MxMIndia

Category: PRODUCTS

  • The campaign will focus on increasing awareness about cancer, de-addiction and lethal effects of tobacco

    Lady Hardinge Medical College & Design Theka Launches ‘Cancel Cancer’ campaign

    By A Correspondent

     

    The Ministry of State for Health and Family Welfare has spearheaded a cancer awareness initiative, ’Cancel Cancer’ at Lady Hardinge Medical College in New Delhi. The 360-degree event work has been conceptulised by Design Theka, BVM Design and Media House Pvt. Ltd. The initiative aims to focus on increasing awareness on various lethal effects of tobacco, causes of cancer and the measures taken to control it and with help of rich media will amplify engagement on digital platform to take the cause to the next level.

     

    According to a report released in the year 2013 by the Government of India, in India, the age of one in every five person addicted to tobacco is less than 21 years. The report also mentions that out of 2 crore homeless children in India, 40-70% children come in contact with some or the other form of intoxication. There are many kids falling for some or the other kind of intoxication before the age of 5.

     

    On the occasion, Minister of State for Health and Family Welfare Faggan Singh Kulaste said: “The campaign aims at educating people against the hazards of tobacco that is the root cause of cancer. The government supports this cause. We should actively participate in this noble campaign and contribute in any way possible to bring about the necessary change.”

     

  • A digital campaign – SIP Kiya Kya? – was unveiled along with a series of video and banner ads

    DHFL Pramerica MF targets young investors

    By A Correspondent

     

    DHFL Pramerica MF has unveiled a digital campaign to reach out to young investors with a series of video and banner ads urging them to invest in an SIP. Developed inhouse by the marketing team, the campaign will be using social media extensively and has been kickstarted on Facebook and Youtube. The campaign has already managed to garner over 20 million video impressions till date and has seen very strong acceptance within the target audience.

     

    Speaking about the campaign, Salil Vaidya, Director and CMO, DHFL Pramerica Asset Managers added: “Our research clearly showed that the understanding of Mutual Funds and S.I.P is quite healthy amongst the investor community and there is a huge interest in Systematic Investing. Moreover what is heartening is the attitude of younger investors towards mutual funds as they see mutual fund investments as a long term wealth building avenue, giving them access to expertise with periodic, manageable investments.  Given our aspiration to connect with retail investors, we chose to use SIP Kiya Kya? as the message to target young investors.”

     

  • The actor plays protagonist in the new Thums Up campaign

    After Salman, Thums Up gets Ranveer Singh for a ‘Toofani’ act

    By A Correspondent

     

    Topselling cola Thums Up released its commercial starring actor Ranveer Singh, continuing with the ‘Toofani’ theme which had megastar Salman Khan as brand ambassador. The ‘Main Hum Bhi Hoon, Aur Khaas Bhi’ campaign is the second rendition of the creative expression – ‘Main Hoon Toofani’ which was launched early this year, notes a communiqué, adding: based on the idea of celebrating the ‘Khas’ in ‘Hum’, the campaign seeks to inspire its consumers to unleash their toofani or heroic spirit. It may be recalled in October this year, it was revealed that Salman Khan will no longer be endorsing Thums Up. Both Coca-Cola India, owners of the Thums Up brand, and Salman Khan had then issued a joint statement noting that since Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio In light of this, both parties have mutually decided not to renew their current contract.

     

    Launching the new Thums Up campaign, Debabrata Mukherjee, Vice President, Marketing, Coca-Cola India and South West Asia said, ‘Thums Up advertising is set apart by its energetic, fast-paced and stylishly rendered action. Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand. Ranveer embodies the Thums Up philosophy in his personal life – an uncompromising attitude towards achieving one’s goals. We are confident that this partnership will work towards fulfilling the brand’s objectives.”

     

    The campaign has been conceptualised by Leo Burnett, led by National Creative Director Sachin Das Burma and has been launched through a film directed by acclaimed Hollywood director Simon West. West is known for his work in blockbusters like Con Air and Expendables 2.

     

    Commenting on the campaign, Burma, said: ‘It is a fact that nobody is born a Toofani, it is what you do in the face of adversity that makes you one! Real Toofani exists in everyone, it’s just that we need to recognize it and work towards achieving our goals. Following the brand’s philosophy of believing in oneself and inspiring people to unleash their true potential, the campaign focuses on the hero spirit that resides in every Thums Up drinker. It was a great learning experience working with someone of Simon’s caliber, as all the action sequences in the film are live and look nothing short of an action-packed rollercoaster ride.”

     

  • A Twitter campaign was followed by a video by AIB in association with Ola on how best to welcome 2017

    Ola launches #PeekeMatChala campaign against drunken driving

    By A Correspondent

     

    In an attempt to discourage drunken driving, Ola, the mobile app-driven transportation platform, launched a ‘#PeekeMatChala’ campaign.

     

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was to drive home that if drunk tweeting could be so dangerous, then imagine what drunk driving could do.

     

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realise he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

     

    Speaking on the initiative, Raghuvesh Sarup, Head of Categories and CMO at Ola said: “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

     

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

     

  • The campaign also features ace Shuttler P V Sindhu and actor Hrithik Roshan in the TVC

    Myntra’s campaign for its ‘End of Reason Sale’

    By A Correspondent

     

    Myntra has launched a new campaign to promote its annual ‘End of Reason Sale’ (EORS). The 360-degree campaign announces the fifth edition of EORS to be held between January 3 and 5.

     

    At the centre of the campaign is an ad film that brings forward the essence of EORS that offers shoppers the perfect occasion to plan and stock up their wardrobes at the very beginning of the year. This is expressed by the tagline, “Jo chaho milega jab Myntra ka sale khulega”, which loosely translates to “You can get whatever you want on the Myntra sale”.

     

    Speaking about the campaign, Myntra’s CMO & Head, International Brands Business, Gunjan Soni, said: “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital. EORS has emerged as the most sought after fashion sale event in the country and through this campaign we are reaching out to all our existing and new customers, urging them to prepare and make the most of the three day sale.”

     

    Said Kartik Iyer, CEO, happy mcgarrybowe: “ The mission has been to build enough excitement around the largest and most awaited fashion sale event in the country and it has been a great experience as always, with conceptualizing the film. We are confident that the film will rouse enthusiasm for the sale among all sections of consumers.”

     

  • Brings an incredible opportunity to fulfil dreams of travelling the world

    Panasonic launches digital campaign #LiveYourDreams

    By A Correspondent

     

    Panasonic India has launched a digital campaign hashtagged #LiveYourDreams. #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination.

     

    Talking about the campaign, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign #LiveTourDreamswill help the youthto unleash themselves from mundane work life and live their travel dreams with a lifetime experience of their dream destination. This campaign is specifically targeted towards the millennials and ends on January 12.”

     

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

     

    Campaign Summary

    Campaign elements: Travel, Dreams, Passion

    Marketing Manager – Digital (Brand): AmlanPati

    Creative Agency: Sociowash

    Creative team: Rohit, Tejender, RaghavBagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Ritu Prakash, Saurabh Jain

    Account Management: Amit Dhawan

    Films Chief: RaghavBagai

    Director (of the film): Tejinder

    Producer: Rohit

    Production House: Gibbous Films

    Post production studio: Swastika Films

    Music credits: Saurabh Vaibhav& Siddharth Mahadevan

    Editor: Rajneesh Singh

    		 TVC detailsWorking title of film: KaagazKeParindey Ft. Siddharth Mahadevan | Live Your DreamsDuration: 1:45

    Exposure(mediums used): Digital Platforms, including Social Media, YouTube, Google Display Network

     

     

    About Panasonic India

    Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of US $ 62.947billion for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

     

    For media queries, please contact:

    Panasonic India | Tribhuwan Joshi | +91-9650111769 |Tribhuwan.joshi@in.panasonic.com

    MSLGROUP|Laxmi Sharma |9654515243 | Laxmi.sharma@mslgroup.com.

     

  • The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business

    Team Pumpkin bags digital marketing mandate of Pizza Hut

    By A Correspondent

     

    Team Pumpkin has bagged the digital marketing mandate of the leading QSR chain Pizza Hut. The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business.

     

    Said Team Pumpkin’s Co-Founder, Ranjeet Kumar: “We are delighted to partner with Pizza Hut and our strategy for the mandate revolves around capturing micro-moments for the youth and expressing them through our digital assets. It’s a great feeling to be working on a renowned brand like Pizza Hut and we are all set to deliver our best for the brand.”

     

  • It was created by communications agency Jack in the Box Worldwide on the occasion of International Crossword Day on December 21

    Wai Wai Noodles create waves on Crossword Day

    By A Correspondent

     

    Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.

     

    Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”

     

  • The auto major has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution

    Chevrolet launches digital campaign on Facebook

    By A Correspondent

     

    To welcome the New Year 2017, Chevrolet has partnered with Facebook to inspire its customers in finding new roads to further strengthen its customer relationship.

     

    Since many people quit their resolutions very early in the year, Chevrolet has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution. Additionally, the campaign will also incorporate Chevrolet Co Driver, the new messenger Bot technology, which further intimates the viewers to subscribe and share their new year resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions.

     

    Commenting on the new digital campaign and partnering with Facebook,  Jack Uppal, VP Marketing & Customer Experience, Chevrolet India said, Our company motto appropriately defines Chevrolet’s brand statement, ‘Find New Roads’, it is all about exploring new opportunities and making every mile count. We strive to craft innovative concepts for our consumers, and offer new experiences that sustain our brand connect and enhance the overall customer experience and brand value amongst our target audience. Facebook is one of the largest social networking platforms which engage multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.”

     

    In 2016, Chevrolet India conducted a variety of social media campaigns. With the advent of 2017, Chevrolet will attempt to shape a firm foundation between digital natives and the automotive industry. Chevrolet continues to build upon its commitment towards offering the best in class customer service by adopting diversified measures.

     

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.

     

  • The ads starring the Airtel ads girl Sasha Chhetri emphasise on the protection against the increasing Ransomware attacks

    Quick Heal’s new campaign on risks of free antiviruses

    By A Correspondent

     

    Pune-based Quick Heal Technologies has released an ad campaign to draw the attention of consumers towards the risks associated with free antivirus solutions. Targeting the youth and working professionals in its TVCs, Quick Heal aims to create awareness on the security threats which a free antivirus product is not capable to mitigate as against the protection guaranteed by a antivirus solution which is purchased, such as; safe banking, privacy protection, anti-ransomware, anti-phishing, enhanced firewall and web security.

     

    Speaking about the conceptualisation of the ad, Sanjay Katkar, MD and CTO, Quick Heal Technologies Limited, said, “Our observation has been that there is lack of awareness on the risks of using free antivirus software. Secondly, there are numerous users who are using a free antivirus solution assuming that there data, devices, communications and transactions are safe. ” He further added; “Our objective of creating these ads was to create awareness on the need for multi-layered protection on devices in the ever evolving security threat landscape; which is not assured by free antivirus solutions.”

     

    Additionally, owing to the current scenario of demonetization which has given a boost to the adoption of online banking and high use of mobile phones for banking transactions and digital payments; it is all the more important to have robust multi-layered protection installed on the devices.

     

    “IT security threats are evolving rapidly and are growing in complexity. This is the major reason why antivirus solutions providers like us are constantly innovating to offer solutions that counter these threats and are able to protect our consumers’ valuable data and hardware.” adds Katkar.

     

    “With these ads, we are reinforcing Quick Heal’s expertise to combat the most prevalent IT and network security threats. We identified Sasha Chettri to drive this campaign for us because we wanted someone who can connect better with our target audience and has a mass appeal. We found her relevant considering our objective was to reach out to the youth and professionals and explain our technology to them”, added Katkar.

     

    Created by Thoughtshop, a Mumbai based advertising agency which Quick Heal has partnered since July 2014, the ad was conceptualised based on the insight that youngsters prefer easily available free solutions while working professionals require flexibility with their devices which in turn compromises the security of their data and hardware. It is a perquisite for youngsters and working professionals to secure their systems and devices with a robust antivirus solution.

     

  • The mobile company is also backing the Hyderabad and Delhi fests later this month

    Gionee sponsors just-concluded Sunburn

    By A Correspondent

     

    Smartphone-maker Gionee is sponsoring the season of premier music festival, Sunburn. The 4-day event concluded in Pune on December 31 and will be held in Hyderabad and Delhi on January 14 and 15 respectively.

     

    With marketing spend of Rs 600 crore for the current financial year; Gionee has sponsored some of the leading events in different areas like sports, Bollywood, fashion and music to enhance its brand presence in the country.

     

    Commenting on the association,  Arvind Vohra, Country CEO & MD, Gionee India said: “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be a part of these events.”

     

    Gionee’s association with platforms such as Sunburn has been a requisite to the brand strategy which helped build its base and making it more relatable to its target audience, notes a communique.