Category: MEDIA

  • Kyoorius announces ZEE MELT 2016

    By A Correspondent

     

    Kyoorius announces ZEE MELT 2016, a unique festival that brings together advertising, digital, marketing, emerging technologies and the media & PR industry. MELT is a 2-day festival conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    The festival is scheduled to be held on 11 and 12 March at Hotel Pullman Suites and Novotel, in Aerocity, New Delhi. Over the two days of MELT, Aerocity will transform into a buzzing zone of activity where 2000 people connecting creativity with marketing shall convene to discuss, inspire and learn through sharing and interaction.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels. To name a few, Ted Mellström (Art Director at Forsman&Bodenfors, Sweden); Mark van Iterson (Director Global at Heineken, Amsterdam); Mark Curtis (Founder & Chief Client Officer at Fjord Net, London); Tom Betts (Chief Data Officer at Financial Times, London); Gaurav Mishra (Digital Director at Conde Nast, Mumbai) for Media and PR and Darren David (CEO at Stimulant, San Francisco).

     

    The content for MELT 2016is divided across 4 key pillars:

    :: Learning – These events are based on imparting knowledge and provide inspiration in the form of vocational or skill workshops

     

    :: Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners

     

    :: Networking – Encouraging new, meaningful and relevant interactions with people from the industry

     

    :: Celebration – No festival is complete without opportunities to have a good time with peers and friends

     

    Each of these pillars are being driven by content partners and participating brands at MELT 2016. Each of these will give delegates an opportunity to gain real insights into the creative communications industry from industry specialists.

     

    Punit Goenka

    Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IP’s. ZEE MELT will enable stakeholders from Media, Marketing and Communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of MELT and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”

     

    Rajan Bhalla

    Rajan Bhalla, Chief Marketing Officer, HT Media Ltd said: “HT is delighted to associate with MELT, which bring together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at MELT, which will provide creativity new wings.”

     

     

    CVL Srinivas

    Renewing their association with MELT 2016, CVL Srinivas, CEO, GroupM South Asia said: “We are delighted to continue our association with MELT. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”

     

     

    Rajesh Kejriwal

    Rajesh Kejriwal, CEO and founder of Kyoorius said: “We are delighted to announce the second edition of Zee MELT. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”

     

  • Equinox bags media mandate of UrbanClap

    By A Correspondent

     

    ZenithOptimedia Group‘s Equinox has won the entire media planning and buying mandate, inclusive of out-of-home and digital of India’s largest services marketplace UrbanClap. UrbanClaphas operations inmajor metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad.It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories.Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

     

    UrbanClap is soon expected to venture into newer cities such as Jaipur, Chandigarh and Kolkata. It plans to have more than 2,00,000 professionals on the platform and serve over 1,00,000 customers every day in 25 cities. In September last year, it launched its iOS app for customers, which is a first for the local services industry. It already had Android presence.ZenithOptimediaGroup with its rich roster of e-commerce clients will play a pivotal role in the services major’s expansion plans.

     

    Hari Krishnan

    Hari Krishnan, Managing Director, ZenithOptimedia says, “The digital medium has re-wired the relationship between consumers and localized service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place.This is a prestigious win for us.UrbanClap isambitiousand future-facingand is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

     

    Varun Khaitan

    Varun Khaitan, Co-founder of Urban Clap, “We started this company with the vision of making localized services accessible to the Indian consumer, in view of a fragmented and unorganized industry.UrbanClap is really about convenience and comfort, and more importantly, about trust.  We needed a credible media partner, one that understandsour zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further.We look forward to a rewarding partnership with them

     

  • Viacom18 joins hands with DIPP to launch launch MTV Kickstart

    By A Correspondent

     

    Viacom18 along with #StartUpIndia initiative of the government’s Department of Industrial Policy and Promotion (DIPP) have announced the launch of India’s largest outreach programme for young entrepreneurs. ‘MTV KICKSTART’ will be an annual programme that will equip the youth to start up. Supporting MTV, the iconic youth brand, in its unique initiative – MTV Kickstart, , #StartUpIndia will bridge the gap between ideas and investors and give young India a helping hand in making their entrepreneurial dreams come true.

     

    Said Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP): “I am excited about our association with Viacom18’s MTV for instituting a platform called MTV Kickstart. The multi-platform programme will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”

     

    Delivered through engaging and interactive content through television, web, mobile and social media, MTV KICKSTART will work towards educating the youth about the ecosystem of start-ups. The program will aim to educate through personal and informal interactions with start-up kings, investors, advisory and much more.

     

    Sudhanshu Vats

    Speaking about the initiative, Sudhanshu Vats, Group CEO, Viacom18 said, “Viacom18 has always been at the forefront of being the catalyst of change within the media and entertainment space in India. We are in the business of entertainment that enriches the lives of our audiences through meaningful content and by engaging with them across multiple platforms. We now wish to extend the catalyst role to the start-up space as well by being a part of the journey of young entrepreneurs who dream to create a better tomorrow for India. The government of India has done a commendable job at addressing the need of the hour by instituting initiatives such as #StartUpIndia to encourage young Indians to become entrepreneurs.”

     

    Explaining the concept of the initiative further, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said, “MTV Kickstart is our way of driving India’s growth story by helping its biggest asset – the youth – to write their own narratives for the Make In India initiative laid down by our government.

     

  • Ranjona Banerji: Standing with journalists in this hour of need should be a must, not an option

    By Ranjona Banerji

     

    The intimidation of journalists is not new and it is not unprecedented. And yet it is intriguing that this is reason that some of us come up with when there are new attacks on our community. The physical attacks on reporters by lawyers outside the Patiala House Court on two days this week cannot and must not be condoned.

     

    The Mumbai Press Club held a protest meeting outside its gates on Wednesday and I was proud to be part of this. At a discussion afterwards, some of us tried to analyse what has been happening and how we should respond. Many senior journalists like Darryl D’Monte and Sidharth Bhatia were reminded of the run-up to the Emergency and the eventual clampdown on the media by the Indira Gandhi government in 1975. Nikhil Wagle reminded everybody that it is not just BJP or RSS governments which have attacked journalists – just about every political party has. Gurbir Singh spoke about the murder of Jagendra Singh for exposing the criminality of a Samajwadi Party politician. Ayaz Memon reiterated that we have to fight on, against all odds.

     

    The battle that we are fighting now though is on two fronts. One is the affiliates, supporters and members of the BJP and its larger family. And the second is members of the media themselves. It is customary, or has been, for journalists to stand together when they are attacked. But watching some TV news channels like Times Now or reading the tweets of some journalists, you wonder where this profession is heading. Regardless of which political party you feel you support or like or prefer, what does it say when you choose that affiliation over your junior staff and fellow journalists being attacked for doing their job?
    Does the newsroom of Times Now, for instance, hold together or how does it cope when its editor-in-chief is bombastically yelling for some bizarre notion of nationalism every night when this is how its reporters are treated by supporters of the government?
    http://timesofindia.indiatimes.com/india/Wheres-the-SC-now-lawyers-taunted-me/articleshow/51032085.cms

     

    Meenakshi Bhanja of Times Now, in this piece carried in The Times of India and others from the stable, writes about how 40 lawyers surrounded her: “One lawyer asked, “Kaun ho tum?” I said I was a Times Now correspondent. I showed them my SC pass. Other lawyers in the crowd snatched my SC pass and tore it up and started taunting me, “Ab le aao SC ko apne saath. Kahaan gaya SC iss waqt?””

     

    At the very least, one would have expected a bombastic anchor to lambast those lawyers after that?

     

    But no, we were just murdering democracy with one more yelling match on who was more nationalistic and how students were the scourge of society.

     

    Maybe George Bush was right: if you are not with us, you are against us?

     

    **

     

    Meanwhile, there is evidence that the videos that have been doing the rounds of JNU students’ union leader Kanhaiya Kumar being seditious were in fact doctored. One would expect our patriotic news channels to issue some sort of apology but expectations, as Hindu philosophy tells us, are bound to bring us distress.

     

    But here are a couple of tweets to make your life happy.

     

    This is Swapan Dasgupta, who openly bats for the BJP who shows some grace at least, even if a “but…”:

    “I checked with responsible people. There is a part of video clip I retweeted that may be dodgy. I erred & say so openly. Larger q’s remain.”

     

    And this is former colleague Abhijit Majumder, editor of Mail Today, about whom I am speechless:

    A fake video doesn’t change the fact that Kanhaiya organised event with break-India posters, slogans, intention. So, #IStandWithNation

     

    The nation however is larger than petty patriotism and hopefully always will be.

     

    **

     

    And to a miserable end, this is the sad story of Malini Subramaniam, hounded by the Chhatisgarh government and police for reporting for Scroll.in
    http://scroll.in/article/803821/how-the-chhattisgarh-police-succeeded-in-hounding-out-those-who-questioned-it

     

    **

     

    If you don’t understand that there’s a battle, perhaps you really should look at PR as a career option. At least that way you will be honest about what you do.

     

  • Zee Media celebrates 150mn viewers

    By A Correspondent

     

    Zee Media is celebrating the milestone of crossing the 150 million mark in terms of average weekly viewer base.

     

    “This achievement would never have been possible without the continued and relentless support from all our viewers and partners who have played an intensive role to unlock the collaborative power of the news business, making a much greater collective impact,” said Dr Bhaskar Das, Group CEO, ZMCL, adding: “The attempt is to achieve a new pinnacle in terms of revenue and market share. So let the revelry continue from a million to a zillion!”

     

    Said  R K Arora, CEO, ZMCL: “While ZMCL has gained credibility for a strong foothold and news coverage, ZMCL isimpatient like any innovator. It seeks potential everywhere and every problem is an opportunity for growth. As the largest news network, we at ZMCL believe our work must be integral to our mission of nurturing more informed and aware citizens, inspiring moments of optimism and happiness, creating value and making a difference to their viewer’s lives.”

     

    “It’s rare to be able to touch so many people’s lives and we take pride in adhering to our proposition of delivering indepth analysis, varied perspective and inspirational stories,” said Pooja Gupta, Marketing Head, ZMCL.  This journey though exhilarating, sometimes tumultuous times, has been an enriching and enlightening one.

     

    Zee Media Corporation Limited (eka Zee News Ltd.) has in its fold 10 channels, dna newspaper and the digital properties of zeenews.com and dnaindia.com. The network comprises three national channels – Zee News (Hindi News), Zee Business (Hindi Business News) and India 24×7(Hindi News). In addition, it has regional news channels, Zee Madhya Pradesh Chhattisgarh (Madhya Pradesh and Chhattisgarh), Zee 24 Taas (Marathi), Zee Rajasthan News (Rajasthan), Zee Punjab Haryana Himachal and Zee Kalinga News (Odisha). Additionally the company operates two regional news channels through its subsidiaries viz. 24 Ghanta (Bengali) through Zee Akaash News Pvt Ltd and Maurya TV (Bihar and Jharkhand) through Maurya TV Private Limited.

     

  • Three factors causing a seismic shift in marketing and communications

     

    By Babita Baruah

     

    It was a rare sunny day in snowy Boston when I walked down the corridors of Harvard Business School. I was a speaker for the India Conference 2016 in February, that saw personalities  celebrities like Shashi Tharoor, Karan Johar, Kamal Hassan, Chanda Kochhar, Chef Vikas Khanna and many others share their views on India in transition.

     

    The marketing panel that I was a part of, was about making sense of a billion minds. It was an opportunity for me to speak about the three factors that, in my view, are causing a seismic shift in marketing and communications today. They are:

    1. Retail Infrastructure: Marketers are confident investors today because of the rise of retail. From malls to e-commerce that delivers to the remotest doorsteps. Along with improved media measurement tools, there is scope for better resource management and relatively-reduced wastage of goods and spends.This has resulted in a strong market. With multiple players that are breaking the strongholds of their predecessors.

     

    2. Media Explosion: I still remember the days my sister and I went to our neighbour’s house every Sunday to watch TV. Every programme is imprinted in my mind. There was hardly any choice then. We remembered everything we heard or saw or felt. Today, we have more than a thousand channels. Free content that brands have to vie with, in their communication. That smartphone in the hands of over 200 million people — that is the window of information, connection and entertainment and has helped the nation leapfrog to Web 2.0 and the Social Age. In this context, brands cannot restrict communication strategy to the tried and tested, but have to make unexplored moves in both creativity and ways of engagement.

     

    3. The Changing Mind: Our growing up years were about consumption being a social embarrassment. It was not something we flaunted. The Ambassador car was a sign of the times and of our mindset. We couldn’t go faster, even if we wanted to. Today, we are a nation of risk takers, tearing down the social fabric of family and tradition. Moving cities, investing in ourselves – all this leads to the forging of new ties. We are increasingly being connected by culture and technology as an enabler. Therefore, the expectation of people from brands today is way more than just an ad. It is about what the brand is giving me; how is the brand engaging with me; is there a platform where I can express myself, is there an issue being addressed that makes my life better, and such concerns. It is a challenging environment for brands. But in that challenge also lies potential — the meeting point of proposition, culture and technology. An exciting time indeed, for marketing today.

     

    Babita Baruah is Senior Vice President, J Walter Thompson. The views expressed here are her own, and do not reflect the views of her organisation. This article first appeared in dna of brands dated February 22, 2016

     

  • Zee acquires global telecast rights for TOIFA 2016

    By A Correspondent

     

    The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe. The event is scheduled to take place in Dubai on March 17 & 18, 2016.

     

    The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016.

     

    Commenting on the acquisition, Mukund Cairae, CEO, Zee Entertainment Middle East says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

     

    Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

     

  • Zee Media issues statement on Vishwa Deepak

     

     

    Zee Media Corp Ltd has issued a statement which is as follows:

    It has come to the notice of Zee Media that Mr. Vishwa Deepak who was working with Zee News, after his resignation dated 19.02.2016, has made certain statements on various social media platforms which are not only incorrect but also defamatory and mischievous. Some of the media houses without proper verification of the facts and going into details of the false, incorrect and mischievous statements made by Mr. Vishwa Deepak, have portrayed the said statements as a statement of fact. It is disheartening to see that other media platforms without even caring to check with Mr. Pawan Nara who was reporting that night from JNU chose to believe and report wild allegations. By this statement ZMCL condemns and deny all the allegations made by Mr. Vishwa Deepak and wishes to highlight the following points appealing to all Media Houses to consider prior to portraying the statements as a statement of fact:

     

    1. ZMCL is a large media house and people leaving and recruitments are a normal affair.

     

    2. Mr. Vishwa Deepak was neither concerned nor was he involved in any stories related to the JNU issue.

     

    3. Mr. Vishwa Deepak had never discussed any of these issues with anybody in the organization, if he had any.

     

    4. The news report regarding happenings of events in JNU on 09.02.2016 and shouting of anti-national slogans such as ‘Pakistan Zindabad’is a true factual event that was not only reported by ZMCL but also other Media houses which have also reported shouting of anti-national slogans.

     

    5. It is evident from the raw footage shot by its cameraman that slogans such as ‘Pakistan Zindabad’were raised in JNU on the night of 09.02.2016.

     

    6. The raw footage of the happenings on the night of 09.02.2016 has been submitted by ZMCL to the Delhi Police and the Police Authorities are in the process of verifying the correctness and truthfulness of the said footage. ZMCL is confident and sure that the authenticity of the said footage would be once and for all clearly established by the reports of Delhi Police.

     

    7. ZMCL is an independent media house which has no affiliations with any of the political parties and as such does not take any sides while reporting any news.

     

    8. ZMCL has always endeavored to ensure that the news reported by it meets the standards of being unbiased, neutral and are true facts.

  • Ranjona Banerji: We need to save journalism from ourselves, as Ravish Kumar of NDTV India has pointed out

    By Ranjona Banerji

     

    Much as the nation has been rocked by the events of the past two weeks, so has the media. We have seen a breakdown of law and order in the national capital, a student arrested for sedition, a university under siege for expressing itself, a terrorist attack in Kashmir, a state held to ransom by rampaging citizens, journalists attacked, fake tweets being upheld by the government and videos allegedly being doctored and shown without any attempt at verification by a hysterical media.

     

    Phew. Too much to take? It is not going to get any easier, judging by the way we are going.
    Journalists in India took out marches at various cities to protest against the way their colleagues were abused and beaten up by lawyers at Patiala House Court even as the police watched. For this, they were mocked by very senior columnists like Tavleen Singh who said she had not seen journalists marching for some 30 years. In fact, that is untrue. In Mumbai at least, journalists have protested in many forms, including marches, when their colleagues have been attacked by political parties.

     

    I was at the march in Mumbai, as I pointed out in my last column, and every senior journalist there was aghast at the way that some news channels were covering the “crisis” at Jawaharlal Nehru University. I would wager that most of them know more about journalism and the way it should be practised than all our TV anchors put together.

     

    Times Now and Zee News were seen as the main culprits in this game of “my nationalism is better than yours” because both had shown videos of JNU student Kanhaiya Kumar shouting anti-national slogans without authenticating them. The videos have turned out to be doctored. Times Now’s editor in chief Arnab Goswami denied that he had shown the videos when called on it by Sidharth Varadarajan, one of the editors of thewire.in, and ran demands onscreen for an apology. However when confronted with evidence that he had shown the videos on air, Goswami capitulated. So much for him “saving the nation” every night. You might argue that journalism needs to be saved from him.

     

    A journalist with Zee News, Vishwa Deepak, quit the channel because he claimed he could not live with the fact that his channel had shown the doctored video knowing it was fake and that he and the staff had been forced into further falsification. Zee Media has contested this.

     

    But for calling Times Now and Zee News on this reprehensible form of journalism, many of my former colleagues have called me a hypocrite. So be it. I would rather be called that than applaud such practices.

     

    But the biggest surprise of the week came from Ravish Kumar of NDTV India. In what seemed like a Howard Beale “Mad as hell” moment (from the 1976 film Network which should be mandatory viewing for every journalist), Kumar spoke to his viewers about the sickness that has infected television journalism today. For 41 minutes, he kept you riveted as he talked about how the practise of journalism has been pummelled by its own people. The screen blackened as he spoke and he played out just the sound of screaming news anchors and enraged politicians and students.

     

    Yes, it was gimmicky in parts and yes it was over-emotional and dramatic at times but it was no less true for all that. Kumar exposed much of what is wrong with journalism today and did it without putting himself above it. I salute Ravish Kumar for having the courage to change the pattern, if only for one night. He has held up a horrible mirror for us to look into. You as a journalist may dismiss him but you would do so at your own peril.

     

    Perhaps journalism in India has now reached one more crossroads. There are some of us who agree with Ravish Kumar but we have reached a terrible depth. We have to reclaim the higher space. There are others undoubtedly, who will always kowtow to those who hold the purse-strings and who will bend towards whichever political party is in power. These have always existed but they were once the minority. Now one fears, they are the rulers.

     

    I feel the worst for the young journalist who comes into the profession full of hope. Speak to a few of them and their disillusionment is evident. But if they have to make a living, what are they to do? Those who should be their mentors are now the perpetrators of fraud.

     

    **

     

    I come back once again to journalists who do not stand up for other journalists when they are under siege. What is one to make of them? If however there is any fellow feeling left in us, which can manage to overcome political differences, then I feel we should be brave when we are threatened, not capitulate. And if you do not think that journalists are under threat, do read this:
    http://scroll.in/article/803975/insidious-intimidation-delhi-police-visit-homes-of-journalists-covering-the-jnu-row

     

    **

     

    My friend and former colleague Neeta Kolhatkar put out a tweet last week about a protest march being held by the Mumbai Press Club. Just for this, she was threatened on Twitter with gangrape. She immediately complained to the police and to Twitter India. I can only hope that she gets the full support of all journalists to make sure that the obnoxious Twitter account is identified and caught. In this, at least, I hope our partisan differences can be put aside?

     

  • Komli Media expands in South-East Asia with an office in Indonesia

    By A Correspondent

     

    Komli Media announced that it is expanding operations in South-East Asia with the opening of an office in Jakarta, Indonesia. Komli Media has also partnered with Smartpipe, one of the leading real-time data broker for network operators, for its Indonesia operations.

     

    Direct integration to Smartpipe will allow Komli to deliver greater audience accuracy via Smartpipe’s unique and patent protected intelligent identification technology. Smartpipe will provide Komli with MNO (Mobile Network Operator) privacy compliant, deterministic behavioural data, allowing Komli’s in-app advertising clients to accurately target specific user segments aligned to their exact requirements.   “At a time when Indonesia is experiencing a significant increase in mobile advertising growth, we are excited by the opportunity to broker targetting advertising soutions for Komli with Smartpipe” said Chirag Shah, Business Head, Komli Media.

     

    Komli is a leading ad tech brand in South East Asia and has enjoyed a position of leadership in the regional markets for many years with strong equity among advertisers and publishers. Komli also appointed Udit Dave as head of its South East Asia operations based in Jakarta. The company further said that it will expand the team to 15 members in the next four months.

     

    The company will launch with two proprietary and successful ad tech products: appjacketTM PLUS and Product Listing Ads (PLA) in Indonesia, Singapore and Thailand in the first stage. Malaysia, Vietnam and Phillippines launches will follow in the second stage.

     

    Speaking about the expansion, Chirag Shah, Business Head, Komli Media, said, “We see tremendous business opportunity for Komli Media in South East Asia, building on the strong brand equity that Komli enjoys in the region. Our expansion in Indonesia marks the beginning of the next phase in SVG’s journey towards becoming South East Asia’s number one digital and mobile marketing platform.”

     

    “We are also pleased to have a leader of the caliber of Udit Dave spearheading the South East Asia operations. His rich local experience and unmatched understanding of local markets is going to be an asset for Komli as we strengthen our local relationships towards serving our customers better. Udit’s priority will be to strengthen our on-ground teams and hire the best people to address the unique needs of local advertisers,” Chirag Shah added.

     

    The company currently reaches out to more than 85 million consumers ascross South-East Asia and India. According to a recent report by eMarketer Indonesia is the fastest growing market in terms of mobile ad ecomomy.

     

  • Viacom18 to rev up Hindi movie channel space with ‘Rishtey Cineplex’

     

    By A Correspondent

     

    Four years after selling a large Hindi films library to rival Star India and shelving plans to launch a Hindi movie channel, Viacom18 has announced its plans to fill in the gap. A move that has been described as a “no-brainer” for any entertainment network by a trade analyst.

     

    Films like Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2 and still-to-be-released flicks like Force2, Kapoor and Sons and Ae Dil Hai Mushkil are part of the Rishtey Cineplex arsenal. “The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers,” a communiqué adds.

     

    Sudhanshu Vats

    Commenting on the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable.”adding:  “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. It will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimization of ad inventory across the network”.

     

    Interestingly, the channel will not piggyback on the ‘Colors’ brand as a slew of non-Hindi channels did in the in recent months. It is christened ‘Rishtey Cineplex’ and thereby indicating that Viacom18 could further the ‘Rishtey’ franchise which has until now been occupied by a free-to-air re-runs channel.

     

    Raj Nayak

    Said Raj Nayak, CEO – Colors and Rishtey: “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio.”

     

    Is there room for another Hindi movie channel? The analyst we spoke with said yes, emphatically, adding a caveat: “It’s a function of the films you win rights for and how you place them – between your flagship GEC and thereby earn ratings for it and the movie channel which is where it should ideally belong.”

     

    As per the latest data of BARC, the pecking order of Hindi movie channels is: Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures.

     

     

  • Kunal Jamuar is back at Havas Media

    By A Correspondent

     

    Kunal Jamuar
    Chanchal Shaktawat

    Kunal Jamuar, re-joins Havas as Managing Partner, Havas Media, West & South. He was earlier with the group as Executive Director-West and is back in the country following a stint handing the West and Central African markets as Chief Planning Officer, mediaReach OMD.

     

    Besides Jamuar, the group has also appointed Chanchal Shaktawat as Vice President Planning, West. She was earlier General Manager at OMD. Having worked with leading agencies like OMD, Allied, Mindshare Fulcrum and Carat her brand experience portfolio includes Nissan, Toyota, Standard Chartered Bank, Unilever, Future Group, Medimix, amongst others.

     

    Anita Nayyar

    Speaking on the appointments, Anita Nayyar, CEO, Havas Media Group, India & South Asia said, “We have had a great 2015 and aspire to have a greater 2016. Kunal has the rare blend of leadership, knowledge and relationship management. We are very glad to have him back. Chanchal too comes with rich experience and is a high performance diligent professional. The mandate for the team is to consolidate and grow the Western operations which I’m sure they will successfully achieve.”

     

     

    Mohit Joshi

    Mohit Joshi, Managing Director, Havas Media Group India, explained, “It’s homecoming for Kunal.He is a great leader and an even greater human being. Am very sure he will steer our operations to newer hights of success.Chanchal is also a thorough professional and will provide a lot of stability to the team in Mumbai with her professional skills.”

     

    “It is great to be back. India is an exciting business country today. My experience in multiple emerging markets will come into play to strengthen and expand the Havas Media operations”, said Jamuar. “Havas Media is in an interesting phase of growth. I look forward to contributing to further drive this growth by creating value for our clients,” added Shaktawat.