Category: MEDIA

  • Jaldi 5 with Ravish Kumar, ETV Kannada: Movies are like steroids, they do great things for the channel but one should never get used to them

    A quick chat with Ravish Kumar, EVP Viacom18 and Business Head, ETV Kannada who is riding high on the success of ETV Kannada. From a #5 two years back, the channel has emerged as a strong #2 in the Kannada GEC space. Driving synergies from the Viacom18 bouquet with the Kannada remake of Madhubala (Ashvini Nakshatra) and Balika Vadhu (Puttagowri Madhuve), it is the slot leader in the fiction genre with the shows constantly crossing the 900TVT mark.

     

    01. From #5 in 2012 to #2 in 2014, ETV Kannada has taken rapid strides. What would you attribute this success to?

    Well I would like to attribute this success to three things – People, Programming and Passion.

     

    The entire journey from being at # 5 to now being at #.2 has been totally driven by the kind of content we produce and showcase on our channel that is overlooked by our Programming Head Parameshwar Gundhkal. Under him, we have our Fiction Head Chitrasri and our Nonfiction Head Raghav and it’s them and the amazing attitudes of the team that has helped us become a success story. This team has a proven track record, they have an intuitive understanding of the Kannadiga consumer and their needs. Coupled with interesting concepts for shows across genres, this is now a dream team to work with.

     

    Secondly, at ETV Kannada, our aim and belief is to play on pure-content/programming philosophy. On the non-fiction front, ‘Bigg Boss’ was a big gamechanger for us and then working on strength to strength we followed up by a show called ‘Indian’ that is a home grown format and right now we are doing ‘The Dancing Star’ wherein we have licensed the content from BBC and we are producing it which makes for a hybrid format. All three formats of programming seem to work for us and provide the same numbers.

     

    Lastly, being a young and creative team at ETV Kannada the content on-air reflects the enthusiasm, passion and the creativity of the team. Like on the fiction front, we had reached a plateau with the ratings for our show Ashvini Nakshatra and we needed to peg the marriage of an ordinary girl to a superstar on a large scale. We brought in the wife of southern superstar Sudeep Kicha to give tips to our protagonist on what it’s like to be married to a superstar and cut a promo on that which had the TRPs plummeting upwards thereafter.

     

    02. There is a charge from purists that the channel lacks enough original Made-in-Kannada programming, given that you have Madhubala and Balika Vadhu remakes, dubbed international shows etc. Comment?

    Well, we have experimented with both – fiction and non-fiction programmes. So while in the non-fiction line-up we have the remake of ‘Bigg Boss’ , at the same time we have built our own IPR with ‘Indian’ that gave us the same ratings. On the fiction front, we have 5 shows that feature in the top, of which 3 are original programming led- Charanadaasi/ Lakshmibaramma and Agni Sakshi followed by Ashvini Nakshatra (Madhubala) and Puttagowri Madhuve (Balika Vadhu) that are remakes. Both models of airing original content and adaptations that suit the sensibilities of the Kannada market have worked successfully for us.

     

    03. ETV Marathi has seen much success with KHMC. While Suvarna has had the KBC in Kannada, is it a format that you would look at acquiring in future?

    Well, we are always looking at adapting big format shows to the Kannada market and if this opportunity comes our way, then we would be open to it.

     

    04. Since ETV has in its bouquet a slew of Indian language channels, are there any characteristics of the Kannada channel that are noteworthy vis-a-vis the others

    The Kannadiga viewers have a voracious appetite for content but content that is well-made. They have a flair for adventure – they love shows like Indian that are task led, wherein the contestants have to walk the talk and prove themselves. Bigg Boss is a format that is a perfect blend of high voltage drama and emotions that brings out the voyeur in viewers across regions including the Kannadigas. They appreciate drama that is both relatable and progressive which is supported by our fiction programmes and these are their basic characteristics.

     

    05. It’s interesting that you’ve grown despite showing Kannada films. Is that going to stay as is or will you change as you go along especially as you take a shot on reaching #1?

    Well we are the only channel in the Kannada GEC space that do not rely on movies for gaining viewership. I personally believe that movies are like steroids as it does great things for the channel but one should never get used to them. Also in the coming future, the strategy/thought will probably not really change since the movie acquisition market has reached a point where it is not economically viable to acquire films.

     

  • Amazon, Flipkart investing heavily on TV ads during IPL

    By Pritha Mitra Dasgupta

     

    A clutch of e-commerce companies are investing heavily in the current edition of the Indian Premier League (IPL), the country’s most glamorous cricketing extravaganza, for buying onair advertising space.

     

    Companies, including Amazon India, Flipkart and Go Daddy, have invested heavily in IPL7, confirmed Rohit Gupta, president of Multi Screen Media, the official broadcaster of the tournament. Multi Screen Media will have nine presenting and associate sponsors for this season of IPL.

     

    “This is at par with previous seasons of IPL where we had eight to 10 sponsors,” Gupta said. The presenting sponsors include Vodafone and Karbonn Mobile and the associate sponsors are Amazon India, Havells, Perfetti, Marico and TVS.

     

    According to Gupta, while the presenting sponsors have paid anywhere between Rs 50 crore andRs 60 crore, and will get airtime of over 200 seconds per match, the associate sponsors have paid Rs 25-35 crore and will get over 100 seconds of advertising time per match.

     

    “We will be signing two more associate sponsors next week,” he added. The channel has already sold 60-70% of its on-air inventory at Rs 4.75-5 lakh for a 10-second spot.

     

    Amazon India, which launched its operation in India 10 months ago, will be launching its first Indian television commercial during IPL 7. The company’s print and online campaigns have been created by Taproot and the media mandate is being handled by IPG Group company Initiative Media.

     

    “Amazon.in is working across platforms for the IPL season. In line with our vision to be the most customer-centric company, we have spent the last 10 months building on our favoured, trusted and reliable global brand,” Amazon India’s spokesperson said, but declined to divulge the details of the TV commercial. “As our target customers around the country will be watching IPL, we hope to entice and delight them with our trusted online shopping experience.”

     

    Sharing the advertisement space with the e-commerce firms is first-time entrant and two-wheeler maker TVS.

     

    According to Gupta, the Supreme Court verdict helped iron out the initial hiccups in signing the deals. “There was a lot of skepticism and apprehension in the beginning whether the tournament will happen or not and therefore we faced a lot of challenges in closing the deals with advertisers. But once the Supreme Court verdict came in favour of the tournament within 7-10 days, we closed most of the deals,” he said.

     

    A senior media planner attributed the surge in advertiser interest to the IPL brand. “Good or bad, there is no other property on television which can give the kind of mileage that IPL can deliver. And the tournament has built so many brands over the last six years, especially mobile handset brands like Micromax, which has now become aglobal player,” the media planner, who did not wish to be named, said. Multi Screen Media is expecting a spike in viewership to over 200 million, according to Gupta.

     

    “Firstly, the number of matches has come down to 60. Secondly, this year, there are fewer afternoon matches, which tend to get low viewership. Finally, because of the player auction, there are no clear favourites. Anyone can win the tournament. We believe all these factors will culminate into high viewership this year.”

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Starsports.com shatters online cricket viewing record

    By a correspondent

     

    The video streaming initiative of ICC World T20 2014 on starsports.com has garnered unprecedented traction on the digital domain. The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching video on the destination, delivering an unprecedented 37.6 lakh visits. While public figures are not available, the previous record for a single game is believed to have been achieved on IPL last year, with around 14.8 lakh visitors watching video on April 23last year, when Chris Gayle scored 175 for Royal Challengers Bangalore. The final also beat the audience for the retirement Test match of Sachin Tendulkar, 10.3 lakh visitors, which marked the previous high point for starsports.com.

     

    Overall, starsports.com attracted more than 80.9 lakh users during the fortnight long tournament delivering more than 2.24 crore visits. The consumer engagement on starsports.com is continuing to grow dramatically. A total of 101 million live minutes of video were consumed by users during the last 4 matches played by India in the tournament, with an average of more than 30 mins per live view.

     

    Ajit Mohan, EVP and Head, New Media, Star India, said, “This is proof that the fans are ready to embrace a completely new destination conceptualized around video. We are emerging as the best way to follow cricket. The success of ICC World T20 really positions us well for Pepsi IPL 2014, which is debuting on starsports.com this year, and where we have the opportunity to really deliver a whole new experience for IPL fans. Our aspiration is to break the 20 lakh mark for a single game.”

     

    starsports.com offered live matches of ICC World Twenty20 as an ad-free subscription service on its advanced sports video player. In addition,starsports.com also offered a free, 5-minute delayed service.

     

  • Times Now, Twitter partner for Election 2014

    By a correspondent

     

    Times Now and Twitter have announced their partnership for the 2014 General Elections being held across the country. The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation.

     

    For the general elections, Times Now and Twitter will introduce several innovative properties which give a real time, updated picture of public opinion. Times Now will leverage its substantial presence on Twitter to provide the audience with exclusive content created specifically for the platform. This will be in the form of infographics and videos, giving the followers a ringside view of election results with updates throughout the counting day.

     

    There will also be a live sentiment analysis of twitter feeds – and participation of viewers in the debate by inviting them to tweet video questions using the Vive app. This will be done by using the hashtag #IHaveAQuestion. This will enable viewers get an unprecedented opportunity to be a part of the political debate and add their voice to it.

     

    This will be boosted by access to exclusive real-time data from twitter which will be presented to both TV viewers and social media followers in interesting formats – adding an entirely new perspective to the election coverage.

     

    The entire election coverage will use the hashtag #WhoWillFormGovt which will bring together opinion makers and influencers as well as common people on the platform.

     

    Avinash Kaul

    Avinash Kaul, CEO, ET Now, Times Now & Zoom said, “Times Now is one of the few TV channels in India which keeps social media at the heart of content and brand marketing. Content on social media platforms is fully integrated with our TV content and that has worked wonders for us. With this exclusive partnership with Twitter we would like to create a truly unique content proposition for our viewers as the country awaits the results of the largest elections the world has ever seen.”

     

    Commenting on the innovation, Rishi Jaitly, India Market Director, Twitter, said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. Only on Twitter can people connect with and express their sentiments on issues that will be debated and decisive during this election season. We are happy to see Times Now innovating on Twitter by using our platform extensively to share breaking news, tell inclusive, crowd-sourced stories and offer an interactive, exclusive second-screen content experience.”

     

  • Rahul Johri now with expanded role in Discovery APAC

    By A Correspondent

     

    Rahul Johri

    Discovery Networks Asia-Pacific (DNAP) has promoted Rahul Johri to the role of Executive Vice President and General Manager, South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia.

     

    Johri continues to spearhead the operations and overall growth strategy of DNAP’s portfolio in the South Asian region, as well as leading and managing the advertising sales and solutions deals for the Asia-Pacific pan-regional business with a focus on expanding distribution and growing local ad sales for Southeast Asia.

     

    Arjan Hoekstra, President & Managing Director, DNAP, said, “During his time at Discovery, Rahul has built a very successful Indian business for us, and recently expanded his role to include revenue leadership for the Southeast Asia business and pan-regional sales efforts. This promotion recognises his continuing leadership and contributions to Discovery.”

     

    Johri joined Discovery in June 2001 in the ad sales division, based in New Delhi. Since then, he has been promoted through the organization to his previous role of Senior Vice President and General Manager of South Asia and Head of Revenue, Pan Regional Ad Sales and Southeast Asia, where he spearheaded the operations and overall growth strategy of DNAP’s portfolio in those markets.  He was also responsible for revenue generation, portfolio expansion, affiliate partnerships, viewership, content creation and talent management. He pioneered Discovery’s localization drive in India and launched multiple language feeds across different brands.  Most recently, Johri oversaw the successful launch of Discovery Kids in India.

     

  • Sachin, Saurav, Salman other biggies to star in football league

    By A Correspondent

     

    IMG Reliance and Star India promoted Indian Super League, under the aegis of All India Football Federation, reached a crucial junction on its path to rediscover Indian football, as it awarded eight League Partners across the country ahead of the proposed September-November 2014 inaugural season.

     

    Termed as an unrivalled footballing event, the Indian Super League being planned under the Football Sports Development Pvt Ltd., aims to ignite a revolution in the sport and ultimately enable Indian football to thrive and perform at the highest level on the international stage.

     

    Indian Super League’s proposal for ‘League Partners’ received an overwhelming response from the Business, Sports and Bollywood community, to own a team from the nine proposed cities in the contention. Four of the final eight cities – Delhi, Kochi, Guwahati and Bangalore – will find itself in the mainstream football map of the country, which is traditionally being dominated by Kolkata, Goa, Pune and Mumbai, through the high-profile professional Indian Super League.

     

    The winning bids comprise a good mix of corporates and celebrities including Sun Group for Bengaluru; Sameer Manchanda led Den Network for Delhi; Venugopal Dhoot (Videocon), Dattaraj Salgaocar and Shrinivas V. Dempo for Goa; John Abraham & Shillong Lajong for Guwahati; Sachin Tendulkar & PVP Ventures for Kochi; Sourav Ganguly, Harshavardhan Neotia, Atletico Madrid, Sanjeev Goenka, Utsav Parekh for Kolkata, Bollywood’s Ranbir Kapoor and Bimal Parekh for Mumbai and Salman Khan together with Kapil Wadhawan and Dheeraj Wadhawan of the Wadhawan Group for Pune.

     

  • Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for

     

    By Harit Mehta

     

    In the late 1990s, an employee of Adani Exports took a wrong call in sugar trading, resulting in a Rs 20-crore loss. Fearing he would be sacked, he apologized for the grave mistake and handed in his resignation letter. Gautam Adani, in his thirties then, tore up the resignation and told him with a smile: “I know you will not make a similar mistake in future because of this lesson. Why should your next employer benefit from this learning when I have paid the price for it?”

     

    Malay Mahadevia

    Old-timers still remember Mr Adani, the unassuming billionaire from Ahmedabad, moving around on his grey Bajaj Super scooter during the 1980s while his childhood friend Malay Mahadevia – a dentist who now works with the group as a director of Adani Port and SEZ Ltd – rode on the pillion. Mahadevia used to fulfil a crucial role because Mr Adani’s English was sketchy and he felt inhibited conversing with government officials.

     

    The graduation for this college dropout, first to a Maruti 800, and now a fleet of BMWs and a Ferrari, has been spectacular. Apart from three helicopters, he has three Bombardier and Beechcraft planes with seating capacity of 8, 37 and 50. A picture of BJP’s PM candidate Narendra Modi alighting from one of these planes was recently released by AAP leader Arvind Kejriwal, who has trained guns on Mr Adani and Mukesh Ambani for being beneficiaries of Modi’s ‘crony capitalism’. Mr Adani, however, explains that he rents out his aircraft to the BJP, or whoever asks for these services, at market rates.

     

    Mr Adani never tried to hide his close ties with Modi even after the NDA government was voted out in 2004. But he hasn’t really depended much on him. He cultivated friends in the UPA and other parties to expand his power business to Haryana, Maharashtra, Madhya Pradesh and Rajasthan, besides bidding for ports in Orissa, Andhra Pradesh and Tamil Nadu. Senior Congress minister Kamal Nath is believed to have helped him out in his early days. Businessmen also speak of his proximity to Sharad Pawar. His ability to make friends extends beyond the shores of India – he is known to have developed excellent relations even with the top political brass in Australia, where the group plans to invest $6 billion in a coal mine and port near Brisbane.

     

    But the market believes Mr Adani is the right man to back, given the seemingly bright chances of Modi becoming PM. Ever since BJP declared Modi as the party’s prime ministerial candidate on September 13 last year, the total market capitalization of the three listed Adani group companies – Adani Enterprises, Adani Port and SEZ Ltd and Adani Power – has risen by 85.35% to clock over Rs 95,925 crore. In comparison, the Sensex grew by just 14.76% during the period.

     

    With an estimated group net worth of Rs 25,000 crore, Mr Adani presides over an empire spanning coal, power, logistics, real estate, agro-products, oil and gas. The group, which employs 10,000 people, built the country’s largest private port and has also emerged as the top private power producer in the country.

     

    The empire was created in 30 years out of virtually nothing. Born in a Gujarat Jain family of textile traders who migrated from Tharad in North Gujarat to Ahmedabad, 51-year-old ‘Gautambhai’, as he is known around here, had seven siblings as he grew up in the modest Ratanpole area in the walled city here. Even while studying in college in Mumbai, his sharp trading instincts made him try his hands at the diamond trade. For a while after dropping out of college, he turned entrepreneur, making plastic out of granules. He soon realized that trading was his forte and set up Adani Exports, which turned into the country’s leading export house within no time because of the speed with which Mr Adani could spot opportunities and strike deals anywhere in the world.

     

    “He has diversified interests but I would always call him the maritime man of India. He has almost single-handedly changed the sector in India,” says Mahadevia. Like Mahadevia, people who have worked closely with Mr Adani think he is a visionary who always thinks bigger than anyone around him.

     

    Most of his imports and exports were through Kandla port in Kutch. The turning point came in the early 1990s when Mr Adani told Mahadevia to leave dentistry and help him set up a jetty at Mundra. By then the owner of a star trading house with a turnover of Rs 300 crore, he was looking to build a captive jetty along with a leading American company to export salt to Japan. The American partner withdrew midway but Mr Adani did not give up the plan. As luck would have it, in 1995 Gujarat came up with the new port policy on the PPP model to develop six ports in Gujarat. Mundra was one of them.

     

    To use a cliche, Mr Adani has never looked back since. After commissioning Mundra port in 1998 and by the time Modi came to office in 2001, Adanis had transformed from an export house into an infrastructure company. The port is connected to the railway network by a privately built and maintained 65km rail line – again a first in the country. The port includes the world’s largest coal terminal which handles 60 million tonnes annually as Mr Adani has bet heavily on coal, rather than gas, for his energy business.

     

    Not surprising that this Amitabh Bachchan fan doesn’t remember how many times he has seen ‘Kala Patthar’, a film based on the Chasnala coal mine disaster in Bihar in 1975.”He is the Bachchan of his field, always hands-on but in a positive way,” says a business associate. Senior executives are alert while stepping into his tastefully done-up chamber. “Not because he would offend you, but because he will ask seemingly simple questions which are completely out of the box and potential game-changers,” says a senior Adani executive.

     

    Bakul Dholakia

    “In terms of the risk taking appetite and risk absorption capacity there are very few who can match Gautam Adani. There are many who take large risks, but very few have the ability to face their adversity with courage and conviction,” says former IIM-A director Bakul Dholakia, who is associated with the Adani group’s educational and CSR initiatives. Dholakia says it is impossible to make out from Mr Adani’s face whether he has been delivered some bad news a few minutes ago. Close associates say Mr Adani has a great ability to win over people, political or otherwise. When Mundra port was being built, a consultant came up with a novel idea of building floating break-waters to contain sea waves at the cost of Rs 7 crore. The experiment sunk – literally – within 20 minutes of its execution. Mr Adani, who watched the disaster calmly, turned to the consultant and put his arm around his shoulder. “Well tried,” he said before leaving. The consultant broke into tears and worked for the group for the next 15 years.

     

    While much is being said about his close relationship with Modi, Mr Adani had been extremely close to previous regimes in Gujarat headed by Shankersinh Vaghela, Chimanbhai Patel and Keshubhai Patel. All these regimes allocated land to Mr Adani in and around Mundra at cheaper rates than what the Modi government is charging.

     

    In 2003, when most industry heavyweights stayed away from an investment meet that Modi had organized, a group of Gujarati business barons led by Gautam Adani saved the day for him. While doyens of India Inc warmed up to Modi much later, Modi never forgets people who stood by his side when it mattered the most.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Blippar recreates Bhootnath Returns magic on cellphones

    By A Correspondent

     

    The weekend has been abuzz with film ‘Bhootnath Returns’ for more reason than one. While it stars megastar Amitabh Bachchan and has the topical theme of the elections, it has also been powered by Blippar, the leading visual discovery platform, to offer a interactive campaign where consumers can download Blippar on their mobile and blip any ‘Bhootnath Returns’ movie image to get a magical connect with Bhootnath. They can click their photo with different images of Bhootnath and share on Twitter and FB to win exciting goodies.

     

    Said Arnav Ghosh, Regional Director with Blippar, which is scheduled to launch in India soon: “This is a first-of-its-kind innovation in Bollywood and creates a paradigm shift in way content engagement will be done specifically in the entertainment category.”

     

    Blippar has powered over 750 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences. Since Blippar has the capacity to trigger anything a phone can do, users can ‘blipp’ an image to unlock hidden content – such as videos, coupons, recipes and sweepstakes – or actively engage with a brand by playing a game, posing with celebrities, or virtually trying on products.

     

  • India TV confirms QW Naqvi’s exit

    QW Naqvi

    By A Correspondent

     

    In an official statement issued late on Monday, India TV has confirmed that Q W Naqvi has resigned as Editorial Director.

     

     

    Ritu Dhawan
    Rajat Sharma

    Ritu Dhawan, India TV MD & CEO confirmed the development. “We have accepted his resignation and asked Naqvi to serve his notice period,” she said, adding: “We are surprised at the reasons being attributed to it in the social media. Such reasons are baseless, and we condemn the effort being made to use it for political gains.”

     

    India TV Chairman Rajat Sharma added: “There is a continuous attempt by some people to defame electronic media which has been officially condemned by broadcasters. We in the news media have covered several elections in the past and will cover many more, we cannot allow our industry to become a tool in the hands of interested parties during elections.”

     

    Mr Naqvi, a seasoned campaigner in news television, had joined India TV in October 2013. While we are not sure of where he’s moving next, there are rumours that he may be in discussions with a political party to contest the elections.

     

  • Gocricket to capitalize on IPL frenzy with website launch

    By a correspondent

     

    Times Internet unveiled its cricket portal www.gocricket.com, a cricket news destination with original, editorial content, deeply integrated video features, and a rich, cross-platform experience.

     

    Cricket fans will be able to watch Pepsi Indian Premier League 2014 anytime, anywhere on gocricket’s multiple digital platforms. Gocricket launches live on web, iPhone, Android, iPad, and WAP, readily enabled for featured phones and low bandwidth users as well. The website will also feature a video scorecard, with real time video clips integrated into the scorecard.

     

    “We are also proud to announce that one of India’s most successful captains, Sourav Ganguly, will exclusively share his critical insights into the game on our platform.” said the website’s Business Head, Ruchir Khanna. “Gocricket will be the most comprehensive web and mobile cricket destination, offering a multimedia experience.”

     

    Along with rich photos and videos, gocricket will also feature writing from around the world, connecting cricket fans with experts and writers. It will distinguish with cricket records and trivia, making it simple and easy for the fans.

     

  • DDB MudraMax Media bags Tata Goldplus Jewellery

    By A Correspondent

     

    DDB MudraMax  has won the media duties of  Goldplus, a Tata product, after a multi-agency pitch including Madison Communications, Maxus and incumbent agency  Disha Advertising.

     

    TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India.  With 33 retail stores spread across four states, Goldplus is well-known for its pure gold jewellery and transparent business practices.

     

    Deepika Sabharwal Tewari, General Manager – Marketing, Jewelery division, Titan Company Limited said: We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.¿

     

    On winning the account, Sathyamurthy Namakkal, President, DDB MudraMax Media, said: “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”

     

  • Ranjona Banerji: Media booms with Baru book

    By Ranjona Banerji

     

    Sanjaya Baru’s book, The Accidental Prime Minister, about life in prime minister Manmohan Singh’s office from 2004 to 2009, has captured media space ever since it was released. Baru, a journalist was media adviser to Singh for the United Progressive Alliance’s first term at the Centre. But what the book is about is another matter: all things to all people.

     

    To the media, not unnaturally, it is about controversy. Baru has attacked the PM and the UPA when they are at their weakest, he has given ammunition to the Opposition, he has confirmed what everyone always knew – that the PM was a puppet and Sonia Gandhi ran the government.

     

    The Government and the Congress have gone into high dudgeon, thus providing even more fodder for the media, what with attacks on Baru. The Opposition is rubbing its hands with glee and smiling like the shark in Finding Nemo.

     

    Baru himself has said he was written things as he saw them and said the publisher decided on the release date, Further, the PM read the book before it was released and said nothing. No comments on that!

     

    The Indian Express has a front page story on how furious Singh’s family is on Baru’s abuse of trust. This is a journalistic coup for the Express, since no one else has managed to get what Singh himself thinks of the matter.

     

    But commentators provide a variety of explanations. Manoj Joshi in Mid-Day thinks that the Congress did itself no favours in protesting about Baru’s book. It has been exposed in its efforts to protect Sonia Gandhi at all costs: http://www.mid-day.com/articles/the-pmo-files/15230074

     

    An edit in the Hindustan Times questions the timing of this book and that of former bureaucrat  PC Parakh on the coal allocations scam: http://www.hindustantimes.com/comment/timing-of-two-recent-books-showing-pmo-in-a-poor-light-is-suspect/article1-1208092.aspx

     

    Jaitirth Rao, founder and former CEO of Mphasis, says in The Economic Times, that Baru is clearly a Manmohan Singh fan who has however decided not to ignore the PM’s faults: http://economictimes.indiatimes.com/opinion/guest-writer/the-accidental-prime-minister-sanjay-baru-shows-manmohan-singh-in-good-light-with-some-blind-spots/articleshow/33755224.cms

     

    On Monday night, Karan Thapar on his new programme on Headlines Today, ‘To the point’, skilfully conducted a debate between Shashi Tharoor batting for the Congress party and Seshadri Chari for the BJP. Since Thapar does not allow decibel-challenging hysterics on his show, the discussion was interesting and even illuminating.

     

    But perhaps there is some truth in Joshi’s assertion that this matter will only die out when the Congress party shuts up about it. The more it screams ‘Et tu Brute’, the more the media and the Opposition will make merry.

     

    **

     

    Two surveys on the media in these elections need attention (warning: this is not about election results). CMS Media Lab looked through prime time coverage of five news channels (Hindi and English) between March 1 to 15 and found 429 minutes were devoted to Arvind Kejriwal, 365 to Narendra Modi and 72 to Rahul Gandhi. Not all of this was positive coverage however. The channels scrutinised were Aaj Tak, ABP News, Zee News, NDTV 24×7 and CNN-IBN.

     

    This means, effectively, that between 8 and 10 pm, we have Kejriwal dominating over the rest. Rahul Gandhi frankly is a very poor third while Modi has perhaps fallen a bit, coverage-wise at least. However, Kejriwal got more negative coverage than Modi. In all the allegations thrown around about “paid media” and “paid news” this survey makes for interesting reading.

     

    Of the topics discussed, the list is even more fascinating, keeping in mind the feeling that this election is all about “development”. Personality topped the list, followed by Hindutva, party, development, corruption, public policy and governance.

     

    The full story is here in The Times of India: http://timesofindia.indiatimes.com/home/lok-sabha-elections-2014/news/TV-time-429-minutes-to-Kejriwal-365-to-Modi-72-to-Rahul-Gandhi/articleshow/33755909.cms

     

    **

     

    As far as social media goes, a survey by the Pew Research Centre shows that most Indians use social networking sites to keep in touch with family and friends (90 per cent) and share matter/opinions on music and films (87 per cent). Even religion tops politics – although by one one per cent at relatively low percentages of 36 and 35 per cent respectively.

     

    Perhaps these elections are being fought on the ground and not on social media after all…

     

    **

     

    Congratulations to The Guardian and Washington Post for winning the Pulitzer for the Snowden leaks.

     

    More power to them.