MxMIndia

Category: PRODUCTS

  • JWT Mumbai created the first TVC for Scrubs, wherein Everyuth is the category leader

    JWT India bags creative mandate for Everyuth Scrubs, releases TVC

    By A Correspondent

     

    Zydus Wellness Limited awarded its creative mandate for Everyuth Scrubs Facewash & Peel Offs to J Walter Thompson India following a multi-agency pitch. The account will be handled by JWT’s Mumbai office. The first TVC created is for the Everyuth Scrubs category.

     

    The ad campaign conceptualised and crafted by J Walter Thompson Mumbai highlights and breaks some myths related to blackheads.

     

    The Everyuth Naturals Advanced Hydro-Active Walnut Apricot Scrub TVC starts with a question “Blackheads hai kya? From here begins the journey to meet different girls from all age groups and what is their understanding about blackheads and dead skin cells. The TVC captures various myths that have been noted in various researches done like ‘Blackheads happen post 30” or “Fair girls are not prone to blackheads” or for that matter even the fact that some women are completely unaware of blackheads or look at it as facial hair.

     

    Commenting on the campaigns differentiated offerings, Samarth Shrivastava, VP & Executive Business Director J. Walter Thompson Mumbai said, “Beauty brands need to realise that they are in a space where the audience already has enough players fighting to survive. So, unless you are hard hitting and entertaining you cannot build your brand presence and we managed to do exactly that”

     

    Added Tarun Arora, COO & Director – Zydus Wellness Limited: “Scrub is an emerging category with very low penetration. The consumer research revealed that there are lots of myths about blackhead and dead skin cells problems. These myths need to be tackled to drive the brand and category growth and that’s what we have achieved through this communication.”

     

     

  • This new campaign was rolled out nationally across outdoor, print and digital mediums in cities like Bangalore, Hyderabad, Mumbai, Delhi, Kolkata and Chennai

    Virat Kohli spreads new message for Wrogn

    By A Correspondent

     

    Wrogn, the youth fashion brand by Virat Kohli recently launched its new advertising campaign ‘May the best you win’. The brand, founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd has its new campaign speaking about the internal and external fight that an individual experiences on every walk of life.

     

    This new campaign was rolled out nationally across outdoor, print and digital mediums. Said Reddy: “Wrogn brand campaigns have always strived to set a benchmark for fashion advertising in India, and it’s always a fantastic opportunity to push the conversation forward on the brand, being unconventional, provocative and relevant.”

     

    Orko Basu, Creative Head, Fisheye Creative Solutions Pvt. Ltd added: “For this year’s Autumn/Winter campaign, we chose to have not one Virat but two. Wrogn has always challenged the status quo; this time, Wrogn is taking it further by asking us to challenge not just the world around us, but ourselves.”

     

  • The initial two matches of Chennaiyin FC during ISL 2016 will be an exciting teaser phase followed by the brand reveal in the finale rounds

    Himalaya inks new association with Chennayin FC of Indian Super League

    By A Correspondent

     

    Himalaya Men has announced an association with Chennaiyin FC of the Indian Super League for its ‘Men Hate Pimples Too’ campaign. It launched the campaign basis a consumer research insight that pimples affect men as well, leading to personal and social discomfort and their grooming needs have to be addressed.

     

    The campaign was activated with the collaboration of Himalaya Men with the Royal Challengers Bangalore during the Indian Premier League (IPL) and continued its journey with the Patna Pirates team during the Pro Kabaddi League (PKL).

     

    Further consolidating its sports association, the brand is all set to cheer for the new Chennaiyin FC during this year’s India Super League (ISL). The initial two matches of Chennaiyin FC during ISL 2016 will see a teaser followed by the brand reveal in the finale rounds.

     

    Commenting on the association, Ashwani Gandhi, Category Manager, Himalaya Men, said, “Sports is a perfect platform for us to connect with a young TG. Today, sports heroes are not just on-field performers, but also style icons, setting the trend for grooming and style. The Himalaya ‘pimple story’ debuted in 2016 with the RCB partnership, helping us communicate the message that ‘men hate pimples too’ and that a solution in the form of ‘Himalaya Men Pimple Clear Face Wash’, was at hand. After fruitful associations with IPL and PKL, we hope to continue our success run with the Chennaiyin FC tie-up. ISL is a great platform and we are delighted to be associated with the reigning champions!”

     

    “The face cleansing category is pegged at 1800 crore with the men’s segment contributing to 15% and growing at 30-35%. These are strong, impressive growth rates and was a natural progression for us to extend our leadership from the unisex face wash category to men’s grooming category, as men also deal with skin problems and require specialised solutions,”, said Rajesh Krishnamurthy, Business Head-Consumer Product Division, The Himalaya Drug Company.

     

    Commenting on the association, Chennaiyin FC co-owner Vita Dani said: “We are delighted to welcome Himalaya Men as the Co-Sponsor of Chennaiyin FC. We are proud to be associated with such a great brand and we look forward to building a strong relationship through the course of the season.”

     

  • FCUK will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing

    Cut The Crap bags FCUK Innerwear’s creative mandate for India

    By A Correspondent

     

    Oban Fashions, Rupa & Company’s wholly owned subsidiary that has acquired exclusive licence from French Connection Limited to develop, manufacture, market and sale innerwear and related products with the by Advertise” href=”#31281213″> Brand name ‘FCUK’ in India, has appointed Mumbai-based Cut The Crap (CTC) as its creative agency.

     

    “I am delighted to announce our partnership with Oban Fashions for FCUK and French Connection Innerwear,” said Jagdish Acharya, Founder & Creative Head of Cut The Crap (CTC).

     

    Commenting on the appointment, Siddhant Agarwal, Director, Oban Fashions said, “FCUK is a cult brand and we needed an agency with passion and dedication to bring the glory it deserves.

     

    We decided to go with CTC because of their brand understanding and cutting edge creative interpretation. FCUK is all set to occupy center stage in premium innerwear segment in the coming years and I am happy to have CTC partnering us towards that goal.”

     

    FCUK will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing.

     

  • The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity

    Renault India spreads the light this Diwali with L&K Saatch & Saatchi

    By A Correspondent

     

    Renault India has got its creative agency Law & Kenneth Saatchi & Saatchi to help them create something different this Diwali. The idea – Spread the Light, the Renault Diwali Drive. An exclusive drive to a village to celebrate Diwali with the local community and share in the true spirit of the festival.

     

    The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity. They received an overwhelming response which saw representation of all Renault flagship cars.

     

    The drive flagged off from the Renault dealership and made its way to Bheliv Village in Raigad district in Maharashtra, a 110 km drive. The thrilled customers carried sweets, decorations and everything needed to make this Diwali special for the people of Bheliv Village.

     

    The villagers gave them a warm welcome with a traditional aarti, dhols and garlands. The customers had an immersive experience as they joined the villagers in their preparations for the evening celebration.

     

    The celebration then crescendoed with the exchange of light, where the customers gave solar lanterns and received handmade diyas from the delighted villagers. The villagers were thrilled to make new friends and have them partake in their Diwali celebrations. The customers on the other hand, never imagined the impact they could have on other people’s lives by sharing the spirit of Diwali.

     

    Said Virat Khullar, Head of Marketing, Renault India: “Renault always aims to connect with its Indian audience and be rooted in its culture and this was the perfect opportunity to collaborate with our valued customers and make Diwali special by the simple act of sharing light where it’s most needed”.

     

    Added Kartik Smetacek, Executive Creative Director – Law & Kenneth Saatchi & Saatchi: “We were keen to do something meaningful for Diwali. Light is quintessential to the festival and spreading the light is really symbolic of spreading happiness. I think the activity captured and celebrated the true essence of Diwali.”

     

  • The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

    The 120 Media Collective rolls out Google’s new customer story for G Suite in India

    By A Correspondent

     

    The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

     

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite. With Jack in the Box Worldwide’s proven expertise creating top notch video content, they were chosen as the Indian agency of choice to create this local piece of stunning content. And with noted director Karan Boolani on its roster, Sniper’s production expertise went a long way in delivering a stupendous piece.

     

    Roopak Saluja, Founder & CEO of The 120 Media Collective, said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

     

  • The communication work for the brand is already underway and would be unveiled across all popular online and offline platforms soon

    Delhi offices of Lowe Lintas & LinTeractive bag new biz mandate of India Gate Basmati Rice

    By A Correspondent

     

    The MullenLowe Lintas Group has been mandated to offer its creative and digital services to rice brand India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities.

     

    The multi-agency pitch saw participation from a host of agencies who were edged out by the Delhi offices of Lowe Lintas and LinTeractive for their conviction of offering the client an effective creative approach that would lead to high ROI for the brand. The duo would work towards making India Gate Basmati a household name that all can count on and consume with pride.

     

    India Gate Basmati Rice is part of KRBL Limited, which is a 120-year-old firm dealing in branded basmati rice. Commenting on the association with the two divisions of MullenLowe Lintas Group, Ayush Gupta, Marketing Head, KRBL Limited said: “We have decided to associate ourselves with Lowe Lintas Delhi, which is currently the top creative agency in the world as per Warc 2016, and also LinTeractive as we saw immense promise in their plan for our brand. Our decision was based on the agency’s reputation for delivering the highest ROI to its clients with their creative effectiveness and problem-solving attitude. We are confident that India Gate Basmati Rice will become a household name in the coming months and be a highly preferred option for consumers throughout the country.”

     

    On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said: “Rice consumption seems to be a popular trait that most consumers enjoy in the country. We are excited with the core idea that we have drawn up for the brand and hope to see it scale even greater heights going forward.”

     

    Adding his views, Sumanta Ganguly, EVP-LinTeractive said, “We believe it’s a great opportunity to use content as a key differentiator to deliver consistent engagement in today’s ever trending digital media environment.”

     

  • The Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within

    Lodestar creates carpool karaoke for Tata Hexa

    By A Correspondent

     

    Lodestar UM has created what is being billed by it as India’s first carpool karaoke with the star cast of the upcoming film Rock On 2 for Tata Motors’ Hexa, Lodestar UM Studios, the content division of the IPG Mediabrands agency, proposed the idea and the Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within.

     

    Said Nandini Dias, CEO, Lodestar UM: “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. The video captures the mood and the premium driving experience in the Hexa, which can also be called the music machine.”

     

    Rock On 2 releases today (November 11) and bookings for the Tata Hexa are already open. “To take it further we urge consumers to create their own carpool karaoke experiences on Hexa and share it”, adds Dias.

     

    Commenting on the association, Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd, said, “Hexa appeals to customers for its design, driveability and comfort and with this association we will be able to connect Hexa even stronger with the customers.” Added Deepak Netram, Senior VP, Lodestar UM: “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa.”

     

  • Leading apparel brand Raymond has released a new commercial to promote its all-new revamped ‘raymondnext.com’

    New TVC for Raymondnext.com to showcase ‘plethoric offering’

    By A Correspondent

     

    Leading apparel brand Raymond has released a new commercial to promote its all-new revamped ‘raymondnext.com’

     

    The aspiration to be a ‘Complete Man’ is now just a click away with the entire ambit of offering from the Raymond group available under one umbrella. The re-launched website helps customers shop in many ways : by occasion, by category , by brand and helps people discover more about themselves with some unique features.

     

    The TVC based on the proposition of today’s Complete Man who adorns many facets of life has been created which depicts the plethoric offering.

  • Focused on experiential superiority, the new TVCs feature Lava’s brand ambassador – Mahendra Singh Dhoni

    Lava extends ‘Never Lets You Down’ brand campaign with two new TVCs

    By A Correspondent

     

    After the successful launch of ‘Never Lets You Down’ brand campaign with Mahendra Singh Dhoni in April 2016, Lava International has launched two new TVCs to drive the brand’s reliability story further.

     

    The new TVCs reinforce the experiential superiority of Lava mobile handsets over other mobile handset brands. As one of the fastest growing Indian multi-national companies in the mobile handset industry today, Lava is building its brand identity as the most trusted and reliable mobile handset brand amongst its consumers and other stakeholders.

     

    Said Solomon Wheeler, Vice President & Head-Marketing & Communications, Lava International Limited: “In a highly commoditised and feature-driven mobile handset category, Lava’s promise of reliability is emerging as a distinctive and compelling differentiator. Our research has shown that customers expect reliability not only in terms of the hardware but also in terms of experience. The second phase of our campaign takes forward the brand narrative basis these insights and attempts to create interesting stories with a focus on experience. The results of the first phase of our brand campaign this year has been overwhelming for us, and we have made an attempt to extend the platform of reliability further with these new commercials.  We hope the consumers like these and will extend their love and support as they always do towards brand Lava. ”

     

    The two TV commercials, each 35 seconds in duration, were shot in different settings – in a gentleman’s club and a handbag showroom.  The TVCs highlight the enhanced experiential aspects of Lava mobile phones which include the quality of the camera and the processor superiority leading to hang-free operations.

     

    Commenting on the campaign, Dip Sengupta, Senior Vice President & Head of Advertising at Soho Square said, “The story of Lava is the story of reliability. We initiated this narrative last quarter, and wanted to move up the value chain by shifting the reliability aspect from hardware durability to experiential superiority of Lava mobile phones. We chose to continue with the endearing banter between MS Dhoni and the Lava representative Prateik Babbar, who now has become much closer to MS Dhoni, but never misses out to impress upon him Lava’s reliability and product superiority. The situations are extremely relatable and the banter is entertaining. We are hopeful that this leg of the campaign will equally receive an overwhelming response.”

     

  • New campaign captures how McDonald's has been an intrinsic part of consumers' lives in the last two decades

    McDonald’s unveils a thematic brand campaign on eve of completing 20 years

    By A Correspondent

     

    McDonald’s is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a lifecycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take viewers through McDonald’s journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant with its presence of over 400+ restaurants across India.

     

    Speaking on the campaign, Kedar Teny, Director Marketing and Digital, McDonald’s said: “We are extremely excited and proud as we celebrate the completion of our 20 years landmark in India. McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating the ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real-life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who have seen some of their most important life-changing moments at McDonald’s.”

     

    The campaign is conceptualised by Leo Burnett India and the film is directed by Ram Madhvani of Equinox Films. Speaking about the ad, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “It has been sheer joy partnering with an iconic brand like McDonald’s for over half its journey in the country. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog. With Ram’s impeccable direction, I think this is film-making at its best.”

     

  • TVC underscores that Bavistin is zaroori for swasth farming

    Crystal unveils TVC on fungicide brand – Bavistin

    By A Correspondent

     

    Crystal Crop Protection Pvt Ltd launched a TV commercial on its popular fungicide – Bavistin. The main message of the TVC is it that Bavistin is a zaroori (essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

     

    Launching the TVC, Ankur Aggarwal, MD, Crystal Group, said, “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader.  The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many brands in the market, Bavistin is what the farmer picks up because of its quality. It portrays Bavistin as a trusted crop-protecting, yield-enhancing, portent fungicide, that alone can bring farmers true khush-hali. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”