MxMIndia

Category: PRODUCTS

  • Conceptualised and created by Lowe Lintas and the BYJU’S media team- this campaign has been built on the central thought of the 2016 campaign – 'Come fall in love in with learning'

    Byju’s celebrates the joy of children learning on their own in latest ad campaign

    By A Correspondent

     

    Education platform Byju’s latest ad campaign celebrates the fact that if children love learning, they will learn on their own. Breaking the myths around smartphones being used just for entertainment purposes by children only – this campaign tells the story of how these devices can become an integral part of a student’s learning journey today. Offering rich content, interactives and videos, technology-enabled education has made learning fun, effective and engaging like never before.

    Conceptualised and created by Lowe Lintas and the Byju’s media team– this campaign has been built on the central thought of the 2016 campaign – ‘Come fall in love with learning’. The campaign reinstates the simple fact that if children love learning, learning any concept becomes more fun and easy. In fact, it is important for students to become lifelong learners.

    Showcasing everyday scenes between parents and children, this campaign emphasises that parents need not worry when their children are learning from Byju’s on their smartphones. It also shows how children are becoming conscious of their academic responsibilities and catching up on their school lessons using Byju’s Learning App, without adult supervision.

    Said Mrinal Mohit, COO, Byju’s: “At Byju;s, creating quality and seamless learning experiences for students has been our key focus area. Parents often think that children use smartphone for entertainment only. This campaign has been crafted to help parents understand the importance of learning through smart devices and how the concept of using smartphone as a learning device is becoming widely popular. In fact, the TV commercial depicts real-life scenarios that students learning from smart devices would have gone through at some point or the other. We are confident that this new campaign will help us instill trust in the fact that better learning experiences enable students become self-learners and learn for the love of learning, rather than the fear of exams.”

    Added Arun Iyer, Chief Creative Officer, Lowe Lintas: “Continuing with our central thought of ‘Come fall in love in with learning’ we probed further into parent and child relationships when it comes to studies. While the first campaign attempted to break the myth that kids don’t like to study, this time we brought in the angle of parents prying into what their kids do on smartphone. Built on the stereotype that children are more technology savvy than their parents and the fact that parents often think that their children only engage in trivialities on smart phones – we brought out the truth that children start enjoying studies, especially when it meets with their technology acumen. Hence, showing the role of Byju’s in a student’s life and learning process.

     

  • Captures life moments and how bathrooms play a pivotal role in personal space

    ‘My Bathroom’ matters for Roca

     

     

    Roca has unveiled a new campaign with its central theme ‘My bathroom’. With an actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is being aired across various channels.

     

    The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

     

    “Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al,” said KE Ranganathan, Managing Director-designate, Roca Bathroom Products Pvt. Ltd.

     

    Carlos Jorge, General Creative Director, Contrapunto BBDO Madrid added: “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life”.

     

     

  • The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment

    Vivo V5 Plus shows how two is better than one

    By A Correspondent

     

    On the heels of launching the successful Vivo V5 smartphone with a beautiful romantic film with Ranveer Singh, Vivo is back again with yet another handset.

     

    The 20 MP Vivo V5 Plus smartphone has been launched with a romantic sequel conceptualised by Lowe Lintas Delhi and produced by Lin Productions.

     

    Launching the new TVC, Vivek Zhang, CMO, Vivo India said, “Our new TVC for V5 Plus is a romantic sequel of the V5 TVC and is set in romantic backdrops around the world. In yet another memorable act, Ranveer Singh, our brand ambassador, is seen creating amazing bokeh effects with the all new V5plus powered by a first ever 20MP powerful front dual camera lens. The new TVC captures the true essence of our latest offering V5 plus in a refreshing manner, which is designed to offer crystal clear clarity and additional depth of field. We are certain that audience will love the new TVC and also expect encouraging response to V5 Plus.”

     

    Said Janmenjoy Mohanty, Regional President - North & East, Lowe Lintas: “We wanted to make the audiences emotionally connect with the product and portray the features against the romantic love story of Ranveer Singh travelling across the world to his lover’s city and give her a big surprise. Ranveer clicks #perfectselfies through the film to communicate to his lover and then finally to give her the surprise of a lifetime.”

     

  • Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc

    MRSI sets ‘Big Data’ as central theme for 2017 annual seminar

     

     

    The 26th Annual Market Research seminar will be held in Bengaluru on February 20 and 21. Each year, the event is attended by the movers and shakers of the insights world, both from the traditional Market Research firms as well as the new age analytics companies and the users of insights from corporate world.

     

    Speaking about the previous event in 2016, Sanjoy DattamPresident of MRSI said, “The previous seminar held in Mumbai was a huge success with over 350 delegates over the two days. The delegate mix was both mid and senior researchers from agency and client side as well as those from the marketing and brand management functions which are the end users of marketing insights.”

     

    Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L’Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc. The keynote speaker will be.Deep Thomas, CEO Tata Insights.

     

    Elaborating on the opportunity provided by the event, Sandeep Saxena, Director General – MRSI added, “The seminar provides a great opportunity for intellectual stimulation and networking amongst the research fraternity. There will be a mix of international speakers, and research papers from the Indian industry. The event is an effort to showcase and celebrate MR capabilities as well as keep the practioners current with trends impacting the industry locally as well as globally.”

     

    “The whole world today is looking at India and Data – MRSI has taken industry leadership by positioning Data and Beyond as the theme for the 26th Annual Seminar and saliently locating it in Bangalore. I am also thrilled that PR Newswire has come onboard as the Media Partner which will take the profile of the event a notch up,” commented Raj Sharma, media spokesperson of MRSI.Registrations for the seminar are underway and early bird rates can be availed till tomorrow (Feb 3).

     

  • Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences

    Morning Fresh banks on 21-day fresh beginning challenge

     

     

    Morning Fresh, a restorative hangover cure and natural drink to detoxify alcohol and boost liver health, has launched a21-day New Year resolution challenge that has started trending with its target audience, claims a communique.

     

    Commenting on the campaign, Mitali Tandon, co-founder Morning Fresh says, “ It takes 21 days for any habit to be inculcated into your routine and we created #FreshStarts to encourage our audience to start being more proactive about the healthy choices they make in their everyday lives. The aim of our campaign was to break down the idea of a “healthy lifestyle” into simple tasks that could be completed every day and have fun while doing it”

  • The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model

    Airtel Payments Bankrolls outintegrated launch campaign

     

     

    Airtel Payments Bank has announced the roll out of a 360-degree launch campaign to showcase its digital banking offerings that offer customers a refreshing change from traditional banking.The campaign, based on the theme “Bank Hai Par AlagHai”,highlights Airtel Payments Bank’s differentiated banking model that leverages the vast network of neighbourhood Airtel retail outlets, which take convenient digital banking closer to the customer.

    The campaign is based on customer insights regarding their day to day experience with traditional banking and brings to fore some of the most common challenges faced by them. Airtel Payments Bank, which is leading the creation of a new category of banking in India, is trying to address some of these challenges with its innovative approach.

    Conceived by Taproot-Dentsu, the campaign will comprise of TV Commercials with support legs in Outdoor, Radio and Digital mediums, which will play a big role in delivering the message to the audience.

    Said Shashi Arora, MD & CEO, Airtel Payments Bank: “Airtel Payments Bank aims to take the banking closer to every Indian. Our simple and very convenient banking model thatleverages Airtel’s vast retail network will add a new dimension to the way India banks and contribute to financial inclusion in the country.”

    AddedAgnello Dias of Taproot-Dentsu: “Consumers are looking for simple and efficient modes of bankingand the thought behind the campaign was to look at the proposition from a common man’s perspective and his expectations from a bank. Airtel Payments Bank is leading the creation of an entirely new banking category in India and we have chosen an approach that is frank and engaging.”

     

     

     

  • The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country

    Future Consumer unveils brand campaign in India

    By A Correspondent

     

    Future Consumer Limited (FCL) is a forward-looking company dedicated to making products for the new generation of restless aspirers that constantly seeks something new. The company has created a whole new language of fusion product innovations, which will soon cater to anything and everything the Indian kitchen needs but doesn’t know yet.

     

    It has unveiled a new campaign that is based on a simple truth about Indians. That they are a unique tribe of foodies, with the most experimental palates. They have an adventurous way of appreciating a completely new taste by truly making it their own. Only in India do we have the gumption, the ability or the bravado to take what the world is consuming and give it an interesting twist. Even the regular Indian fare is in a state of constant evolution and something new is always cooking in our kitchens. This campaign is an ode to the great Indian culinary adventure, taking place every day across the country.

     

    Said Rahul Kansal from Future Consumer: “It was a pleasure working with Taproot on this campaign, as always. We gave them a simple brief: we at FCL are here to feed the great Indian foodie. They found a really graphic way to express this message, through the audio mnemonic of tongue-clicking (a uniquely Indian way of expressing the pleasure of great-tasting food). The metaphor of hybrid tastes that the film is based on, also brings alive the idea of our new-found spirit of experimentation, evocatively.”

     

    Added Agnello Dias, Co-founder, Taproot Dentsu: “It was an interesting brief for an interesting brand and the simple insight that when it comes to food, we in India neither accept nor reject any new flavour outright – we tweak it to make it our own. Signed off, of course, by the great Indian ‘palate smack’, a satiating expression that is uniquely Indian.”

     

  • The campaign premise is that ‘milavati’ or adulteration in oil can be bad for health just like corruption in a party

    Fortune Mustard Oil introduces latest brand campaign

    By A Correspondent

     

    Fortune KachiGhani Mustard Oil has launched its new campaign this month.  With the elections just around the corner, the film is centred on a topical issue – the funding for a political party. The premise is that ‘milavati’ or adulteration in oil can be bad for health just like corruption in a party.

     

    The film opens with a group of party members having lunch. While a member is suggesting accepting funds without caring about election agenda, the party leader makes it clear that she doesn’t support corruption. She does this by using her food cooked in Fortune KachiGhani Mustard Oil, a 100 per cent pure mustard oil, as an analogy to drive her point across. She also adds that funding should also be devoid of any ‘milavat’ with the party’s agenda.

     

    Conceived and executed by Ogilvy & Mather, this film hopes to ensure that consumers realise the issue of adulteration in mustard oils and think twice before buying their mustard oil.

     

  • Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign

    Tetley unveils new campaign featuring Sourav Ganguly

    By A Correspondent

     

    Featuring the former captain of the Indian cricket team, Tata Global Beverages has introduced the all-new Tetley Super Greenwith its latest light-hearted ad film. The campaign highlights the super human expectations each of us face every day.With this campaign, Tetley Super Green introduces vitamin enhanced green teas for the first time in India.The Tetley Super Green range consists of Tetley Super Green Boost – a combination of lime and mint green tea with vitamin B6 to help reduce tiredness and fatigue and Tetley Super Green Immune – which is a combination of citrus and honey green tea with Vitamin C, to help support the immune system.

     

    After a series of ad campaigns, this new campaign from Tata Global Beverages highlights the product’s USP of being a super green tea in a creative manner. The film truly brings alive the positioning of Tetley Super Green as the superhero of green teas. It was backed by the insight that even real, everyday people, are constantly faced with super human expectations, and need a little extra from the products they consume to live up to them.

     

    The ad opens with a woman asking Ganguly’s wife why she needed Tetley Super Green. To which she replies that people still treat her husband like the ‘Prince of Kolkata’, while the camera pans to Sourav Ganguly. The film then continues to display a series of situations where Ganguly is still expected to ‘be the person he once was’. The film ends with Ganguly sipping Tetley Super Green while the voiceover reiterates that a person with super human expectations requires a super green tea.

     

    Speaking about his association with Tetley Super Green, Sourav Ganguly, Brand Ambassador – Tetley says, “I feel extremely honored to be associated with an international brand like Tetley that works tirelessly to give their consumers the best products possible.  Tetley Super Green tea, as the brand name suggests, truly believes that ordinary people are capable of doing super things. Tetley Super Green Boost and Immune contain Vitamin B6 and Vitamin C, whichenhance the functionality of green tea to help us deliver on Superhuman expectations every day. “

     

    Remarking on the campaign, Rishi Chadha, Head – Tea Marketing, Tata Global Beverages says, “At Tata Global Beverages, we are driven by consumer centricity and constant innovation, to cater to the evolving needs of our consumers. Our constant endeavour is to leverage our strong global expertise and learnings to introduce differentiated and value-added offerings to delight our consumers. We pioneered the green tea wave in India and are now introducing a first-of-its-kind vitamin enhanced super green tea as the latest addition to our green tea portfolio. We believe that Tetley Super Green tea is a compelling reason for new consumers to come into the green tea category.  Our new brand film explains this beautifully in a light-hearted and relatable manner. Sourav Ganguly has done a fantastic job of capturing the essence of ‘Everyday Super Humans’ and we are very excited to have him as the new face of Tetley in India.”

     

    Commenting on the campaign, Shriram Iyer, National Creative Director, Mullen Lintas says, “Super Green as a product is about upping health benefits of Green Tea. To bring this alive, the planning and account team on the brand in Bangalore arrived at the insight that sports celebs are faced with a unique challenge. People always expect from them the same superhuman feat that they once performed on the field, no matter what life stage they are in now. This ‘superhuman expectation’ became our creative plank to deliver the message. The script crafted by Santosh Ramakrishnan and directed by Abhinav Pratiman lands the idea gracefully. Sourav Ganguly hits it out of the park. Personally, I think this is Sourav Ganguly’s best onscreen performance, off the field!”

     

  • New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'

    HDFC Life’s new campaign highlights what’s best for the family

    By A Correspondent

     

    HDFC Life has unveiled yet another impactfulmulti-media brand campaign. With ‘Apnokoapnedumpejeenasikhao’ as the proposition for the campaign, the film reinforces the importance of self-reliance along with financial independence.

     

    Over the years, the role of the earning family member has changed immensely; it has transcended the traditional values of just being the person who takes care of household finances. Today’s men also work towards shaping their family’s values, enabling their families to live a life of pride.

     

    Through a moving story of a girl’s journey from being an over protected daughter to a confident woman thanks to her husband who taught her the values of independence and self-reliance, HDFC Life once again reinforces its brand belief–SarUthaKeJiyo!

     

    Leo Burnett India has conceptualised and created the newest campaign for the brand.

     

    Speaking about the campaign, Senior Executive Vice President & Head – Marketing, Analytics, Digital & E-Commerce, Sanjay Tripathy said:“Over the years, the category has side stepped the real reason for buying insurance. Through this hard-hitting campaign, we wanted to go back to the basics of why insurance is purchased in the first place; to protect your loved ones and their dreams from untoward uncertainties. HDFC Life has always stood for ‘SarUthaKeJiyo’ – living an independent life of pride. Focusing on the evolution of a woman and her journey to self-reliance the new brand campaign will further the ‘pride’ proposition which is widely recalled and resonates with our audience”.

     

    Adding more perspective on the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “It’s a story of a young woman’s journey from a dependent daughter to an independent woman. She is able to transform because of her husband’s belief in her. The story has been told from the father’s point of view, and I believe the campaign makes the impact we aimed to make.”

     

    Apart from TV, the film will have legs on DTH, Cinemas, OOH, Digital, Social media and on-ground.

     

  • Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'

    Varun Dhawan appointed brand ambassador for LUX Cozi

     

     

    Lux Industries Limited, known for its innovative and customer-demand driven product offerings, has signed Bollywood star VarunDhawan as its new brand ambassador for LuxCozi. By signing VarunDhawan LUX Cozi is taking a leap in the process of repositioning itself within the young audience.

     

    Speaking about the development, SaketTodi, Senior Vice President, Operations and Strategy, Lux Industries Ltd said: “With fresh zeal and perspective Lux Industries has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. LuxCozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of the core business strategy the brand is open to constant innovation and thus associates itself with renowned faces to represent the brand after every couple of year’s time.”

     

    Added UditTodi, Senior Vice President, Lux Industries: “On behalf of Lux Industries family we welcome VarunDhawan as our new brand ambassador for LuxCozi. A significant section of young audience connects with him and we believe will work in favour with our strategy to reach out to the youth of this country.”

     

    The creative for the series has been executed by Ogilvy.

     

  • Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance

    Cigna TTK’s says ‘YES’ to heath to their consumers in its new brandcampaign

    By A Correspondent

     

    Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI) and Indian conglomerate TTK Group, unveiled the # say ‘YES’  to health campaign.

     

    Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance. This is the underlying philosophy of everything we do. Right from the design of the products to the way we deliver them. A deep dive into the consumer mindsets showed that when a consumer is planning to buy health insurance, there are many questions and apprehensions in their minds on the benefits of health insurance – leaving consumers with a feeling that when the moment of truth arrives they may not benefit. Cigna TTK’s brand strategy has been to partner their consumer in illness and in wellness. In this campaign the brand partners the consumers in the decision making process and builds a relationship that drives brand preference.

     

    Speaking on launch of the new campaign, Sapna Desai, Head, Marketing and Communications, Cigna TTK Health Insurance said, “Our new  # say ‘YES’ to health campaign is designed to infuse positivity and affirmation for the set of consumers who are aware of health insurance, and are considering buying but are unable to make the final decision. It is within this context that Cigna TTK has chosen to # say ‘YES’ to health – reassuring customers that at Cigna TTK their health and well-being will always come first. The campaign leverages the product and service truths to differentiate and provide exclusive value to our customers based on their diverse needs.”

     

    Adds Suraja Kishore, National Planning Head McCann, “In a country that’s witnessing a rise in health consciousness, subscribing to health insurance should be an obvious idea, but it’s clearly not the case. Consumer immersions we undertook revealed to us the reason for this gap. Consumer dissonance and confusion arising from hidden clauses in fine italics, and conditions-apply-asterixkeep consumers away from buying into the category.”

     

    Cigna TTK # say ‘YES’ to health campaign is insightfully designed to assure and reinforce our promise of being a true partner in illness and wellness. The guiding philosophy is built around finding favorable product & service solutions at all times for example ensuring coverage worldwide in times of a medical emergencies, lowering premiums as a reward for staying healthy, restoring your sum insured to the full extent if it gets exhausted due to any other medical condition etc.”

     

    The approach of this campaign is to keep the communication simple and endearing. The campaign will focus on print as the lead medium, with the support of radio & digital. Social media will be deployed both for awareness and engagement, as an always-on approach.

     

    Give below is the link to the making of the # say ‘YES’ to health campaign with bytes from Sandeep Patel, CEO and MD, Cigna TTK Health Insurance and Sapna Desai, Head, Marketing and Communications, Cigna TTK Health Insurance.