV, Kanwal and his fellow news anchor Gaurav Sawant, are exceptionally pro-BJP. Sawant’s investigative report into how UP chief minister Yogi Adityanath’s pet cows were so excited to meet him will go down in the annals of Indian journalism as a chamchagiri classic. Now that Karan Thapar’s shows are no longer on India Today TV, there remains RajdeepSardesai to provide a semblance of “neutrality” on that channel.

    Indeed what seems to have happened to most English news television in India – with the possible exception of NDTV – since the launch of Republic TV is a deplorable race to prove which is the most “patriotic”, that is pro-BJP, channel. The immediate focus for most is therefore Pakistan and the armed forces. The death of a soldier in Kashmir by suspected militants has whipped TV journalists into an enormous frenzy of rage and revenge. The second focus is Delhi chief minister Arvind Kejriwal, probably for his unending onslaught on the rigging of electronic voting machines. The third and frankly most idiotic “expose” was Republic TV’s launch – Lalu Yadav. Even a first year journalism student (I don’t hold my breath here) ought to know that the cattle fodder case against the Bihar leader is 20 years old and that he is banned from contesting elections after being convicted. And then there was Republic TV accusing Congress member Shashi Tharoor of murdering his wife. Words fail at the lack of journalistic sense or judgment.

    Running through news channels on Thursday night, this is what I saw:

    NDTV: Triple Talaq
    India Today TV: Kejriwal is a thief
    CNNNews18: A buffalo is under arrest in UP
    NewsX: Forget Doordarshan, we’ll tell you what Modiji inaugurated
    Mirror Now: Don’t drink water in Gurugram
    Times Now: Kashmir is burning, ZakirNaik is a traitor
    Republic TV: The Army should run the world and no one should ask questions.

    What no news channel focused on was the government itself and what it was doing or not doing. Does it bear repeating that the current government at the Centre has been in power for three years now? When Pakistan attacks India, when Kashmir is in turmoil, when there are allegations of election rigging, when there are problems with the Aadhar system, when the country faces drought, when farmers are on strike, when the effects of demonetisation continue, what journalist worth his or her salt puts the opposition under the scanner?

    The composition of panels for our nightly “debates” provides the answers. You are lucky if you can find even one government representative on them amidst the 500 screaming guests. At best, there’s a BJP spokesperson. But a party spokesperson does not speak for the government. Though as we all know, in spite of all the sucking up, this government does not speak to the media. The prime minister limits himself to platitudes on a monthly radio show and that’s the best you are going to get.

    The upshot of the launch of Republic TV is that practically every news channel is following Goswami’s example. All credit to him there. But by allowing Republic TV to set the agenda, his competitors are losing the ground they had captured after Goswami quit Times Now. Goswami’s “attack all Muslims and support the BJP” approach will necessarily have limited scope, no matter committed anyone may be to the Hindutva system. But that is Republic TV’s agenda and Goswami’s own style. It is not possible to do more than mimic him which is pointless when the original is out there. The rest of India’s news channels still have the option to go their own way without falling into Goswami’s trap.

    The next step would be to practise some real journalism.

    Breathe deep.

     

     

  • Chrome data for English news channels of Week 18

    By A Correspondent
    
    
    Pankaj Krishna

    Last week, MxM India asked Chrome Data, specialists in connectivity research, to give us a report on the availability of Republic TV. We now have the report for Week 18 which ended yesterday (see below).

     

    And this is what Pankaj Krishna, Founder & CEO, Chrome DM said: “As a new launch, Republic has been impressive in managing its distribution deals. With an All India urban OTS of 50%, it has managed to be in the top 5 at the time of launch itself. This shows the groundwork that the Republic team has done in its pre-launch phase. Their breaking of the Lalu story, followed by the coverage of AAP has been a high-decibel affair and has grabbed many viewers’ attention. Being FTA, their availability on free dish and on Hotstar is a smart move.”

     

    OTS is the actual census-based, percentage connectivity of a channel spread across 81 million homes, reported by Chrome Data Analytics & Media, spread across Analog cable, Digital Cable and DTH. The same is updated and reported to 350+ channels on a daily basis in Chrome Track 2.0

     

  • Prez, PM celebrate Essel Group’s 90 years with Subhash Chandra & family

    By A Correspondent

     

    Essel Group, the leading entertainment-led business group, is celebrating 90 years of existence and to celebrate the occasion, Chairman Dr Subhash Chandra announced the launch of the DSC Foundation by contributing Rs 5000 crore from his family wealth, the ‘Sarthi’ initiative and its English global news network, WION – World Is One News, in the presence of President Pranab Mukherjee and Prime Minister Narendra Modi in New Delhi on Sunday. The Group also honoured the winners of the first edition of the Zee Media Family Business Legacy Awards – Dabur India Ltd., Wagh Bakri Tea Group and Wockhardt Ltd.

     

    Said Dr Chandra: “This journey of 90 years has been filled with remarkable successes as well as challenges and obstacles. It has been a journey of creating history, venturing into unknown territories, only to emerge as leaders, capitalising on our pioneering vision and sheer entrepreneurial spirit. As we look to the future, I am confident that we will carry forward the legacy of the Group with complete passion, dedication and above all, the spirit of #YoungAt90! On this occasion, we are launching our new initiatives – Sarthi, DSC Foundation and WION, that will empower the lives of the people. Sarthi will provide a platform to help people with their problems by connecting them to the right persons and then taking it to the logical conclusion. With WION, we want to provide a medium which will give people news from around the world and how it affects India. This initiative is not for profit, but a medium for society and the nation to benefit. Through the DSC Foundation, we will be building capacity in the society to take on problems and tackle them. We are pledging Rs. 5000 crore out of our profits towards this Foundation.”

     

    Meanwhile, the Essel Group also announced the winners of the first-edition of Zee Media Family Business Legacy Awards which aim to honour and recognise India’s oldest family-run businesses which have expanded their empires over successive generations. To select the winners, entries from business groups which spanned a tleast four generations and had a turnover of over Rs 1000 crore, were invited and then verified by Ernst & Young, the internal process partner, using rigorous criteria to arrive at the final winners.

     

    The winners of the first-edition of the Zee Media Family Business Legacy Awards are Dabur India Ltd., Wagh Bakri Tea Group and Wockhardt Ltd.