Category: MEDIA

  • AdAge launches in India. Perfect Timing, says editor

    By A Correspondent

     

    If you thought the Indian media marketplace has just too many publications tracking the ad and media world, pause a bit. Advertising Age, the world’s most respected advertising and marketing fraternity publication, launched in India yesterday.

    It will essentially be an online edition (http://www.adageindia.in), though one could well see a print avatar in future.  The product is thanks to an arrangement between Crain Communications of the United States and The Times of India group here.

    The office is located in the Times building in Noida. Ad Age had a tie-up with the exchange4media group for a few years but that never converted to a full-fledged edition of the magazine locally.

     

    The online publication will be edited by Satrajit Sen, formerly editor of with Afaqs and earlier with digital website Indian Digital Review (eka AlooTechie.com) and a slew of other online and print brands. Sen told MxMIndia that he is working with a small team currently but it will be expanded with time.

    A launch event is planned next month . “We are excited to launch Advertising Age India. And it could not have been at a more opportune time,” writes Sen in a signed editorial on the site, adding: “Ad Age India will integrate the authoritative status of this marquee publication with the rapidly growing and evolving Indian media and marketing ecosystem to create a vibrant platform for the industry. We will strive to make Ad Age India a trusted marketing communication brand and one that the industry follows.  We also plan to roll out the regional versions of the iconic and coveted Ad Age Lists.”

     

  • R3 ranks Carat the No. 1 media agency in 2014 India Business League

    By A Correspondent

     

    Carat has been named the No. 1 media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.

     

    Ashish Bhasin

    For the record, R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the U.S., and 2002 beyond the U.S., it works with eight of the world’s top 20 global marketers. Herein, R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

     

    Commenting on the announcement, Ashish Bhasin Chairman and CEO South Asia Dentsu Aegis Network said, “This is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good place across the region.”

     

    Kartik Iyer

    Kartik Iyer, MD India – Carat Media said, “2014 has been a watershed year for Carat in India. Thanks to the great work by the teams and huge support from our network, we have won quite a few very large and important businesses. With a healthy mix of Local and Global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing in the winning ways and a great year ahead.”

     

    Also, Carat has been named as the No 1 media agency across the Asia Pacific region. Here, apart from India, the agency has been adjudged as the No 1 media agency in Thailand, Korea, Japan, Hong-Kong and Australia.

     

  • Mash tasked with creative duties of Grohe India

    By A Correspondent

     

    GROHE has appointed MASH Advertising as its preferred creative agency in India. Chosen to lead its advertising mandate, MASH will be responsible for creating communications programmes for the new product launches that the company plans in the domestic market. GROHE is a leading brand in the premium and super premium bath fittings segment in India and is fast expanding its repute for cutting edge technology and superior design.

     

    Renu Misra, Managing Director GROHE India said, “We are on a very rapid growth trajectory. And we required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their innovative strategic and creative inputs will create the right buzz that brand GROHE needs today.”

     

    Amitabha Lahiri, CEO of MASH seemed visibly overjoyed while saying, “GROHE has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, materials, technology & innovation. And India as a market today has an insatiable appetite for such luxurious offerings. We are clearly honoured with this mandate.”

     

  • Ranjona Banerji: Anyone cares about Freedom of Speech?

    By Ranjona Banerji

     

    The case of Shireen Dalvi, editor of the Mumbai edition of the Urdu newspaper Awadhnama, perfectly and in some ways tragically encapsulates our wavering devotion to freedom of speech and the up-and-down solidarity between journalists.

     

    Many in India – on social media at least – came out in support of the French satirical magazine Charlie Hebdo even though few had even heard of it before the ghastly terror attack by Islamists leaving 14 dead. But standing with Shirin Dalvi is another matter. So what if the newspaper she edited is published from Mumbai and not Paris? So what if she’s been in hiding since January 17 because of cases filed against her by Muslim fundamentalists and others because she reprinted a Charlie Hebdo cartoon? So what if her children are too frightened to go to college? So what if the Mumbai branch of the newspaper has been shut down by the owners leaving Dalvi and other employees jobless?

     

    Dalvi has been charged under section 295A of the Indian Penal Code, “outraging religious sentiments with malicious intent”. Dalvi had in fact apologised for carrying the cartoon, making it clear that she did not want to blaspheme the prophet Mohammed. She also wrote an editorial saying that the way to protest against such cartoons is not by killing or threats.

     

    The idea of freedom of speech has to be absolute. But in India, we are constantly alert to various sentiments being upset. The idea that Dalvi as an editor and a journalist has certain rights has been ignored by the Mumbai police in this instance over the rights of those who have felt offended.

     

    Veteran journalist Jyoti Punwani, in this article for scroll.in, finds that there is another angle to the hounding of Dalvi: the fact that she is a rare female editor with a meteoric career rise in the male-dominated world of Urdu journalism: http://scroll.in/article/704074/Behind-hounding-of-female-editor-who-published-Hebdo-cover,-pettiness-of-Urdu-journalism-lies-exposed

     

    It is heartening in some small measure that both the Mumbai Press Club and the Bombay Union of Journalists have issued statements in support of Dalvi and most Mumbai editions of newspapers have been carrying articles about the case. But a larger voice, like we saw for Charlie Hebdo? Uh-huh.

     

    This is from the statement of the Mumbai Press Club:

    “We see this as a systematic attempt to intimidate a journalist who was merely doing her job, and drive her out of the profession. Her being a woman editor, a rarity in the Urdu media, seems to have has added an edge to her persecution. We call upon the state government to create conditions for her and her children to be able to return home and live in security.

     

    The Press Club is also writing to Maharashtra Chief Minister Devendra Fadnavis, who also heads the state Home Ministry, to stop the harassment of Shireen Dalvi through trumped up FIRs, and to ensure that she and her children are provided police protection.”

     

    **

     

    The national media’s hysteria over the Delhi state elections continues (or, as one news channel put it, “our continuous coverage continues”).

     

    Those who watch TV regularly know that the entire world is circumscribed by Arvind Kejriwal, Kiran Bedi, Amit Shah and Narendra Modi. Who knows, perhaps it is.

     

    **

     

    The only way out for those in India who have other things to think about than Delhi seems to be the release of a new Amitabh Bachchan film. Which perhaps proves that Bollywood PR beats political PR hands down. This I write judging from the appearance of India’s best known film star on every news channel.

     

    A “sham” approach to news?

     

  • Shailesh Kapoor: The AIB & MSG controversies: Symptoms of a Larger Malice?

    By Shailesh Kapoor

     

    The mass resignation at the Censor Board, after the film MSG was cleared by the appellate tribunal in a hurry, set the tone for what was to follow. There was a bizarre little news on the word “Bombay” being beeped out in a music video. And now, the AIB controversy over the Ranveer-Arjun ‘roast’ has firmly set the agenda for 2015 – it’s going to be a chaotic year for entertainment content regulation and censorship.

     

    The AIB controversy, eventually leading to the comedy group pulling off the videos off their YouTube channel, has triggered off a lot of discussion, especially on the social media. The slant of most opinions expressed is around the idea of freedom of speech. A few who have spoken against AIB have centered their argument on the extreme use of profanity in the videos.

     

    Unfortunately, most such opinions come across as rants, which serve little purpose in the real world, because in reality, the subject of regulation, censorship and moral policing is far more complex than how it’s often positioned in the media.

     

    The central piece of this complexity is the structure of the regulatory mechanism, where separate laws or guidelines control different media. The film certification board (CBFC) has been liberal in granting ‘A’ certificates to a wide range of films that have pushed the envelope on language, graphic violence and adult video content. But the same content has to be censored again for home video and satellite, since those are technically different media.

     

    The audience may be the same, but the context of viewing, not the audience or the content, seems to be dictating what can be seen on a TV at home. The same TV channel, when streamed over the Internet, can still screen only the content that has passed the TV guidelines. But the ‘uncensored’ version of the same content is available on the Internet anyway.

     

    Then we have cases of Hollywood filmmakers refusing to release their films in India with censor cuts, and the anti-smoking warning to distract the audience every time a character smokes on screen, sometimes for less than a second!

     

    In this trigger-happy environment, where everyone has a view and all guidelines comes with their bagful of loopholes, we see ad hoc decisions being taken by all sides. TV channels are known to blur cleavage shots in foreign content, the kinds of which would be routine in a U/A censored Hindi movie. In the subtitles, there is a mass sanitisation of the language, and even words like beef are removed. No one wants to face the wrath of the moral police or a government body. After all, channels have been pulled off air for violating these vaguely-defined norms.

     

    This week, I figured that there is another set of guidelines for stage performances. Apparently, you can’t perform anything impromptu, because you need to submit a script for approval. It also turns out that there is no staff to read the script, but if there’s a controversy later, they do have a staff to match the script vis-à-vis the actual content, and pick holes.

     

    Essentially, if the AIB Roast had not made it to YouTube, all would have fine. Yet, the regulatory concern is about the stage show part of it, not the internet broadcast.  Internet remains the elephant in the room no one wants to address.

     

    As technology permeates our vast country, the prevailing confusion will continue to multiply. We may be in for a lot more randomness in the coming months and years. Like always, the entertainment industry tends to be at the receiving end, often the soft targets of the moral police for quick publicity. But there’s little doubt in my mind that our ambiguous regulatory norms fuel this moral police.

     

    There are no easy answers, except to say that what’s required is an overhaul, not a tweak. And no, this is not a discussion on ‘freedom of speech’, but one on ‘freedom from obsolescence’.

     

  • Weekend blues: Less than 10 days to go & Star Sports doesn’t have lead sponsor for the World Cup!

    By John Sarkar

     

    India’s dismal performance in the recently concluded tri-nation series Down Under has left advertisers uncertain. With less than 10 days left for the ICC Cricket World Cup, Star Sports, which will broadcast the tournament, has not yet found a lead sponsor.

     

    With 90% of TV viewers in the country having watched the previous edition of the World Cup, advertisers expected that the flagship tournament of ODI cricket would garner millions of eyeballs. But India’s poor form, lack of star players, the waning appeal of ODIs, non-primetime telecast and the impending IPL has made advertisers play safe. They would rather prefer to sit on the fence and wait for the right moment.

     

    “We will look at it match by match. Depending on India’s performance, we will decide whether to buy on-air advertising slots or not. We don’t want to put all our eggs in one basket. The IPL starts right after the World Cup and the return on investment for it doesn’t depend on a single team’s performance, like it does on India’s in the World Cup,” said a senior executive with one of the world’s largest FMCG firms.

     

    According to people familiar with the matter, most on-ground sponsors (commercial partners) of the World Cup, such as PepsiCo India and Hyundai India, have not yet bought on-air advertising spots. When contacted, spokespersons from PepsiCo India and Hyundai India declined to comment.

     

    However, a Star Sports spokesperson said that on-ground sponsors too have plans which include on-air, digital, activations, screenings, though he refused to divulge any names.

     

    Lead sponsorship for all feeds and languages is being offered at around Rs 60 crore, the associate sponsorship for over Rs 40 crore for all feeds and over Rs 20 crore each for English and Hindi feeds, and about Rs 10 crore for HD feed.

     

    “We already have confirmations for over 80% of our inventory for the opening match of India vs Pakistan, with many more confirmations to be closed over the next 10 days. Considering the response, we might have to drop at least 20 to 30 spots in the very first match. We are almost sold out for the top 13 games (all India plus knockout games) and are in the process of closing the balance,” said the Star Sports spokesperson.

     

    Market experts say not everyone is sitting on the fence though. Many first-time World Cup sponsors, including Nestle, Marico, Yepme, Paytm and Raymonds, have signed up. A lot of advertisers are eyeing digital feeds that allow online streaming and is more affordable than TV ads. But media buying experts said on the condition of anonymity that a significant amount of total ad inventory is still sitting idle.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Twitter India eyes bigger ad revenues as WCup fever peaks

    By Krithika Krishnamurthy & Evelyn Fok

     

    Twitter India is planning to capitalise on the upcoming Cricket World Cup, luring in users and brands to boost its ad revenue. A report that Twitter has prepared and shared with us shows that 89% of 2,650 Indian users surveyed are cricket fans. “It’s a big year with Cricket World Cup and IPL. We will see brands making more and more use of big moments when the conversations are on Twitter,” said Parminder Singh, Twitter’s managing director for India, Southeast Asia, and the Middle East.

     

    In the lead up to the event, India’s cricket board and Nike Cricket have co-unveiled the Team India Jersey on Twitter, while Star Sports started an #OwnTheJersey hashtag trend. This comes at a time when Twitter is ramping up in India to capitalise on a fast expanding internet base. It acquired marketing company Zipdial earlier this month, and appointed a business head for India, Taranjeet Singh. According to media reports, Twitter also plans to open a research and design centre here. The online advertising market in India is projected to reach Rs 3,575 crore by March 2015, an expansion of 30% over last year, according to a report by the Internet and Mobile Association of India. Twitter is eager to ride on this wave. In the quarter ended September 2014, $121 million, or 34%, of Twitter’s revenue came from international markets. “And obviously India is a big contributor to that,” said Singh.

     

    There were 60 million tweets sent out during the national elections last year, with company insiders terming it as “Twitter elections”. Twitter also worked with Indian Space Research Organisation to send out tweets on Mangalyaan Mars Orbiter Mission. Research firm eMarketer pegs Twitter’s Indian base at about 22 million, making it one of the seven-year-old company’s fastest growing markets. Twitter India receives 85% of its revenues from mobile, said Singh. He said the business strategy is to drive a brand’s engagements – meaning when users respond, share, or highlight a tweet – not impressions. In India, engagement rates are 2-3%, and reached as high as 11% for Audi’s A3 campaign last September.

     

    “What happens in India is reflected on Twitter, no matter which cultural activity you look at – sports, arts, politics, or entertainment,” said Mr Singh. “Twitter is now really woven into the cultural fabric of this nation.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

  • Chennai’s Fourth Dimension celebrates fourth anniv

    By A Correspondent

     

    Shankar

    Chennai-headquartered media outsourcing firm Fourth Dimension Media Solutions will celebrate its fourth anniversary tomorrow. The company operates across offices in Mumbai, New Delhi and Chennai and is now spreading its footprint to cable, digital and live events.

     

    While thanking stakeholders for their support, CEO Shankar and COO Bharath Viswanathan said they committed to providing effective, efficient and innovative solutions to customers.

     

    Said Shankar: “We believe a incontinuous improvement process and we seek ways in improving what we are doing in order to satisfy the needs of our clients.  I am greatly proud to be leading a team of young and energetic people who strive for perfection and relentlessly work towards client satisfaction.”

     

    “This year was more significant as we hosted a tribute for Scorpions and Rolling Stones in October last year with the event seeing the Who’s Who of the Chennai advertising fraternity and celebs.”

     

    We were also adsales partners for Tamil Nadu’s first awards honoring Tamilians from six different fields of life. We have been doing this for about three years in a row. Later we have also represented Vittuko Oru Vignani (Science Innovation Awards ) for two years and we were the first to host South India’s biggest AgriFest in Coimbatore, Trichy and last year we had Tirunelveli and Erode.

     

    On the GEC Puthu Yugham front, we were the first to start a concept of founding partners in the south and successfully did the ‘Cooking Legends’ talent hunt all over Tamil Nadu. We also conducted a series of cookery shows with Sanjeev Kapoor in multiple South India cities.

     

    Fourth Dimension also handles the sales of the Puthiya Thalaimurai news channel, Da Vinci Learning (to be launched soon), Business India Publications, the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines.

     

  • Oh, Dilliwallon! Please go out and vote!!!

    It’s Voting Day in Delhi tomorrow. Saturday, February 7.

     

    Being a Saturday, it’s a holiday for many already, but for those who are getting an extra day’s ‘chhutti’, please do go out and vote. Yes, the weather is just right to take weekend off beyond the dry zone, but please do that only after you’ve cast your vote. Puhleez.

     

    A year-odd of no CM hasn’t meant that the city has gone to the dogs, but a good admin and a better city can only happen if there’s a full-time administrator in the form of a Chief Minister.

     

    MxMIndia urges all its readers in Delhi to wake up early and go to your polling booths to vote. Your vote is vital. The capital needs a stable government. If you want the good days to happen, the party at the helm must have a clear mandate.

     

    Enough gyaan. Please do go out and cast your vote.

     

  • MEC Access organizes turnkey project for Kolte Patil

    By A Correspondent

     

    MEC Access has announced its partnership with Kolte Patil Developers Ltd’s (KPDL) initiative ‘Nest Fest 2015’, bringing to light India’s first ever grand property expo which includes an element of fun and play.

     

    ‘Nest Fest 2015’ was held from 6 – 8th February, 2015 in Pune. The property festival displayed a wide product range catering to audiences visiting the property expo over the three days. The mega event showcased properties ranging from Rs. 30 lakhs to Rs. 10 crores across 10 locations.

     

    Sidhraj Shah, National Director, activation, MEC, said, “MEC Access has been able to plan and execute a seamless on ground execution for a challenging yet great experiential activation for Kolte Patil Developers, which was attempted for the every first time in India.”

     

    Omar Gul, Marketing Head, 24K and Digital, Kolte Patil, said, “Nest Fest is Kolte Patil’s flagship property exhibition with a single focus to deliver dream homes ranging from Rs. 30 lacs to crores in Pune. The exhibition showcased Kolte Patil’s entire Home segment with amazing offers, value-adds and easy finance schemes. It was a fulfilling experience to work with MEC GroupM as our partners in this endeavour.”

     

    MEC Access, during the pre-buzz phase, conducted two events on the same day across 21 cities pan India. A channel partner meet was scheduled in the morning and customer meet in the evening.

     

  • IAA ready with next debate featuring industry captains

    By A Correspondent

     

    The India Chapter of the International Advertising Association has announced the theme and speakers for its next debate. The topic of the discussion at the second of the new season of IAA Debates, presented by the Dainik Bhaskar group is: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs.

     

    It will be held on Monday, February 16, 2015 at Blue Frog, Lower Parel, Mumbai, 6.30pm onwards, which will followed by cocktails and dinner.

     

    Speaking for the motion (that is Agencies are not reinventing themselves”) are Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico)

    Speaking against the motion (that is “Agencies are reinventing themselves”) are Sam Balsara (of Madison) and Shireesh Joshi (of Godrej)

    The debate will be moderated by Anant Rangaswami, ‎Editor (CNBC – Storyboard).

     

    Srinivasan K Swamy

    Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, IAA Asia Pacific: “I am delighted to see some of the leading lights of Indian industry raise the stature of the IAA Debates even higher. The topic chosen has been in the minds of industry professionals and IAA decided to debate this in the open. I am sure many in the industry will be there to witness this”.

     

    Pradeep Dwivedi, Chief – Marketing & Corporate Sales Officer, D B Corp Ltd. added, “At Dainik Bhaskar Group, we are delighted to partner with IAA in furthering the spirit of discovery and engagement with-in all the stakeholders in our industry. The Indian economy is on the cusp of a significant growth curve and the innovation in our ideas will determine our success as marketing & advertising thought leaders, and hence the need to have serious introspection on our need to reinvent at a rapid pace. We are hopeful that our earnest attempt at being a harbinger of this change will be received very well.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai.

     

  • Adfactors acquires strategic stake in Yorke Communications

    By A Correspondent

     

    Adfactors PR has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

     

    This acquisition significantly strengthens Adfactors PR’s value chain by boosting its capabilities to offer superior content, which can be leveraged across platforms. B2B, B2C and B2G clients stand to benefit immensely from integrated communication services, digital marketing, content creation and distribution.

     

    Madan Bahal, Managing Director and Co-Founder of Adfactors PR, said: “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business.”

     

    According to Peter Yorke, CEO and Co-Founder of Yorke Communications, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

     

    Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of Peter Yorke. The transaction was advised by N A Shah Associates, Chartered Accountants.