MxMIndia

Category: PRODUCTS

  • India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator

    Idea targets emigrants in new campaign on MNP

    By A Correspondent

     

    Changing one’s mobile connection; finding the network which has coverage everywhere in the country; hassle-free management of multiple connections and bills – are some of the challenges faced by Indians migrating to different cities in a hope of better living, career, and lifestyle. For those who have hassles in dealing with these issues, they can simply take an Idea connection, as is suggested in the new campaign by Idea.

     

    One of the new Idea ads on television shows a young man reaching Kochi from Kolkata and soon after landing at the railway station realizes that his phone has no connection. His quest for getting the best network is answered immediately by the locals who suggest, he ‘Get Idea’. The people are then seen swaying to the ‘No Idea, Get Idea’ tune at the platform.

     

    In another scenario, a young career oriented girl is shown to be shifting base to Delhi from Alwar after landing her dream job. While she is all enthused about making it big in her career, she is faced with the hassle of dealing with multiple bills for her phone, tab and other devices. She has ‘No Idea’ how to get rid of this chore of managing multiple bills, and that’s when her colleagues in the new office suggest her to ‘Get Idea’. The thrill of overcoming this problem gets them all dancing to the catchy ‘No Idea, Get Idea’ tune.

     

    Elaborating on the new campaign, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea has always believed in enriching lives of people through fresh, innovative, yet simple ideas to solve their daily problems. The brand’s ability to stay relevant has enabled Idea to become an endearing brand for consumers across all categories and the MNP leadership is a testimony for this attribute. The concept behind this ‘No Idea, Get Idea’ campaign is to help mobile phone users get access to superior service when they switch cities, at a time when NMNP is a reality. The new ads have the signature Idea feel of being youthful, with a catchy music, and conveying the message in a simple manner.”

     

    Under this new campaign, Idea has come up with a series of TVCs capturing unique situations that interestingly dovetail into a story and further ensures a solution in the form of Idea’s best-in-class network and customer service. Idea has introduced this new campaign under its award-winning campaign line – ‘No Idea, Get Idea’ – that continues to resonate with the core essence of the brand. In its earlier avatar, the campaign had won the ‘Best Brand Campaign Award’ at the World Communication Awards 2011. It had also won EFFIE Gold in the same year.

     

  • The film talks about the little joyous moments of life through a family reunion

    Tata Tea Premium launches new campaign

    By A Correspondent

     

    Tata Tea Premium has launched its new campaign for Tata Tea Premium that talks about the little joyous moments of life through a family reunion.

     

    The film opens with a doting father enjoying the company of both his daughters. The ‘choti’ &‘badi’ daughters who stay away from home, have been able to visit home at the same time. The overjoyed father takes a sip of the tea and claims that it is extra special today, since both his daughters are home and the family is together. The mother intervenes and brings out the real reason behind the perfect cup of tea – the blend of chotipattiand badipatti in the tea. The film blends the perfect family moment with the perfect cup of tea.

     

    Remarking on the thought behind the commercial, Rishi Chadha, Head – Tea Marketing says, “Beyond offering teas with consistent and superior quality, Tata Tea has over the years deepened its bond with consumers through some impactful messaging and communication. We have a highly differentiated product offering in Tata Tea Premium. It is the right combination of badipatti for swaad (taste) and chotipatti for kadakpan (strength). We wanted to talk about what makes our brand unique to tea drinkers, so that they can make an informed choice when buying tea. We believe that ‘chai kojaanoge to jaagoge’ ”.

     

    Amer Jaleel

    Commenting on the campaign, Amer Jaleel – Chairman | CCO, Mullen Lintas (formerly NCD – Lowe Lintas), adds “As part of its product-based strategy, Tata Tea wants to ‘awaken’ people to the fine touch of its popular tea brand. We wanted to capture this in an equally nuanced manner, telling little stories of family and home.Tata Tea Premium has the challenging job of delivering the ‘Choti Patti Badi Patti’ promise in a refreshing manner while talking to a wide audience. We have chosen the ‘large-hearted family guy’ to make this point. He goes with the flow of gushing emotions to proclaim that the tea is truly special today since he’s in the company of both his daughters. The Missus sweetly begs to differ, and points out that he may probably be under-appreciating the role of the tea leaves in his ‘filmy’ dialog-baazi. The crafting of this brand has reached a higher degree of refinement and we are expecting women to relate to our offerings.”

     

  • A Soho Square TVC ushers the move to win over rural markets

    Himalaya spreads pimple-free message to hinterland

    By A Correspondent

     

    Leading herbal and personal care firm Himalaya Drug Company has launch a TVC to further drive the consumption of its Rs 5 sachet packs within the low population markets.

     

    The TVC has been conceptualised by Soho Square and directed by Chinar Gupte. Through the TVC, Himalaya speaks to the young girls and urges them to face the world confidently and happily as they sport a healthier and pimple-free skin.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “The face wash category in urban India is pegged at 1400 crore and growing at 15%, whereas the rural face wash market stands at 280 crores but growing at 31%. Growing twice as much as the urban market and with 5% penetration, rural market gives us an opportunity to make our leading brand Purifying Neem Face Wash now accessible to millions of new consumers in an innovative sachet pack. With this communication we expect to bring new users to the category and thereby benefit from pimple-free healthy skin.”

     

    Vineet Jain, General Marketing – Consumer Products Division, The Himalaya Drug Company added, “With our new sachet communication, we plan to increase category penetration by driving trials among non-users via providing an affordable price point of Rs 5 for 5 ml (approximately 3 washes). This will help increase user base of the face wash category and drive overall category growth.”

     

    “From a creative point of view, the film continues to leverage the consumer insight that young women hold themselves back when they suffer from a pimple problem,” said Ganga Ganapati VP & Head of Office, Soho Square.

     

  • The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters

    Cadbury Oreo inspires consumers to have more fun

    By A Correspondent

     

    Staying true to its mission of unleashing imagination and playfulness in consumer’s lives, Cadbury OREO has launched a new television commercial riding on the brands philosophy of ‘Play with OREO’.

     

    The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters. The sisters try to compete with each other while displaying fun and creativity as they play with OREO. The TVC highlights that there is no limit to what your imagination can do when you play with OREO.

     

    Sharing his thoughts on this new TVC, Chella Pandyan, Associate Director, Biscuits India and Kids Fuel AP, Mondelēz International said, “Fans across the world have always found ways to inspire play with OREO in a number of unique ways by twisting, licking and dunking the cookie. The new ‘Play with OREO’ TVC highlights how the spirit of play enlivens and uplifts everyday moments. It inspires consumers of all ages to enjoy OREO by tapping into their imagination and expressing their fun and playful side. Like with our previous OREO TVCs, we are certain that consumers will connect and love this campaign.”

     

    Robby Mathew, Chief Creative Officer, Interface Communications said, “Sibling relationships aren’t just about love and care. There’s plenty of one-upmanship and showing off too. So in these spots we chose to celebrate this aspect of the sibling dynamic. And zero in on moments that not only were interesting but also ring true.”

     

    Added Joe Thaliath, COO, Interface Communications, “Our endeavor is to engage our fans in rejoicing every day, playful moments. And take forward the ‘Play with OREO’ platform. The new OREO TVC campaign succeeds in that endeavor by showcasing endearing stories, where siblings bond as they invent exciting new ways of playing with OREO. We are amplifying this campaign on digital with rich content as well.”

     

    This new TVC will be launched nationally from August 17th and will be aired across all key channels.

     

  • The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC

    Maxus bags media duties for Greenlam Laminates

    By A Correspondent

     

    Global communications consultancy firm Maxus has been appointed to manage the media mandate for Greenlam Industries Limited.

     

    With over two decades of experience in the surface décor space, Greenlam has been the pioneers in introducing the international décor trend, in India and to the international markets. The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC (Melamine Faced Chip Board).

     

    Kartik Sharma

    Speaking about the win, Kartik Sharma- Managing Director, Maxus South Asia said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category!”

     

    Alex Joseph – Vice president – Marketing & communication Greenlam Industries was equally delighted about handing over the media duties to Maxus. He said, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency, We expect Maxus to go beyond just the traditional way to build the brand “

     

  • Contract partnered Asian Paints to launch this campaign across India

    Say ‘No to Nice’, affirms Royale in new TVC

    By A Correspondent

     

    Royale from Asian Paints, the luxury emulsion paint brand was looking for a unique viewpoint which would pierce the hearts and minds of their consumers and shake them out of the slow descent into choosing things which will just about do.

     

    As the leader in the luxury paints segment, it decided to take up a crusade against people accepting the acceptable in their lives and encouraging them to embrace only the extraordinary.

     

    Contract viewed this as a problem that is not only rampant in the luxury paints category but in the overall lives of people in India at large where the “Chalta Hai” attitude has seeped into even the most refined tastes, and so the idea of saying ‘No to Nice’ came to life.

     

    “Royale which stands for impeccable performance and ahead of the curve décor sensibilities, represents the large quest, a quest for the extraordinary. Saif Ali Khan truly personifies this philosophy. It is a continuous journey of exploring and re-inventing the choices you make in life. It’s all about exceeding one’s own expectations and not settling for the status quo. We believe that this new conversation will create excitement and add a new dimension to life,” said Amit Syngle, President Marketing & Technology, Asian Paints.

     

    Talking of the film, Ashish Chakravarty, NCD – Contract Advertising says, “For Royale, we wanted to change the conversation from just fine décor to a quest for the extraordinary. So what’s the enemy of extraordinary? That feeling of being satisfied with the ok, the just good, the expected. The ‘nice’.  Now the thought of Saif Ali Khan as the ‘purveyor of all things extraordinary’ was perfect for the persona he comes with. So in the film we turn the tables on him when it comes to interior décor…now that made for a very compelling story for Royale to tell.”

     

    Contract decided to use Saif Ali Khan, the brand ambassador for Royale, in a situation that would elegantly reflect how sometimes even the most refined palates slip up when it comes to their home decor.

     

    Contract partnered Asian Paints to launch this campaign across India.

     

  • How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers

    It’s Hindustan like never before for HUL

     

    By Kala Vijayraghavan & Sagar Malviya

     

    In February 2014, a manager of Hindustan Unilever Ltd (HUL) doing his rounds in Medaram village in Warangal district of Andhra Pradesh (now Telangana) stumbled into Sammakka Sarakka Jatara, a biannual tribal religious congregation. Some 10 million people had gathered at the festival that year. The manager was quick to alert the head office of the potential of the four-day festival. It fitted well with a new initiative that Sanjiv Mehta, CEO since 2013, was planning to kick off at the home & personal care giant. Called ‘Winning in Many Indias’, or WIMI, its objective was to transform HUL from a four-branch structure at the front end into 14 distinct consumer clusters.

     

    The new structure will see many HUL managers spending more time out of their cubicles to cover smaller markets across India. The hope is that this will make Unilever’s India subsidiary nimbler and more proactive in responding to insights from the market, and to competition, particularly of the regional variety.

     

    The Jatara in Warangal was perhaps the first experiment with the WIMI initiative: HUL undertook a sampling exercise at the festival for Rs 5 packs of Fair and Lovely that are meant for rural markets. The stall activation, sampling and sales, say HUL officials, resulted in an instant bump in the franchise’s numbers (the company won’t share exact figures). By the fourth quarter of 2014-15 (January-March), WIMI – along with 2,000-odd HUL managers – was on its way.

     

    The 14 clusters are based out of seven physical locations and five sales branches; a new fifth branch for the central region has been carved out from the Hindi heartland of central Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar and Chhattisgarh, comprising over 500 million people. The first step for WIMI was a pilot that was done in the south branch by creating separate consumer clusters TAP (Tamil Nadu and Andhra Pradesh) and KK (Karnataka and Kerala).

     

    The HUL mangers mobilised for the initiative began to move quickly. For instance, two of them on field duty in Punjab fed an insight about a significant mass market for tea in the ‘Punjab and Hills’ cluster. HUL was quick to respond, re-launching the Taaza brand after changing the blend to suit the local taste, and communicating aggressively on radio and in local media. This, claim HUL marketers, led to a spike in Taaza volume growth.

     

    Similarly, Pepsodent clove oil and salt toothpaste was launched in south India; small packs of tea and unique sampling trade deals were offered in coastal Andhra Pradesh; variable price points were created in the laundry segment to shift consumers from local brands to Rin in Uttar Pradesh; and detergent brand Wheel, which was competing with a local label brand in the mass powders segment in Telangana, was relaunched with an improved formulation, pricing and communication customised for the new state.

     

    “The numbers (of the June-ended quarter, in which total income grew by 5 per cent, in line with analysts’ expectations) reflects that the strategy is working in terms of volume growth and share,” says Mehta, who is keen to encourage a startup culture at the marketing behemoth and get young managers to keep their ears to the ground across India’s diverse markets. “It is imperative to win in all parts of our business and across all channels and geographies, in order to win decisively. We want to have the soul of a small company where speed is the currency, bias for action is the norm, where people are empowered on the frontline,” adds Mehta. “WIMI has helped us understand finer nuances about local consumers and provide us a more granular understanding of the market.” The cluster strategy is also leading to better productivity and accountability of managers across branches.

     

    At a time when rural markets – which bring in roughly a third of HUL’s top line – are experiencing a slowdown, HUL claims WIMI helped 90 per cent of the portfolio gain market share last year, much of it from regional brands. The marketer now has six brands that have crossed Rs 2,000 crore in sales, five brands that are over Rs 1,000 crore and six that have hit Rs 500 crore.

     

    Long-time HUL watchers who have seen CEOs come and go don’t rule this out as yet another ‘do, delete, redo’ strategy of a new CEO. For instance, if MS Banga (CEO between 2000 and 2005) had his ‘power brands’ strategy, his predecessor Keki Dadiseth almost single-handedly pursued acquisition-led growth. “Every new CEO brings in a new style of functioning, but I guess so long as the long term results are positive, it is good for all stakeholders,” is how an HUL veteran puts it.

     

    Mehta for his part is clear that he wants his managerial team to represent the whole of India. “Our internal population represents the different clusters of the country and we don’t just have talent from urban India but people who represent the whole ethos and fabric of the country. Insights from these young managers are being taken right into the boardroom to ensure that our execution reflects such understandings.”

     

    The 14 clusters have resulted in the creation of 14 new leadership positions to empower talent within the system. Typically, a young manager (in his 30s) leads each cluster. His mandate: to understand the local demand and competition and drive growth in non-metro geographies.

     

    “Mehta ought to be credited for understanding that focus shoots up when you break geographies into smaller markets. Managers on the ground and in touch with consumers in a diverse market such as India can throw up huge opportunities for HUL,” says Amin Babwani, a former HUL marketer who now consults consumer companies.

     

    Nitin Mathur, research analyst who covers consumer companies in emerging markets for Société Générale, says HUL has laid out a clear strategy to counter regional competition. “With 14 clusters, the focus is to increase the quality of distribution and increase bespoke products and strategies to counter local competition.” A recent JM Financial report said the central India cluster accounts for 40 per cent of the country’s population but has only 22 per cent share of the country’s GDP, which offers it (HUL) a much higher opportunity for growth relative to the rest of the country.” Small wonder then that that Mehta says he wants HUL to be “future-ready” to tap that opportunity.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

     

     

  • The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places

    Godrej HIT & LinTeractive unveil ‘Track the Bite’ App on occasion of World Mosquito Day

    By A Correspondent

     

    Over the years, Godrej HIT has been at the forefront in building awareness against pest borne diseases through its ‘Kill Pests Kill Diseases’ campaign. Driving the initiative in a big way for Godrej HIT is its variant – Kala HIT that has executed many successful education campaigns through media and on-ground activations to fight diseases like dengue and malaria.

     

    It is a well-established fact that diseases like dengue and malaria claim thousands of lives globally every year. In fact several institutions and brands have been constantly sensitizing people on the measures that need to be taken by spreading the message through mass media vehicles. But despite such investments, Godrej HIT realized that intense media clutter and noise in traditional media channels has made people indifferent (it often becomes a blind spot) even to such critical messages. However, if such messages are designed to address a specific need, people are far more receptive. Godrej HIT decided to draw people’s attention by causing a disruption in the communication by using a tech intervention that solves a specific need.

     

    An idea of developing a mobile app called ‘HIT – Track the Bite’ was thus born. Developed by LinTeractive, the digital arm of Mullen Lowe Lintas Group, the mobile app is designed to deliver real-time information on dengue and malaria based on the user’s location at vulnerable places. Timely and personalized messages provided on the app leads to higher engagement and persuades people to take effective action against dengue & malaria. Rapid awareness also builds up if information is available and sharable in one click. HIT – Track the Bite mobile app is the perfect solution. With app features like easy share, users can push information with their family and friends at the click of a button, which is a must for boosting organic reach.

     

    Godrej HIT would be running a special drive that would kick off on August 20th – World Mosquito Day to create heightened awareness around the need to download the app. The app is available for download on Google Play store for Android users (http://bit.ly/TrackTheBite). It will be launched on the iOS platform soon. The brand would be running an app download campaign on the day on Twitter where it will trend under the hashtag #HarKoneMeinDanger. This would help in driving more app downloads and also create buzz about the impending risks arising due to dengue and malaria.

     

    Sunil Kataria

    Sharing his thoughts on the new initiative undertaken by Godrej HIT, Sunil Kataria, Business Head India and SAARC, Godrej Consumer Products said, “As a category leader Kala HIT has always led the fight from the front against dengue and malaria by educating people about this threat. This has been achieved through innovative campaigns under “Kill pests Kill diseases” like sand art activity on beaches of Chennai and Puri last year. This year on the occasion of World Mosquito Day, we are unveiling HIT – Track the Bite App, a latest initiative on our mission to provide real time information to people. We are hoping that this information will empower people to fight the threat of dengue and malaria.”

     

    Adding further he said, “Taking our fight against mosquitoes a step further, HIT intends to reach out to every citizen in the country sensitizing them about the threat of dengue or malaria through a technological disruption. HIT-Track the Bite is one-of-a-kind mobile app that intuitively provides real-time information on the threat levels to users basis their location. The app also provides precautionary measures required to remain safe. Spreading this information is critical and thus the app has a built-in feature that allows users also to alert their family and friends at the click of a button.”

     

    According to Kataria, Kala HIT would be embarking on a 4000 plus kilometers drive starting from the national capital – Delhi with the objective of educating people about dengue. On its way to Bangalore, the HIT van will cover more than 20 cities and demonstrate how HIT – Track the Bite app can help them be informed and be safe from dengue and malaria.

     

    Some of the highlights of the app include:

    • It provides real time updates to users on dengue & malaria news in their locality
    • The app tracks internet sources for any published news in India on dengue and malaria
    • Users can check the threat levels in any part of the country by entering a particular location
    • It provides a list of potential risk areas for malaria and dengue in the country
    • Easy share features enable users to inform family and friends in any part of the country
    • Gives power to the user to report mosquito infestation in a particular locality
    • Lists important safety tips to take necessary precautions

     

    Sumanta Ganguly

    Sumanta Ganguly, Senior VP – Lin Teractive said, “HIT — Track the Bite app is an offering that is unique in its approach. It’s the first of its kind that takes safety and precaution to the next level on the digital platform.”

     

     

     

    Gauri Joshi

    Sharing her views on developing the app, Gauri Joshi, Unit Creative Director, LinTeractive said, “Our vision to create a unique app that protects users from the ever-present risk of dengue and malaria has finally been realized. Given the increase in smartphone penetration, we are confident that the users will download and discover the many benefits that the app offers. With the app, users can stay informed and keep their near and dear ones safe from these diseases.”

     

  • Tata Docomo's 'Har Baar More' value proposition is aimed at delivering maximum value to consumers

    Tata Docomo promotes ‘Zyada wala more’ in new TVC

    By A Correspondent

     

    Tata Docomo has launched a new television commercial under its popular campaign ‘Har Baar More’. The campaign exhibits the functional promise of the brand- to deliver ‘More’ than what the customer expects every time he recharges on the Tata Docomo network.

     

    The new TVC employs a unique merger of humor and comic timing to set a scene which is witnessed by many in their daily lives. The TVC in its cheeky tone and funny word play on “More”, shows the plight of a typical corporate executive when he does a faux pas in what “More” in English means (additional) versus when transliterated in Hindi (Peacock). The peacock hogs the limelight while the messaging of ‘More’ gets delivered in an interesting way. The message conveyed to the viewer is that on dialling the USSD, customers will get only the “Zyada Wala More” on every recharge occasion and this is not any kind of drivel. In just 30 seconds, the new TVC essentially articulates to its viewers that the best way to get “More” value from a Tata Docomo recharge is by dialing *123#.

     

    On the launch of the new TVC, Gurinder Singh Sandhu, Chief Marketing Officer, Tata Teleservices Limited said, “At Tata Docomo we understand that each customer is unique, having distinct usage patterns for voice and data requirements. Thus, in order to ensure utmost customer delight, we are offering customised products to them and empowering them to have the freedom to choose the plans as per their usage”

     

    Tata Docomo’s ‘Har Baar More’ value proposition is aimed at delivering maximum value to consumers throughout their lifetime on the network. This USSD platform delivers a bouquet of customised voice and internet recharges based on the usage patterns of customers- the service is designed to deliver ‘More value on every recharge occasion’ ensuring unique proposition for each customers. It reinforces the commitment of the brand to provide quality services at affordable prices through its innovative offerings.

     

    Conceptualised by Contract India, the latest TVC captures an everyday situation to present a witty reminder for the value-for-money data and voice plans by Tata Docomo. To drive home the distinct local flavour of the commercials, Tata Docomo has released the TVCs in eight languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil, Telugu and Malayalam.

     

     

  • Dating app launches an ad film for the women, by the women

    TrulyMadly advocates #BoyBrowsing in new campaign

    By A Correspondent

     

    TrulyMadly has unveiled a fun new film that can be viewed online and on TV and is part of the ongoing Bestie campaign, which highlights how the dating app is available round the clock. In fact it is like a girl’s bestie, to point out all suitable boys for dating.

     

    The street casted film features real girls in real life situations – from college classrooms to office meeting rooms, at a house party, in a mall, even at home peering at a male visitor through a window. From high-fiving each other when a look is returned, to hiding in the balcony lest the guy might see them checking him out, the film captures every fun and light-hearted nuance of checking out boys with your bestie in situations every single girl can relate to.

     

    Conceptualized by Contract India, this is a film made by a team of girls, for the girls. Acclaimed filmmaker Shirsha Guha Thakurta of Oink Films has directed the film, while Delhi-based sisters and music composers Kavya and Khyati Trehan have written and sung the jingle for the film.

     

    Sachin Bhatia, CEO and Co-Founder of TrulyMadly said, “Girls love checking out boys with their besties, so we thought of finally giving this behavior an appropriate name – ‘Boy browsing’ – with our first TV and online film. Made by a gang of girls, the film has scenes so relatable that we expect it to make boy browsing a part of pop culture lexicon and a topic of everyday conversations.”

     

    “Just like your friend never lets a good-looking guy pass by unnoticed, TrulyMadly is your new bestie that will never let a great potential match pass by,” Sachin added.

     

  • Amrik has 50 per cent more fat compared to other normal toned milk

    Amrik, the fat-rich milk variety from Dinshaws launched

    By A Correspondent

     

    Dinshaws Dairy Foods Pvt Ltd. has launched Amrik Milk via a unique and the first of its kind gathering of tea vendors at Rajwada Palace in Nagpur.

     

    In a departure from practice and respect to the contribution and support for Dinshaws by the tea vendor community, two tea vendors with long association with the brand unveiled the brand at the event.

     

    Amrik has 50 per cent more fat compared to other normal toned milk. This enhanced fat content is unique to the brand in its range and classification. The brand is based on intense research carried out in Nagpur and Raipur among housewives and tea vendors. The filed test for the brand was carried out with tea vendors before the final launch.

     

    More fat content ensures that the taste of tea is enhanced and retained. Additionally from a housewives point of view, this higher fat content makes for a better more consistent and well-set dahi. It has advantage in making milk based items like Kheer and other sweets.

     

    Zervin Rana – Director Dinshaws Dairy Foods Ltd in his address shared Dinshaws history. He emphasised on the contribution of tea vendors as a large milk-buying segment in the success of brand Dinshaws. He reiterated the quality consciousness and the commitment to great products and service from the company.

     

    In a gesture to respect and demonstrate its appreciation, Dinshsws felicitated 22 tea vendors for their long association. Khushroo Buhariwala, AVP Operations, presented them a bouquet and certificate. The select set of tea vendors is associated with Dinshaws for more than 10 years. Few of these associations go back to 25-30 years.

     

    Sanjeev Kotnala, Head catalyst and founder of Intradia world and associated as Marketing and Brand advisor with Dinshaws took the audience through the development process of Amrik. He shared with tea vendors that in addition to the milk and the tea taste, tea consumers select their preferred tea spots based on the overall service. This involves how he is met, greeted, serviced, cleanliness and the tea vendor’s attitude. This brought a huge cheer from the attendees. To stress the part, an audio-visual capturing people reaction and reasons of liking tea or preferring a particular tea spots was played.

     

  • The e-commerce firms could generate for 40% of their annual sales this festive season

    Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas

     

    By Anjal Agarwal

     

    E-commerce firms are running their preparations for the coming festive season at full steam, expecting sales to the tune of Rs 25,600 crore ($4 billion). The festive months from October-December are expected to account for 40% of the $10-billion annual sales e-commerce firms are likely to record this year, according to management consulting firm Technopark Advisors. The industry had reported $7 billion sales in FY15, with 40% sales coming during the festive season, the firm’s senior vice-president Ankur Bisen said.

     

    Online marketplace Snapdeal, which saw a 15x increase in traffic last Diwali, is strengthening all aspects of business operations, including logistics, supply-chain, financial and technological support, Idi Srinivas Murthy, senior vicepresident, marketing, Snapdeal said. “We have launched faster last-mile delivery solutions and a refreshed user interface. We are also developing a host of solutions for our 1,50,000 sellers,” he added.

     

    Two major areas come into sharp focus as dozens of etailers jostle with each other for greater share of festive spends – delivery performance and customer satisfaction.

     

    Mumbai-based furniture and home products marketplace Pepperfry has increased merchant base, multiplied marketing outreach, and invested in doubling its logistics capabilities by expanding fulfilment centres, delivery and assembly capabilities as well as technology capabilities, according to chief marketing officer Kashyap Vadapalli. “Our sales were up 200% (last Diwali) as we took necessary steps both at the logistics and supply end,” he added.

     

    The coming festive months are crucial not just to the ecommerce industry, but also for companies providing logistics solutions. Logistics startup Delhivery is expecting a significant surge in volumes, similar to last year. “Delhivery is continuously investing in technology, infrastructure and automation to ensure such surges are managed well during the festive season,” said Mohit Tandon, co-founder, Delhivery. However, with rising demand, these companies are bound to face innumerable challenges.

     

    “Since the logistics partners are common to almost all players, fulfilling the demands over a given period of time becomes a concern,” said Praveen Sinha, managing director and founder of online fashion retailer Jabong. “It is not always easy due to the overwhelming response that we get during this time. It sometimes becomes challenging to have a constant stock of products,” he added.

     

    In the past one year mobile and internet penetration has increased further indicating that this year online purchasing will grow multi-fold compared to Diwali 2014, Kushal Nahata, CEO and cofounder of enterprise mobility platform FarEye said.

     

    Source:The Economic Times

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