MxMIndia

Category: TV

  • Snapdeal, OPPO smartphones and Maruti Swift are key sponsors of the show that will now air at 10.30pm Monday through Friday and at 9pm on weekends

    It’s Salman Khan again on ninth edition of Bigg Boss

    By A Correspondent

     

    India’s biggest reality show, , is getting set for its ninth edition. Set to premiere on on Colors on October 11, Bigg Boss Nau will see Salman Khan play host again. While the opening show will air at 9pm, the subsequent airings on weekdays (Monday through Friday) will be at 10.30pm and on weekends at 9pm.

     

    Even before the unveil of the show, the channel has roped in sponsors Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras etc.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended television screens and has become a phenomenon engaging kids and families to artists and musicians, sportstars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

     

    I Srinivas Murthy, Senior Vice President Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”

     

    Said Mike Wang, CEO, OPPO Mobiles India: “We are pleased to renew our association with the immensely popular show Bigg Boss this season.  There is no platform better that entertainment in India and we wish the show a huge success.”

     

    In his inimitable style, superstar Salman Khan who will host the show for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble!”

     

    Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. The addition of the show at 10.30 pm along with our other thriving prime time properties will only bolster the viewership further on Colors.”

     

  • Eurodata TV already covers more than 100 countries and 6,300 channels in five continents

    Eurodata TV integrate BARC India nos

    By A correspondent

     

    BARC India (Broadcast Audience Research Council) and Médiamétrie announced the integration of Indian TV audiences into the Eurodata TV Worldwide service.

     

    In October 2015, Eurodata TV Worldwide, the world leader in the commercialisation of overseas TV audiences, will integrate the television audiences of BARC India into its services. Eurodata TV already covers more than 100 countries and 6,300 channels in five continents.

     

    Indian television market audiences will also enrich NoTa (News On The Air), Eurodata TV’s new international programme monitoring service launched in 1997. India represents a strategic territory for international audiovisual market stakeholders thanks to a population of 1.2 billion inhabitants, an average age of 27 years, its economic dynamism (3rd GDP in the world, 7.2 per cent of growth in 2014), and the size of its television market with 153.5 million households equipped with TVs as on March 2015.

     

    With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India by target group: producers, distributors, broadcasters, rights managers, sponsors, etc. For example, on 18 September 2015, 114 million Indians watched television between 7 pm and 11 pm. And, BARC will be able to compare the data for its television market with that from countries already covered by Eurodata.

     

    “Thanks to this agreement, Médiamétrie will offer its international customers a more in- depth analysis of the Indian television market, which is one of the leading markets in the world” declared Laurent Battais, Executive Director of Eurodata TV Worldwide. “BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents.”

     

    Partho Dasgupta, CEO of BARC India said, “There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world which will help us grow in reach and popularity. I am certain that with the immense experience of Eurodata TV the relationship will be mutually beneficial.”

     

  • The duo join Amitabh Bachchan, Shah Rukh Khan, AR Rahman and Irrfan as true crossover successes, writes Shailesh Kapoor

    Crossover Stars: Priyanka Chopra & Kapil Sharma

     

    By Shailesh Kapoor

     

    Crossover (definition): The process of achieving success in a different field or style, from the one in which success is already established.

     

    Crossover remains a much-used (and abused) word in the Indian entertainment business. But much talk on the subject has been fringe talk, whereby talent that’s not even successful in their own field has “crossed over” to another field, again to meet with limited or no success. In other cases, successful Indian film actors have crossed over to the West, but not made an impact, being reduced to fringe parts in Hollywood films or TV series.

     

    There have been only four true crossover successes so far. Amitabh Bachchan reinventing himself and taking up KBC at a fairly low point in his film career would be on the top of my list. Shah Rukh Khan is the shining example of the opposite – a TV star who made it big in the films. AR Rahman has crossed over comfortably to world cinema, and even has a fatwa to show. Irrfan has discovered his niche at the world stage, at times in small parts, at times in major ones. There may be several other examples, but how successful they have been can be debated.

     

    With just four case studies over all these decades, we could safely say that the crossovers are not our cup of tea. Until this week. As if to compensate for years of crossover failures, we had two huge success stories this week – Priyanka Chopra crossing over to the West with Quantico going on-air, and Kapil Sharma crossing over to films with the release of Kis Kisko Pyaar Karoon.

     

    Chopra’s achievement is towering in its impact, and has been written about earlier in this column too. The show is now on-air and early reviews are a mix of positivity and skepticism. But even in the not-so-positive reviews, Chopra has been hailed as an accomplished actor and her casting has been described as a big strength of the show. Her international acting career could be on the verge of acquiring very long legs.

     

    Sharma’s success is very different in nature. Kis Kisko Pyaar Karoon became the highest Bollywood opener for a debutant ever. It also registered higher weekend collections than many recent films featuring young stars. Importantly, the film achieved this by converting theatre non-goers to theatre-goers. Television is often seen as an “inferior” medium to films because it’s “free”. But when Sharma’s fans from television thronged the multiplexes to watch him on the big screen, that argument went out of the window.

     

    If Sharma sticks to clean family comedies and chooses his scripts carefully, he could have a huge film career ahead of him. Family comedy is the most popular genre in Bollywood, and one that’s hugely under-served too, with very few releases in the genre over the last 4-5 years.

     

    The future will determine the true degree of the crossover success achieved by Priyanka Chopra and Kapil Sharma, but my list has extended from four to six. And it looks a very powerful one too: Amitabh Bachchan, Shahrukh Khan, AR Rahman, Irrfan, Priyanka Chopra and Kapil Sharma.

     

     

     

  • This strategic multi-year deal will give Sony PIX access to Universal’s latest movie releases

    MSM inks a multi-year deal with NBCUniversal

    By A Correspondent

     

    Multi Screen Media Pvt. Ltd. (MSM), which owns and operates the Sony network of television channels India announced that it has entered into a strategic partnership with NBCUniversal International Distribution. As a result of this agreement, Sony PIX (a part of the MSM Network) will now have access to Universal Pictures’ new U.S. theatrical releases, in addition to numerous other beloved titles from the studio’s vast film catalogue.

     

    NBC Universal has had a landmark year with Universal Pictures breaking records for the industry’s highest-grossing year ever for a studio at the domestic, international and worldwide box offices; enjoying the biggest year of all time for any studio in 43 international markets; and is the first studio ever to have three films (Minions, Jurassic World, Fast & Furious 7) each cross over the $ 1 billion mark in the worldwide box office in a single year. The studio also recently passed the $ 5.53 billion mark at the worldwide box office, breaking the record for highest-grossing year – ever – for a studio in industry history. The current worldwide total to date is an unprecedented $6.38 billion.

     

    This strategic multi-year deal will give Sony PIX access to Universal’s latest movie releases such as Fast & Furious 7, Jurassic World, Ted 2, Pitch Perfect 2 and Illumination Entertainment’s Minions, as well as the first installment in the studio’s various blockbuster franchises such as Jurassic Park, The Mummy, The Fast & Furious, The Hulk and Despicable Me. Sony PIX will also be able to provide their viewers with access to other hit films from the studio such as Gladiator, the first three films in the Rambo franchise, King Kong, Schindler’s List, Ted, Notting Hill, amongst others.

     

    NP Singh, Chief Executive Officer, Multi Screen Media (MSM) said, “We are extremely pleased to announce this deal with NBCUniversal. We always strive to get top quality content for our viewers. With access to Universal’s movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer. I am confident that with this deal, viewer needs will be well-met and their enhanced movie experience will steadily increase viewer loyalty to Sony PIX – our English movie channel.”

     

    Belinda Menendez, President, NBCUniversal International Distribution & Networks said, “With one of the world’s fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBCUniversal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal’s new blockbuster hits and beloved library titles to their viewers in India.”

     

  • This collaboration between two of the most respected brands in Indian media and sports will provide a powerful portfolio of sports rights and the leading collection of digital sports assets in India

    ESPN to return partnering Sony

    By A Correspondent

     

    Multi Screen Media (MSM) and ESPN have come together in a long-term agreement to serve sports fans in India and across the Indian subcontinent. Through the collaboration they will bring new offerings to Indian sports fans including new SONY ESPN sports channels and a new multisport website and app. This collaboration between two of the most respected brands in Indian media and sports will provide a powerful portfolio of sports rights and the leading collection of digital sports assets in India.

     

    MSM’s existing Sony KIX sports channel will be rebranded SONY ESPN and the two companies will launch other new channels in the coming months. Along with SONY SIX, all the channels will deliver a powerful sports lineup to sports fans.

     

    In collaboration with MSM, ESPN will launch a co-branded localized multisport website and app, which will provide coverage of cricket, football, tennis, the NBA, badminton, field hockey and more. MSM’s SONY LIV will also benefit from the collaboration, increasing its current sports offerings significantly. ESPNcricinfo will continue to deliver comprehensive coverage and will complement and cross-promote the new digital properties and sports channels.

     

    Among the new co-branded multisport website, sonyliv.com and espncricinfo.com, sports fan will receive sports content from across categories, geographies and time zones.

     

    There will be a robust social media presence for the new co-branded media platforms and, an online programming guide for television.

     

    Components of the collaboration require regulatory approvals, for which the process is currently underway.

     

    NP Singh

    NP Singh, CEO, Multi Screen Media (MSM) said: “Our partnership with ESPN is just what the sports aficionado has been waiting for. Stylized, insightful sports content presented by the best sportscasters in the business. For consumers in India and the subcontinent, sports television viewing will change dramatically since they will soon have access not only to more content but also the widest array of sports lineup, ever available.”

     

    “MSM’s association with ESPN is holistic and embraces both television and digital formats. Not only are we about to set the frontiers in sports content and distribution but we will most likely set the trends as well. Going further, both companies will also explore collaboration on the development of other original sports programs.”

     

    Russell Wolff, Executive Vice-president and Managing Director, ESPN international added: “ESPN’s focus around the world is simple:  to serve sports fans. This exciting, long-term collaboration between ESPN and MSM will serve Indian sports fans with exceptional products, content and coverage through the combined strengths and expertise of our two companies, which each have a strong heritage of leadership and innovation in India.  We are very excited to be working with Sony, one of the leading television channels in India, on the opportunities that lie ahead.”

     

    MSM’s current sports rights portfolio in India includes the UEFA Euro 2016, top European football leagues (including La Liga, The FA Cup and Serie A), the NBA, the NFL, the IRB Rugby World Cup, UFC, TNA Wrestling, NASCAR and more.

     

    ESPN will add to that by delivering more than 1000 hours of programming per year from its portfolio of sports rights, original programming and studio programs.  Live sports content in the deal includes major U.S. college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major U.S. college basketball (including the March Madness® NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); X Games; ESPN Films Emmy-Award Winning 30 For 30 documentaries and more.

     

  • In the last few years, Nickelodeon has turned the tables by creating path breaking localized content appealing to children in India

    Nick goes HD, gets aggro with kidstuff

    By A Correspondent

     

    Nickelodeon India continues to lead the league by innovating and engaging with kids across the country. Nickelodeon has announced its game changer initiatives this season – Launch of the action-comedy series Shiva on Nickelodeon; launch of Nick HD+ — India’s first HD channel in the kids category and a strong growth plan for SONIC.

     

    Announcing the high decibel launches for the quarter, Nina Elavia Jaipuria, EVP & Business Head – Kids Cluster, Viacom18 said, “Nickelodeon has always stayed ahead of the curve with its innovative and engaging initiatives. Keeping kids at the core of everything that we do, endearing characters, path breaking content and pioneering initiatives have scripted Nickelodeon’s leadership and success story. The launch of Shiva and Nick HD+ are significant milestones in the category and are sure to be game changers, further fortifying our leadership position.”

     

    The HD channel will soon be available on all cable and DTH platforms in the country.

     

  • The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network

    Trilogic Digital Media and ITV News Network announce strategic alliance

    By A Correspondent

     

    Trilogic Digital Media Limited (TDML), which is India’s fastest growing broadcast management & audio visual content syndication company, announced its collaboration with ITV Network, India’s premier news broadcasting network. The strategic alliance will see ITV parking its non-news channels with Trilogic and will see the launch of a multi genre entertainment broadcasting network. The first offering from this stable is ‘INSIGHT’, which is positioned as the world’s first 4k channel which is all set to revolutionize TV viewing in India.

     

    Founded by media entrepreneurs Kamlesh Bhanushali and Vishal Gurnani in 2010, TDML has rapidly emerged to be India’s foremost Broadcast Management Company that includes end to end outsourced solutions including Programming, Ad Sales, Marketing and Distribution. The company currently runs 3 entertainment channels including Sahara One, FILMY and FTV.

     

    ‘INSIGHT’, is a global factual entertainment channel that will take its viewers on an adventurous journey to explore and interact with stories like never before. It is the first UHD channel from TV Entertainment Reality Network (TERN), based in The Netherlands, offering 24-hours of non-stop featured entertainment including drama, natural history, science, technology, adventure, sports, wildlife and survival. Aimed at the millennial audience, the channel will showcase completely original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment.

     

    On the occasion Kamlesh Bhanushali, Chairman of TDML said, “We are excited to embark this new journey with ITV and we look forward to creating history in the world of entertainment broadcasting.”

     

    Commenting on the announcement, Kartikeya Sharma, Chairman and MD, ITV Network said, “We are excited about joining hands with Trilogic Digital Media Limited(TDML). Together the combined forces of ITV & TDML shall usher in a new era of entertainment broadcasting in India. We are proud to launch ‘INSIGHT’ in India to provide our audience with an experience of the next generation television viewing.”

     

    Vishal Gurnani, Managing Director of TDML stated, “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We shall be launching 4 channels over the next 12 months which include PHULWAA – India’s first Bhojpuri GEC, a soon to be announced interactive Travel Channel and many other varied entertainment channels.”

     

  • By creating eco-wealth, ZEE is confident of building a stronger business and a more sustainable world in the process

    Zee is Green eco-friendly initiative takes off

    By A Correspondent

     

    ZEE Entertainment Enterprises Limited (ZEEL) has pledged to go Green with the launch of its ‘ZEE is Green’ initiative. As a pilot project, ZEE has successfully transformed the set of &TV’s ‘Gangaa’ as a ‘Green’ set.

     

    Punit Goenka

    Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further, Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative, Roland Landers, Chief Brand Officer, ZEEL commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

  • With cheaper smart phones and higher data penetration, HelloTV aspires to become the preferred destination for the emerging digital audience in India

    HelloTV aspires to be medium for millennials

    By A Correspondent

     

    Launched with the intent of making entertainment accessible to Indians browsing the internet on mobile, HelloTV has provided curated, wholesome and relevant content to the Indian audience successfully. It has over 100 live TV channels, 1000 blockbuster movies and over 10000 entertaining videos across popular languages and multiple genres.  With over 1 million Android App installs, it has a significant active user base. To ensure that its users get the best library of entertainment, PK Online works with over 150 content partners -broadcasters, movie studios and digital video partners alike.

     

    To increase audience participation, HelloTV has enabled its users to contribute videos by simply sharing their clips on 8822288222 through WhatsApp. This option was promoted through HelloTV videos and social media. HelloTV team has received a very encouraging and overwhelming response with over 1 Lakh users contributing to around 3 lakh videos till date. The editorial team of HelloTV thoroughly surfs through the submitted videos and curates them based on quality and relevance. To acknowledge users’ contribution, HelloTV has created a separate section on the portal called “Viewer’s Choice” where all the user submitted videos are showcased.

     

    In addition to the above, HelloTV has many digital content producers who reach out to them to showcase their content. In the near future, HelloTV will soon be creating specific sections to publish professional contributions and help producers distribute and monetize their content. Roadmap includes multi-lingual support for seven more native Indian languages. Unlimited entertainment is what HelloTV strives for and hence there are no limitations on users’ browsing and accessing of content. Although most of the content on HelloTV is absolutely free, one can also subscribe to the premium content at a very affordable price.

     

    Commenting on this development, Cauvery Adiga, COO, PK Online said, ”In the age where digital audience is keen to participate and voice their opinions, HelloTV strives to become the destination of choice. We want to cater to diverse content needs of Indian audience and also avoid clutter.  We are the only video destination which caters to service both the needs of a typical user during the day- daily curated videos, as well as a more leisurely LiveTV experience anytime during the day.”

     

  • Shailesh Kapoor writes on the issue + A report on an IBF letter asking for delay & rumours on possible reasons

    Rural ratings delayed, but are broadcasters rural-ready?

     

    Rural Ratings Delayed, But Are Broadcasters Rural-Ready?By Shailesh Kapoor

     

    The delay in the release of the rural ratings has been a topic of chatter in the broadcasting corridors over the last fortnight. Since a definitive date was announced, the delay has led to speculations, even rumors, including some that are imaginative and absurd in equal measure.

     

    Over the last year, since it became evident that rural ratings will be a part of their lives sooner than later, broadcasters have spent considerable resources in becoming “rural-ready”. The main area of focus has understandably been distribution. The other emphasis has been on consumer research. Having studied LC1 consumers extensively over the last few years, rural research is not entirely alien territory for broadcasters.

     

    But is that all that’s there to being rural-ready? Distribution is an enabler and consumer research is an input into programming and marketing. Hence, unless the rural-readiness reflects in content and brand strategies, it is not in place in real terms.

     

    That raises the pertinent question: Has anything changed on-air? Besides some of the GECs extending their primetime to ensure an early start (5pm/ 6pm), no other visible change reflects rural-readiness on-air. If anything, some changes have been a bit “anti-rural” in nature. A sizeable proportion of new launches over the last year are urban-skewed in their theme and treatment. It is evident they will lack rural traction.

     

    Stereotyping problems have continued, such as assumption that non-fiction viewers would rather read English than Hindi. Presentation language, as a result, continue to be inconsistent on-air, not just for GECs but even for movie channels. Liberal usage of English mars comprehension of several shows, including some fiction ones, even in the urban centers, and this has not changed either.

     

    The approach seems to be that of ‘be ready and then wait-and-watch’. The first ratings, whenever they are out, will mean a shift of gears. With channel and programme level data available to act upon, and the weekly clock ticking by, it would be time to act on high priority. All the rural research reports, from studies conducted in late 2014 and early 2015, will then come in handy.

     

    The genres that are likely to be least impacted from a content perspective are news and kids. Though both of them may lose overall TV viewing share in rural, like most other non-GEC genres, their rural content profile is likely to be similar to the bigger urban centers. A few other genres, especially infotainment and music, will have to take decisionson whether they want to invest resources in the rural markets at all.

     

    All this shall unfold when the rural ratings are released. Till then, the question of why they did not release on schedule, and what the new date is, will continue to keep us busy.

     

    		 So what’s delaying BARC’s rural ratings?By A Correspondent

     

    The much-awaited release of rural ratings data from Broadcast Audience Research Council (BARC), the joint industry body mandated by broadcasters, advertisers and advertising agencies to measure television audiences looks likely to be delayed.

     

    According to sources, broadcasters body Indian Broadcasting Foundation of which Star India CEO Uday Shankar is President, has written to the BARC board asking for the rural data to be delayed.  The reason:  there is need to let the current the data stabilise given some complaints of volatility. BARC started releasing its data from end-April 2015.

     

    BARC was scheduled to release the rural data by end-September and conducted road shows across major centres (Disclosure: MxMIndia had partnered the promotion of these roadshows).

     

    However, according to industry grapevine, there is more to the delay than the reason to stabilise. Sources have told MxMIndia that certain members of the ecosystem are dismayed with the delay and have questioned whether a leading channel whose ratings have been put to test by competition is behind the effort to delay the rural release.

     

    According to information we have received, Doordarshan officials are unhappy with the delay, and it is felt that if BARC pushes the release of rural data indefinitely, the I&B ministry may also step in.

     

    The BARC Board is scheduled to meet next week and will possibly deliberate on the issue.

     

     
  • Takes the total shopping channel count to 9 channels

    DishTV adds Gemporia TV to its portfolio

    By A Correspondent

     

    DishTV has added Gemporia TV on its platform, taking its total channels and services count to 500+.Gemporia TV is India’s first dedicated shopping channel for gems and jewellery.

     

    With the addition of Gemporia TV on its platform, DishTV has increased their shopping channel count to nine channels, which is highest amongst any DTH player and is available in all subscription packs, in all categories for its viewers.

     

    Announcing this new development, Salil Kapoor, Chief Operating Officer, DishTV India said, “Being a pioneer and market leader DishTV has always stood up to its promise of providing unique content to its viewers. Gemporia TV is one such unique channel where people can buy gems and jewellery. Addition of Gemporia TV, 9th shopping channel on our platform also proves that due to undisputed leadership and popularity of DishTV platform amongst viewers, more and more shopping channels wants to get aligned with us.”

     

    Announcing this development, Manuj Goyal, Co-Founder, Gemporia TV, India said, “Gemporia manufactures the very best in stylish, affordable and responsibly made fine jewellery. Our unique business model involves using only genuine gemstones and precious metals to create beautiful timeless treasures. We make limited editions and bring them to you at Direct to Home prices, cutting out all the middlemen.”

     

    Announcing this development, Steve Bennet, Founder, Gemporia said, “An ever growing customer base across the globe, through our TV channels and website in the UK and US, Gemporia TV comes to our manufacturing home in India with the promise of being able to deliver even better deals. We are very happy to launch with DishTV in India, a leader in content and technology innovation.”

     

    DishTV’s subscribers will be able to watch this new channel on LCN 116.

     

  • Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank, has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK

    Sagnik Ghosh likely to head marketing at Star Plus

    By A Correspondent

     

    Why should a top marketer from a top private bank like Axis want to join the big, bad world of media? Because it’s got all the excitement. It’s the ultimate fast moving consumer good, we are told.

     

    Ask the various folk from Hindustan Unilever, Whirpool and the like and they aren’t complaining. In fact they seem to be enjoying every bit of it. Or so we are told.

     

    Anyway, the news is that Sagnik Ghosh, Senior VP and Head of Marketing at Axis Bank has quit and is all set to join Star India as head of marketing at Star Plus, a position left vacant after Nikhil Madhok moved to be Business Head of Life OK.

     

    Star Plus is already the #1 Hindi GEC, but its supremacy has been questioned in the recent past. Now that’s a turf that Ghosh will enjoy playing on.