A loss in time spent causes the Hindi Movie Genre to drop 5 percent in Week 18 as compared to the previous week, as per S-Group, the strategic consulting arm of TAM Media Research
:: Wk 18, 2015 saw Hindi Movie Genre dropping by 5% as compared to the previous week. While overall genre’s sampling remained at similar levels, it was the drop in Time Spent that led to the loss in viewership.
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:: This drop was driven by a drop in viewership of Sony MAX, which shed 50 GRPs in Wk 18.
> Further, Z Cinema and UTV Action both dropped by 8%. Â > However, other channels of the genre increased significantly, especially Movies OK and &Pictures.
> &Pictures gained primarily in Prime-Time, with movies like ‘Ramaiya Vastaviaya’ and ‘Main Tera Hero’ bringing in viewership. > On the other hand, Movies OK’s Non Prime-time day-part led to the hike, with ‘Kick’ garnering the second highest rating during Non Prime-Time across channels. > UTV Movies gained 20% viewership in its Prime-Time due to ‘Tevar’ which brought in 3.6 GRPs for the channel.
:: ‘Hum Aapke Hain Kaun’ on Z Cinema was the highest rated movie of the week.
CNN-IBN has announced the appointment of Anuradha Mathu Agrawal as National Revenue Head. In this role, Anuradha will be responsible for the overall sales and revenue generation of the channel. She will work closely on creating new revenue streams and opportunities to drive growth and further consolidate the channel’s leadership position.
Anuradha comes with 17 years of experience in sales, strategy and senior leadership and has worked with renowned television channels and publication houses. She started her career with The Times of India and has subsequently worked with India Today, Star India, NDTV and Turner India. Anuradha also has an entrepreneurial stint to her credit wherein she co-founded a real estate brokerage and advisory firm.
Avinash Kaul
Speaking on Anuradha’s appointment, Avinash Kaul, CEO – IBN Network, said, “Anuradha comes with rich experience across multiple media brands. We are confident given her background that Anuradha will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.â€
Several Indian news channels have tied up with the government and various agencies to put together a unified platform for ensuring ethical journalism and to look at a collective solution for ridding the industry of the various problems that continue to plague it. Christened All India News Broadcasters Association, this group comprising heads / owners of small and medium news channels held its election meeting in Hotel Lalit, Delhi under the interim chairmanship of Anil Gaba of Total TV.
The first committee with a tenure of two years was elected and put in place to take the agenda of the association further. The new committee comprises:
Chairman – SK Gupta (Uttarakhand and Himachal Pradesh’s Leading channel TV100); Vice Chairman – ID Garg (Khabarein Abhi Tak) and Vikram Nevar (Tazaa TV, Kolkata); Gen. Secretary – Tejinder Pal Singh (Patiala based Channel 2); Secretary - SMBC Insight’s Dr. Prakash Sharma; Treasurer – ID Garg (Khabarein Abhi Tak); Member-Working Committee         – AK Samaa (Khabar Fast), MS Walia (Azad News).
Dr. Prakash Sharma
This is the first such association or representative body of regional news players in the country. Speaking on the Association, Dr. Prakash Sharma, Secretary, said, “The association will work towards creating a level playing field in the country at par with the national news channels. Apart from focusing on the problems of the industry, the association will work towards ensuring clean and ethical journalism, and work towards curbing paid news and ensuring guidelines for self-regulation. The association will also work towards creating a platform for news syndication and exchange amongst member organisations, collective marketing and distribution.â€
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry, and play an exemplary role in finding workable solutions.
Bloomberg TV has announced a slew of new programming for India. The new and compelling content will keep the viewers updated with the latest market news and stories. The current market-hour shows have also been revamped, to offer the latest business news and analysis of the stock and financial markets.
The comprehensive market show line-up will be presented by the channel’s best minds in financial markets. The shows will demonstrate best-in-class insights, exhaustive analysis, detailed company reports and in-depth interviews with market movers.
Alok Nair
Speaking on the market shows’ revamp, Alok Nair, Executive Vice President and Business Head, Bloomberg TV India, said, “As the country’s leading English business news channel, we have launched new market-centric shows in tandem with our growth strategy. With these programs, we aim to add immense value for the avid market viewer. By reinforcing the markets time-band, the market & business audience will be exposed to cutting-edge proprietary Bloomberg charts and analysis; exclusively on Bloomberg TV India.â€
Market Hours Show Details:
Weekdays, 8 am – 9 am:
Street Smart, sets the moment before the market opens. The show highlights the US markets, Asia opening, commodity & money market outlook, stocks in focus, along with experts tracking the market & most importantly, the day ahead with respect to the stock market action.
Weekdays, 8.30 am – 9.00 am:
Market Guru a segment with Street Smart captures in–depth perspective of A-list experts on markets, companies, Government policies & the economy that affects the markets.
Weekdays, 9.00 am – 9.30 am:
Dealing Room, the show puts focus on the market movement with focus on large cap, mid cap & small cap stocks, rupee outlook analysis with expert & market talk from a known brokerage house or independent market expert focusing on important aspects of markets.
Weekdays, 9.30 am – 10.30 am:
In Business, this show will focus on business & market movements related to the business environment of the country and world in general. The viewers will get to know the most influential voices –up, close & personal with corporate India, FII’s who matter, policy makers & influential voices from the globe.
Weekdays, 10.30 am – 11.00 am:
Market Movers, the show captures the morning trade actions in stock market with many stocks winging up or down with analysis of stocks news from both fundamental & technical point of view with experts who give the reasons behind the rise or fall along with their opinion.
Weekday, 11.00 am – 11.30 am: The world of Mid Caps, gives a detailed insight on all the mid-cap and small-cap stocks of the day and an advertising and marketing show.
Weekday, 11.30am – 12.30pm, 2pm -2.30 pm: Market Pulse tracks all the market action- as it happens with detailed analysis & opinion. The show takes a look at large cap to mid cap to small cap along with management interaction, expert opinions, views and analysis along with all the action in money market, commodity & F&O space.
Weekdays, 12.30 pm – 1.00 pm: F&O Spotlight, analyses the F&O segment in depth with the channel’s research team as well as expert analysis in getting the trends as well as perspective.
Weekdays, 1.00 pm – 2.00 pm: Lunch Money, is a mid-day wrap that highlights the big stories from the markets. The show highlights the stocks to watch for, action taking place in companies, in-depth interviews and stories that affect the economy, company, Govt. action or international impact affecting our markets.
Weekdays, 2.30 pm – 4.00 pm: Countdown, a comprehensive view covering day’s trade & all the action taking place on Dalal Street. Get to know all the market action in the last hour of trade where new positions are taken or old squared off resulting into lot of action. Getting you view from Europe as well as our market experts who dissect & decode every action in detail.
Post Market Hour show:
Weekdays, 4.30 pm – 5.00 pm: Market Rewind, encapsulates all the day’s action with market movement, experts take & analysis of the market & things to look out for the day ahead with our in house research team giving comprehensive insight of the day gone by.
This is the kind of news which could spark off some wild statements from political formations if it were to happen in a city like Mumbai. But we weren’t really very surprised when we heard that Garden City Bengaluru had such a significant viewing of Sun TV as per BARC data.
First, let’s take a look at the pecking order of non-Hindi/English channels in Karnataka.
Let’s re-look at the table above in the main image, sans the shining sun 🙂 :
Surprised? Well, for those who’ve been to cities like Mumbai and Bengaluru would know the large influence of Gujarati and Tamil in these two cities. The decadal growth in Bengaluru has been much faster compared to the Rest of Karnataka (1L+), as per the Census of India 2011. Bengaluru had 52% share of total 1L+ population of Karnataka in Census 2011, up from 47% in 2001.
The population and growth numbers for the past two decades are as follows:
As per BARC India estimates of TV owning households as on March 2015, Bengaluru has 58% share of the 1L+ population of Karnataka.
As compared to an approximate 3% Tamil-speaking population in Karnataka, around 21% of the total population in Bengaluru speak Tamil. This leads to a significant viewing of Sun TV in Bengaluru.
The viewing details of Sun TV in Bengaluru and the Rest of Karnataka are as follows:
We posed this question to a Bengaluru-based media analyst and he said that while it’s not true that Kannada channels aren’t doing well in the city, it’s just that as a single channel Sun is ahead. If the content improves, one can be sure Kannada programmes will go ahead of Sun.
BARC India has shared with the media some interesting data and analyses on the viewership numbers and trends of the news channels given the news of the Nepal earthquake and the Salman Khan legal tangle (and untangle).
Here goes:
With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, in this Press Note – we share exclusive analysis on News (Hindi and English) consumption on TV.
Hindi News:
We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels
We also observed ratings of Hindi News channels peaking on Apr 25 (Nepal Earthquake), the ripple effect is observed for next 3 days. On May 6, peak in viewership due to Salman Khan News
News channels as can be seen in the graph below started peaking around 11:45 am on Apr 25 (Nepal Earthquake)
ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on May 6.
Apr 25 – Earthquake News:
Increased viewership on April 25 we can see – from Delhi, Guj for all Hindi News
Our Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at11:44:54, India TV at 11:45:50 & Zee News at 11:46:30
Here’s also sharing the Reach Grid on April 25: Reach is maximum for Aaj Tak, followed by ABP news
May 6 and 8– Salman Case
Interesting observation to take note of is ABP News rat ‘000s were highest on May 6, whereas Aaj Tak gained on May 8
English News:
In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.
We also observe that English News Channels peak in ratings on Apr 25 (Nepal Earthquake) & on May 6 in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on May 6.
Clearly, English News Channels gets less traction as compared to Hindi News Channels on Apr 25 for the Nepal Earthquake News
We also observe that English News Channels peaks post 4 pm on May 6, with different peaks for different channels as seen under
Our Teleview Report as seen under: On April 25, we observe, CNN IBN breaks the news at 11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24×7 at 11:46:43 am and Headlines Today at 11:48:43 am
​Meanwhile, Times Now’s persistence with the story gave them the viewership numbers.
(for almost a minute after CNN-IBN broke news – other 3 channels were running ads as seen above)
Over a minute later, at 11:47:17 am all channels were showing the news.
And finally the Rat 000s Grid: Times Now getting traction on Apr 26. and May 8. Higher for CNN-IBN on May 6.
It’s been a breakthrough that we have waited many long years for. ABC network commissioned Quantico, the new drama series starring Priyanka Chopra in the lead, last week. Our mainstream media, including the entertainment media, largely ignored the ‘news’. It was perhaps understood as another Indian actor taking up another bit role in a US production, in her desperation to go global.
But when the trailer and the poster were released mid-week, the degree of Priyanka Chopra’s achievement was visible in full measure. Playing the half Indian-half Caucasian Alex Parrish, Chopra was at the centerstage of the promotional material, which unambiguously pitches her as the lead protagonist of the show.
Though the news story got momentum after the trailer, I’m not sure if its true significance has been understood. For the last four decades, perhaps more, we have craved for representation in the Hollywood market. Every little ‘achievement’ has been celebrated, be it Amrish Puri’s Molaram in the Indiana Jones film, or Vijay Amritraj’s two-bit role in Octopussy.
We pretend to own Slumdog Millionaire as if we produced it. We can make a big deal out of our leading ladies visiting Cannes. The Indian media would pick up any story that pitches an Indian celebrity on the global stage. Even Ali Fazal’s blink-and-miss in Furious 7 got its share of coverage.
But in all these years, there have been very few real achievements. Indian actors have been cast in films like Gandhi or Slumdog Millionnaire because the nature of those roles demanded that Indian actors be cast in them. (Even there, Bin Kingsley was preferred over Naseeruddin Shah!). There have been some individual accomplishments such as those by Anil Kapoor, Irrfan and Nimrat Kaur, but nothing as significant as Priyanka Chopra’s latest victory. After a singing debut that can, at best, be described as a semi-successful experiment, she’s bagged something any Indian actor would be willing to give up the 200 crore blockbuster for.
If Quantico succeeds, it would be an added bonus. But even if it doesn’t, the floodgates may have opened in no uncertain way. Bagging prominent parts in Hollywood is as much about talent as it is about having the right agency representation. Chopra’s breakthrough may encourage many others to aggressively look at how they represented and positioned globally.
The media response over the last three days has been on expected lines. There has been basic news coverage headlined around Chopra, some troll pieces on her accent in the trailer, and then, the focus moved to her white Zac Posen dress at the Quantico event two days ago.
When the series goes on-air, you can be sure that Chopra will have to face her share of brickbats from the social media and the Indian press. But none of that will take anything away from her spectacular achievement at the global stage. An achievement we must celebrate whole-heartedly.
PS: On a related note, Quantico can be a massive boost for the English Entertainment category on the Indian television, which so far continues to languish as a super niche cousin of the English Movies category.
The Hindi movie genre regained viewership in Week 19 of 2015 (May 3 to 9, 2015) after having dropped for two weeks straight, as per S-Group, the strategic consulting arm of TAM Media Research
:: While the genre’s Reach has remained at the same threshold (more than 78.5%) in recent weeks, it was the increase of almost 5% in the Time Spent that led to the increase of 33 GRPs.
:: While Total TV saw a 1% drop in viewership, Hindi Movie genre increased its overall share by 1% this week.
:: Sony Max remains the genre leader, and also the main source of the hike.
:: Z Cinema, which came close to being replaced by Star Gold as the 2nd ranked channel in Wk 18, managed to strengthen its position by gaining 7 GRPs. Star Gold remained stable at 85 GRPs.
:: Movies OK and &Pictures are the only channels to have dropped this week, both losing similar viewership share. The two channels which had witnessed a hike in Wk 18 have returned to their average weekly viewership levels.
:: Both channels from the UTV group have seen an increase in viewership, UTV Movies more so than UTV Action.
:: For all channels that have seen a significant increase, weekend has played an important part, Sunday off-prime specifically for UTV Movies and Z Cinema.
:: Only Sony MAX and Z Cinema increased during primetime, both Reach and Time Spent playing a role in it. The top-rated movie for Z Cinema during PrimeTime was ‘Entertainment’.
:: On the other hand, UTV Movies and UTV Action saw heavy increase during off-prime, driven by increase in their respective Time Spent.
:: For UTV Movies, ‘Tevar’ and ‘R Rajkumar’, aired in succession on Sunday afternoon, brought in a total of 6.3 GRPs.
:: ‘Hum Saath Saath Hain’ on Z Cinema was the highest rated movie of the week on the genre.
You hear Prime Minister Narendra Modi talk of ‘Vasudhaiva Kutumbakam’ in most of his addresses internationally. Just last week, speaking to the Indian diaspora in Shanghai, China, the Prime Minister spoke of Vasudhaiva Kutumbakam which can be translated from the Sanskrit as The World is My Family.
Interestingly, Vasudhaiva Kutumbakam is also the corporate credo of Zee Entertainment Enterprises Limited (ZEEL).  Now building on its global positioning of ‘Vasudhaiva Kutumbakam – The World is My Family’, ZEEL has announced the launch of its new corporate brand film. Currently reaching over 959 million viewers across 169 countries, the film reiterates Zee’s role as a global brand, a cultural ambassador, uniting people in India and across the world through its wide network of 33 domestic and 36 international channels.
Zee Entertainment had unveiled its corporate brand positioning and identity,‘Vasudhaiva Kutumbakam – The World is my Family’, in 2013.
Roland LandersSatbir Singh
Speaking on the new brand film, Roland Landers, Head – Corporate Brand, ZEEL said, “In its journey of 22 years, Zee has made a significant place in the hearts and minds of millions of viewers across the world. Through this film, we not only cherish their presence, but also welcome the world to be a part of this family.â€
Satbir Singh, Chief Creative Officer, FCB Ulka, the communications agency that created the film said, “Zee is today this massive family with millions of family members around the world, connected through highly engaging television and movie content. We are celebrating this inclusive value of Vasudhaiva Kutumbakam, or the World is a Family, with this film.â€
The film will be aired on all Zee Entertainment and Zee Media channels starting today (May 18). The film’s roll-out will be supported by a print ad as well as intensive promotion on YouTube and other social media platforms.
Business channels ET Now has elevated Sandeep Gurumurthi as its Executive Editor.
Bidding adieu to R Sridharan, erstwhile Managing Editor of ET Now and wishing him luck for his future endeavour, the channel welcomed the newly promoted Gurumurthi to take on the reins of sustaining the momentum of keeping the channel abreast at the top.
On this development, M K Anand, CEO & MD, Times Network said, “Sandeep has maturity and aggression in the right doses and will bring energy and dynamism to the news room. He has played a critical role in ET NOW’s leadership so far and going forward his expertise will be invaluable in building ET Now into a power brand. In his new role as the Executive Editor, he will be responsible for all editorial and programming for the channel.â€
Concurrent to Gurumurthi’s elevation, Nikunj Dalmia is being elevated to the position of Chief Editor- Financial Markets, responsible for Market Hours and Morning band and Supriya Shrinate is being elevated to the position of Chief Editor- News, with all bureaus reporting into her.
By Shailesh Kapoor
By A Correspondent
